Matthew Holman

Subscription Prescription

It's no surprise when subscription growth stalls.

Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles.

How do you unlock subscription growth?

We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data.

Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Founder

Commerce Catalyst

Commerce Catalyst was born out of my love for community that both educates and empowers.

After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community.

Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all.

Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Creator

QPilot.cloud

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Partnerships / Cofounder

Building subscription revenue is a goal for many ecommerce companies, but...

Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions.

That's where QPilot comes in: subscription software + team of experts.

If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look.

Plus, we have an amazing content arm to help educate and provide guidance on how to grow.

Come see more at https://qpilot.com.

Head of Growth / Cofounder

Silicon Slopes Marketing Chapter

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Vice Chair

RiseKit

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well.

I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

Community Advisory Board Member

SUBTA (Subscription Trade Association)

As part of the leadership committee for SUBTA, I am involved in:
- Creating relevant content for the community
- Driving growth through events, activities, and brand awareness
- Quarterly meetings

SUBTA Committee - Operations CoChair

ShareHouse 

Joined Madelyne van Hoff and Wade Sleater building Sharehouse.

Early focus on building community, events, and carving out a space just for ecommerce.

Ultimately left to continue this focus through Commerce Catalyst.

Founder, Head of Growth + Outreach

Essential Hub

Create, implement, and manage marketing vision.
Step 1: Redo the website with effective messaging, testimonials, and content.
Step 2: Create additional collateral for digital marketing, referral, and outside sales channels.
Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing.
Step 4: Build out website pillar content on key topics that are valuable to our base.
Step 5: Execute a paid digital marketing strategy to generate new leads.
Step 6: Optimize.

Marketing Director

Aspen Chutes

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit.

Responsible for lead generation and initial screening on investment opportunities for portfolio.

E-Commerce Manager

Power Graphics Digital Imaging

Graphic designer and prepress operator. Customer service, some printing and production.

Graphic Designer / Prepress

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Strategyn

I identify data-driven innovation opportunities for high-profile clients in a variety of industries (CPG, financial, medical, automotive, streaming, warehousing, etc.). Learned Strategyn’s ODI process.

I helped develop certification courses and tools for clients. Much more coming soon at ODIpro!

Customer Insights Researcher

Purple

Managing a growing team of UX researchers and customer advocates.

Customer Insights Manager

Prepared for new product launches by consulting with physical product merchandisers on customer needs and wants, with creatives on imagery and copy to be used in marketing, and with designers and digital product managers to prepare online product sales pages.
Reduced consumer confusion by performing rigorous testing of mattress line to improve language and imagery used on the category and product pages. Products are more differentiated and customers are more confident in their selections.

UX Researcher and Strategist

Consulted with designers and product managers and independently led research projects on behalf of the eCommerce department. Established ongoing customer interviews and design testing systems.

Harris Inquiry

I am passionate about helping people do applied social science research faster and better. I am an expert in user experience (UX) research, surveys, interviewing, focus groups, data analysis, and design work. I can advise in research methods, as well as in the use of specific applied research tools such as Qualtrics, SPSS, Stata, Excel, and Adobe XD. I can also advise on new product development research.

Freelance Researcher

Boncom

•	Managed internal and external data collection to steer rebranding a large choir, including new logos, taglines, organizational values, purpose statements, and brand promises.
•	Informed creative strategy for Utah Department of Health initiatives:
   o	Live On, suicide prevention campaign
   o	Stop the Opidemic, substance abuse resources and support
   o	Zero Fatalities, safe driving initiative
•	Researched expected offerings, naming, logos, style and tone for a new app and in-person experience. Organized and launched beta tests with recurring panel of app users. Informed web experience design.
•	Supervised research for an online university to understand its students, motivations for enrolling, current experiences, and marketing opportunities.
•	Directed research to guide management transfer of LDS Church historic sites. Produced clear guiding principles for the Historic Sites Division and creative recommendations for improved visitor experience.
•	Conducted ground-breaking visitor experience research among non-member “secret shopper” visitors to the a church. Pilot tested new church products intended to help welcome newcomers and visitors.

Senior Researcher

The Church of Jesus Christ of Latter-day Saints

•	Strengthened interdepartmental relationships while coordinating multi-phase international test pilot for youth activity program. On-time global implementation lauded by executives as “miraculous.”
•	Directed international pilot research for new seminary curriculum to guide development. Evaluated implementation fidelity and objectives and offered human-centered recommendations.
•	Strengthened interfaith partnerships by leading an international study to explore messaging for new publication for use in humanitarian efforts in minority-Christian countries, highlighting shared values.
•	Provided qualitative and quantitative feedback regarding missionary mobile device training. Piloted mobile device roll-out leading to fully operational global program with more effective proselyting and fewer behavior problems.
•	Provided insights into convert retention by designing a longitudinal study to identify when and why individuals stop attending, with actionable suggestions.
•	Administrated Qualtrics license for over 1,500 employees. Consulted across organization on survey design and methodology. Developed standard procedures for research division to oversee studies throughout organization.

Study Lead

Research conceptualization and design, survey design, data analysis, consultation with clients and users of research products, writing and reporting. Study leadership. Experience with market research, product evaluation, employee feedback surveys, user experience research, and data management. Experience with international data collection in Latin America, Oceania, and Africa.

Researcher

Brian D. Harris

Individualized assistance in learning basic statistical theory and methods.

Statistics Tutor

UC Irvine

Taught classes and led discussion sections on probability and statistics as well as research methods and research design.

Graduate Teaching Assistant

Brigham Young University

Taught the course "Data Analysis and Presentation" in the Sociology Department. Taught two summer term courses using my own syllabus and presentation materials.

Instructor

I researched political polarization in online forums, as well as connections between marathon running, family, and gender.  I also worked on projects related to education and immigration.

Research Assistant

I am an applied researcher with a background in academic social science and statistics. I have experience in the fields of product evaluation, UX design and research, and market research. I am well-versed in both qualitative and quantitative research techniques. I am skilled at research design, survey design, interviewing, journey mapping, design thinking, and all types of analysis. I have worked internationally and alongside colleagues from the fields of advertising, computer science, history, philosophy, psychology, social work, anthropology, geography, political science, and family studies, giving me a broad repertoire of cultural understandings from which to draw in my work. I have worked with creative agencies and research contractors to ensure the satisfaction of clients. I have extensive experience with products, programs and curricula from concept testing and development through evaluation, always with an eye toward consultation and improving the human-centered user experience.

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The Battle

Matthew Holman

Brian Harris 💭

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