Lingo coin

Lingo is the first startup that leverages blockchain technology and real world assets to onboard the next billion Web3 users.

Our vision is to build the World's most rewarding token.

It is a web3 paradigm-changing attempt to fundamentally redesign the way people claim rewards.

If crypto adoption will surpass one billion users in the next few years, the question remains, why aren’t people using this technology massively already? 

The reasons are obvious as crypto is primarily seen as:

1. Too complicated to understand.
2. Too risky and volatile.
3. No utility in real life.

To address these concerns, Lingo Coin is:

1. Easy to understand: Hold Lingo. Get points. Claim for rewards, consistently.
2. Tangible: We acquire real world assets to fuel our rewards ecosystem.
3. Useful in real life: Rewards ecosystem involves vacations, tickets, coffee, shopping and more.

That's why Lingo is already championed by 250+ KOLs and celebrity brand ambassadors combining +300 million followers.

CEO, Co-founder

Subway

Owner and operator of 12 Subway restaurants.

I introduced the Subway franchise in Mauritius in 2014. 

In this role, I was responsible for the general management of the company – finding prime locations, developing the territory, implementing strategic marketing initiatives, hiring a high-impact team, putting financial mechanisms in place, and ultimately ensuring we scale.

In addition, I set up supply chain integration, funding mechanisms to ensure strategic growth, operational support structure, strategic management, brand equity, and traction boosting strategies, and implemented a lean and rapid development business model that ensured double-digit year-on-year growth.

As a result, Subway became the fastest growing restaurant brand in Mauritius. We later acquired the rights to operate the brand exclusively in South Africa.

Master franchisee

HM RAWAT GROUP

HMRawat Communications is a leading distributor and partner for 20+ international brands in 10+ countries. With offices and channels on three continents, the company is uniquely placed as a mediator between emerging industries and consumer trends and the growing demand from the MEA region.

In this role, I led sales and marketing arm for the Group. 

I recruited high-impact marketing and sales teams to ensure fast and exponential growth, along with implementing strategic marketing initiatives regionally, nationally, and internationally, in addition to growing the distribution network. 

While I was working for the family business, we secured more than 80% of the mobile phone market share in Mauritius. Moreover, we achieved a 300% increase in annual revenue for the Madagascar business unit and a 1,500% increase in annual revenue for the Seychelles business unit.

We also launched the first electronics e-commerce website in Mauritius.

Marketing Director

W Media International

The first digital marketing agency in Mauritius.
		
During my time in this role, I secured contracts with the Ministry of Finance to promote small-medium scale entrepreneurship in Mauritius.

Our portfolio also included projects with Puma, where we integrated targeted social media and SMS outreach, generating a 500% increase in sales on the first campaign day.

We also built and managed a digital marketing presence for a Top-30 company in Mauritius, reaching over 10% of the country population in active engagement.

One year after the official launch, WMedia was awarded the SME company of the year by the Ministry of Information, Communication and Technology of Mauritius.

Director

Co-Founder & CEO @Lingo | The first Web3 startup that rewards people with vacations.

As a serial entrepreneur, I’ve been building businesses throughout my entire life. 


At:
10: Selling MP3 CDs at school.
18: Founded the 1st digital agency in Mauritius, awarded SME company of the year by Ministry of IT. 
20: Tripled overseas revenue for family business @HMRAWAT
22: Launched Subway in Mauritius. Youngest master franchisee in the world at the time. Scaled to 12 restaurants in 6 years. Fastest-growing restaurant brand in the country. Acquired by a public listed company's majority shareholder in 2022.


30:   -Bold statement-   Web3 is the most exciting industry in the World for an entrepreneur, and will revolutionise global value systems in the next decade. 

Blockchain adoption is growing 2x faster than the internet in the 90s, making it the fastest technological adoption in history. 

Today, the tech is easy. Applications aren't hard to write, but they’re really hard to market, and really hard to persuade big communities to use them, in volume. 

At Lingo, we’re cracking that code. 

We're leveraging blockchain technology and Real-World Assets to onboard the next billion in Web3. Our vision is to build the World's most rewarding token.

Hassam-Moussa Rawat

Lingo is the first compounding token that leverages blockchain technology and real estate collateral to reward its community with vacation airdrops, every month.

It is a web3 paradigm-changing attempt to fundamentally redesign the way people afford holidays.

If crypto adoption will surpass one billion users in the next few years, the question remains, why aren’t people using this technology massively already? 

The reasons are obvious as crypto is primarily seen as:

1. Too complicated to understand.
2. Too risky and volatile.
3. Not perceived as tangible and concrete enough.

To address these concerns, Lingo Coin is:

1. Easy to understand: A token that rewards free vacations for its community.
2. Less risky: Real estate collateral cushions the downside risk without pegging the token to its value, which grants significant exposure to the potential upside while being safer compared to other traditional tokens.
3. Tangible and concrete: Supported by real estate assets and impacts people in their everyday lives via vacations rewards. It is leveraging blockchain technology to provide value to people, not the other way round.

GlobalBlock

Head Of Marketing

Kinesis Money

Director of Marketing (International)

Send For Help Group

Marketing Strategy, operational plan and budget development, implimemtation and management of the whole function

Head Of Marketing (International) Interim

SD Worx

SD Worx delivers a full range of quality services globally in the areas of Payroll, HR and Tax & Legal, with more than 3,600 staff serving more than 60,000 clients. 
SD Worx calculates about 4.15 million salaries each month, whilst running its own offices in Belgium (HQ), Austria, France, Germany, Ireland, Luxembourg, the Netherlands, the United Kingdom and Switzerland and a service delivery center on Mauritius. SD Worx is a co-founder of the Payroll Services Alliance whose members jointly handle 32 million salary calculations.

My responsabilities: 
• Shaping and driving the annual Marketing Strategy
• Developing the marketing plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met
• Owning, managing and elaborating multi-chanel campaigns,lead generation process, strategic partnerships, agencies and the global Marketing costs, budget as well as spendings
• Planning, prioritising and delivering Marketing initiatives to raise brand awareness 
• Organising, controlling and reporting on KPI's/ROI
• Leading, training and growing the global Marketing team
• Coordinating analytics, assessing/evaluating to improve upon the tasks
• Recruiting/interviewing candidates, writing job spec, objectives and supervising staff 
• Extensive responsibility for creating and converting the brand strategy into marketing plans that drive sales (through social, digital, advertising, content, events, partnerships, sales materials etc...)
• Working closely with top executives, the different functions/departments of the business, harmonising global/group marketing strategy to local marketing tactics and provide support to SD Worx 10 markets/countries
• Responsible for PSA (Payroll Services Alliance) Marketing worldwide
- Part of the Global Management Team
- Part of the Corporate Management Team
- Part of the Business SLT (Senior Leadership Team)

Head Of Marketing (Global Solutions)

LifeWorks

LifeWorks: A Global Employee Engagement Platform (EEP) serving 50,000 companies with over 15 million users. LifeWorks’ mobile employee engagement and wellness platform puts the employee at the heart of its business. LifeWorks combines an action-oriented solution with functionality spanning across employee recognition, employee assistance, wellness, social communications, rewards, perks and employee engagement analytics. 

My responsibilities:
• Managed the design and delivery of a Global marketing plan across acquisition channels.
• Worked closely with the CSMO, CEO and the global sales team to ensure they meet their commercial objectives and targets, providing tools, materials and presentations.
• Wholly responsible for marketing spend, recommending appropriate investment to the board of directors, with proof of ROI in line with business objectives and budgets.
• Managed relationships with the external PR agency. Ownership of content, ensuring internal and external marketing and communication promotes the appropriate message, combined with the correct advocate plan, to maintain a strong brand image.
• Managed all social media presence and direct programs to improve external reputation and
promoted recognition.
• Created a marketing committee and strategy group reporting all activities and presenting to C suite colleagues.
• Created and managed all company webinars and seminars, hosted the events program including the entire project for stands and hosting at exhibitions, filming and trade shows.
• Prepared and collated all post-event evaluations, including sponsorships / partners, logistics, stakeholder satisfaction and ROI (in UK, US and CAN).

Head of Marketing (UK & US) Interim

Xceed Group

My responsabilities included marketing campaign management, website management and analytics (creation of content and frequent updates), social media/PPC/SEO management, tracking and reporting, event management (Exhibition, Webinar and Seminar), internal and external communications, liaising with suppliers, partners and clients to improve current comms, briefing agencies, budgeting, e-newsletters, providing regular headline updates for the GE/Board directors, owning and implementing the overall marketing strategy and PR across UK and US.
 
I loved the variety of my role as it gave me the opportunity to work on so many different projects/tasks at one time, and I enjoyed promoting the 4 practices that Xceed offers; CTO, Migrations, FIMS, and Proceed. I worked closely with the Director of Research and Innovation to develop and improve our global Marketing strategy/plan. I am pleased with the results of our activities, as for the first time in the history of Xceed Group, our Marketing efforts brought new businesses with more than $4m revenue generated.

Marketing & Communications Manager (UK & US)

Whitelight ISD Ltd

Whitelight is a business-to-business sales and marketing agency who develop new markets, identify untapped potential in existing ones, build sales pipelines and revenues for clients worldwide. 
Responsibilities:
• Co-ordinating marketing campaigns with sales activities
• Preparing online and print marketing campaigns
• Monitoring and reporting on effectiveness of marketing communications
• Driving events (exhibitions, seminars & conferences)
• Analysing, interpreting and presenting results
• Attending meetings with clients
• Maintaining good relationships with clients
• Using an existing network of industry contacts to generate new business
• Consulting clients about campaign requirements and objectives
• Writing reports & delivering presentations
• Responsible for the development and achievement of sales through the direct sales channel
• Leading and training other members of the account team

Marketing Manager (EMEA)

A dynamic marketing professional with excellent communication (written and oral) skills, and a passion for tackling complex projects, delivering innovative solutions. Highly motivated, working alone or as part of a team, easily forms strong relationships with colleagues, stakeholders and external partners. Proven success in fast-paced EMEA, UK and US environments, and an outstanding reputation has led to recent achievements in a global role, designing and delivering strategic campaigns with a strong focus on digital, I love building the Buzz! Keen to work in organisations with a similar passion for people, clients and success.

My favourite phrase: “You must plan for the future as people who think in the present will remain in the past” Abraham Lincoln.

taplio

The Battle

Hassam-Moussa Rawat

Cindy Anton

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