Tanmya

Achievements:
• Member of strategic planning and development committee that plans, advises and executes investment opportunities. 
• Produce Financial statements and liaise with external auditors .
• Produce Budgets and Management reports using dashboards . 
• Experience in IFRS implementation and VAT submission. 
• Conduct corporate training in various areas such as finance for nonfinance managers and strategy topics. 
• Supervise and report monthly on departmental KPIs.
• Cash flow management and have strong relationships with banks.

Senior Finance Manager

AlAthar Saudi Trading Company

The company is in perfume,cosmetic and skin care and other luxury products products mainly Christian Dior , other luxury perfumes such as montale and Mancera. 
Key reponsibilities :
1- lead a team of 7 people .
2-preparing monthly managment report which include actual versus budget in regards to P/l , B/S and cash flows.
3-liaise with external auditors .
4-Customer relation and collections.
5-Bank relation and agreements .

In addition the company was the back office for an overseas finance opeartion of automative and tire products ( mitsubishi vehicle and bridgestone tires ) in morrocow and algeria 
Key responsibilities :
1-Open letter of credit and and oversee bill of exchange payments .
2-forward contracts in regards to currency risk mitigation.
3-Prepare managments reports .
4-Oversee the reltionship with the supplier .

Chief Accountant

saudi binladin group

Key responsibilities:
1-Fixed asset registration and track.
2-accuals and prepayments of suppliers and subcontracts.
3-G/L maintaining and posting.
4- Bank reconciliation.
5-suppliers and subcontracts reconciliation and payments .
6-Adjusting entries preperation and recording. 
7-helping the chief accoutant to prepare final closing toward preparing Monthly managment reports .

Accoutant

Health & Wellness Coach | I help high-achieving professionals navigate their career pressure without sacrificing their personal lives, ultimately enabling them to find fulfillment and holistic well-being."

Working tirelessly in the demanding finance industry, I was constantly under pressure to meet deadlines and exceed expectations. My belief was simple: the more I took on, the more credibility and recognition I would earn. This relentless pursuit led me down a path of unhealthy habits. I was a smoker, neglected exercise, and ate on the go. My sole focus was on work. It wasn’t long before I reached a breaking point. Burnout hit me hard, culminating in an emotional explosion. 

During this turmoil, I had an "aha!" moment. Realizing that my approach was unsustainable, I decided to take control of my well-being. I started by googling my condition and diving into books and articles on improving well-being. This exploration led me to pursue a certification in health and wellness coaching, a decision that changed everything.

The transformation was profound. I now focus on the present moment, brimming with energy and accomplishing more in less time. Joy and passion have become central to my work. As a result, I have become a trusted finance adviser, and my relationships have flourished. I find quality time with my significant other and spend more meaningful moments with my kids. My life has transformed from one of stress and burnout to one of balance, fulfillment, and joy.

If you're a busy professional feeling overwhelmed and burnt out, I understand your struggles. I’ve been there, and I know the toll it can take on your life and work. As a Health & Wellness Coach, I can help you achieve the same transformation. 

Let’s prioritize your self-care and boost your energy so you can excel professionally and personally.

Ready to start your wellness journey? Shoot me a DM, and let’s get started.

Hisham El Jbeili

Nobody talks about the emotional volatility of being in finance.

9am: "This bonus will change everything."
11am: "I can't do this anymore."
2pm: "Just one more year."
4pm: "I'm quitting tomorrow."
7pm: "Maybe it's not that bad."
10pm: "What am I doing with my life?"

Every. Single. Day.

It's not bipolar.
It's finance.

I spent years on this pendulum. 
And you know what I realized?

The volatility isn't weakness.
It's your soul fighting your spreadsheet.

Your intuition knows something's off, 
↳ But your bank account says stay.

Your body screams for rest, 
↳ But your bonus says "just till Dec."

We're not just tired.
We're emotionally bankrupt.

Living in constant negotiation with ourselves.

The volatility stops when you stop believing the lie that one more year will fix it.

It won't.

You know it won't.

The volatility is your warning system.
Listen to it.
___

"Tell me I'm not alone in this 👇"

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HISHAM EL JBEILI

The hardest shift I ever made in my finance career:


Stop trying to prove myself.
Start trying to improve myself.

For 16 years, I chased validation.

-The month-end close. 
-The flawless report. 
-The nod from the board.

-Every budget review was a performance.
-Every forecast was a test.
-Every variance felt like a verdict on my competence.

Exhausting? Absolutely.

In finance, we're trained to measure everything.
ROI. EBITDA. Net margin.

But somewhere along the way, 
I started measuring my own worth the same way.

Then something clicked.

When you focus on proving, you're playing defence.
When you focus on improving, you're playing growth.

One keeps you stuck chasing the next sign-off.
The other keeps you building toward your own potential.

The irony?

When I stopped trying to prove myself in the boardroom...
The results started speaking louder than I ever could.
___

Needed this reminder today. Maybe you did too.

P.S. Credit to this wonderful visual to Richard Goold

"Quick question" triggers fight-or-flight in FBPs.

Because it's never quick.
And it's never just a question.

(Classic FBP trauma, btw)

Your cortisol doesn't spike from the numbers.
It spikes from the context switching.

8am: Budget review → analytical mode
9am: Crisis call → fight mode  
10am: Stakeholder therapy → empathy mode
2pm: "Quick question" → panic mode

Every switch fragments your nervous system.
Like running 10 apps on 5% battery.

You're not tired from the work.
You're exhausted from the emotional whiplash.

I spent years as an FBP.
Absorbing everyone's financial anxiety while managing my own.

You're not a business partner.
You're an emotional sponge for financial trauma.

The toll nobody talks about:
→ Sunday anxiety about Monday
→ Heart racing at "missed call" from leadership
→ Never fully present because you're always "on"

Your identity fractures:
Not "finance enough" for finance.
Not "business enough" for business.

Here's what they don't understand:

When an FBP gives you their time, they're not just giving you minutes.
They're giving you pieces of their life they'll never get back.

Pieces spent absorbing your panic.
Managing your anxiety.
Solving your emergencies.

The paradox?

You manage everyone's resources.
Except your own.

You forecast everything.
Except your breaking point.

___

FBPs: When did you last take a real break?

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The market is crashing.

Your inbox is exploding.
Your team is panicking.
Your boss wants answers you don't have.

And you?

Still.

Here's what nobody tells you about chaos:

It's constant.
Markets will crash again.
Deadlines will stack.
Clients will call at 6am.

You can't control any of it.

But you can control this:
The space between stimulus and response.

That's where stillness lives.

I spent years letting external chaos create internal chaos.

Market down 5%? My cortisol up 50%.
Email from CEO? Heart rate through the roof.
Board meeting tomorrow? Sleepless night guaranteed.

I was a mirror.
Whatever happened outside, happened inside.

Then I learned the difference:

Reacting → Letting the chaos in
Responding → Processing from stillness

THE STILLNESS EDGE:

The trader who panics → Sells at the bottom
The trader who's still → Sees opportunity

The CFO who spirals → Makes emotional decisions
The CFO who's still → Thinks three moves ahead

The leader who absorbs chaos → Burns out in 5 years
The leader who cultivates stillness → Lasts 30

Stillness isn't passive.
It's the most active thing you can do.

It's choosing not to let the storm outside become the storm inside.

How do you build it?

→ 5 minutes of silence before checking your phone
→ One breath before responding to that email
→ A walk between meetings instead of scrolling
→ Noticing when your body tightens and choosing to release

Small practices. Compound returns.

The calmer you are inside,
The more effective you are outside.

Your environment will always be chaotic.
Your inner world doesn't have to be.

___

When was the last time you felt truly still inside?

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Your body is a depreciating asset.

And you're not investing in maintenance.

You sit 10+ hours a day.
Your posture is collapsing.
Your energy crashes by 2pm.
Your back screams during board meetings.

But you keep optimizing spreadsheets.
While your body falls apart.

(Classic asset neglect, btw)

Here's what finance pros don't realize:

Strength training isn't about looking good.
It's about performing better.

THE ROI OF LIFTING:

→ Muscle contraction releases BDNF
↳ That's brain fertilizer. Sharper thinking. Better memory.

→ Resistance training regulates cortisol
↳ You handle stress without spiraling.

→ Stronger body = more physical presence
↳ You walk into negotiations differently.

→ Consistent training builds discipline
↳ The gym teaches you to show up when you don't feel like it.

→ Better sleep, more energy, longer focus
↳ Your 3pm crash disappears.

You're overleveraged on mental work.
Underleveraged on physical.

Think about it:

You build financial models all day.
But your body is your most important asset.

And it's been running at a loss for years.

Every hour in the gym compounds.

Not just in muscle.
In energy. In clarity. In presence. In resilience.

The CFO who lifts 3x a week?
They're not doing it for abs.
They're doing it for the edge.

Strength training is compound interest for your performance.

The earlier you start, the more it pays.

You don't need to become a bodybuilder.
You need to stop letting your body deteriorate.

30 minutes. 3x a week.
That's the minimum effective dose.

Your spreadsheets can wait.
Your body can't.

___

Drop a 🏋️ if you've felt the difference strength training makes at work 👇

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P.S. The gym doesn't require a business case. Just show up.

Your brain isn't tired.

It's thirsty.

That 3pm fog you blame on meetings?
Probably not the meetings.

(Classic dehydration denial, btw)

Here's what we do instead:

Energy crash → More coffee
Can't focus → Check phone
Headache → Pop an Advil

Meanwhile, your brain is running on 70% water.
And you've had two cups of coffee and zero glasses of water since morning.

THE HYDRATION REALITY:

2% dehydration → 25% drop in cognitive performance
That's one skipped water bottle.

Your brain doesn't send "I'm thirsty" signals.
It sends:
→ Fatigue
→ Brain fog
→ Irritability
→ Poor decisions

Sound like your Tuesday afternoon?

I used to power through with espresso shots.
Wondered why I couldn't think straight by 4 pm.

Then I ran an experiment:
One glass of water every hour. That's it.

Week one: Felt like I was drinking constantly.
Week two: Afternoon fog disappeared.
Week three: Realized I'd been operating dehydrated for years.

Not because I'm smarter now.
Because my brain finally has what it needs to function.

We track every metric in finance.
Revenue. Margins. Cash flow.

But we ignore the most basic input for the machine making all the decisions.

Your water intake is your cognitive baseline.

The paradox nobody mentions:

The simplest fix is the one we skip.
Because it feels too easy to matter.

___

How many glasses of water have you had today?
(Actually count. I'll wait.)

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There's no traffic after the extra mile.

And almost nobody's driving there.

We live in a bare minimum culture now.
Do what you're paid for. Nothing more.
Anything extra? That's "burnout culture."

But here's what bare minimum actually gets you:

→ Bare minimum opportunities
→ Bare minimum growth
→ Bare minimum fulfillment

You're not competing with the best.
You're competing with everyone doing the minimum.

That's a crowded lane.

The extra mile?
Almost empty.

I grew up with a simple rule:
Whatever you're doing, do your absolute best.

Not because someone's watching.
Not because you're getting paid for it.
Because playing below your potential costs more than the effort.

Your psyche keeps score.

Every time you hold back, it notices.
Every time you coast, it remembers.
And one day it asks: "Why do you want more when you're not giving more?"

The people who went the extra mile for me?
I remember every single one.

The ones who did the minimum?
I can't name them.

And yes, some people won't reciprocate.
You'll give extra and get nothing back.

But never confuse an individual with the universe.

The universe rewards effort over time.
Even when specific people don't.

The extra mile isn't about people pleasing.
It's about not betraying your own potential.

When you go to bed knowing you gave your best?
That's a different kind of sleep.

___

Where are you currently playing below your potential?

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You're not wealthy.

You're just paid well.

Six-figure salary.
Bonus hitting every quarter.
Net worth climbing.

But your health score? 4/10.
Your relationship score? 5/10.
Your energy score? 3/10.

You're rich on paper.
Broke everywhere else.

David Bach said it best:
"Don't just be rich. Live rich."

Living rich isn't about the bank balance.
It's about abundance in every area of your life.

Here is a whole life health check :

1) Health: 
↳ Can you climb stairs without losing breath?
2) Relationships:
↳ When did you last have a real conversation with your partner?
3) Energy: 
↳ Do you wake up excited or exhausted?
4) Experiences:
↳ What memory did you create last month?
5) Mission: 
↳ Does your work still mean something?

Finance pros are trained to measure everything.
Except what actually matters.

We optimize portfolios.
While our bodies depreciate.

We compound returns.
While our relationships erode.

We build financial freedom.
While living in emotional scarcity.

I've met CFOs worth millions.
Who haven't taken a vacation in 3 years.

I've met analysts with perfect credit scores.
Who can't remember their kid's teacher's name.

High income. Low life.

That's not wealth.
That's a trade-off you didn't consciously make.

True wealth compounds across all accounts:
Physical. Emotional. Relational. Experiential.

Not just financial.

You can afford everything.
And still feel like you have nothing.

___

👆 if you've ever felt rich and empty at the same time

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You don't need a CFA level to attract better opportunities.  
10 habits that magnetize success  (without the credentials): 

For years, I thought: 

More certifications = more respect. 
More designations = more power. 
More letters = more leverage. 

 But the best opportunities never came from my resume.  
They came from my energy.  

 Here are 10 habits that attract what you actually want 👇  

1. "You protect your mornings like your portfolio." 
↳ No emails before 9am. Best ideas need space.  

2. "You say no without explaining." 
↳ "That doesn't work for me." Complete sentence.  

3. "You invest in your body like a growth stock." 
↳ 2 strength sessions weekly = energy compounds  

4. "You audit your circle like your balance sheet." 
↳ Energy vampires are liabilities. Remove them.  

5. "You rest before you're exhausted." 
↳ Schedule recovery like client meetings.  

6. "You speak problems only with solutions." 
↳ Complaining repels. Problem-solving attracts.  

7. "You show up consistent, not perfect." 
↳ 70% daily beats 100% randomly.  

8. "You celebrate small wins like major deals." 
↳ Closed one email? Win. Stack them.  

9. "You invest in experiences over appearances." 
↳ Skip the Rolex. Book the sabbatical.  

10. "You become who you want to attract." 
↳ Want better clients? Be a better operator.  

The paradox nobody mentions: 

 The less you chase,  the more you attract.  
Your energy is your edge. Not your Excel skills.  
______

 Which habit would transform your attraction game?  

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Your health fails aren't about willpower.
They're about identity.
 
You've done this before.
 
January 1st. New year. New you.
 
Day 1: Crushed it. 
Day 2: Feeling unstoppable. 
Week 1: Everything clicks.
Day 8: The excitement fades. 
Day 9: Old patterns creep back in. 
Day 13: You quit.
 
Again.
 
And you tell yourself: "I'm not disciplined enough." 
Or worse: "This just isn't for me."
 
You convince yourself that health is a luxury. 
Something for people with time. 
People who aren't managing P&Ls and board decks at 11 pm.
 
But here's what's really happening:
🤚Your brain is course-correcting back to your identity.
 
Dr. Maxwell Maltz called this "psycho-cybernetics." 
You have a self-image. A default setting. 
And no matter how hard you push, 
your nervous system pulls you back to what feels familiar.
 
Even if familiar is exhausted. 
Even if familiar is 20kg overweight. 
Even if familiar means popping antacids before every quarterly review.
 
I was that guy.
 
I failed so many times. 
I started believing I was broken. 
"I lack commitment." "I lack discipline." 
"Maybe I'm just not built for this."
 
Until I realized:
 
My beliefs were sabotaging me before I even started.
 
So if you're ready to stop the cycle, here's where to begin:
 
1) Write down 1-3 times you tried to improve your health and failed. 
2) What story did you tell yourself when you gave up?
3) What belief is running underneath that story?
 
That's where your pattern lives. 
And once you see it, you can change it.

Because you're not undisciplined. 
You're just running old code.
 
_______
 
In 2026, you either upgrade your identity or repeat 2025.
 
Ready to break the pattern?
 
PS: If your New Year's resolution involves "just working harder," we need to talk.

Fixing your health with just diet and exercise?
That's like fixing a company by only looking at revenue.

Good luck with that.

I spent 16 years analyzing complex financial systems.
But when it came to my body?

I acted like a first-year analyst.

"Just eat less and move more."

(The same analyst who thinks EBITDA is a type of cryptocurrency.)

Here's what changed everything:

Your health isn't determined by 2 factors.
It's determined by over 100 interconnected systems.

THE REAL HEALTH P&L:

→ Environment (your office setup)
→ Social circle (who you eat lunch with)
→ Psychology (your beliefs)
→ Physiology (your unique biology)
→ Food systems (what's available)

Yet we obsess over calories like they're the only KPI that matters.

I used to force my body into submission.
Classic hostile takeover mentality.

Now I nurture what it wants to become.
Like good portfolio management.

You don't force underperforming assets.
You create conditions for them to thrive.

THE SHIFT:

Stop: Treating your body like a spreadsheet
Start: Treating it like an ecosystem

When you connect all the dots, health becomes effortless.

Not because you're trying harder.
Because you're working WITH the system.

After 16 years in finance, here's what I know:

Your body is the most complex investment you'll ever manage.
And it's the only one you can't sell when it underperforms.

_____

Which part of your health system have you been ignoring?

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I had the "perfect" morning routine.


60 minutes.
Every day.
Non-negotiable.

Until I realized:

It was killing me.

See, when I woke up late, I had two choices:
1. Do my full 60-minute routine
2. Do nothing

Guess which one I picked?

Nothing.
Every time.

Because if I couldn't be perfect, why even try?

(Classic finance brain, btw)

Then I built a safety net:

Can't do 20 min stretching? → 5 min
Can't meditate 20 min? → 5 min breathing  
Can't read 20 min? → 5 min

My backup routine.
15 minutes total.

Not perfect.
But done.

And here's the thing:

Your brain doesn't care if it's 60 minutes or 15.
It just wants the checkbox ticked. ✓

Now?

- Most days, 5 minutes turns into 20
- Some days, it stays at 5
- But it's NEVER zero

That's the difference.

Perfectionism isn't discipline.
It's self-sabotage in a suit.

So build your safety net.

Because 15 minutes daily > 60 minutes 
"sometimes"

___

What kills YOUR morning routine?
👇 Comment below (Snooze? Perfectionism? Kids? Emails?)

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Energy vampires are real.

And they're killing your team's performance.

You know the type:
- The constant complainer
- The "this will never work" person  
- The one who drains the room

Gandhi said it best:
"I will not let anyone walk through my mind with their dirty feet."

But we do it every day.

In meetings. On calls. 

We let negativity persist because confronting it feels uncomfortable.

(Classic finance brain, btw - we'd rather analyze the problem than fix it)

My team once missed booking a $1M expense.
Material misstatement. Audit nightmare.

The energy vampires had a field day:
"This always happens."
"Our processes are broken."
"Someone should get fired."

But instead of letting them spiral the team, we did something radical:

We called them out.

Not publicly shaming.
Just zero tolerance for negativity.

When someone started draining energy:
→ "That's not helpful right now."
→ "What's your solution?"
→ "Let's focus on fixing, not blaming."

The shift? Immediate.

We fixed the error in 48 hours.
Implemented new controls.
Passed the next 10 audits clean.

Because here's what I've learned:

Your faith must be greater than your doubt.
Your optimism must be stronger than the negativity you face.

And sometimes that means posting a sign:
"No energy vampires allowed."

The biggest mistake finance leaders make?

Allowing negativity to persist after mistakes because they don't want to seem "soft on errors."

But negativity is cancer.
It spreads. It sabotages. It kills momentum.

Mistakes happen. Energy vampires make them fatal.

Be your own greatest encourager.
Speak life into yourself daily.

How do you know if someone needs encouragement?
They're breathing.

We all need it. Especially after we mess up.
___
What's worse: The $1M error or the team that won't stop talking about it?

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You can't change what you don't see.
That's the problem.

Most finance leaders know they need better habits.
They just don't know why the old ones keep winning.

→ You tell yourself you'll start tomorrow.
→ You promise you'll finally prioritize sleep.
→ You swear this week will be different.
↳ Then 6pm becomes 9pm. Again.

Here's what's actually happening:

You're trying to change without awareness.
And awareness always comes first.

Three steps that actually work.
___

Step 1: Observe without changing.
↳ Just watch yourself.

When do you skip lunch? What triggers the late nights? What thought runs through your head when you ignore your body's signals?

Don't fix anything yet. Just notice.
___

Step 2: Identify the "why."
↳ Every habit serves a purpose.

Staying late might mean avoiding guilt.
Skipping meals might mean feeling productive.
Working through exhaustion might mean proving your worth.

Name the real driver. Not the excuse.
___

Step 3: Document your findings.
↳ Write it down.

Patterns you can't see in your head become obvious on paper.
This is how self-awareness becomes self-mastery.

The five areas that drain finance leaders most:

> Daily routines. 
> Food choices. 
> Movement habits. 
> Sleep patterns. 
> Inner dialogue.
___

Here's what I learned after 16 years:

Change doesn't start with willpower.
It starts with witnessing.

→ When you see the pattern, you can interrupt it.
→ When you understand the trigger, you can replace it.
→ When you know the why, you can choose differently.
_____

Which area needs your attention most right now?
" Routines, Food, Movement, Sleep, or Dialogue"

Your portfolio has two phases.
So does your life.

Phase 1: Growth (20s-40s)
Build. Accumulate. Expand.

Phase 2: Maintenance (40s+)
Preserve. Protect. Sustain.

We get the portfolio shift.
We miss the body shift.

At 45, you're still trying to grow like you're 25.
That's like chasing growth stocks in a bear market.

Dr. Frank Lipman studied aging for 30 years.
His finding? After 40, your biology changes strategy.

From growth to maintenance.
From building to preserving.

Yet we keep pushing the same levers:
- More hours (less recovery)
- More stress (less resilience)  
- More coffee (less sleep)

Your body's screaming "preserve capital."
You're still yelling "maximize returns."

THE 6 NON-NEGOTIABLES AFTER 40:

1. Fast 16 hours daily → triggers cellular cleanup
2. Cut sugar ruthlessly → you're now carb intolerant
3. Lift weights 2x/week → muscle is your metabolic 401(k)
4. Sleep like it's your job → brain detox happens here
5. Hydrate properly → thirst signals decline with age
6. Find your tribe → loneliness kills faster than smoking

I ignored this shift for years.

Treated my body like a growth stock while it needed defensive positioning.

Now? I manage my health like my portfolio.
Risk-adjusted. Long-term focused. Preservation first.

Because here's what nobody tells you:

It's never too late to rebalance.

70-year-olds who start strength training see massive gains.
60-year-olds who fix their sleep transform their health.

Your body responds at any age.
You just need the right strategy for your phase.

___

How many of these 6 are you actually doing?

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I learned more in 10 minutes of silence than 3 years of talking.

Board meeting. Tuesday. 2pm.

I shut up for once.

And discovered why my last 4 proposals died:
The CEO values speed over accuracy.
The COO hates complexity.
The board wants stories, not spreadsheets.

I'd been presenting perfect models to people who wanted simple answers.

(Classic FP&A blindness, btw)

The CFO who talks most in meetings learns least.

You miss:
→ Who actually makes decisions (hint: not who you think)
→ What they really care about (hint: not your variance analysis)
→ The unspoken objections killing your ideas

I spent years dominating finance meetings.
Explaining every number. Defending every assumption.

Never caught the eye rolls.
Never heard the real concerns.
Never understood why nothing moved forward.

Then I tried an experiment:

One month. Minimal talking. Maximum observing.

What I learned:
- Budget decisions happen before the meeting
- The quiet director has the most influence  
- They don't need more data, they need more confidence

My next proposal?
3 slides. 5 minutes. Focused on speed.
Approved before I sat down.

Nothing about my analysis changed.
Everything about my awareness did.

The paradox nobody mentions:

Your expertise becomes your blindness.
You're so busy being right, you miss being effective.

Silence isn't weakness.
It's intelligence gathering.

___

When did you last stay quiet long enough to actually learn something?

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Stop pretending work and life are separate.

You check emails in bed.
Think about kids during board meetings.
Plan vacations on conference calls.

(Classic integration denial, btw)

We're already integrated.
Just badly.

THE SKILLS TRANSFER NOBODY TALKS ABOUT:

Excel modeling → Family budgeting
Stakeholder management → Parenting teenagers  
Risk assessment → Evaluating your kid's friends
Project management → Family vacations

And it works both ways:

Negotiating with a 5-year-old → Better than M&A prep
Managing toddler meltdowns → Crisis management training
Getting kids ready for school → Operations excellence

Stop pretending these worlds don't mix.
Start using it to your advantage.

The CFO who runs his house like a business?
His kids understand money better than most adults.

The mom who uses conflict resolution at work?
Her team retention is 95%.

Integration isn't the enemy.
Pretending it doesn't exist is.

___

What work skill secretly makes you better at home?

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You'd flag this allocation in any audit.

Except your own life.

Look at what you've already proven:

→ Discipline to sit through 12-hour closes
→ Focus to build models under pressure
→ Resilience to survive budget seasons year after year
→ Patience to explain variance for the 47th time

You didn't learn these skills.
You forged them.

So why do you act like you can't get healthy?
Like you can't fix your relationships?
Like you can't build a life outside the office?

You already have everything you need.

Here are skills you forgot you had!: 

👉Discipline at work 
Discipline at the gym👈
↳ Same muscle. Different room.

👉Focus during close 
Focus on your partner👈
↳ Same attention. Different person.

👉Resilience through audits 
Resilience through hard conversations👈
↳ Same grit. Different stakes.

👉Long-term thinking for forecasts 
Long-term thinking for your health👈
↳ Same horizon. Different asset.

You're not starting from zero.
You're redirecting from 100.

The problem isn't capability.
It's allocation.

You've been pouring 95% into one account.
Wondering why the others are empty.

But here's what I want you to see:

The same person who built that career?
Can build that body.
Can build that marriage.
Can build that peace.

You don't need new skills.
You need to remember the ones you already have.

And give yourself permission to use them everywhere.

Not just at work.

Time to diversify.
___

What skill from work could transform another area of your life?

♻️ Repost if you needed this reminder
➕ Follow for more finance-meets-wellbeing insights

Walking is the highest ROI activity in finance.

And you're not doing it.

10,000 steps is "too simple" for us.
We need heart rate zones. VO2 max. Strava segments.

Or we ignore walking completely.
"Cardio kills gains."

(Classic overcomplication, btw)

Meanwhile, walking is solving what your Peloton can't:

→ Cortisol regulation without exhaustion
→ Creative thinking without forcing it
→ Stress relief without another subscription

I spent years either ignoring walks or turning them into data projects.

Tracking pace. Optimizing routes. Measuring elevation.
Missing the entire point.

Walking isn't exercise for finance people.
It's nervous system regulation.

That deal you're stuck on?
Walk it out.

That email that triggered you?
Walk it off.

That Sunday anxiety?
Walk through it.

The best traders I know don't run marathons.
They walk. Daily. Religiously.

Not for fitness.
For clarity.

Your brain solves problems at 3mph 
→that it can't be solved at your desk.

Your nervous system resets in 20 minutes of walking
→That 2 hours of Netflix can't touch.

But we won't do it.

Too simple. Too boring. Not enough ROI.

So we pay for therapy to process stress.
While skipping the free therapy of movement.

The irony?

We'll spend $200 on running shoes.
Then take Uber everywhere.

Your step count is your stress score inverted.
More steps, less stress. It's that simple.

Which is exactly why we won't do it.

___

When did you last walk without a call or a destination?

♻️ Repost if you need this reminder
➕ Follow for more finance-meets-wellbeing insights

We're programming our bodies like spreadsheets.

-Coffee to wake up.
-Energy drinks to push through.
-Melatonin to shut down.

Repeat until system failure.

(Classic body override, btw)

But have you ever listened to what your body actually needs?

Not what your deadlines demand.
What your body is telling you.

Here is the signal we override: 

Headache at 2 pm → "Need more coffee."
Actually saying → "You're dehydrated."

Can't sleep → "Need stronger pills."
Actually saying → "Your cortisol is shot."

Sunday anxiety → "Just finance life."
Actually saying → "You're burning out."

Back pain → "Need better chair."
Actually saying → "You've been in fight mode for 8 hours."

Sound familiar? 

I spent years forcing my body to meet my career's demands.

Never once asked what it needed from me.

Your body isn't a machine you program.
It's an organism trying to survive what you're doing to it.

Every symptom is communication.
Every pain is data.

But we treat symptoms like system errors to override.

Pop an Advil. Drink more coffee. Push through.

Meanwhile, your body's screaming in the only language it knows:
Pain. Fatigue. Anxiety. Insomnia.

The CFOs who last 30 years?
They learned to listen.

Body says tired → They rest.
Body says wired → They walk.
Body says tight → They stretch.

Not because they're soft.
Because they understand compound depletion.

You can force your body to perform for years.
Until the day it stops negotiating.

Your body keeps receipts.

The paradox nobody mentions:

The moment you stop forcing,
You start performing.

___

What's your body trying to tell you right now?
(Check in. Actually listen.)

♻️ Repost if you felt this
➕ Follow for more finance-meets-wellbeing insights

8X Founder | Founder @ BrandClickX | Organic Growth Partner | White-Hat Link Building + SEO That Converts

Are you tired of publishing content without seeing growth, or chasing rankings without getting leads?

I’m Sam Sami SEO Specialist & Founder. I help businesses break through the noise, increase organic traffic, and build scalable, search-powered growth systems.

Over the past few years, I’ve worked with 60+ international brands, building a portfolio of sites that tell compelling stories and rank high. I do more than just audits. 

I work hands-on with On-Page, Off-Page, Technical SEO, content strategy, and digital PR. 

What I deliver:

• Page-1 rankings for competitive keywords
• Measurable ranking improvements & organic traffic growth
• Search content that converts — not just gets clicks

📍 Remote-friendly. Clients in US, UK, and globally.

Let’s turn your site into an authority destination.
Message me or connect here to see how we can work together.

Contact at: Sam@brandclickx.com

Sam Sami

I used to think SEO was just…

Find a keyword → write a blog → pray.

Then I watched someone outrank me with HALF the effort…
While I was drowning in tabs, tools, and “best practices.

Same niche.
Same market.

Same Google.
The difference?

They had a system.
I didn’t.

Here’s the truth…

SEO isn’t hard because you’re not smart.
It’s hard because you’re doing steps out of order.

So I mapped the exact workflow I use to go from:
idea → rankings → leads (without guessing).

SEO + AI Tools (The 7-Step Stack)
Keyword Research.

Stop writing what you want to say.
Start writing what people are already searching.

Tools: Semrush, MarketMuse, Ahrefs
SERP Analysis

Before you write a single word…
study what Google is rewarding right now.

Tools: Frase, Surfer SEO
Content Outlines.

If your outline is weak, your article will be weak.
Structure first. Speed later.

Tools: Surfer SEO, Koala AI, 
Editing & Optimizing
Good content isn’t “written.”

It’s sharpened.
Tools: Gemi, Semrush SEO Writing Assistant, HubSpot AI Tools
Backlinks.

Content alone won’t carry you forever.
Authority wins.

Tools: Ahrefs, Outranking, Indexly
Analytics

IF you’re not tracking…
you’re just posting and hoping.

Tools: GA4 + AI, SEMrush Position Tracking, HubSpot AI Analytics
Technical SEO.

The silent killer: slow pages, broken links, messy structure.
Fix the foundation.

Tools: AlliAI, SE Ranking, Screaming Frog AI
This isn’t “use more tools.

It’s: use the right tools at the right step.
Because ranking isn’t luck…

It’s workflow.

When people see your SEO results…

They assume you’re just “lucky.” 😳

A few weeks ago, someone messaged me:
“You rank too fast. I think you’re using shortcuts.”

My heart dropped for a second.
Because the last thing I’d ever do
 is fake my work.

 I don’t use shortcuts.
 I don’t guess keywords.
 I don’t rely on hacks.

But I get why people think that.

When your content starts ranking 
 consistently, repeatedly 
 people assume you’ve got some secret cheat code.

But here’s the truth:
 
 → I’m not here to copy competitors.
 → I’m not here to stuff random keywords.
 → I’m here to do real research, build systems, and create intentional SEO.

And yes, I do have an advantage:

 → A clear 6-step framework.
 → A process that removes guesswork.
 → A strategy that focuses on long-term gain, not quick wins.

That doesn’t make it magic.
It makes it methodical.

The truth?

 In a world chasing “quick SEO tricks,”
 actual strategy looks suspicious.

So if people question how you’re ranking?
You’re probably doing SEO the right way.

------------------------

 Stay consistent.
 Stay strategic.
 Stay intentional.

Choose right keywords

Small SEO issues don’t destroy traffic overnight.

They pile up until your site stops growing.

I used to overlook the simplest fixes.

And my rankings paid the price.

But once you start optimising with intention?

Everything begins to shift.

I wondered why growth felt stuck for months.

Here’s what changes

When you clean up core SEO fundamentals:

→ Your content starts matching real search intent.
→ Your pages load fast enough to keep users.
→ Your site architecture supports ranking, not fights it.

The result is compounding visibility.

And I learned this with experience.

I wasted years ignoring small technical problems.

The moment I tracked my data properly?

At first, it surprised me.

Then it all made sense.

After working on countless SEO audits.

I see these 10 “ranking green flags” repeatedly:

Your keywords align with user behaviour.

Your content solves real search goals.

Your internal links guide users naturally.

Your pages earn clicks, not impressions.

Your technical errors stay close to zero.

Your site speed boosts engagement.

Your backlinks come from relevant sources.

Your structure helps Google index fast.

Your metrics stay consistent over time.

You see steady lifts instead of random spikes.

Your SEO foundation either grows your brand.

Or holds it back.

There’s no middle ground.

Work with systems that support your visibility.

Your analytics are your strongest compass.

Ignoring them is the real ranking killer.

Protect your performance like revenue
depends on it.

Because it does.

I used to think fixing content was about editing.

Headlines. Keywords. Readability scores.

Then one night, staring at yet another broken draft
in my screen just like in this post something shifted.

I wasn’t improving text.
I was rebuilding intention.

And that changed everything.

The Wake-Up Moment:
Clients kept asking me the same question:
“Sam, why doesn’t this draft work?”

But the real issue wasn’t the draft.
It was the direction.

They wanted their content to perform…
But performance isn’t born in editing.

It’s born in clarity.

The Misalignment Trap:
One client had a powerful message.

Strong topic. Strong insights.
But zero structure. Zero flow.

“What’s wrong with this piece?” he asked.
The truth?
Nothing… and everything.

Great ideas die in bad frameworks.

The Draft Audit:
I started paying attention not to words…
but to meaning.

→ What is the reader supposed to feel first?
→ Does the content guide or dump information?
→ Is this answering a question or adding noise?
→ Would I keep reading if I had no context?

Most drafts fail this test.

Not because they’re weak…
but because they’re directionless.

The Pivot:
I rebuilt my entire process.

My method. My philosophy. My workflow.
I stopped trying to polish bad drafts.

I started building a framework that made bad drafts impossible.
And suddenly… writing became easier.

Not because I improved.
But because the system did.

I wasn’t fixing content anymore.
I was fixing how content begins.

The Framework Lesson:
That day, looking at another messy draft on my screen, I realized:
Content doesn’t need more editing.

It needs more structure.
It doesn’t need more rewrites.
It needs more direction.
It doesn’t need to be “perfect.”
It needs to make sense.

Today?
When clients ask me how to “improve their content”

I give them the simplest answer:
Fix your framework first.
The drafts will follow.

I used to believe startups didn’t need links until much later…

More time.
More traction.
More content.

Then I reviewed a brand-new site 
that was doing everything right…

And still wasn’t gaining any real visibility.

Not because their product was weak…

But because they were launching
without any authority behind them.

And here’s the surprising part…

Most startups can fix this long 
before it becomes a problem.

So I pulled the biggest issues 
into one clear breakdown:

Top 10 Link-Building Gaps Crippling
Startup Growth in 2026.

No foundational backlinks
New sites without trust stay invisible.
Fix: Secure 5–10 high-cred citations early.

Relying only on content
Content without links stalls quickly.
Fix: Pair every post with 3–5 outreach targets.

Skipping digital PR
Silence kills momentum during launch.
Fix: Pitch micro-publications + niche bloggers.

Weak homepage authority
Your homepage is your engine.
Fix: Direct early links to your main URL.
No partner collaborations.

Startups forget the power of shared audiences.
Fix: Co-create articles with aligned brands.

Ignoring industry directories.
These build trust faster than you think.
Fix: Submit to quality, non-spam niche lists.

Focusing on volume over relevance
Random links don’t move rankings.
Fix: Target sites aligned with your vertical.

Not leveraging founder profiles
Founders are authority magnets.
Fix: Guest posts + interviews under your name.

No internal link structure
Links need pathways to spread value.
Fix: Connect pages with logical anchors.

Treating link-building as optional
It’s not optional. It’s infrastructure.
Fix: Start in month one not month twelve.

Startups don’t fail because of “no SEO”…
They fail because they wait too long to build trust.

If you want, I can share the early-stage
link plan I give to new founders.

Everyone talks about doing SEO.

But no one talks about the structure it actually requires.

After auditing hundreds of sites, here’s the truth:
Ranking in 2025 isn’t about posting more content.

It’s about building a system that
search engines can understand.

– It’s choosing the right core topic.
– It’s building a pillar page that becomes your foundation.
– It’s creating cluster articles that support the full journey.

The real challenge isn’t keywords.
It’s organization.

When Google can’t find a clear hierarchy…

When users jump around because 
your content lacks direction…

When your pages compete with each
other instead of working together…

And right now, I’m hearing from so many 
creators who feel stuck, confused, and 
unsure why their SEO isn’t moving.

But they also need to know this: your
strategy can turn around the moment 
you create structure.

The websites that win aren’t always 
the ones with the most content.

They’re the ones with the best-connected content.

 ↳ They build pillar pages that anchor authority
 ↳ They create clusters that answer real search intent
 ↳ They link internally with purpose
 ↳ They stay consistent with updates instead of posting randomly

Most websites fail not because of poor
writing, but because the content is scattered.

There’s no map. No system. No clarity.
The hardest part of SEO isn’t the workload.

It’s the fragmentation.

When you’re producing solid content, 
but Google still can’t “see” the structure behind it.

Effective SEO isn’t glamorous.

It’s building a framework that works quietly in the background.
It’s organizing before optimizing.
It’s creating clusters long before the rankings show up.

Everyone thinks ranking in LLMs is random.

But the brands winning in 2025 know it’s structured.

Most teams still treat AI visibility like it’s a 
guessing game one prompt, one mention, 
one hope.

But that era is gone.

Over the past few years, search has shifted from
keyword engines to knowledge engines.

And inside this new environment,
LLM ranking isn’t one tactic anymore.

It’s five different levers.

Five different opportunities.
Five different systems.

Yet so many brands treat them as one.

They mix mentions with content.

Visibility with structure.
Authority with relevance.

SEO with AI.

And when you blur all five,you don’t rank 
in LLMs you disappear from them.

Because Trusted Mentions say:
I want LLMs to cite me.

Original Content says:
I want LLMs to trust me.

AI Readability says:
I want LLMs to understand me.

AI Optimization says:
I want LLMs to reference me.

Visibility Tracking says:
I want LLMs to keep finding me.

Five different goals.
Five different engines.

ChatGPT understands this.
Perplexity understands this.

Claude understands this.
But most brands… still don’t.

At Brand ClickX, we saw it every day:
Teams weren’t failing because their content lacked value.

They were failing because LLMs
couldn’t parse, cite, or surface it.

So we rebuilt the method.

We stopped treating AI ranking like SEO
and started treating it like knowledge distribution.

Mentions for trust.
Content for authority.

Structure for readability.
Optimization for relevance.

Tracking for long-term visibility.
And that’s when everything changed.

Brands became LLM-referenced sources.

Content earned citations.

AI rankings became predictable.
AI search didn’t replace SEO.

It evolved it.

It exposed the weakness of creating 
content LLMs can’t interpret.

Each step has a purpose.
Each step has weight.

And when you stop treating them as one,
your brand stops getting overlooked
and starts getting surfaced.

Everyone thinks SEO is one skill.

But the brands winning in 2025 know it’s seven.

Most teams still treat SEO like it’s a single strategy 
one checklist, one tactic, one fix.

But that era is gone.

Over the past few years, search has shifted from
ranking websites to understanding ecosystems.

And inside this new environment,
SEO isn’t one step anymore.

It’s seven different functions.

Seven different disciplines.

Seven different outcomes.

Yet so many teams treat them as one.

They mix research with optimization.

Technical with content.

Local with links.

Tracking with execution.

And when you blend all seven, you don’t grow 
you stall.

Because Keyword Research says:
I want to find what people are searching for.

On-Page SEO says:
I want to help Google understand your content.

Content Optimization says:
I want to satisfy user intent.

Technical SEO says:
I want to make your site fast, crawlable, and secure.

Off-Page SEO says:
I want to build your authority.

Local SEO says:
I want to make you relevant in your geography.

Analytics says:
I want to tell you what’s actually working.

Seven different goals.
Seven different responsibilities.

Google understands this.
Strong SEOs understand this.

But most brands… still don’t.

At Brand ClickX, we saw it every day:
Teams weren’t struggling because they lacked knowledge.

They were struggling because they weren’t
treating SEO like a complete system.

So we rebuilt the process.

We stopped treating SEO as a single skill
and started treating it as a multi-layered strategy.

Research for direction.

On-Page for clarity.

Content for intent.

Technical for performance.

Off-Page for trust.

Local for relevance.

Analytics for decisions.

And that’s when everything changed.

Rankings became predictable.

Traffic became purposeful.

Conversions became consistent.

SEO didn’t replace marketing.

It strengthened it.

It exposed the weakness
of strategies without structure.

Each part has a purpose.

Each part has a role.

And when you stop treating them as one,
SEO stops confusing teams and starts compounding results.

Everyone thinks Google controls the game.

But the brands winning in 2025 
know the game can be shifted.

Most teams still treat every major innovation like
a threat one update, one rollout,one fear.

But that era is gone.

Over the past few years, Google
didn’t dominate ecosystem diversified.

Every shift opened a new lane.

And inside this new environment,
Google’s power isn’t absolute anymore.

It’s five different openings.

Five different opportunities.
Five different leverage points.

Yet so many brands treat them as risks.
They confuse disruption with danger.

New platforms with instability.

AI search with collapse.
Innovation with impossibility.

And when you blur all five, you don’t out 
grow Google you depend entirely on it.

Because New Search Systems say:
I’m here to decentralize discovery.

AI Overviews say:
I’m here to change how people find answers.

User Journey data says:
I’m here to rewrite intent.

Multi-platform visibility says:
I’m here to spread influence.

Brand Signals say:
I’m here to decide who gets trust.

Five different shifts.
Five different power moves.

Google saw them coming.
AI ecosystems saw them coming.

But most brands… still didn’t.

At Brand ClickX, we saw it every year:
Teams didn’t fail because Google changed.

They failed because they never made
the move that changed everything.

So we rebuilt the playbook.

We stopped treating Google as the whole market
and started treating it as one channel in a larger system.

AI for acceleration.
Content for authority.

Cross-platform data for reach.
User signals for dominance.

Brand presence for long-term control.
And that’s when everything shifted.

Brands didn’t just survive the changes
they became the ones driving them.

Google wasn’t ready.
The market expanded.

It exposed the weakness of relying
on one platform to scale.

Each shift has purpose.
Each move has leverage.

And when you stop fearing disruption,
your brand stops reacting to Google
and starts outperforming it.

Everyone thinks AI will replace strategy.

But the brands winning in 2026 know 
strategy evolves with AI, not against it.

Most teams still treat AI-generated answers like
a threatmone feature, one update, one fear.

But that era is over.

Over the next few years, AI won’t just 
answer queries,it will shape buyer intent.

Every shift will open a new advantage.

And inside this new search environment,
ranking isn’t the power move anymore.

It’s relevance at source.
Alignment with AI intent.

Authority in interpretation.
Visibility beyond the SERP.

Yet so many brands still optimize 
for results,not responses.

They think visibility ends on Google.
They confuse generative answers with loss of control.

AI systems with unpredictability.
Innovation with instability.

And when you blur all five, you won’t
outrank AI you’ll depend entirely on it.


Because AI-first strategy says:
I’m here to decide what gets seen.

Content models say:
I’m here to determine who gets quoted.

Search ecosystems say:
I’m here to decentralize visibility.

User signals say:
I’m here to redefine relevance.

Brand presence says:
I’m here to establish who gets trusted.

Five different shifts.
Five different power plays.

AI saw them coming.
Leading brands positioned for them.

But most teams… still didn’t.

At the point where brands stopped optimizing
for results and started optimizing for answers
that’s where everything changed.

AI became acceleration.
Content became intelligence.
Cross-platform proof became reach.

User intent became performance.
Brand authority became the algorithm.

And that’s when leaders didn’t just adapt they 
became the ones designing the future of search.

The game isn’t controlled by AI.
It’s shifted by the brands that learn to lead it.

It took me years to understand what most founders never see…

Backlinks didn’t ruin my rankings.
The shortcuts did.

Not the obvious spammy ones…

The quiet kind that worked  just enough
to make me trust them.

I bought cheap links.
I chased private networks.

I let agencies build links
I couldn’t explain.

And for a while…
It looked like it was working.

Traffic went up.
Rankings jumped.

Then the slow death started.
Pages stopped climbing.

Leads dried up.
Authority collapsed without warning.

Here’s what most founders get wrong about links…
It’s not about how many you build.

It’s about how clean your intent is.
I spent months stuck in this loop…

→ Buying links I couldn’t control
→ Chasing metrics that didn’t matter
→ Wondering why growth felt fake

Sound familiar?

Everything changed when I stopped asking…

How fast can I rank?
And started asking…

How strong is my foundation?
Because the truth is:

You can’t build trust with tricks.
You can’t outsmart an algorithm

that watches patterns, not promises.
White-hat isn’t slow.

Black-hat isn’t smart.
One compounds.

The other cracks.
Here’s what actually fixed it for me…

Replaced shortcuts with relationships
 → Real sites
 → Real owners
 → Real value

Built content worth referencing
Not just optimized.

Chose links I would risk my brand on
Not ones I could hide.

The shift wasn’t technical.
It was mindset.

You’re not losing rankings because you’re bad at SEO.
You’re losing because your foundation is borrowed.

You don’t need more tactics.
You need cleaner systems.

You don’t need faster hacks.
You need safer leverage.

So if your traffic feels unstable…
Don’t build more links.

Build better ones.
That’s the difference.

That’s the fix.
And that’s how real authority compounds.

taplio

The Battle

Hisham El Jbeili

Sam Sami

Followers

Posts

Engagements

Likes

Performance ScoreHisham El Jbeili's LinkedIn Performance

Performance ScoreSam Sami's LinkedIn Performance

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taplio

The Battle

Hisham El Jbeili

Sam Sami

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hisham El Jbeili's LinkedIn Performance

Performance ScoreSam Sami's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHisham El Jbeili's LinkedIn Performance