Matthew Holman

Subscription Prescription

It's no surprise when subscription growth stalls.

Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles.

How do you unlock subscription growth?

We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data.

Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Founder

Commerce Catalyst

Commerce Catalyst was born out of my love for community that both educates and empowers.

After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community.

Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all.

Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Creator

QPilot.cloud

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Partnerships / Cofounder

Building subscription revenue is a goal for many ecommerce companies, but...

Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions.

That's where QPilot comes in: subscription software + team of experts.

If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look.

Plus, we have an amazing content arm to help educate and provide guidance on how to grow.

Come see more at https://qpilot.com.

Head of Growth / Cofounder

Silicon Slopes Marketing Chapter

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Vice Chair

RiseKit

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well.

I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

Community Advisory Board Member

SUBTA (Subscription Trade Association)

As part of the leadership committee for SUBTA, I am involved in:
- Creating relevant content for the community
- Driving growth through events, activities, and brand awareness
- Quarterly meetings

SUBTA Committee - Operations CoChair

ShareHouse 

Joined Madelyne van Hoff and Wade Sleater building Sharehouse.

Early focus on building community, events, and carving out a space just for ecommerce.

Ultimately left to continue this focus through Commerce Catalyst.

Founder, Head of Growth + Outreach

Essential Hub

Create, implement, and manage marketing vision.
Step 1: Redo the website with effective messaging, testimonials, and content.
Step 2: Create additional collateral for digital marketing, referral, and outside sales channels.
Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing.
Step 4: Build out website pillar content on key topics that are valuable to our base.
Step 5: Execute a paid digital marketing strategy to generate new leads.
Step 6: Optimize.

Marketing Director

Aspen Chutes

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit.

Responsible for lead generation and initial screening on investment opportunities for portfolio.

E-Commerce Manager

Power Graphics Digital Imaging

Graphic designer and prepress operator. Customer service, some printing and production.

Graphic Designer / Prepress

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Amazon

Developing a best-in-class development community for the Amazon advertising APIs. Looking to connect with 3rd party integrators, brands, and industry influencers.

Principal Evangelist, Amazon Ads 

X-Cart, a Seller Labs Company

Vice President Marketing

Seller Labs

Assisting Amazon Seller Develop a Brand and Build their Presence on the World's Largest Shopping Platform.

Ignite - Sponsored Product Ad Management Platform
FeedbackGenius.com - an automate messaging software assisting Amazon sellers to generate seller feedback and product reviews.
Scope - Amazon listing optimziation sofware and keyword tracker

Vice President Marketing and Product

CampusBooks.com

In charge of directing all aspects of business operations, including sales, marketing, customer service, software design, and website development, for this online textbook price comparison entity with up to $24 million in annual online revenue. Coordinate site analytics, performance metrics, SEO/SEM, merchant relations, and database functions. Personally formed and currently lead a multi-discipline group of IT, marketing, business development, and product management staff, with close support from offshore resources in India, Philippines, Malaysia and Czech Republic. Design business models to accelerate growth through data, partner, and online sales strategies. Active member of the Executive Management Team.

➢	Profitably expanded retail sales through channel partners by over 300% through aggressive business development efforts during tenure.
➢	Succeeded in growing and rapidly yearly revenue through effective partner programs and online venues, or 60% and 40% of channel contribution, respectively.
➢	Headed up and implemented the industry’s first SaaS-based comprehensive partner program, representing over $10 million in new sales and facilitating “next practice” rollout.
➢	Increased profit margin contribution from the data product revenue stream by 100%, or 20% of net income after cost of goods and before expenses.

General Manager

Textbooks.com

Promoted to head up the full design, launch, and maintenance of a brand-new domain site as part of an aggressive B2C initiative. Hired, trained, motivated, and supervised a 4-person management group in all business operations, including P&L, IT, sales strategies, customer service, budgeting, general accounting, distribution, warehousing, and target marketing.

➢	Played a key role in aggressively expanding divisional revenue from $12 million with initial website start-up that later grew to $100 million currently with same business team still in place.
➢	Organized and executed a comprehensive marketing plan with PPC, SEO, affiliate program, blog presence, and banner ads, achieving 150% of sales projects in first year.
➢	Maximized user experience to produce 13% higher conversion and less than 35% cart abandonment rates.
➢	Managed multi-channel sales for 3rd party marketplaces such as Half.com and Amazon

MBS Textbook Exchange

Built and managed a cross-functional team of 9 direct reports, major budget, ad agencies and external vendors in driving numerous advertising contracts, PR efforts, promotional programs, and business development initiatives.

➢	Efficiently consolidated and streamlined all marketing functions across 3 separate divisions.
➢	Utilized multiple databases to generate focused direct-to-client marketing emails.

Director - Corporate Advertising & Promotions

Wheels

Coordinated a $10-million budget in preparing a full range of advertising strategies, email campaigns, webcasts, and related marketing collateral for this national vehicle leasing firm with a Fortune 1000 client base. Personally reviewed and selected agency resources.

➢	Set up, monitored, and tracked an internal/external communication program.

Marketing/Communications Specialist

EFC International

Responsible for managing all aspects of campaign execution, website launch, sales support, and advertising efforts for this $30 million OEM distributor. Effectively handled public relations, collateral creation, trade show participation, direct mail, and print catalog formation.

➢	Initially hired as an Intern and progressively promoted to set up and manage the entire marketing group with budget from scratch.

Marketing Coordinator

Amazon Ads Tech Evangelist | Amazon Ads | Keynote Speaker |

All opinions are my own. 

As a versatile revenue generator and brand entrepreneur, I have leveraged my strong skills in leadership, creative resources and problem solving to deliver greater market position, higher brand awareness and more positive outcomes for industry leaders.  I have smoothly managed numerous large-scale projects to improve profitability, piloting marketing campaigns and provide unique e-commerce platforms. I offer a collaborative approach that involves working closely with revenue cycle teams and multiple departments to resolve operational issues and initiate optimal solutions within competitive market spaces. 

As a self-starter and team builder with a strong desire to succeed in whatever I do, I have an inherent ability to quickly identify and remove barriers to operational excellence. In addition to my deep abilities to develop and implement workable solutions that fuel business success, I have a proven record of harnessing technology to meet changing business needs and market requirements.             

One of my best accomplishments has been to spearhead the entire launch lifecycle and achieve dramatic success with new websites: CampusBooks.com and Textbooks.com. Throughout my career, I have earned a solid reputation for always meeting the goals and objectives of any organization with which I am associated.      

Specialty Skills: 
Inspirational Leadership, Change Agent, Strategic Thinker, Project Manager; Digital Marketing, E-Commerce Solutions, Advertising, Social Media, SEO/SEM, Online User Experience, Website Design; P&L, Budgeting, Contract Negotiations, Vendor Relationships, Customer Service, Major Account Management, Market Penetration, Start-Up Operations, Mulit-Channel 3rd Party Sales Management

Proficient in Amazon MWS, Agile, Scrum and Jira methodologies, along with Google Docs, Adwords & Analytics, MS Office Suite, MailChimp, ConstantContact, and many related applications on Windows and Macintosh platforms.

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Matthew Holman

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