Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Banners are up! See you soon at AI in Ecom.

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

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Probably our biggest event to this point outside of our conference.

In case you've wondered what we're covering, agenda is live:

We're putting experts on stage, combined with the ability to meet and learn from your peers in the afternoon. This day is PACKED with learning.

9am - 9:30am: Welcome, coffee, breakfast snacks ☕ 

9:30am - 10am: Jon Ricketts, from EKOM AI, on how brands are prepping landing pages for agentic commerce and how to show up correctly in AI search.

10:00am - 10:30am: Nate Larkin, from Gladly, and Nancy Orgill from KÜHL Clothing Company, break down how AI can either win a customer or lose one for you.

10:30am - 11:00am: Van Oakes, from Goat Media, on how he's leveraging AI across the acquisition funnel for brands like Diesel Power Gear, Minky Couture, and Everyday Dose.

11:00am - 11:30am: Matthew Schmitt, from Shoperator, on how AI is creating massive scale for static ad creation.

11:30am - 12pm: Drew Clary, from TIDLOS supplements, shows how his small brand has built its own Enterprise-grade AI solutions (yes, plural) on a shoestring budget.

12:00pm - 12:30pm: Panel discussion with Stephanie Hileman from 1800 Contacts, Steve Clark from Spoonful of Comfort, and Nick Christensen from GIMME Beauty on how brands are evaluating and implementing AI right now in their orgs.

12:30pm - 1:30pm: LUNCH 🥘 

1:30 - 3pm: Networking and chance to speak more with our speakers and sponsors

Happening in Lehi, Utah on January 20th.

If you don't have your ticket left, we are at 80% capacity right now. Grab a ticket now: https://luma.com/jvwnjkbb

AI is in ecommerce already. Whether you see it as a competitive advantage, better way to do business, or just not wanting to fall behind... it's here.

There is so much hype around content and what it can do. Around chatbots and other customer touchpoints.

Plenty of vendors. Tons of solutions, with new ones popping up every day.

But the truth is that there are incredible options that work right now you can be using. Whether you're a small brand or big one, you can (and should be) use AI in your business.

On January 20th, in Lehi, Utah we are hosting a (nearly) full day workshop on this with some incredible speakers. Here are the speaker topics you'll hear from:

- Search + Agents for AI
- ROI on ad spend with AI
- CX and product discovery with AI
- Scaling static content with AI
- Enterprise AI on a Shoestring budget

And one more special session we're nailing down now. 

Tickets are $35, which basically covers the cost of an incredible lunch from Meier's Catering. 

Morning sessions + lunch + afternoon breakouts and networking.

Incredible opportunity to learn what's happening and what you can be doing as well!!

Grab your spot here: https://lnkd.in/gykSKvQa

We have 100 seats and they're filling up fast. :)

Open article: AI in Ecom in Lehi by ticketspotapp.com

Hey, there! 
(Personal Stuff)
My name is Eric Smith from a small farm city in Northern Utah called Hooper (good luck on the pronunciation). I play the guitar (sorta). I like to exercise as if I were still in my 20's. My wife and I lovvve animals, especially cats (we currently have four. No shame!) I used to live in a mortuary - like, legit. And I kinda look like Johnny Bravo, I guess? 

(Professional Stuff)
For over 10 years I have proven the ability to successfully launch, lead, and develop various teams and departments ranging from sales to business development and partnerships. All the while learning how to be led at the same time. 

Reflecting on my professional career is both gratifying and humbling as I recognize how my leadership abilities have led to quantifiable company growth. The ability to develop, organize, and execute new processes allowed me to launch successful sales teams and whole departments helping my company to achieve the honor of being a two-time Inc. 500 company, as well as being recognized as one of Utah’s fastest-growing companies multiple years in a row. 

Although these company growth achievements have been fulfilling, my passion and gratitude for what I do come from supporting and developing individual people. Creating positive employee outcomes and learning how to transform low performers who lack confidence into top producers is a skill of mine. My ability to lead and motivate others is a direct result of my personal drive to become an expert among experts while also learning how to do better the next time. Through criticism and the ability to admit when I’ve made a mistake I am able to make a meaningful change that makes me a better leader.

Lastly, I have endless energy and passion! I also thrive on being able to create meaningful conversations with everyone I meet and bring value to each interaction. 

Words that describe me (in no particular order):
- Fun
- Happy
- Loyal
- Supportive 
- Caring
- Innovative
- Hardworking
- Honest
- Trustworthy
- Curious
- Protein

Eric Smith

It’s go time.

Kicking off CES 2026 this week in Vegas with the crew from Pattern® , and it’s shaping up to be a good one.

If you’re around and want to connect, here’s what’s on deck:

1. TikTok + Pattern event the night of the 6th. Invite-only. DM me if you’re interested.

2. Pattern Warehouse Tours. Come see how the largest shipper into Amazon handles prep and fulfillment at scale. These are always a hit.

Outside of that, I’ll be bouncing between meetings, booths, and espresso shots like everyone else.

If you’re here, let’s grab coffee or catch up on the fly. Always down for a quick “hallway chat” if schedules are tight.

Let’s make it a great week. Hope to see you out there.

#CES2026 #ecommerce #dtc #amazon #marketplaces #PatternAccelerate #TikTokShop

Head of Alliances at Pattern - NASDAQ: PTRN

Super hot take here. And would loooove to know your thoughts! 

Is any one else starting to notice how product images are all starting to look… the same?

Polished. Perfect. A little too perfect.

Thanks to AI, brands can now crank out clean, high-quality images at scale. And don’t get me wrong, I love what AI can do. 

But here’s the thing I’m starting to wonder…

If every brand uses the same tools, and trains on the same data, how long before every image starts to blend together?

Great ecommerce images don’t just look nice. They build trust. They answer objections. They show real use cases in real life.

If we rely too much on AI to generate the “perfect” stack of images, we might actually make everything feel more generic and less human. And that could hurt conversion.

My take: 
AI should enhance creativity, not replace it. The best image strategy still starts with empathy and intent.

What brands can do:
✔️ Don’t go full AI just because it’s easy
✔️ Mix in real lifestyle shots to stay grounded
✔️ Make sure your images still feel like they were made for people

Anyone else noticing this and it’s becoming a little bothersome? 

#ai #imagestacks #creativity #ecommerce

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The Battle

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