Bald Agency

CEO and Founder

Momentum Unlimited

Chief Marketing Officer

Director of Marketing and Communications

Israel Experience

Senior Director of Marketing

Primesense Ltd (Acquired by Apple)

Marketing Communications Manager

Blonde 2.0 (HP Social Media Account Manager)

Social Media Marketing Manager

Paramount Pictures

Marketing Intern

I spent 15+ years as a CMO and Marketing Director for other companies before I went Bald. I lost my hair – but found my calling:

Leading a creative agency that builds unapologetically bold ideas for brands with big (hairy) audacious goals. 

With emotion, insight, and imagination, we Baldly take you where no brand has gone before.

Brands go Bald because:

❌ Full marketing teams are expensive to staff in-house
❌ Finding reliable freelancers takes a ton of trial and error with high turnover
❌ Companies need fresh takes from people who can see the forest for the trees
❌ Average agencies burn businesses with cookie-cutter processes and soulless results

What Bald does different:

✅ Treat clients like partners and collaborate
✅ Operate as an immediate extension of your in-house creative
✅ Provide golden trifecta of strategy, creative, and marketing under one roof

Bald’s team of world-class branding experts, designers, strategists, and marketers have worked with brands like Tesla, Audi, Coca Cola, Under Armour, HP, and Volkswagen. 

Between us, we’ve directed Super Bowl ads, won 9 Cannes Lions, 19 Loerie awards, Best ad on TV awards, and more…

Here’s what we offer:
Brand strategy
Brand identity
Brand marketing
Brand campaigns

We’re rulebreakers, misfits, free-thinkers, and future-dreamers.

With our unique process, we’ll help you go Baldly where no brand has gone before. 

Our magic method:
1️⃣ Research and discovery
2️⃣ Insights & pattern recognition
3️⃣ Brand definition
4️⃣ Brand expression
5️⃣ Brand distribution

It’s hard to see what makes your brand truly shine and stand out from the inside. Bald can shave your creative load and comb through the noise to wax smooth your bald spots.

Let your heart rule your head.

Ready to go Bald? —> ​​https://bald.agency/

Hillel Hurwitz

Bald. 

Head of Brand Strategy

-Developing brand briefs to inspire idea-centric strategies
-Translating cultural trends and insights into creative ideas and implementations
-Conducting qualitative and quantitative research
-Developing interview guides and surveys, conducting interviews, and leading client workshops 
-Crafting strategy decks that include research, narrative, audience analysis, competitor analysis, positioning, and brand messaging. 
-Creating and presenting ‘intelligence’ reports for consumers and current trends

Brand Strategist

School of Visual Arts

Teaching Assistant at The School of Visual Arts Masters in Branding graduate program for the course Building Better Brands, with Scott Lerman and Melanie Wiesenthal.

Teaching Assistant

-Beauty makeup applications for bridal and editorial/print
-SFX makeup applications for film
-Crafting personal brand identity
-Leveraging network communications for increased brand awareness, social engagement, and professional collaboration

Makeup Artist

SEPHORA

-Broadened brand exposure through hands-on consumer education
-Improved company NPS through increased customer engagement
-Drove sales through industry expertise, tech literacy, and facilitating client relations
-Trained several junior associates

Beauty Advisor

The Center of Makeup Artistry and Design 

-Course educator and lecturer
-Developed verbal brand identity and social strategy
-Designed visuals for course advertising and social platforms
-Managed marketing communications and social outreach to boost engagement and increase brand awareness
-Workshop and special event coordination for network expansion through Eventbrite and Mailchimp

Educator and Creative Assistant

Hey there, thanks for stopping by!

My name is Erin and I am currently Head of Brand Strategy at Bald Agency where we champion bold vision and big ideas to Baldly take you where no brand has gone before. I lead our team of strategists to develop sharp insights and craft powerful brand stories that fuel the way we bring brands to life and create a real impact.  

Before joining Bald, I earned my Master's degree in Branding from the School of Visual Arts led by Debbie Millman, studying the role of branding in business and culture. The Masters in Branding program is designed for students to develop a deep understanding of brand development and identity, qualitative and quantitative research techniques, semiotics and visual communication, trend forecasting, consumer behavior, brand management, and design thinking.

I maintain a fierce curiosity about the world around me with an insatiable appetite for problem-solving,  and am continuously seeking to turn conventional narratives on their head to generate new ways of thinking and to propel change through meaningful work. 

Feel free to check out our work at bald.agency, and some of my other branding work at erincunningham.co. I look forward to connecting!

taplio

The Battle

Hillel Hurwitz

Erin Cunningham

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