Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Probably our biggest event to this point outside of our conference.

In case you've wondered what we're covering, agenda is live:

We're putting experts on stage, combined with the ability to meet and learn from your peers in the afternoon. This day is PACKED with learning.

9am - 9:30am: Welcome, coffee, breakfast snacks ☕ 

9:30am - 10am: Jon Ricketts, from EKOM AI, on how brands are prepping landing pages for agentic commerce and how to show up correctly in AI search.

10:00am - 10:30am: Nate Larkin, from Gladly, and Nancy Orgill from KÜHL Clothing Company, break down how AI can either win a customer or lose one for you.

10:30am - 11:00am: Van Oakes, from Goat Media, on how he's leveraging AI across the acquisition funnel for brands like Diesel Power Gear, Minky Couture, and Everyday Dose.

11:00am - 11:30am: Matthew Schmitt, from Shoperator, on how AI is creating massive scale for static ad creation.

11:30am - 12pm: Drew Clary, from TIDLOS supplements, shows how his small brand has built its own Enterprise-grade AI solutions (yes, plural) on a shoestring budget.

12:00pm - 12:30pm: Panel discussion with Stephanie Hileman from 1800 Contacts, Steve Clark from Spoonful of Comfort, and Nick Christensen from GIMME Beauty on how brands are evaluating and implementing AI right now in their orgs.

12:30pm - 1:30pm: LUNCH 🥘 

1:30 - 3pm: Networking and chance to speak more with our speakers and sponsors

Happening in Lehi, Utah on January 20th.

If you don't have your ticket left, we are at 80% capacity right now. Grab a ticket now: https://luma.com/jvwnjkbb

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Whittle Coaching

As a society, we've overcomplicated everything about how to build muscle and lose fat. I'm on a mission to change that. Using a science-based approach, I will help you build your best physique by using fitness and nutrition fundamentals to make it simple.

After gaining 20 lbs of muscle and losing 43 pounds myself, I realized how simple it truly is. Allow me to help you come to the same realization 💪

Fitness & Nutrition Coach

PrivateAuto

Chief Marketing Officer

Head of Marketing

Everyday Intrapreneurs

Created a podcast chatting with everyday employees about what makes them entrepreneurs inside of their organizations.
Started a weekly newsletter with intrapreneurship tips for employees wanting to develop their skills.

Creator

Arctic Blue Diamonds

Consulted on marketing strategy.
●	Grew website traffic by 1,000+%, starting from below 100 visitors.
●	Increased content library from 10 pieces to over 200 pieces of content.

Director of Marketing

Gibson Brands, Inc.

Worked with internal and external teams to build digital marketing activities from the ground up.
Notable achievements include:
●	Created and executed a digital marketing strategy that grew e-commerce sales by 58% YoY.
●	Kicked off social commerce and grew it by 240%
●	Developed a new way of goal tracking and reporting to assess progress and celebrate success.
●	Implemented new tools and processes that saved 100+ company hours each week.

Digital Marketing Manager

Suunto

Oversaw and defined the strategy development, implementation, and analysis for marketing within the Americas region.
Notable achievements include:
●	Worked cross-functionally to create a new brand strategy that grew top 10 accounts by 41%.
●	Grew online traffic by 20% and reach by 40% for our direct-to-consumer channel.
●	Spearheaded the creation of the global brand calendar to meet both global and local market needs.
●	Grew local marketing team and assisted in their development to exceed yearly KPIs.
●	Helped to build the Future Leaders program developing high-potential employees for future leadership roles.

Senior Marketing Manager, Americas

Regional Brand Manager, Americas

Regional Marketing Specialist

Salomon

Assisted in strategy implementation of when, where, how, and for how much to sell Salomon Footwear.
Notable achievements include:
●	Developed new tools and processes that helped grow Salomon from #4 to #2 in category market share.
●	Created a new commercial channel, boosting category sales by 20%.
●	Implemented a new reporting structure to highlight opportunities that contributed to a sales increase of 14%.

Commercial Associate

Amer Sports Corporation

In-Store Marketing for the sports brands Salomon, Suunto, Atomic, and Mavic in the Americas.

In-Store Experience Associate, Americas

Marketing Intern

The Bucket List Life

Helping make The Bucket List Life a worldwide brand, responsible for Utah, and managing the Twitter accounts

Our Mission:
"Help others create a sustainable lifestyle from their passions."

Start your journey today -> http://thebucketlistlife.com/

You’ll discover what you’re passionate about, achieve financial & time freedom, and learn how to live your bucket list life while helping others do the same.

Ambassador and Twitter Destroyer

PrivateAuto.com 🚗 | Complete the Deal Yourself

At the ripe old age of 33, I changed careers. After a journey from an overweight burnt-out runner to the bodybuilding stage, I realized we've overcomplicated fitness & nutrition as a society. Now I'm on a mission to fix that.

If you want to build muscle and/or lose fat to obtain your best physique, working with me is the best chance you have to get there.

Here's what you can expect:
💪 Initial Consultation: We’ll kick things off with a call to discuss your goals, schedule, and any other relevant details to ensure a personalized approach.
💪 Custom Workout Plan: You’ll receive a workout program specifically crafted to match your individual goals and fitness level.
💪 Ongoing Nutrition Support: I’ll provide you with macronutrient targets to attain your goals, as well as provide additional things you may need, such as high-protein meal ideas or grocery list ideas.
💪 Weekly Video Check-Ins: Live video sessions each week to track your progress and make any necessary adjustments to your plan.

My DMs are open to any questions you have about fitness & nutrition. I'm here to help 😊

Caleb Whittle 💭

As a Broncos fan, I can definitively say:


They are the worst best team in the NFL. 

That is all.

Caleb Whittle

💪 Come for the stache. Stay for the fitness tips. | CMO 👉 Fitness Coach | Coaching high-performers how to lose weight & build muscle sustainably | Bodybuilder | Girl Dad

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4:20am. 
Alarm ringing. 
I quickly turn it off and jump out of bed, excited. 

This day, however, I didn’t put on my gym clothes. 
I didn’t mix my preworkout. 
I didn’t put on gym shoes. 

Instead, I threw on a tee & sweats, grabbed an energy drink & water bottle, and headed to my office. 

Then turned on my Xbox. 


For the past 4 weeks, I had attempted to get up at 4:20am to go to the gym. I failed 75% of the time. Most of the times I made it was the first week. 

Motivation was gone. 

The bed was comfy. 

Nothing was working. 

So I changed the motivation. 


I’ve been a gamer since I was a kid. Halo parties. Getting lost in the Fallout world. Getting headshots in Call of Duty. 

These were the good ol days. 

I brought them back to bring back the motivation to get up early. 

It was unorthodox, but it worked. 

My body finally adjusted to the new normal. I started to get tired earlier. I slept deeper. I stopped hitting the snooze. 

Then I replaced the gaming with the gym. 

And the habit of waking up early stuck. 


I’m not saying everyone should game at 4:20am. But I am saying to do something that does motivate you to wake up that early if the gym motivation has left. 

Waking up early is hard. 

It’s easier when you’re excited to wake up.

This weekend, I had a post about protein pop-tarts go a bit crazy. 

It asked if we had gone too far.

This, however, is a “protein-added” product that isn’t too far and is 100% worth it. 

The wife and I split a box every Sunday for lunch. And we both look forward to it. 

No difference in taste or texture from the normal Annie’s Mac & Cheese. 

Since we split a box, we both get around 18g of protein AND 7.5g of fiber. 

Is it that much more of each than the original? Not a crazy amount. But since the taste isn’t impacted and the added fiber comes with it, I think it’s worth it. 


What protein-added products have you had that are actually worth it?

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The Battle

Matthew Holman

Caleb Whittle 💭

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taplio

The Battle

Matthew Holman

Caleb Whittle 💭

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Holman's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreMatthew Holman's LinkedIn Performance