Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Banners are up! See you soon at AI in Ecom.

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

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Probably our biggest event to this point outside of our conference.

In case you've wondered what we're covering, agenda is live:

We're putting experts on stage, combined with the ability to meet and learn from your peers in the afternoon. This day is PACKED with learning.

9am - 9:30am: Welcome, coffee, breakfast snacks ☕ 

9:30am - 10am: Jon Ricketts, from EKOM AI, on how brands are prepping landing pages for agentic commerce and how to show up correctly in AI search.

10:00am - 10:30am: Nate Larkin, from Gladly, and Nancy Orgill from KÜHL Clothing Company, break down how AI can either win a customer or lose one for you.

10:30am - 11:00am: Van Oakes, from Goat Media, on how he's leveraging AI across the acquisition funnel for brands like Diesel Power Gear, Minky Couture, and Everyday Dose.

11:00am - 11:30am: Matthew Schmitt, from Shoperator, on how AI is creating massive scale for static ad creation.

11:30am - 12pm: Drew Clary, from TIDLOS supplements, shows how his small brand has built its own Enterprise-grade AI solutions (yes, plural) on a shoestring budget.

12:00pm - 12:30pm: Panel discussion with Stephanie Hileman from 1800 Contacts, Steve Clark from Spoonful of Comfort, and Nick Christensen from GIMME Beauty on how brands are evaluating and implementing AI right now in their orgs.

12:30pm - 1:30pm: LUNCH 🥘 

1:30 - 3pm: Networking and chance to speak more with our speakers and sponsors

Happening in Lehi, Utah on January 20th.

If you don't have your ticket left, we are at 80% capacity right now. Grab a ticket now: https://luma.com/jvwnjkbb

AI is in ecommerce already. Whether you see it as a competitive advantage, better way to do business, or just not wanting to fall behind... it's here.

There is so much hype around content and what it can do. Around chatbots and other customer touchpoints.

Plenty of vendors. Tons of solutions, with new ones popping up every day.

But the truth is that there are incredible options that work right now you can be using. Whether you're a small brand or big one, you can (and should be) use AI in your business.

On January 20th, in Lehi, Utah we are hosting a (nearly) full day workshop on this with some incredible speakers. Here are the speaker topics you'll hear from:

- Search + Agents for AI
- ROI on ad spend with AI
- CX and product discovery with AI
- Scaling static content with AI
- Enterprise AI on a Shoestring budget

And one more special session we're nailing down now. 

Tickets are $35, which basically covers the cost of an incredible lunch from Meier's Catering. 

Morning sessions + lunch + afternoon breakouts and networking.

Incredible opportunity to learn what's happening and what you can be doing as well!!

Grab your spot here: https://lnkd.in/gykSKvQa

We have 100 seats and they're filling up fast. :)

Open article: AI in Ecom in Lehi by ticketspotapp.com

RapidTalk.ai

-> Developing outreach strategies to introduce RapidTalk’s conversational voice agent to businesses, streamlining customer interactions to enable consistent revenue capture and customer service while deflecting lower-priority and spam calls across 32 different languages.
-> Developing strategic partnerships to uncover integration and white-label opportunities where RapidTalk’s conversational voice AI could enhance existing platforms.

RapidTalk allows companies to:
-- Capture more revenue by automating bookings and inquiries
-- Improve customer service, answering FAQs like you're best employee, while filtering spam and low-priority calls
-- Supports 32 languages and Integrate AI seamlessly into your existing systems

Growth

ShipInsure

-> Produced the second-highest total revenue as an Account Executive while contributing to key company initiatives, including a seed investment, a merger, and ARR growth from $410K to $4.9M in 15 months.
-> Managed technology, agency, and logistics partnerships, launching six product integrations, generating inbound and outbound opportunities, and building a $1M+ ARR pipeline, with six figures in Closed Won ARR.

Business Development & Strategic Partnerships

PharmaVisionTV

PharmaVision TV is a leading point-of-care provider to leading Health Care Retailers. PharmaVision provides customers an innovation platform to display and broadcast OTC and Rx brands.

-> Oversaw media, product placement, and planogram updates across 138 pharmacies in Kroger - Smith’s division, covering seven states, while managing 13 yearly merchandising periods.
-> Improved operations and efficiency by implementing technology-driven route mapping and developing an onsite visit checklist to ensure full changeouts met Kroger’s corporate standards.

Merchandising Territory Manager	

Route

-> Led my team in new partner revenue for 22 consecutive months, generating over $1.1 million in new revenue in 2022, accounting for 60% of my team’s total revenue contribution during my tenure.
-> Managed a book of 50+ partners, building a robust pipeline for sales, with my partner-sourced deals closing 2x faster, averaging 2x larger deal sizes, and including more product attachments.
-> Recognized as a top performer at SKO in 2022 and 2023. Trained four new partner managers, while playing a key role in developing processes to manage, pay, and attribute partner-sourced revenue.

Sr Partnerships Manager 

-> As the first BDR hire at Route, played a pivotal role in establishing foundational systems and outreach strategies, streamlining cross-functional collaboration, and supporting the BD team’s growth to 20+ BDRs.
-> Consistently led all BDRs in qualified demos set and sales pipeline generated for the sales team, achieving no less than 125% of quota and surpassing 250% on multiple occasions during my 11-month tenure.
-> Managed a high-priority onboarding project for Route’s second-largest Platform partner on behalf of the CRO, successfully increasing platform self-installation rates from 30% to over 65%.

Business Development and E-Comm Partnerships

Lendio

-> Excelled as a temp hire, ranking in the top 3 out of approximately 175 peers (including both full-time and temp employees). Reviewed and vetted loan request amounts for accuracy against small business tax documents, facilitating the securement of nearly $10 million in funding for approximately 375 businesses.
-> Led a 15-person pod in both call volume and application submissions throughout my tenure

SMB Funding Manager

CompHealth

-> Dialed 250-300 physicians per week, to build and maintain an active network of Oncologists who partnered with me as their primary resource for all things locums, career navigation, and contract negotiation between our partnered hospital systems 
-> Facilitated the placement of 12 physicians, helping my team surpass our target by almost $1.8 million in 2019
-> Worth noting that even after putting in my notice to leave, I was able to stay the entire two weeks between opportunities, speaking to the level of trust I was able to build within my leadership pod, mutually knowing all dials, and work I would be doing would be going to other team members upon my departure

Physician Consultant - Medical Oncology

Clearlink

-> Held a closing rate of 54% as the top agent on my team for 6 consecutive months, selling Business tier Internet, Communication, and Television contracts
-> Held an adherence rate of 98.2%, the highest on my team during my tenure with the company 
-> Warm Transferred 22% of my closed to a 3rd party to be upsold business security

Small Business Specialist

Vivint Smart Home

-> Closed several hundred personal deals through four summers and throughout five major markets in the US, generating millions in revenue with no local network or community connections prior to my arrival in the area
-> Managed an office of 12 reps, running daily trainings, coordinating neighborhood territories and team activities

Sales Manager

Total Hockey

Keyholder

Warburton's Inc.

Product Assembly / Cutter 

Sales & Partnerships | Hockey Coach | Dad |

Results-driven sales and partnerships leader with a track record of exceeding revenue targets, scaling teams, and optimizing business development strategies. With experience spanning Generative AI, SaaS, fintech, merchandising, and healthcare, I’ve built and led high-performing programs, established revenue-generating partnerships, and played a key role in driving organizational growth.

-> Consistently a top performer, responsible for millions in partnership-driven revenue.
Strategic Partnerships & Business Development: Managed a portfolio of 100+ key contacts across multiple industries.
-> Process Optimization & Leadership: Developed scalable partnership processes, trained new managers, and built revenue attribution models.
-> Recognized Leader & Mentor: Multiple-time top performer, instrumental in onboarding and coaching new hires, with a focus on building sustainable growth strategies.
-> Competitive & Grit-Driven Mindset: Former ACHA DI hockey player, team captain, and eventual coach, known for resilience, leadership, and relentless execution.

Currently exploring new opportunities where I can apply my expertise in strategic partnerships, AI implementation, revenue growth, and go-to-market strategies. Open to discussions on innovative ways to drive sales, scale partnerships, and optimize business models.

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