Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Looking for a great deal on tickets for Ecom Elevated next month?

Yes, Commerce Catalyst has another big ecom conference. :)

We've run a few promotions, but with a new ticketing platform it's easier to offer some special discounts.

So, if you're interested in hearing from people like Dan Griffiths the CEO of Lume, or Akwasi Frimpong OLY an Olympian and Senior Manager of Partnerships at Momentous... or any number of our incredible sessions, then here is the deal:

Brand Tickets are $99 until March 15th. Then they're $150, then $199.
Saas/Service Tickets are $170 until March 15th. Then they're $249, then $349.

Grab them before prices go up! https://lnkd.in/gnsM__y8

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Open article: Ecom Elevated Spring by live.eventtia.com

While everyone is thinking about AI completely replacing software, you get great product releases like this one that use AI incredibly well:

- You install
- AI analyzes repeat purchase history
- AI determines the timing to send messages
- AI writes the messages with offers based on parameters you set

Customers buy on rePete.

AI right now is making implementation and configuration a no-brainer, enabling powerful customer experiences like this one.

🎙️Shopify1Percent Pod • BOLD Co-Founder • EY Entrepreneur of the Year ‘18 • @Shopify Partner ‘12 • Merchant ‘98

It is my extreme honor to introduce to you the newest member of your Shopify family: Meet rePete 👋

Like your favorite barista, rePete remembers your pace and nudges you when it's time. He's your smart, friendly AI reorder agent  that builds a dynamic reorder prediction for each individual customer. When they are running low, he sends a polite nudge, helping them easily restock with just ONE click! 🎉

Because, let's face it. Your life doesn't revolve around a fixed 30-day cycle.
Your customers want to reorder on their own terms, and at their own pace. They want replenishment that feels natural, not a fixed cycle disguised as convenience.

While subscription fatigue is at an all-time high and more customers are canceling subscriptions than ever before, there is good news! Most customers still want their products replenished, they just don't want a subscription.

And that's exactly why they love rePete so much ❤️

Instead of forcing customers onto a fixed schedule, rePete learns each customer's individual buying behavior and purchase patterns. He analyzes thousands of data points everywhere they shop, so he can send a friendly nudge at the perfect predicted time they're likely ready for a refill.

Predicted. Not scheduled. On-demand, not forced.

rePete is free to install, and his pricing is very simple: if he doesn't make you money, you don't pay a penny. He works entirely on commission. No per-SMS fees. No per-email costs. No app fees...

The future of repeat commerce isn't a subscription. It's a prediction.

#shopify #reorders #ecommerce #shopifyplus #repete

The top 5 things I'd do to improve a subscription program with little time.

I'll list them by potential impact for your business:

1. Default to subscribe and save with some simple design changes to make the subscription option more prominent.

Impact: 30-40% opt-in rate (minimum) - more subscribers coming in

2. Upsell to subscriptions in the cart. Simple, straightforward, but effective.

Impact: additional 10% improvement to opt-in rate

3. Make the billing reminder feel like a value reminder than a transaction. Show them why they subscribed in the first place.

Impact: lower monthly churn 10-15%

4. Update the cancel flow with better copy, stronger offers to stay, and a founder video on the splash screen when someone first cancels.

Impact: minimum 10% improvement on your cancel save rate

5. Make the onboarding flow feel educational and welcoming. There are so many questions people have; show them how you're different and how they can be successful with you.

Impact: lower MoM churn by 5-10%

Where do you think some of the best retention expertise comes from?

You might think an email agency, or growth background.

Sure, those people have a ton of skill. But there's something special about someone with a background in customer success when it comes to retention.

They already know the people. Know how to communicate with them.

They understand timing - not just for comms but in upsells and product usage.

That's why this week's dose is so special! We were lucky to sit down with Jade Moffatt from DIRTEA to talk all things retention.

Three great takeaways: strong education onboarding, timing your cross-sells, and how to better segment winbacks.

Let's dive in!

View newsletter: Subscription Prescription

Matt here with your weekly Subscription Prescription 💊 A big part of retention is timing. Not just how often you communicate, but what and when. In t

Open article: Dose #193: Education, Cross-sells, and Winbacks by Matthew Holman • 5 min read

Dose #193: Education, Cross-sells, and Winbacks

Coworking is not about desks and wifi, it's about people.

I help space operators, community managers, and creators build spaces where people genuinely connect, belong, grow, and thrive.

Since 2012, I’ve worked alongside coworking space operators, community managers, and leaders around the world, teaching, writing, and hosting conversations around community-building, thought leadership, content strategy, storytelling, and purpose-driven brand growth.

I’m the founder of Coworking Convos, a virtual event series to help coworking operators and industry leaders learn, share, and connect. I also run the Coworking Creators Lab for community-focused coworking spaces.

My work has been featured in Shareable, Mother Jones, YES! Magazine, Lifehacker, Allwork.Space, and more. And I’ve spoken at various events across the U.S., Canada, and the U.K.

At the heart of everything I do is one belief:

Community isn’t a nice-to-have. It’s the whole point. It’s what turns coworking from a transactional workspace into something truly transformational.

I also work with aligned partners and sponsors who support the global coworking ecosystem and want to connect meaningfully with community-focused operators.

If you’re building a coworking space and brand rooted in connection and impact, you’re in the right place.

👉 Subscribe to my weekly newsletter for insights into coworking and community
👉 Register for the next Coworking Convo to be part of the conversation
👉 Join the Coworking Creators Lab if you’re ready to go deeper

Cat Johnson

If we're going to realign the coworking industry around community, we need to challenge ourselves and lead together. So we do. 

🧪 Here's what's coming up in the Coworking Creators Lab:

🗓️ March 4
Workshop: AI SEO Checklist, with Jacob Bolling from Coworking SEO

🗓️ March 11
Workshop: Why your Instagram posts are not reaching Gen Z, with Claire Zhu from lans

🗓️ March 25
Workshop: Who’s Paying for This Seat? Subsidized, Sponsored & Scrappy, with Anne Olsen from The Shop Workspace

🗓️ April 1
Workshop: Why generic spaces are losing and why clarity of purpose is now a commercial necessity, with Shazia Mustafa from Inclusive Placemaking

We also have the Content Studio every week where we workshop content ideas and strategies, and quarterly hotseats where members get feedback from the group on anything they're working on, struggling with, or thinking about.

If you run a community-focused coworking space, you belong in the Coworking Creators Lab, where we create content, create community, and create impact.

The best coworking spaces are coworking communities. I run Coworking Convos and the Coworking Creators Lab for community-focused spaces.

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Matthew Holman

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