US Army

-Conducted Covid Testing Operations across the 3 states in the Midwest
-Led a team of 3 other medics to achieve set mission objectives
-Collaborated with Non-Commissioned and Commissioned Officers on a variety of mission subjects.
-Oversaw administration and funneling of patients through the vaccination process.
-Addressed any and all injuries or illnesses that threatened life, limb, or eyesight 
-Assisted team members in proper SOP adherence to case management.
-Handled range safety in all range ops including management of range safety officers
-Ran cycle counts of medical equipment on hand and in storage

Brigade Aid Station Team Leader 

Randstad Digital

Filling gaps in the digital infrastructure for Fortune 500 companies to Series A start-ups, whether it’s sourcing technical talent to work internally or partnering with our established technology teams. 

ServiceNow Implementation ✅
NetSuite Conversion ✅
Salesforce Adoption ✅
Finding the talent so you can do it yourself ✅

Account Manager

Firstbase.com

'23: drove $4.6 million in business to top of funnel
-Focus on US & EMEA
-Established outbound practices, sequencing, and messaging for founding outbound team
-First rep to set an outbound meeting within the first 8 days of the start date
-Data hygiene with SFDC following MEDDPIC S1-S10 protocol 
-Performed 50+ Cold Calls, 30 emails daily, 25 inmails per week
-Rebuilding demand strategy with a monthly ad spend of 5k per month

Enterprise BDR

-Controlled Average Monthly Purchasing spending of $135,000 per month 
-Back-end sales enablement of pricing, lead-time, and catalog selection for largest enterprise account
-Partnered with CSMs to ensure amazing enterprise account renewal worth $1.2 million in ARR
-Managed supply chain, outbound movement, and fulfillment of $2 million worth of retail product from the manufacturer to end user
-Conducted 3PL & Vendor Inventory Cycle Counts in order to increase Purchasing & Procurement Accuracy, reducing lead time from 110 days to 30.6 on average. 
-Met with cross-functional stakeholders across both vendor and internal teams to solve business objectives. 
-Organized network of logistics and 3PL partners to deliver a best-in-class White glove delivery of product. 
-Analyzed customer, order, inventory, vendor, and product data to produce actionable insights and reporting. 
-Defined key warehousing requirements, produce tender/SOW documents, and roll out new relationships with distributors and third-party warehousing partners. 
-Cleaned shipping, eta, delivery, and Inventory data
-Optimized Delivery, Fulfillment, and Reverse Logistics of big and bulky products.

Operations Analyst

Peloton Interactive

-Averaged 210 appointments on a daily basis by leveraging the Salesforce Lightning tool.
-Operated 53,000 sqft Full-Service warehouse in the North Region  
-Expedited $540,000 in product delivery/fulfillment, achieving exemplary customer satisfaction. 
-Maintained a 4.95+ CSAT score by using Lookr and maintaining best practices. 
-Improved NPS by 17% increasing member loyalty by curating a world-class white glove delivery
-Functioned as LOD, directed a delivery fleet of 30 vehicles &  60 direct report team members.

Field Operations Team Lead

On The Marc Training

-Achieved first-ever $50,000 gross revenue month while leading priority of acquiring corporate accounts & franchisees
-Collaborated with onboarding post-sale to schedule 3-7 initial weekly assessments. Planned and managed staff coaching, including rigorous follow-up on the existing pipelines. 
-Skillfully connected leads with the coaching staff for program assessments. Interfaced with the training staff on the sales cycle and scripting. 
-Conceptualized and implemented video marketing content w/ agency partners.
-Primary media buyer managing 20k in monthly ad spend

Product Marketing Specialist

F45 Training

-Managed a 60k monthly advertising spend for 5 Southern California Locations 
-Ran Facebook and Instagram Ad campaigns for local lead generation and maintained a CPL of $6.87
-Implemented an in-studio set sales process that reduced No Show Rate by 27%
-Increased CTR on ads from 32% to 48% through video ad creatives.
-Took over franchise sales for the Southern California market and generated 2 Franchisee Deals with a total value of $486,000

Marketing Manager 

LadyBoss Health & Weight Loss

-Led team to first-ever 500k month
-Managed total personal pipeline value of $600,000
-Led a team of 7 on a fully automated sales floor (Salesforce, 5ive9ine, inbound Facebook generated leads) 
-Achieved 25k in gross revenue week after week for the quarter
-Won and held the highest revenue producer on the floor w/n 3 weeks of starting (over 75k in personal production in a single week)

AE Team Lead

Limelight Media LLC

-Started as an appointment setter and moved to a closing role
- Demo'd 3-4 appointments weekly via Zoom
- Generated 5-10+ new appointments per week to fill the pipeline by leveraging Linkedin
- Utilized CRM tools like Pipedrive and Keap to manage the sales pipeline

Business Development Associate

Charter Fitness

Personal Trainer: 
-Booked 7-12 initial assessments per week that converted with 43% conversion 
-Repeated until schedule could no longer handle additional clients 
-Helped fill other trainers' schedules with scheduled initial consultations 
Sales Manager:
Promoted to after 1 year as PT
-Led team of 4 trainers and 5 Front Desk Staff 
-Created, Set, and Managed initial sales plans which operated on quarterly bases 
-Achieved over 10k in recurring personal training packages.

Personal Trainer & Sales Manager

Empowering Businesses to Thrive Globally 🌎 | Unleashing Potential with Firstbase.com's Comprehensive Remote Work Solutions 💼 | Your Ally in Scaling Boundaries and Profits 🚀

On a mission to make IT active on Linkedin 🫡

Vince Castillo

I lead the Product & Design Teams at Firstbase, a Series B startup focused on making remote work incredible for companies.

I spend most of my time building easy ways for 200+ companies to order, return, replace and buy out equipment for their remote employees anywhere in the world.

In addition to building our customer app, I also build integrations, data pipelines, internal operations and billing systems to support our business at scale. While doing so, I try not to break things too much.

Head of Product Management

I joined Firstbase to lead product development for our customer facing app. I was promoted in November 2022 to lead all our product & design teams.

Director, Product Management

Workato

I led onboarding and personalization initiatives for Workato, a series E startup focused on helping companies automate their work through integrations. Most of my work focused on running experiments and building tools to help customers build automations faster, with less help.

Director of Product Management

Amazon

I led a team of engineers and data scientists focused on launching new personalization experiences for Amazon. My team built new models and experiences using reviews, influencer, editorial and product data to help customers find the right product for them. 

Our experiments drove $1B+ in incremental revenue for Amazon throughout 2019-2021.

Principal Product Manager, Personalization

I helped sellers worldwide sell new and local selection in Amazon's marketplace, including heavy/bulky products like furniture or Christmas trees, perishables, chemical products and low cost items. Started Amazon's local selling program.

Principal Product Manager, Supplier Fulfillment Services

This was my first product experience. I launched Same-Day and One-Day Delivery shipping options for 100K+ third party merchants WW that shipped from their own warehouses. Integrated these shipping options across Amazon Shipping systems and website features including Search, Detail Page and Checkout.

Sr. Product Manager, Supplier Fulfillment Services

Alimentos MVD C.A. (FRIGO)

Launched and developed Frigo, a self-service fresh food restaurant startup, from concept to startup to running business. Achieved average sales of $360K/year through four years of operations. Sold business in 2015. 

Owned product development and marketing. Introduced new product lines including frozen food meals and desserts. Conducted marketing campaigns to capture B2B customers (~30% of Frigo’s revenue from 2013 through 2017).

Director / Co-founder Alimentos MVD C.A.

Dish Network

• Developed a new marketing strategy to target Hispanics by acculturation level, aimed at increasing Dish’s overall Hispanic market share by 2%
• Evaluated performance of Dish Latino Bonus Pack (Programming Package). Created detailed roadmap for launch of new Latino Packages intended to improve Dish Latino’s average revenue per user by 8% in 2015

MBA Intern (DishLatino - Marketing / Product Management)

Alfonzo Rivas & Cia

• Led product development, point of sale, pricing, marketing and communication strategies for Maizoritos Adult Division Cereals (Natural Mix, Toost Avena and Cronch Flakes)
• Launched Cinnamon Toost Avena, increasing Toost Avena’s monthly sales average by 35% to 48,000 units 
• Initiated Natural Mix's Facebook and Twitter social media sites. Overviewed content and promotions, leading it to become Alfonzo Rivas’ second largest social media brand, with more than 5K followers in each account
• Managed $2.5mm advertising budget. Led planning and execution of national TV and radio campaigns for Natural Mix and Toost Avena

Brand Manager - Maizoritos Adult Cereal Division

• Developed new retail strategy focused on including Flips in snacks segment to gain double exposure; improved Flips Market Share to 20% in children’s cereal market, reaching average sales of 840,000 units/month
• Managed product development research and planning, identifying key market trends that led to the launch of 4 new product line extensions: Flips Fantasy, Flips Twist, Strawberry Multigen and Sugar free Multigen, and 2 seasonal promotions: Flips Halloween and Christmas presentations
• Created and executed marketing brand plan for Multigen. Improved Multigen sales by 45% to 204,000 units
• Managed Flips social media strategies. Adjusted the content of our social media sites, increasing Flips Facebook fans by 200% in one year and the average monthly of unique visits to Flips’ official website by 25%

Assistant Brand Manager / Flips Cereal

Roca Sanitario, S.A.

Quality Assurance Intern

I like building things. When I was little, this meant a lot of legos. Nowadays, it's usually cool customer experiences. If they are challenging to build, even better. 

I try to focus my time on tackling big problems. If I need help, I'm usually pretty good at sending people cookies and convincing them to help me out. 

I ask a ton of questions. I feel this helps me be right more often than not. And if not, at least I know where I stand most of the time.

I've had the amazing opportunity to learn from many smart people throughout my career. I'm grateful for this and try to keep myself curious.

My friends think I'm lucky. I think it's more about being positive about things and adaptable. 

If you'd like to chat or have a cool idea, do feel free to reach out!

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The Battle

Vince Castillo

Ignacio Vinke

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