Hanna Larsson

I help founders build revenue growth, audience & personal brand 🔥 From 0 → $30M ARR | Startup & GTM Advisor & Builder 📈 ex-LinkedIn & ex-Remote 🦄 | Founder: Huntrs

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Became a Top Voice on LinkedIn
📈 Grown an audience of 239,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business. We turn your stories into revenue.

The BEST way to build a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before starting my own business, I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 254,000+ followers, with 100 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, keep a laser focus on the customer, speed, and build systems.

♻️ As well as building an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋 Talk soon.

CEO & Founder

We help startups build revenue growth, audience and high-performing teams. Don't be shy, get in touch 👋

Life is too short to be around people who hold you back.

Surround yourself with people who want to see you win.
People who clap when things go well.
People who challenge you without tearing you down.

Energy is contagious.
So is doubt.

Choose wisely.


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Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

If they haven’t done it themselves, their opinion is just noise.

STOP listening to people who haven't done what you want to do.

Agree??


📌 Hi, I'm Hanna Larsson, Do you need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hunt.rs - Talk soon 👋

That message you keep rewriting.
That post you keep saving as a draft.
That conversation you keep avoiding.

That’s where your growth is.

Nothing changes when you stay quiet.

Promote yourself like your life depends on it.
Because it does.

No one is going to fight for your career like you will 💯

Agree??


👋 Hi, I'm Hanna Larsson, I teach people how to build a profitable online business through their personal brand.

📌 Need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: Huntrs 🔥

13 career truths:

1. Be loyal to your own growth - there is NO company loyalty.
2. Go where you will be challenged. 
3. Try many different paths. Every experience shapes us.
4. Leave toxic work places fast. It's NOT worth it.
5. Careers are not linear.
6. Never lose your hunger for learning. 
7. Go for the unsexy industries, there is less competition there. 
8. Run your own race. It's hard but so worth it.
9. Protect your belief in yourself.
10. Most people will not clap when you win, do it anyway. 
11. Build something of your own - real ownership is the best teacher and growth catalyst.
12. Never rely on just one income stream.
13. Own your own distribution: build your personal brand NOW.

Don't let an employer limit you.

Go where you find GROWTH.

Uncertainty is normal.
Staying stuck is optional.

The moment you back yourself, everything changes.


👋 Hi, I'm Hanna, I teach people how to build a profitable online business through their personal brand.

📌 Do you need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hannalarsson.me

It's hard to beat a person who keeps showing up.

Truth is:

You can WIN over most people just by being consistent.

Agree??


Enjoy this? ♻️ Repost it to your network and follow me, Hanna Larsson for more.

The world doesn’t reward potential.

It rewards ACTION.

People stay stuck because they wait for confidence, permission, or the perfect plan.

Doors don’t open because you "deserve it", or because your "results speak for themselves".
 
They open because you KNOCK.

Again. And again.......

If nothing is changing, it’s not bad luck (I don't believe in bad luck)

It’s because of inaction 💯

Stop waiting to be chosen.
Stop waiting for permission.

Messy action still beats waiting.

The world rewards people who take action. 

Agree??


👋 Hi, I'm Hanna Larsson, Do you need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hannalarsson.me

The most successful founders are not in their 20s or 30s.

Here are 5 data-backed reasons why older entrepreneurs win on both success and ROI.

↓


✅ → 1. The data doesn’t lie: You're twice as likely to succeed

Research from MIT and the U.S. Census Bureau analyzing 2.7 million founders found that 50-year-olds are twice as likely to build highly successful companies compared to 30-year-olds. 

A 50-year-old founder is twice as likely to build a thriving company as a 30-year-old founder.

A 60-year-old founder is 3 times as likely as a 30-year-old to launch a successful startup.

👉 The ROI of starting later? 

Significantly better odds of building something that actually works.

✅ → 2. The peak performance age is 45

Among the top 0.1% of startups based on growth in their first 5 years, founders started their companies at an average age of 45. 

For companies that successfully exited through acquisition or IPO, the average founder age was nearly 47.

👉 The data is clear: if you're optimizing for the highest probability of exceptional business outcomes, mid-40s is the sweet spot.

✅ → 3. Industry experience multiplies your success rate

Having at least 3 years of experience in your startup's specific industry more than doubles your chances of achieving top-tier growth. 

The number of years spent in the same industry as your startup directly predicts your company's future performance. 

This isn't about generic "wisdom", it's about:

- knowing the market dynamics
- customer behaviour
- operational realities that prevent costly mistakes and accelerate revenue.

✅ → 4. Your network is revenue-ready

Entrepreneurs who leverage large, active alumni and professional networks achieve measurably higher employee counts and revenue. 

Older entrepreneurs have more-developed networks to tap into for customer acquisition, partnerships, and hiring. 

These aren't theoretical connections, they're people who can cut your sales cycle, open doors to capital, and help you hire faster. 

Direct ROI on decades of relationship building.

👉 Again: experience compounds, and so do relationships.

✅ → 5. Better capital access without giving up control

Older people tend to have better credit, making it easier to access capital for starting a successful business. 

When you can self-fund or secure favorable debt terms, you keep more equity and capture better returns when you exit.

👉 The evidence is overwhelming: starting a business when you're older isn't a disadvantage. 

Being older is a strategic advantage that directly impacts your probability of success and your financial returns. 

Get started today.


👋 Hi, I'm Hanna Larsson, I teach people how to build profitable online businesses through their personal brand.

📌 Need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hunt.rs

📌 Being “too old” to start a company is a lie. Here's why

People think age is a disadvantage in startups.

The data says the opposite.

A massive study from MIT and the U.S. Census Bureau analyzed 2.7 million founders.

One of the strongest findings wasn’t about energy, speed, or hustle.

It was this:

Your network is REVENUE-READY.

Older founders don’t start from zero.

They start with:

- Buyers who already trust them
- Partners who pick up the phone
- Talent they can hire faster
- Investors who know their track record

These aren’t “connections” on LinkedIn.

They’re REAL relationships.

People who can:

- Cut sales cycles
- Open doors to capital
- De-risk early decisions

That’s direct ROI on decades of relationship building.

This is one reason why 50-year-old founders are twice as likely to build successful companies as 30-year-olds.

Experience compounds → And so do relationships 📈

Being older isn’t a disadvantage.

It’s leverage.

Agree?

👋 Hi, I'm Hanna Larsson, need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hunt.rs

"I can't find a unique angle"

"Everything interesting has already been said"

“This feels cringe”

“What works for them won’t work for me”

“I want to do it my way”

"It's a saturated market, the world doesn't need another person saying the same thing as everyone else"

"They got lucky because they started building their personal brand early"

These are all comfortable lies people tell themselves to avoid taking action.

The reason why people fail at building their personal brand online is not because they aren't unique. 

👉 They fail because of 4 things:

1. They neglect to learn how to actually build their personal brand efficiently and adapt to the platform
2. They are terrified what other people think of them and quit the moment they get feedback 
3. They have no strategy and quit after 2-3 months
4. They never get started

The only difference between someone who has 2,500 followers and 200,000 followers is stamina.

Annoying, but true 💯

The more AI we use, the more human brands will matter.

If you’re not using yours to its full potential, you’re missing out on both business and career opportunities.

Are you using yours to its full potential??

Ray Kroc was 52 years old when he walked into a small California restaurant in 1954 and realized something most people missed.

What caught Ray’s attention wasn’t the food. 

It was the speed, consistency, and repeatability behind it.

He saw a SYSTEM.

That restaurant was run by the McDonald brothers.

Before that moment, Ray wasn’t a tech founder or a media executive.

He sold milkshake machines.

Ray didn’t “found” McDonalds at 52. 

He became the franchising agent and started scaling the model nationwide.

At that age, most people would have advised.

Or invested a little.
Or walked away.

Ray committed 💯

He standardized operations.
Protected consistency.

And, with the help of Harry Sonneborn, unlocked the real leverage: a real estate-led franchise structure that made the business scalable and defensible.

That structure later became the ENGINE behind McDonald’s.

In 1961, Ray bought the company outright from the McDonald brothers.

Ray succeeded because he had:

1. Decades of sales experience
2. Pattern recognition
3. The confidence to back his judgment
4. The patience to build systems

Experience brings LEVERAGE.

Most people underestimate what they already know.

Ray didn’t reinvent himself. He applied a lifetime of experience to the right opportunity at the right time.

🥤 → 🍔 → 📈

And he built one of the biggest business empires at 52 (!!!!)

He did it when most people think it’s “too late.”

We’re often told success has an expiration date.

Being older and having experience is a strategic advantage that directly impacts your probability of success and your financial returns.

Because experience compounds.
And systems scale.

And so does your network and all the relationships you’e built during your career.

Research from MIT and the U.S. Census Bureau analyzing 2.7 million founders confirms it.

Sometimes your biggest chapter doesn’t start early.

It starts when you finally see the opportunity clearly.

It's never too late to build something of your own.


📌 Follow me, Hanna Larsson for more entrepreneurship, personal branding, and business insights.

The creator economy is booming and is projected to grow from $191B in 2025 to over $528B by 2030.

Everyone wants to be a creator these days.

Successful creators follow a set of reliable steps:

1. Know your niche and audience

The most common early mistake is trying to be everything for everyone.

To stand out, you need a specific focus and audience 💯

That doesn’t mean you can’t talk about different topics though.

It just means you need to be clear on:

- What do you want to be known for?
- Who are you talking to?
- What problem do you solve?
- What unique perspective do you bring?

It should be reflected in your profile and tagline.

This clarity makes content easier to plan and increases the chance someone stops scrolling and engages.

2. Build a personal brand, not just posts

Platforms are crowded.
↳Repetition and noise won’t get you noticed.

Creators who grow consistently treat their presence like a brand:

- Consistent tone and style
- Regular publishing schedule
- Content that connects emotionally before it informs

This is how followers become fans.
↳ And fans become opportunities.

You need to build trust before you can monetize it.

3. Create intentional content and stick with it

Posting random updates doesn’t build momentum.

Successful creators are intentional:

- They publish regularly
- They learn from data (what resonated, what didn’t)
- They iterate and improve

It’s not about viral posts.
↳ It’s about consistent signal over time.

AI and tools help with production, but strategy and consistency drive impact.

Remember to:

- Add emotional depth, skip the shallow posts
- Use pictures of yourself (1-2 per week)
- Don’t just teach. Show struggles, dreams, failures, inspire, and entertain
- Rotate formats: lists, stories, visuals, lessons

4. One offer

Most creators don’t struggle with content. They struggle with CLARITY.

They have too many offers.
↳ Too many promises.
↳ No clear next step.

Start with a simple offer.

Prove demand first. Expand later.

Get feedback. Improve.

This makes your content sharper and your audience easier to convert.

Remember:

👉 Simple makes you money, complex keeps you broke.

Going viral is luck → Building a sustained creator presence is a SYSTEM ♻️

Stay consistent.
Be human.
Keep learning.
Create content that connects emotionally.
Serve your audience well.
Build trust.

That’s how influence becomes opportunity.

Want examples? Grab my new free guide on how to build on LinkedIn 2026: https://lnkd.in/dzn6Hs8W

✅ 4 Steps To Become a Creator

By 2030, 50% of all professionals will not live on one paycheck.

( that should make you pause )

The old setup was simple:

- 1 employer
- 1 role
- 1 income
- 1 ladder

That ladder is breaking.

Companies are getting leaner.
AI is replacing layers of work.

More and more people already juggle fractional roles, consulting, products, creator collaborations, a newsletter and equity on the side........

❌ This is not a trend.
❌ This is not about becoming a full time entrepreneur.

👉 It's about not being trapped in one income stream.

It’s a complete reset of the market, and how the world works.
A redefinition of what a career looks like.

✅ A portfolio career is the new baseline.

It means you take what you already know and use it in more than one way.

You sell your expertise through more than one channel.
You build upside while lowering risk.
You stop trading every hour for money.

That is real security in a world that moves this fast.

The common thread behind every portfolio career that works is simple:

- People know who you are and what you do.
- Your personal brand is the engine.
- Social is where demand is created and trust is built.
- Everything else plugs into that.

Building your own system is how you get ahead.

Are you still on one income stream or already building your portfolio?


♻️ If this resonates, repost it to your network, and follow me, Hanna Larsson for more content like this 📌

📌 Portfolio career > Traditional career

Don’t stop until you’re insanely f*cking proud of yourself.

Not because you played it safe.
Not because you “did what was expected”.
Not because you stayed comfortable.

Proud because you TRIED.

Because you shipped.
Because you took risks.
Because you said yes to the scary thing.

Most people don’t fail.

They quit early and call it being “realistic”.

Life is too short for average goals and low ambition.

Be unreasonable with your potential.

Do you agree?

I help companies hire the 🏆 best software developers in the world 🔥 Join the Movement for Remote Work through Talent Embassy | Subscribe 👉 The Movement for Remote Work Newsletter

With over 20 years of experience in the DIGITAL BUSINESS SECTOR, I combine a PASSION FOR COLLABORATION with deep expertise in DIGITAL PRODUCTS & SERVICES, INNOVATION, and DIGITAL EMPLOYEE EXPERIENCE.

I am deeply committed to SERVANT LEADERSHIP and consider myself a true RELATIONSHIP BUILDER. I THRIVE on HELPING OTHERS achieve their goals, connecting people, and fostering meaningful relationships.

The GREATEST REWARD for me is SUPPORTING individuals and teams to BREAK THROUGH BARRIERS, UNLOCK THEIR FULL POTENTIAL, and ACHIEVE SUCCESS, no matter their starting point.

I believe that TOGETHER we are stronger and can accomplish more. If YOU see VALUE in MY NETWORK or NEED SUPPORT in any area, I would be happy to share INSIGHTS, CONNECT YOU FURTHER TO THE RIGHT PEOPLE, or lend a HELPING HAND.

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Hanna Larsson

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The Battle

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Sladjan Bogojević

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hanna Larsson's LinkedIn Performance

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