Lingo coin

Lingo is the first startup that leverages blockchain technology and real world assets to onboard the next billion Web3 users.

Our vision is to build the World's most rewarding token.

It is a web3 paradigm-changing attempt to fundamentally redesign the way people claim rewards.

If crypto adoption will surpass one billion users in the next few years, the question remains, why aren’t people using this technology massively already? 

The reasons are obvious as crypto is primarily seen as:

1. Too complicated to understand.
2. Too risky and volatile.
3. No utility in real life.

To address these concerns, Lingo Coin is:

1. Easy to understand: Hold Lingo. Get points. Claim for rewards, consistently.
2. Tangible: We acquire real world assets to fuel our rewards ecosystem.
3. Useful in real life: Rewards ecosystem involves vacations, tickets, coffee, shopping and more.

That's why Lingo is already championed by 250+ KOLs and celebrity brand ambassadors combining +300 million followers.

CEO, Co-founder

Subway

Owner and operator of 12 Subway restaurants.

I introduced the Subway franchise in Mauritius in 2014. 

In this role, I was responsible for the general management of the company – finding prime locations, developing the territory, implementing strategic marketing initiatives, hiring a high-impact team, putting financial mechanisms in place, and ultimately ensuring we scale.

In addition, I set up supply chain integration, funding mechanisms to ensure strategic growth, operational support structure, strategic management, brand equity, and traction boosting strategies, and implemented a lean and rapid development business model that ensured double-digit year-on-year growth.

As a result, Subway became the fastest growing restaurant brand in Mauritius. We later acquired the rights to operate the brand exclusively in South Africa.

Master franchisee

HM RAWAT GROUP

HMRawat Communications is a leading distributor and partner for 20+ international brands in 10+ countries. With offices and channels on three continents, the company is uniquely placed as a mediator between emerging industries and consumer trends and the growing demand from the MEA region.

In this role, I led sales and marketing arm for the Group. 

I recruited high-impact marketing and sales teams to ensure fast and exponential growth, along with implementing strategic marketing initiatives regionally, nationally, and internationally, in addition to growing the distribution network. 

While I was working for the family business, we secured more than 80% of the mobile phone market share in Mauritius. Moreover, we achieved a 300% increase in annual revenue for the Madagascar business unit and a 1,500% increase in annual revenue for the Seychelles business unit.

We also launched the first electronics e-commerce website in Mauritius.

Marketing Director

W Media International

The first digital marketing agency in Mauritius.
		
During my time in this role, I secured contracts with the Ministry of Finance to promote small-medium scale entrepreneurship in Mauritius.

Our portfolio also included projects with Puma, where we integrated targeted social media and SMS outreach, generating a 500% increase in sales on the first campaign day.

We also built and managed a digital marketing presence for a Top-30 company in Mauritius, reaching over 10% of the country population in active engagement.

One year after the official launch, WMedia was awarded the SME company of the year by the Ministry of Information, Communication and Technology of Mauritius.

Director

Co-Founder & CEO @Lingo | The first Web3 startup that rewards people with vacations.

As a serial entrepreneur, I’ve been building businesses throughout my entire life. 


At:
10: Selling MP3 CDs at school.
18: Founded the 1st digital agency in Mauritius, awarded SME company of the year by Ministry of IT. 
20: Tripled overseas revenue for family business @HMRAWAT
22: Launched Subway in Mauritius. Youngest master franchisee in the world at the time. Scaled to 12 restaurants in 6 years. Fastest-growing restaurant brand in the country. Acquired by a public listed company's majority shareholder in 2022.


30:   -Bold statement-   Web3 is the most exciting industry in the World for an entrepreneur, and will revolutionise global value systems in the next decade. 

Blockchain adoption is growing 2x faster than the internet in the 90s, making it the fastest technological adoption in history. 

Today, the tech is easy. Applications aren't hard to write, but they’re really hard to market, and really hard to persuade big communities to use them, in volume. 

At Lingo, we’re cracking that code. 

We're leveraging blockchain technology and Real-World Assets to onboard the next billion in Web3. Our vision is to build the World's most rewarding token.

Hassam-Moussa Rawat

Cim Finance

In my role, I orchestrate the symphony of Brand Strategy across the diverse portfolio of Cim Finance, ensuring that our brand identity resonates harmoniously across all touchpoints. My canvas extends from the meticulous art of budgeting to the strategic maximization of campaign effectiveness, where each dollar spent echoes with impact and purpose.

My journey involves a deep dive into the intricate world of market analysis, where I unravel the threads of competition and trends. This exploration is not just about data; it's about understanding the heartbeat of the market, crafting marketing strategies that don't just speak to our audience but sing to their souls.

At the heart of my mission is the brand strategy for Cim Finance's Kenyan brand, Aspira. Here, I blend local nuances with global insights, weaving a narrative that's as inspiring as it is effective. This is where strategy meets storytelling, where numbers transform into narratives, painting a future not just for our brand but for the very people we serve.

Brand Manager

In my journey as a Brand Builder, I am entrusted with the delicate art of breathing life into our brand's identity, ensuring its presence is felt consistently and powerfully across all touchpoints. It's more than a mere implementation; it's an act of weaving our brand's essence into every interaction, every moment, making sure that our identity not only exists but thrives in the hearts and minds of our audience.

As the Brand Guardian for Cim Finance & Aspira (Cim Credit Kenya), my role transcends the typical boundaries of brand management. Here, I am the steward of our brand's soul, ensuring alignment in our brand strategy across our diverse portfolio. This role is a delicate balance of maintaining our core values while embracing the unique narratives of each brand under our umbrella. It's about creating a symphony of strategies, where each note aligns harmoniously, crafting a melody that resonates with our customers and echoes our brand's ethos.

Brand Specialist

Grey Group

In the heart of my profession lies the art of Communication Planning, where I orchestrate the dance of messages and mediums to create campaigns that not only reach but resonate with their audiences. Each plan is a tapestry woven with precision and care, ensuring every thread aligns with our strategic vision.

Unearthing Consumer Key Findings is like embarking on a voyage of discovery, where each insight is a treasure, revealing the depths of consumer needs and desires. These findings are not mere data points; they are the compass that guides our strategies, illuminating paths to meaningful connections.

My journey in Digital Planning is a thrilling exploration in the ever-evolving digital landscape. Here, I craft strategies that blend innovation with intuition, creating digital experiences that are not just seen but felt, experiences that engage and enchant in the virtual world.

Strategic Thinking is the backbone of my work, a skill honed with each challenge and opportunity. It's about seeing beyond the horizon, connecting dots to form a bigger picture, a picture where creativity and logic dance in perfect harmony.

Crafting Creative Briefs for esteemed brands like Orange, My.T, Mauritius Telecom, Loterie Nationale, Loto, Lottotech, Canal+, CanalSat, Casela, Apollo, Hyundai, Milo, St Regis, HSBC, Sicom, GSK, Farmland, Anchor, Anlene, Sunny, and Mirinda has been a journey of storytelling. Each brief is a narrative, a blueprint of imagination and insight, guiding teams to bring ideas to life, ideas that capture hearts and ignite minds.

Strategic Planner

JWT Mauritius

At the heart of my career lies a deep passion for Communication Planning, where I meticulously craft strategies that speak not just to the mind but to the soul. Each plan is more than a roadmap; it's a journey into the heart of what makes our audience tick, connecting with them on a level that transcends the ordinary.

Discovering Consumer Key Findings is akin to uncovering hidden gems, each insight a valuable piece that helps construct a deeper, more empathetic understanding of those we aim to reach. These insights are not just data; they are the very pulse of our audience, guiding us to create messages that resonate on a personal and profound level.

In the realm of Digital Planning, I navigate the ever-shifting digital landscape with a blend of creativity and analytical precision. Here, I craft digital experiences that captivate and engage, creating spaces where brands and consumers meet in a world of our own making.

Strategic Thinking is my guiding star, allowing me to look beyond the present and envision what could be. This is where creativity meets foresight, where innovative ideas are born from a blend of experience and imagination, shaping strategies that break new ground.

Creating Creative Briefs for an array of distinguished brands - Holcim-Ecocem, Mondelez-Kraft & Oreo, Ovaltine, HSBC, Vivo energy-Shell, ATOL, Pepsi Light, Loterie Nationale, Cascavelle Shopping Village, Casela, Eski, CanalSat, Porsche, Hyundai, Harel Mallac, Gamma Materials - has been an exercise in storytelling. Each brief is not just a document; it's a narrative that captures the essence of a brand, guiding creative minds to conjure campaigns that not only speak to our audience but also move them, crafting stories that linger in memory long after they're told.

In my quest through Research and Strategic Recommendations, I venture deep into data and insights, piecing together qualitative and quantitative research like a mosaic. This isn't just analysis; it's an exploration into our audience's soul, uncovering hidden desires and motivations.

Crafting Creative Briefs is where my imagination soars. Each brief is a fusion of insight and creativity, transforming data into narratives that inspire our teams. It's an art form, where dry facts bloom into compelling stories.

Radio Script Writing allows me to weave words into emotional tapestries, creating scripts that resonate with listeners. Here, language isn't just spoken; it's felt, leaving lasting impressions in the hearts of our audience.

In Digital Monitoring & Benchmarking, I immerse myself in the digital realm, not just observing but understanding its pulse. I ensure our digital presence isn't just relevant but pioneering, striking chords with our audience in their digital world.

Managing projects for diverse accounts like Holcim, Kia, Kraft, Emtel, Tipco, P’tit Salé, HSBC, Loterie Nationale, and Gamma Materials is a symphony of passion and precision. Each project is a unique journey, a blend of skills and timing, orchestrated to create impactful success stories. This is more than task management; it's leading narratives of triumph.

Strategic Planning Intern/ Freelance

Atelier Soleil 

Designer

Brand Activist | Strategy Alchemist | Insights Explorer | Agile Leader | Behavioural Economics & Geopolitics Aficionado

As a results-oriented and agile leader, my career spans over a decade in the dynamic realms of marketing and branding, enriched by a profound understanding of the business landscapes in Mauritius and Kenya. My expertise lies not just in project management, but in weaving the intricate threads of strategic thinking to unravel complex business challenges.

Driven by a fervent belief in the transformative power of brand and communication activism, my passion is deeply rooted in transforming insights into innovative opportunities. I am constantly tuned into the pulse of cultural and social trends, meticulously analysing their influence on consumer attitudes, behaviours, and perceptions. This keen observation enables me to craft strategies that resonate with the heart of the market.

My journey has been marked by the application of strategic and creative intelligence across a spectrum of new brands, campaigns, and business pitches. This path has seen a shift in my focus, moving from brand-centric to a more consumer-centric and communication-driven approach.

Over the past years, I've had the privilege of crafting communication strategies for renowned brands like Mauritius Telecom, My.T, Orange, HSBC, Loto, Canal+, Hyundai, Farmland, Shell, Kraft, Oreo, Pepsi Light, and Bridgestone, among others. Each brand's story is a testament to the power of thoughtful communication and strategic branding.

In the final quarter of 2017, I embraced a pivotal shift to the client side with Cim Finance, a leader in Mauritius's financial sector. Here, my role transcends managing the brand; it involves nurturing our identity in Mauritius and rising to the challenge of growing our Kenyan brand, Aspira. This role not only tests my skills but also offers a canvas to paint our brand's future, blending local insights with global foresight.

In this ever-evolving journey, I continue to be fuelled by the desire to make a difference, one brand, one strategy, one insight at a time.

taplio

The Battle

Hassam-Moussa Rawat

Kenny Ratinon

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?