Matthew Holman

Subscription Prescription

It's no surprise when subscription growth stalls.

Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles.

How do you unlock subscription growth?

We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data.

Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Founder

Commerce Catalyst

Commerce Catalyst was born out of my love for community that both educates and empowers.

After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community.

Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all.

Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Creator

QPilot.cloud

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Partnerships / Cofounder

Building subscription revenue is a goal for many ecommerce companies, but...

Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions.

That's where QPilot comes in: subscription software + team of experts.

If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look.

Plus, we have an amazing content arm to help educate and provide guidance on how to grow.

Come see more at https://qpilot.com.

Head of Growth / Cofounder

Silicon Slopes Marketing Chapter

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Vice Chair

RiseKit

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well.

I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

Community Advisory Board Member

SUBTA (Subscription Trade Association)

As part of the leadership committee for SUBTA, I am involved in:
- Creating relevant content for the community
- Driving growth through events, activities, and brand awareness
- Quarterly meetings

SUBTA Committee - Operations CoChair

ShareHouse 

Joined Madelyne van Hoff and Wade Sleater building Sharehouse.

Early focus on building community, events, and carving out a space just for ecommerce.

Ultimately left to continue this focus through Commerce Catalyst.

Founder, Head of Growth + Outreach

Essential Hub

Create, implement, and manage marketing vision.
Step 1: Redo the website with effective messaging, testimonials, and content.
Step 2: Create additional collateral for digital marketing, referral, and outside sales channels.
Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing.
Step 4: Build out website pillar content on key topics that are valuable to our base.
Step 5: Execute a paid digital marketing strategy to generate new leads.
Step 6: Optimize.

Marketing Director

Aspen Chutes

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit.

Responsible for lead generation and initial screening on investment opportunities for portfolio.

E-Commerce Manager

Power Graphics Digital Imaging

Graphic designer and prepress operator. Customer service, some printing and production.

Graphic Designer / Prepress

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

RapidTalk.ai

-> Developing outreach strategies to introduce RapidTalk’s conversational voice agent to businesses, streamlining customer interactions to enable consistent revenue capture and customer service while deflecting lower-priority and spam calls across 32 different languages.
-> Developing strategic partnerships to uncover integration and white-label opportunities where RapidTalk’s conversational voice AI could enhance existing platforms.

RapidTalk allows companies to:
-- Capture more revenue by automating bookings and inquiries
-- Improve customer service, answering FAQs like you're best employee, while filtering spam and low-priority calls
-- Supports 32 languages and Integrate AI seamlessly into your existing systems

Growth

ShipInsure

-> Produced the second-highest total revenue as an Account Executive while contributing to key company initiatives, including a seed investment, a merger, and ARR growth from $410K to $4.9M in 15 months.
-> Managed technology, agency, and logistics partnerships, launching six product integrations, generating inbound and outbound opportunities, and building a $1M+ ARR pipeline, with six figures in Closed Won ARR.

Business Development & Strategic Partnerships

PharmaVisionTV

PharmaVision TV is a leading point-of-care provider to leading Health Care Retailers. PharmaVision provides customers an innovation platform to display and broadcast OTC and Rx brands.

-> Oversaw media, product placement, and planogram updates across 138 pharmacies in Kroger - Smith’s division, covering seven states, while managing 13 yearly merchandising periods.
-> Improved operations and efficiency by implementing technology-driven route mapping and developing an onsite visit checklist to ensure full changeouts met Kroger’s corporate standards.

Merchandising Territory Manager	

Route

-> Led my team in new partner revenue for 22 consecutive months, generating over $1.1 million in new revenue in 2022, accounting for 60% of my team’s total revenue contribution during my tenure.
-> Managed a book of 50+ partners, building a robust pipeline for sales, with my partner-sourced deals closing 2x faster, averaging 2x larger deal sizes, and including more product attachments.
-> Recognized as a top performer at SKO in 2022 and 2023. Trained four new partner managers, while playing a key role in developing processes to manage, pay, and attribute partner-sourced revenue.

Sr Partnerships Manager 

-> As the first BDR hire at Route, played a pivotal role in establishing foundational systems and outreach strategies, streamlining cross-functional collaboration, and supporting the BD team’s growth to 20+ BDRs.
-> Consistently led all BDRs in qualified demos set and sales pipeline generated for the sales team, achieving no less than 125% of quota and surpassing 250% on multiple occasions during my 11-month tenure.
-> Managed a high-priority onboarding project for Route’s second-largest Platform partner on behalf of the CRO, successfully increasing platform self-installation rates from 30% to over 65%.

Business Development and E-Comm Partnerships

Lendio

-> Excelled as a temp hire, ranking in the top 3 out of approximately 175 peers (including both full-time and temp employees). Reviewed and vetted loan request amounts for accuracy against small business tax documents, facilitating the securement of nearly $10 million in funding for approximately 375 businesses.
-> Led a 15-person pod in both call volume and application submissions throughout my tenure

SMB Funding Manager

CompHealth

-> Dialed 250-300 physicians per week, to build and maintain an active network of Oncologists who partnered with me as their primary resource for all things locums, career navigation, and contract negotiation between our partnered hospital systems 
-> Facilitated the placement of 12 physicians, helping my team surpass our target by almost $1.8 million in 2019
-> Worth noting that even after putting in my notice to leave, I was able to stay the entire two weeks between opportunities, speaking to the level of trust I was able to build within my leadership pod, mutually knowing all dials, and work I would be doing would be going to other team members upon my departure

Physician Consultant - Medical Oncology

Clearlink

-> Held a closing rate of 54% as the top agent on my team for 6 consecutive months, selling Business tier Internet, Communication, and Television contracts
-> Held an adherence rate of 98.2%, the highest on my team during my tenure with the company 
-> Warm Transferred 22% of my closed to a 3rd party to be upsold business security

Small Business Specialist

Vivint Smart Home

-> Closed several hundred personal deals through four summers and throughout five major markets in the US, generating millions in revenue with no local network or community connections prior to my arrival in the area
-> Managed an office of 12 reps, running daily trainings, coordinating neighborhood territories and team activities

Sales Manager

Total Hockey

Keyholder

Warburton's Inc.

Product Assembly / Cutter 

Sales & Partnerships | Hockey Coach | Dad |

Results-driven sales and partnerships leader with a track record of exceeding revenue targets, scaling teams, and optimizing business development strategies. With experience spanning Generative AI, SaaS, fintech, merchandising, and healthcare, I’ve built and led high-performing programs, established revenue-generating partnerships, and played a key role in driving organizational growth.

-> Consistently a top performer, responsible for millions in partnership-driven revenue.
Strategic Partnerships & Business Development: Managed a portfolio of 100+ key contacts across multiple industries.
-> Process Optimization & Leadership: Developed scalable partnership processes, trained new managers, and built revenue attribution models.
-> Recognized Leader & Mentor: Multiple-time top performer, instrumental in onboarding and coaching new hires, with a focus on building sustainable growth strategies.
-> Competitive & Grit-Driven Mindset: Former ACHA DI hockey player, team captain, and eventual coach, known for resilience, leadership, and relentless execution.

Currently exploring new opportunities where I can apply my expertise in strategic partnerships, AI implementation, revenue growth, and go-to-market strategies. Open to discussions on innovative ways to drive sales, scale partnerships, and optimize business models.

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The Battle

Matthew Holman

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