Hanna Larsson

I help founders build revenue growth, audience & personal brand 🔥 From 0 → $30M ARR | Startup & GTM Advisor & Builder 📈 ex-LinkedIn & ex-Remote 🦄 | Founder: Huntrs

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Became a Top Voice on LinkedIn
📈 Grown an audience of 239,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business.

The BEST way to build a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before starting my own business, I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 214,000+ followers, with 92 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, keep a laser focus on the customer, speed, and build systems.

♻️ As well as building an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋 Talk soon.

CEO & Founder

We help startups build revenue growth, audience and high-performing teams. Don't be shy, get in touch 👋

Netflix started with DVDs.

Youtube started as a dating site.

Amazon started by selling books.

Shopify started as a snowboard company.

Shell started with decorative seashells.

Instagram started as a whiskey app.

Samsung started as a grocery store.

Nokia started as a paper mill.

↓

Business is about PIVOTING until you find product market fit. 

We should apply the same approach to our career. 

Never have second thoughts about reinventing yourself. 

And don't worry about the f*ckups along the way. 

It's part of the process 💯

Agree?

Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

Before anyone believes in us we need to believe in ourselves. 

It starts with us.

Back yourself.
Show your work.
Ask for the call.
Raise your price.
Publish on social media.

Promote yourself like your life depends on it, because it does 💯

Book the flight.
Make the call.
Send the text.
Quit your toxic job.
Build your personal brand. 
Write a book.

Do it.

STOP waiting.
STOP hesitating.
STOP letting our people's opinions hold you back.

Shoot your shot.

We got one life. 

You're alive → Act like it.

Let's give it all we've got 👊


Pic credit: tl_archives on IG

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

She sold her company for $900,000,000 (!)



This is one INSANE business model.

Here's how Reese Witherspooon did it - let's break it down:

↓

Reese built a book club with 2,5M subscribers.

↓

She approached publishers of books 📚

↓

She told them that in exchange for having her book club read their book, and they get the book revenue, she negotiated the exclusive rights to turn these stories into movies or TV shows.

(such a brilliant example of how she turned HER knowledge and background into a competitive advantage)

↓

She then A/B tested which books did well in the book club - and if they would make a good TV show (!!).

↓

She went to all the major platforms like HBO, Netflix, Apple TV, Disney + Prime Video, and SOLD the RIGHTS to turn the book into a movie or show.

📚 → 🎥

↓

The money she got from the major platforms she used to produce Emmy Award winning content like:

- The Morning Show
- Big Little Lies etc.

↓

The revenue she got from the movies/shows went back into the book club again.

This is such a BRILLIANT flywheel and ecosystem ♻️

She did all of this without ever putting in a dollar.

A perfect example of the compounding effect of personal branding.

(and no... this is NOT just for Hollywood actors)

→ Start building your personal brand into an asset that will compound for you.

Building your personal brand on social media makes it so much easier to:

- acquire new customers
- fundraise
- bootstrap
- and hire top talent

The value of a personal brand will only increase as we see more and more adoption of AI and AI agents.

Your personal brand drives your business.

If you’re not using it to its full potential, you’re missing out on both business and career opportunities.
 
Get started today.


✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

✅ Your personal brand is your biggest asset

agree?


📌 Hi, I'm Hanna Larsson, I help people to monetize their knowledge, and build a profitable online business through their personal brand → Follow me for more content like this ♻️

This video hit 3M+ views in 32 min on Twitter.

These romantic AI billboards are taking over the internet.

All across the US, Bland AI has put up billboards displaying an AI robot embracing a human on a phone call, with the caption “customer support that actually cares”.

👉 Some think it’s genius.
👉 Others think it’s going too far.

But the real reason it explodes is simple:

We all hate calling big companies.

We dial in and enter into menu hell with holds, transfers, frustration, and no answers.

It’s exhausting.

Then we see a version of support we wish existed.

→ First ring answers.
↳ Understands context.
↳ Solves the issue.
↳ No circus of transfers.

It’s not about robots hugging humans.

It’s about a phone call that works and feels HUMAN.

If AI does what companies failed to do for years, people won’t fear AI.

↓

They’ll crave it.

Why do you think Bland AI is going this viral?

A sh*t ton of money. 

A gorgeous house. 
A fancy car. 
Expensive watches and designer clothes. 

↓ 

❌ NONE of those things makes us happy. 
👉 Still, most people are chasing them.

It's the perfect cage that so many people try to leave between their 40-50s but can't.

What actually makes us happy:

1. Owning our time
2. Building something meaningful

That's why I chose entrepreneurship.

It gave me options, autonomy, and real freedom.

And yes, earning well makes life EASIER.

If you want more control, start building your own thing.

Use your 9 to 5 to fund your 5 to 9.

Start small.
Work on it every day.
↳ Eventually it will start to compound.

If you do well as an entrepreneur, the money comes as a bonus. 

I genuinely believe most people would be happier if they built  something of their own.

Agree? Disagree?


📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

You can have the best product in the world, but without the right strategic messaging and content, it's just noise.

People remember stories 22x more than they remember facts.

Why?

Because stories light up our brains. 

They make us feel, connect, and engage. 

Data might inform, but stories inspire ACTION and connection.

Agree?

Indeed.com

🚀 Yearly Performance rate achieved up to date this year : 102%

👉 Autonomously articulates value prop of full products, handle all objections presented by day to day to senior level contacts.
👉 Data driven story telling and the analytical story that differentiates products to match with the client's investment strategy.
👉 Growing accounts from 500k€/year to 800k€.
👉 Strong orchesration skills on team based selling with operational directors and C-Level.

Senior National Account Manager

🚀 Yearly Performances rates achieved : 2021 - 110% & 2022 - 105%

👉 Autonomously engages with day to day and low to mid level management contacts largely in the TA/HR department.
👉 Ability to manage and grow accounts from $ 100k to $500k in annual revenue per parent account.
👉 Supporting on short and long term clients with their recruitment and employer branding challenges.

National Account Manager 

🚀 Yearly Performances rates achieved : 2018 - 96% / 2019 - 103% / 2020 - 107%

👉 Growing SMB clients portfolio by selling recruitment solutions based on cost per clic model. 
👉 Operating and run meetings with operational contacts and decisions maker. 
👉 Understanding features, benefits of what products can and should be used based on clients needs.

Senior Sales Account Manager 

Approach People Recruitment

Approach People Recruitment Group was established in 2000 and based in Dublin, to help multinationals companies recruting multilingual candidates.

👉 Growing relationships with managers and decision makers
👉 Proactively identifying new opportunities.
👉 Negotiating commercials agreements.
👉 Cold calls to deal with new accounts.
👉 Candidates sourcing.
👉 Coaching and managing candidates throughout the recruitment process.

Senior Recruitment Consultant - CDI

implid (ex Segeco)

👉 Growing relationships with managers and decision makers
👉 Proactively identifying new opportunities.
👉 Negotiating commercials agreements.
👉 cold calls to deal with new accounts.
👉 Candidates sourcing.
👉 Coaching and managing candidates throughout the recruitment process.

Consultant RH - CDI

Narbonne Accessoires

Narbonne Accessoire is the leader of accessories and caravanning manufacture in EMEA.

🚀 107 recruitments closed between September 2013 and August 2014

👉 Recruitinging all positions (Executives, Non-executives, leadership member) and for all services (Sales, Technical, IT, Marketing, HR).
👉  Managing personnel movements (contracts, monitoring of working time, etc.).
👉  Creating 250 payrolls/month.

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