Matthew Holman

Subscription Prescription

It's no surprise when subscription growth stalls.

Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles.

How do you unlock subscription growth?

We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data.

Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Founder

Commerce Catalyst

Commerce Catalyst was born out of my love for community that both educates and empowers.

After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community.

Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all.

Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Creator

QPilot.cloud

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Partnerships / Cofounder

Building subscription revenue is a goal for many ecommerce companies, but...

Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions.

That's where QPilot comes in: subscription software + team of experts.

If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look.

Plus, we have an amazing content arm to help educate and provide guidance on how to grow.

Come see more at https://qpilot.com.

Head of Growth / Cofounder

Silicon Slopes Marketing Chapter

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Vice Chair

RiseKit

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well.

I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

Community Advisory Board Member

SUBTA (Subscription Trade Association)

As part of the leadership committee for SUBTA, I am involved in:
- Creating relevant content for the community
- Driving growth through events, activities, and brand awareness
- Quarterly meetings

SUBTA Committee - Operations CoChair

ShareHouse 

Joined Madelyne van Hoff and Wade Sleater building Sharehouse.

Early focus on building community, events, and carving out a space just for ecommerce.

Ultimately left to continue this focus through Commerce Catalyst.

Founder, Head of Growth + Outreach

Essential Hub

Create, implement, and manage marketing vision.
Step 1: Redo the website with effective messaging, testimonials, and content.
Step 2: Create additional collateral for digital marketing, referral, and outside sales channels.
Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing.
Step 4: Build out website pillar content on key topics that are valuable to our base.
Step 5: Execute a paid digital marketing strategy to generate new leads.
Step 6: Optimize.

Marketing Director

Aspen Chutes

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit.

Responsible for lead generation and initial screening on investment opportunities for portfolio.

E-Commerce Manager

Power Graphics Digital Imaging

Graphic designer and prepress operator. Customer service, some printing and production.

Graphic Designer / Prepress

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

🌊 Justin Rae

Cinch

Cinch is marketing automation specifically designed for service businesses like yours to support and reward your existing, loyal customers, win back old ones, and reach new ones.
 
We'll do the hard stuff so you can focus on the business that you love. Cinch is marketing automation that truly works for your offline company like any online business.

Founder & CEO

Sun Rae

Operated Business Consulting through this company.

Owner/President

The Ostler Group - Sun Rae Partnership

I coordinated and managed the building of the software used to send oil change reminders and other services reminders. We also built a robust business intelligence system for Jiffy Lube franchisees.

Database, CRM, and Reminder Mail Director

Sun Rae Accounting

We provided a monthly review of the financials for our clients and did remote invoice and bill input and management. We also ran webinars and courses online to teach businesses how to use QuickBooks. http://qbcoursesonline.com/

Indpendent Stock Market

Marketing Plan, Implementation of Plan, Social Media, Brand creation, Campaign management.

Marketing

MGB+A

I manage marketing activities and direct business operational efficiencies.

Marketing and Operations

Sun Rae Sandals

Sun Rae Sandals imports handmade natural sandals from the Philippines and sells them in the US.  My current role involves all operations, accounting, sales and marketing.  I have two supports in this endeavor Michael Dame and Sam Albornoz.  The goal is to establish everything and let these two take over operations.

President

At Home Services

At Home Services originally hired me to manage the schedules for the franchise owners
•	Managed Franchise Legal requirements (during this time period there were some substantial changes due to new government regulations on franchises)
•	Created new website 
•	Designed and over saw new software to streamline all company operations

Operations & Marketing Manager

Sun Rae Advertising

After losing contracts for investment money in Sun Rae Media and without a job, turning to a simple idea to print ads on napkins established the foundation of this company. Employed an unemployed roommate. This led us to bigger and better connections in the advertising world till eventually securing a contract to sell the advertising space at the BCS and FBS Bowl Games for college football including the national championship. 
•	Worked directly with C-level executives from Fortune 500 companies

Owner

Sun Rae Media

Streaming movies in a purchase or subscription model, using P2P networks to reduce the cost of servers (prior to the cloud infrastructure). Sun Rae Media failed to raise a seed round and shutdown.

Do you have a system that keeps your most loyal customers coming back? 

Cinch captures and analyzes your customers' behavior to create custom marketing that is personalized to keep those hard-earned customers returning to your business and LOVING IT!

You already know it costs you 5X as much to attract a new customer as to keep one!

Cinch is specifically designed for service businesses like yours to run automatically, giving the highest level of service and support to your existing, loyal customers, winning back old ones and reaching out to new ones.
 
We'll do the hard stuff so you can focus on the business that you love. Cinch is marketing automation that truly works for your offline company like any online business.

• MARKETING AUTOMATION - Keep more customers and win back more lost ones with intelligent and personalized marketing strategies automated

• CLIENT MANAGEMENT - Manage broadcast email, automated emails, text, postcard, Facebook Ads, Google Ads, Chatbots, and Point of Sale data all in one place.

• FULL-SCALE MARKETING SUPPORT - A full-service team of marketing professionals to assist in implementing engaging workflows that keep your customers coming back.

​Justin Rae is both ambitious and entrepreneurial minded. He has extensive experience collaborating with teams in developing business ideas, raising capital, starting small companies and participating in legislative action committees.
 
Whether donating time, working for shares, starting businesses, or working for established companies, common themes stand out as the keys to success:  
(1) Using the right tools with the right knowledge leads to the most success
(2) networking and establishing positive lasting relationships is essential
(3) actions must follow planning, and there must be an established end goal or result.

taplio

The Battle

Matthew Holman

🌊 Justin Rae

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