Matthew Holman

Subscription Prescription

It's no surprise when subscription growth stalls.

Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles.

How do you unlock subscription growth?

We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data.

Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Founder

Commerce Catalyst

Commerce Catalyst was born out of my love for community that both educates and empowers.

After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community.

Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all.

Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Creator

QPilot.cloud

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Partnerships / Cofounder

Building subscription revenue is a goal for many ecommerce companies, but...

Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions.

That's where QPilot comes in: subscription software + team of experts.

If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look.

Plus, we have an amazing content arm to help educate and provide guidance on how to grow.

Come see more at https://qpilot.com.

Head of Growth / Cofounder

Silicon Slopes Marketing Chapter

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Vice Chair

RiseKit

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well.

I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

Community Advisory Board Member

SUBTA (Subscription Trade Association)

As part of the leadership committee for SUBTA, I am involved in:
- Creating relevant content for the community
- Driving growth through events, activities, and brand awareness
- Quarterly meetings

SUBTA Committee - Operations CoChair

ShareHouse 

Joined Madelyne van Hoff and Wade Sleater building Sharehouse.

Early focus on building community, events, and carving out a space just for ecommerce.

Ultimately left to continue this focus through Commerce Catalyst.

Founder, Head of Growth + Outreach

Essential Hub

Create, implement, and manage marketing vision.
Step 1: Redo the website with effective messaging, testimonials, and content.
Step 2: Create additional collateral for digital marketing, referral, and outside sales channels.
Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing.
Step 4: Build out website pillar content on key topics that are valuable to our base.
Step 5: Execute a paid digital marketing strategy to generate new leads.
Step 6: Optimize.

Marketing Director

Aspen Chutes

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit.

Responsible for lead generation and initial screening on investment opportunities for portfolio.

E-Commerce Manager

Power Graphics Digital Imaging

Graphic designer and prepress operator. Customer service, some printing and production.

Graphic Designer / Prepress

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Alexandrina Mic-Podar

SPC Strategies

At our company, we understand the importance of leveraging systems, people, and controls to drive your business toward success. With over 15 years of experience in building a thriving accounting/bookkeeping business, we are dedicated to assisting you in establishing an exceptional in-house accounting department. Our expertise lies in developing robust systems, identifying the ideal individuals for your team, and implementing effective controls.

Notice the capital 'P' in our name? It symbolizes our unwavering focus on People. We firmly believe that your team is the cornerstone of your business, and we are committed to helping you find the perfect individuals who align with your company's vision and values.

Co-Founder

Backyard Bookkeeper

In 2008, my business partner and I embarked on a journey into uncharted territory despite the warnings from others. At Backyard Bookkeeper, my personal mission has always been clear: to empower small businesses with accurate financials and create employment opportunities for stay-at-home parents.

At Backyard Bookkeeper, we thrive on problem-solving. We take joy in ensuring that every expense is meticulously accounted for and that all accounts are reconciled to the last penny. We take pride in setting up robust systems for reporting daily sales, systems that require minimal maintenance and are easy to follow, leaving little room for error even after we hand over the reins.

We relish the process of delving into financial data, meticulously tying up loose ends, and ensuring everything is organized and well-managed. It may seem amusing to love accounting, but consider this: when it comes to managing your books, who would you prefer? A CPA who uses a "slash-and-burn" approach, an indifferent business owner with limited accounting experience, or a competent bookkeeper who treats your books like a masterpiece? Learn more about us below.

CEO/Co-Founder

Backyard Payroll

Backyard Payroll is a sister company of Backyard Bookkeeper, which has been providing exceptional bookkeeping services for over 15 years. As we grew, we began to receive an increasing number of requests for payroll services. One of our team members became passionate about payroll and suggested we offer it to businesses nationwide. In 2018, we rose to the challenge and established Backyard Payroll. We are committed to providing personalized and cost-effective payroll solutions to small businesses across the USA.

40 Over 40 

Board Member

Tacos Together

Legion M Entertainment, Inc.

The first fan-owned entertainment company. 
I love movies and I saw a great opportunity to be part of something big. Legion M is making it their mission to involve movie fans in their company. I’m honored to be part of it.

Investor

Village Book Builders

We’re calling our village community to get involved and become mentors for children across the globe! This is an incredible way to give service online, especially since most of the world is still experiencing social distancing and quarantine. 

It’s super easy to get involved (just check out our mentor page!) and it’s fun to get connected and help mentor these children.

Books open children’s minds to a world of possibilities and give them the tools they need to dream bigger. And you can inspire that within them through mentoring!

Board Chair

A&J CONSULTING SERVICES LIMITED

I returned to Romania with the intention of making a difference, I firmly believe that a shift in mindset can unlock limitless possibilities. Through A&J Consulting SRL, I have had the privilege of offering business consulting services to numerous start-ups, small businesses, and nonprofit organizations in Romania. Additionally, I have provided personal consultations to individuals navigating career transitions. The opportunity to work closely with individuals, witness transformative shifts in their mindset, and celebrate their achievements in their professional journeys has been immensely fulfilling for me.

Owner

3D Human Capital

We predict the unpredictable with Sociomapping & 3D Behavioral Analysis

Consultant

The Church of Jesus Christ of Latter-day Saints

As part of my role, I have been responsible for defining and executing a comprehensive public affairs (PA) strategy for the church in Romania. This has involved managing a dedicated PA team, fostering relationships with influential local opinion leaders, and coordinating various projects and events in collaboration with local church members. Additionally, I have provided assistance in marketing initiatives for different church programs and have maintained meticulous financial records, yearly budgets, and bookkeeping.

Some notable achievements during my tenure include:

Pioneering initiatives to raise the profile of the church in Romania, such as organizing the European premiere of Meet the Mormons, hosting nationwide "open house" events, and devising and implementing highly effective social media marketing strategies.
Facilitating seamless communication and collaboration among multiple levels of international and local management, ensuring a coordinated approach and efficient operations.
Achieving an astounding attendance increase of over 300% in English classes offered country-wide, all while operating on just 10% of the original marketing budget.
These accomplishments highlight my commitment to driving growth, engagement, and visibility for the church while optimizing resources and fostering effective communication.

National Director of Public Affairs Romania

Throughout my 15+ years of experience in the accounting, bookkeeping, and business industry, I've come to realize that many business owners face significant hurdles when it comes to managing their finances. Poor financial data and inefficient systems can make it difficult for businesses to make informed decisions and grow. That's why I'm passionate about helping businesses overcome these obstacles by providing skilled bookkeeping professionals, training programs, and expert guidance on accounting department setup and reorganization. I am dedicated to improving businesses' financial systems and processes, and I believe that the right systems, people, and controls are essential for any successful business.

taplio

The Battle

Matthew Holman

Alexandrina Mic-Podar

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