Hi, I'm Hetali!

𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 + 𝐌𝐞𝐧𝐭𝐨𝐫
• Former Accenture consultant with deep expertise across healthcare operations and strategy
• Trusted advisor to execs at Rare Beauty, Oracle, Planoly & beyond
• Mentored dozens of high-performers in executive presence, career elevation, and personal brand building

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 + 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
• Founder of Inner Wealth Collective - a media brand helping people build confidence, influence, and inner wealth
• Partnered with Notion, Beehiiv, folk & more to spotlight smarter ways to live and work
• Creator of high-impact leadership, mindset, and lifestyle content - reaching 1M+ professionals on LinkedIn

Industries of Interest:
Health tech, AI in healthcare, and digital transformation, though I’m always open to exploring new opportunities and challenges.

___

→ For inquiries/sponsorships: DM me or email CollabwithHetali@gmail.com

All views are my own and do not reflect that of my employer.

Hetali Mehta, MPH, CAPM

15 habits that actually prevent burnout:

1. Protect your energy by prioritizing sleep.
2. Reset your mind by going for walks.
3. Reduce overwhelm by saying no.
4. Stay focused by blocking out distractions.
5. Recharge by scheduling breaks.
6. Boost creativity by starting with creation.
7. Regain clarity by avoiding your phone in the morning.
8. Avoid crashes by not skipping meals or breaks.
9. Release stress by trying journaling.
10. Feel supported by talking to good listeners.
11. Set direction by defining weekly intentions.
12. Preserve energy by tracking your leaks.
13. Stay nourished by prioritizing what fuels you.
14. Protect deep work by batching meetings.
15. Prevent burnout by slowing down now.

Burnout isn’t solved by a 2-week vacation.
It’s prevented by habits that put your mind and body first.
Which habit do you need more of right now?
___
♻️ Save this post for your next reset
💬 Share it with a friend who needs this today

Hetali Mehta, MPH

Strategy & Operations Manager | Founder of Inner Wealth Collective™ | Follow for Leadership, Mindset & Growth

The most successful people do these 3 things:

You don't need to have all the answers to be successful. 

It comes from being brave enough to ask the right questions, take the leap, and figure it out along the way. 

So many of us wait for the perfect moment, the perfect plan, or the perfect answer. 

But here’s the truth: you’ll never have it all figured out from the start.

Real success is about being curious, taking action, and learning as you go. 

It’s about trusting yourself to make bold moves, even when the path ahead isn’t fully clear.

👉 Here are 3 ways to start moving forward today:

1. Ask better questions: Instead of asking, "What if I fail?" try asking, "What can I learn from this?" 

2. Take imperfect action: Waiting for everything to be perfect only leads to missed opportunities. Make that call, pitch the idea, or start the project. 

3. Embrace uncertainty: Success isn’t about having a foolproof plan. It’s about trusting yourself to adapt, grow, and figure it out along the way.

👉 What’s one brave step you can take today? Drop it in the comments and let’s move forward together.

___

♻️ Reshare to inspire someone to take the leap of faith. 
✨ Follow me, Hetali Mehta, MPH for more growth & leadership insights.

This Is What Separates the 1%

Most people wait for the perfect moment but the 1%?

They don’t wait, they act.

A great curation by Cesar Solis.

👉 It’s not about luck.
👉 It’s not about resources.
👉 It’s about MINDSET.

While others focus on why they can’t, the 1% focus on how they will.

🔑 Relentless consistency: They show up when it’s tough, when they don’t feel like it, and when no one else is watching.
🔑 Unwavering vision: They stay laser-focused on their goals, blocking out distractions, and saying no to anything that doesn’t align with their future.
🔑 Continuous learning: They’re always evolving. Every setback is a lesson.

Success isn’t reserved for the chosen few, it’s for those who choose it.

Every. Single. Day.

Ready to think like the 1%?

📺 Watch these 7 Netflix documentaries for a mindset shift:

1. The Mind Explained
2. The Social Dilemma
3. Working: What We Do All Day
4. The Playbook: A Coach's Rules for Life
5. Get Smart With Money
6. The Minimalists
7. Inside Bill's Brain

___

♻️ Repost to help others shift their mindset to the 1%.
✨ Follow me, Hetali Mehta, MPH for more personal growth and leadership insights.

7 Netflix Documentaries to think like the 1%

6 Ancient Greek philosophies for modern success

👉 1. Practice Self-Discipline (Stoicism)
Control what you can, and let go of what you can’t.
↳ Use routines and habits to guide your daily decisions.
——
👉 2. Embrace Lifelong Learning (Aristotle)
"The more you know, the more you realize you don’t know."
↳ Seek knowledge not for a title, but for growth.
——
👉 3. Find Your Purpose (Plato)
True fulfillment comes from aligning your actions with your values.
↳ Ask yourself: “What impact do I want to leave behind?”
——
👉 4. Strive for Balance (Epicureanism)
Avoid extremes; find joy in the simple things.
↳ Balance ambition with rest and gratitude.
——
👉 5. Build Resilience (Heraclitus)
"The only constant is change."
↳ Embrace change as part of growth instead of resisting it.
——
👉 6. Seek Wisdom from Others (Socrates)
Surround yourself with people who challenge and inspire you.
↳ "An unexamined life is not worth living."
——

Timeless wisdom for today’s challenges.
Which of these philosophies resonates with you most?

6 ancient greek philosophies for modern success

"Later" is the biggest lie we tell ourselves.

We always think we have more time but...

The truth is, “later” is a thief. 

It robs us of the now, those opportunities right in front of us that we keep putting off. 

Whether it's a dream you’ve been wanting to chase, a conversation you’ve been meaning to have, or a simple moment of joy...

Don’t wait.

📌 Take action today with these simple steps:

1. Break it down: That big goal you’ve been postponing? Break it into small, manageable steps and do the first one today. Momentum builds from the tiniest actions.

2. Schedule it: The conversation you’ve been meaning to have? Put it in your calendar now. Don’t leave room for “someday”, make it today.

3. Prioritize joy: Even small moments like that cup of coffee or taking a walk can bring joy. Don’t put off the little things, they add up to a life well-lived.

The things you keep postponing could be the moments that change everything.

Don’t wait for “later” to become “too late.”

What’s one thing you’ve been putting off that you can act on right now? 👇

Let’s make the most of today.

___

♻️ Reshare to inspire someone to take action today.
✨ Follow me, Hetali Mehta, MPH for more insights.

Your network is your net worth.

It’s not about the number of connections or how full your contact list is.

It’s about the quality of those relationships.

When you invest in meaningful relationships (the kind where trust, support, and mutual growth thrive), you create opportunities that are far more valuable than any transaction.

Here are three ways to invest in your network:

➡️ Give more than you take. Share insights, lend a hand, or celebrate someone’s wins without expecting anything in return.
➡️ Seek depth over breadth. Focus on nurturing a few meaningful connections instead of spreading yourself too thin.
➡️ Be genuinely curious. Take time to understand people’s goals and passions, it builds trust and fosters stronger bonds.

Some of the best opportunities in my life, professionally and personally, didn't come from cold outreach or sheer luck. 

They came from the relationships I've nurtured over time.

Ask yourself: What’s one way you’ve invested in a meaningful relationship recently? 

___
📌 Want more tips like these?
💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
Link to sign up below 👇
https://lnkd.in/eFSskmyH

Your year won’t be defined by everything you try.
It will be defined by the one thing you don’t back out of.
__

That’s why the most powerful way to create a year-defining year
is to choose one commitment.

Some people call this a misogi.

A misogi is:
 ↳ deliberately hard
 ↳ slightly scary
 ↳ meaningful enough that if you do just this, you’ll know the year mattered
—
So how do you find yours?

Here are a few questions I’ve used in the past to find mine:

1. What’s the one thing you’re avoiding because it would require becoming someone new?

2. If you couldn’t quit halfway through the year, what would you commit to?

3. What effort would make this year feel unmistakably different from the last few?

4. If success wasn’t guaranteed, what would still feel worth attempting?

5. What single commitment would simplify your decisions all year long?

—
And if you’re looking for inspiration, here are a few real-world examples:

↳ Publish 100 pieces of content in 100 days
↳ Have uncomfortable conversations you’ve been avoiding
↳ Pitch yourself to 50 people you admire
↳ Complete 75 Hard
↳ Train for and compete in HYROX
↳ Travel solo to a country you’ve never been
—

Most people spend the year chasing momentum.
The ones who change their life choose one brave thing,
and stay with it longer than feels comfortable.

♻️ Repost if this helped you reflect.

8 habits that take 5 minutes or less

(But Will Transform Your Day) 👇

1️⃣ Start with a 5-Minute Planning Session
➤ Begin your day like a boss, not a firefighter.
➤ Write down your top 3 priorities. Simple but powerful.

2️⃣ Time Block Your Calendar
➤ If it’s not scheduled, it’s not happening.
➤ Block time for focus and breaks.

3️⃣ Use the 2-Minute Rule
➤ Stop overthinking. Start finishing.
➤ If a task takes less than 2 minutes, do it now.

4️⃣ Practice Daily Gratitude
➤ Gratitude rewires your brain for positivity.
➤ Write down 3 things you’re grateful for every morning.

5️⃣ Set “Tech-Free” time
➤ Give your brain a break from doom-scrolling.
➤ Unplug during meals or before bed for better focus.

6️⃣ Take Movement Breaks
➤ Your body wasn’t designed for desk marathons.
➤ Stretch, walk, or just move for a few minutes each hour.

7️⃣ Delegate One Task a Week
➤ You’re not a superhero. You don’t have to do it all.
➤ Hand off one repetitive task to a teammate or tool.

8️⃣ Review Your Day in 5 Minutes
➤ Reflection fuels improvement.
➤ Write down one win and one lesson from today.

The Bottom Line:
Productivity is built on simple habits done consistently.
Which habit are you trying first? 

♻️ Save this post as your personal productivity cheat sheet.
👋 Follow me, Hetali Mehta, MPH for more actionable tips that actually work.

8 Tiny Habits for Big Productivity Wins 

Getting in the room with the right people is step one. 

What you do next is what actually matters.

Here’s my simple 5-step framework to confidently interact, provide value, and make a lasting impression in high-caliber rooms.
___
Step 1: Ask insightful questions that make them think
Super successful people love talking about their ideas, experiences, and challenges, but they’re tired of surface-level questions.
___
Step 2: Offer unique insights (even if you're not the expert)
You don’t have to be a billionaire to contribute, just bring fresh perspectives.
___
Step 3: Be the connector for them
The most powerful people remember those who make their lives easier.
___
Step 4: Own your energy & presence 
It’s not just what you say, it’s how you say it.
___
Step 5: Stay on their radar
Getting in the room is one thing but staying in their network is another. The goal isn’t a one-time impression, it’s about building quality connections.
___
📌 Want more tips like these?
💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
Link to sign up below 👇
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Get in the room with people of ahead of you

Most people focus on big dramatic changes.⁣⁣
⁣⁣
The real transformation happens through tiny, specific habits ⁣
⁣
That compound over time.⁣⁣
⁣⁣⁣
7 Secret Habits That Will Change Your Life⁣⁣
⁣
1: The 2-Minute Rule Reversal⁣⁣
↳ Delay gratification by exactly 2 minutes before indulging to build willpower.⁣⁣
↳ This micro-delay breaks impulsive patterns that sabotage your progress.⁣⁣
⁣⁣
2: Reverse Networking⁣⁣
↳ Ask people what they need help with instead of pitching what you want.⁣⁣
↳ This makes you the valuable connector everyone remembers and trusts.⁣⁣
⁣⁣
3: Micro-Adventures⁣⁣
↳ Take different routes or try new places weekly to break routine thinking patterns.⁣⁣
↳ Small novelty sparks creativity and prevents you from operating on autopilot.⁣⁣
⁣⁣
4: Constraint Creativity⁣⁣
↳ Deliberately limit your options to force more innovative thinking.⁣⁣
↳ Too many choices paralyze progress.⁣⁣
⁣⁣
5: Teaching Integration⁣⁣
↳ Explain one thing you learned each day to someone else.⁣⁣
↳ Teaching reveals gaps in your knowledge and solidifies new information.⁣⁣
⁣⁣
6: Future Self Visualization⁣⁣
↳ Make decisions by asking "What would me in 5 years from now choose?"⁣⁣
↳ This perspective shift immediately elevates your decision quality.⁣⁣
⁣⁣
7: Energy Auditing⁣⁣
↳ Track what activities and people drain versus energize you.⁣⁣
↳ Energy is the real currency of high performance, not just time management.⁣⁣
⁣⁣
Which change will you implement first?⁣⁣
Tell me in the comments!⁣⁣
⁣⁣
💚 Follow Hetali Mehta, MPH and share this with your network. 
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

7 Secret Habits That Will Change Your Life (Fast)

You sleep 8 hours but still feel exhausted.⁣
⁣
You take breaks but never feel refreshed.⁣
⁣
Here's why: sleep isn't the only type of rest your body and mind need.⁣
⁣
Most people only know one type of rest while ignoring the other six that are equally crucial for restoration:⁣
⁣
1: Physical Rest⁣
↳ Your muscles and joints need passive recovery and active recovery.⁣
↳ Physical exhaustion compounds when you ignore your body's signals.⁣
⁣
2: Mental Rest⁣
↳ Your brain needs breaks from problem-solving and information processing.⁣
↳ Mental fatigue creates brain fog and poor judgment.⁣
⁣
3: Emotional Rest⁣
↳ Being authentic with trusted people instead of people-pleasing constantly.⁣
↳ Emotional exhaustion happens when you suppress feelings too long.⁣
⁣
4: Spiritual Rest⁣
↳ Connect with your goals and why on a deep visualization level.⁣
↳ Spiritual depletion creates emptiness and lack of direction.⁣
⁣
5: Social Rest⁣
↳ Distinguish between relationships that drain versus restore your energy.⁣
↳ Wrong social environments exhaust you.⁣
⁣
6: Sensory Rest⁣
↳ Give your eyes, ears, and nervous system a break from constant stimulation.⁣
↳ Sensory overload creates irritability and difficulty concentrating on simple tasks.⁣
⁣
7: Creative Rest⁣
↳ Expose yourself to beauty and wonder instead of constantly producing content.⁣
↳ Creative burnout happens when input becomes purely functional.⁣
⁣
Which type of rest do you need most right now?⁣

___
💚 Follow Hetali Mehta, for more. 
📌 Share this with your network.⁣⁣⁣⁣
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

7 Types of Rest That Actually Restore Your Energy

Bad decisions aren't just costly ⁣
⁣
They compound over time.⁣
⁣
The difference between happy people and everyone else isn't luck.⁣
⁣
It's their ability to consistently make choices that align with their goals⁣.
⁣
Not their current emotions.⁣
⁣
Here are 8 decision-making frameworks that eliminate regret:⁣
⁣
1: The 10-10-10 Rule⁣
↳ Ask how you'll feel about this decision in 10 minutes, 10 months, and 10 years.⁣
↳ This time perspective reveals if you're making an emotional or strategic choice.⁣
⁣
2: Values-Based Filtering⁣
↳ Every decision should align with your core values.⁣
↳ When your choices match your principles, regret becomes impossible.⁣
⁣
3: Reversable Choices⁣
↳ Distinguish between decisions you can easily change and permanent ones.⁣
↳ Move fast on reversible choices but take time with irreversible ones.⁣
⁣
4: The Regret Minimization Framework⁣
↳ Imagine yourself at 80 years old looking back at this moment.⁣
↳ Choose the path that minimizes regret from your future self's perspective.⁣
⁣
5: Opportunity Cost Analysis⁣
↳ Every yes is a no to something else - choose the best value option.⁣
↳ The best decisions aren't just good, they're better than all alternatives.⁣
⁣
6: Energy and Intuition Check⁣
↳ Notice how your body feels when you imagine each option.⁣
↳ Decisions that align with your authentic self create energy.⁣
⁣
7: Stakeholder Impact Assessment⁣
↳ Consider how your decision affects everyone important in your life.⁣
↳ Great decisions create value for multiple people.⁣
⁣
8: The Advice Test⁣
↳ Ask what you'd tell your best friend if they were facing this exact same decision.⁣
↳ We often give others clearer guidance than we give ourselves.⁣
⁣
Which framework will you try?⁣
⁣⁣⁣
💚 Follow Hetali Mehta, MPH for more.
📌 Share this with your network.⁣⁣⁣
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

8 Ways to Make Decisions You'll Never Regret

This is what happens when organizations create space for employees to show up as themselves.

Encouraging employees to post doesn’t dilute a brand, it multiplies it.

This is a perfect example of how employee advocacy fuels both personal growth and company visibility.

Congrats on 10k Aston!

Senior QA Automation Engineer @ Resilience | 3M+ impressions helping testers land automation roles

🎉 10,000 Followers!
 
Here’s How It All Started

Exactly 1 year ago, I was sitting in a quarterly planning meeting at Planoly when something clicked.

We had invited Hetali Mehta, MPH to speak about growing your personal brand on LinkedIn. She broke down the fundamentals of consistent posting, and I was hooked. I’d already been watching peers like Truett Bloxsom post more frequently and wondered if I could do the same.

That day, I posted my first piece of content. I haven’t stopped since.

Here’s what 1 year of posting 6 days a week has brought me:
→ ~9,000 new followers in the QA automation space
→ More than 3 million impressions
→ Countless connections with incredible QA engineers worldwide
→ A full content business process that supports my education platform
→ More learning than I could have imagined from this amazing community

The real win? It’s not the follower count. It’s the conversations, the questions you’ve asked, the wins you’ve shared, and the incredible QA professionals I’ve had the privilege to connect with.

To everyone who’s engaged, commented, shared, or simply followed along: thank you. You’ve made this journey worth every single post.

Here’s to another year of growth, learning, and building together!

Tom Pestridge

Scaled 2 x Startups to £7m with Marketing | Founder @Goose Agency | Follow for Daily Marketing, Leadership & Psychology Strategies

Hey, I'm Tom, a senior marketing leader, fractional CMO and agency owner with 15 Years experience. Over the past several years I've scaled 2 businesses to £7m+ revenue through digital marketing. Most recently I've been focussing on driving growth for start-ups and scaleups, and optimising SaaS product strategies for maximum impact.

My story:
Here’s a look at my career journey:

2013-17 – First marketing hire for travel company, grew and led the team for several years
2018 - Started side-hustle digital marketing agency, Goose Digital
2019 - Scaled travel company from 4 employees/£400k AR to 30+ employees/£7m AR 
2020 - Covid decimated travel industry. Placed on furlough. 
2020 - Dedicated myself entirely to my marketing agency 
2021 - Took on our first few employees & grew our client base
2023 - Began working with BT, building & launching new digital & SaaS products 
2024 - Scaled our first major agency client from £0 to £7m AR through digital marketing 

I currently run Goose Digital where we deliver results-driven, digital marketing solutions tailored to each client's unique needs. I firmly believe that transparency and honesty are the cornerstones of effective marketing, and I'm obsessed with ensuring that every marketing penny is spent efficiently, driving tangible results.

Whether you're a business owner seeking digital marketing expertise or a fellow marketer passionate about driving impact, I'd love to connect and exchange ideas.

Outside of the marketing world, you will normally find me running after my Irish Setter or 1-year-old son.

📢 Things I post about daily: Growth Strategy, SEO, PPC, AI, SaaS, Product Marketing, Design, Leadership & Management, CRO & everything in-between.

Founder

Goose Digital provides you with your own dedicated marketing team complete with experts in Web Design, SEO, Social Media, Branding, PPC, Content and much more. We work with highly ambitious start-up and scale-ups looking to grow through digital marketing

These are the 9 major neuromarketing concepts you MUST know.

1. The Framing Effect
↳ How you phrase something changes how people perceive it.

2. The Affordability Illusion
↳ Breaking down a large number into smaller amounts makes it seem more reasonable.

3. The Rule of 3
↳ People almost never go for the cheapest option when there is a choice of 3.

4. The IKEA Effect
↳ People value things more if they contribute effort.

5. The Power of Free
↳ People overvalue things that are free, even if they don’t need them.

6. The Contrast Effect
↳ People perceive something as better value when placed next to a more expensive alternative.

7. The Paradox of Choice
↳ Too many choices overwhelm buyers and lead to indecision.

8. Anchoring Bias
↳ The first price you show will always influence perceived value.

9. Endowment Effect
↳ People value things more once they own them (or feel ownership).

Great marketing doesn’t just throw features at customers and hope they convert. 

It combines neuroscience, psychology, and marketing to understand consumer motivations.

 To make buying feel like the natural choice.

Which of these tactics do you already use?

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

Neuromarketing Concepts to Know

Being teachable is the cheat code for success.

But most people are too proud to use it.

Be teachable.
You don’t know everything.
You’re not always right.

Read that again. Slowly.
Because your ego just tried to skip past it.

The smartest people I know are obsessed with learning.

Quick to admit when they’re wrong.
Hungry to be better.

Meanwhile, the ones who think they know it all?

Stuck. Defensive.
Always the loudest in the room.

Here’s what being teachable actually looks like:
- Asking questions instead of pretending
- Listening to understand, not reply
- Owning your mistakes without excuses
- Seeking feedback you don’t want to hear
- Letting go of “looking smart” to become smart

Humility isn’t weakness.
It’s a superpower.

Stay teachable.
It’s how you grow.

Repost ♻️ to create a better workplace.
And follow Tom Pestridge for more posts like this.

The most underrated business strategy?

Being a good human.

No funnel, framework, or AI tool will outperform real connection.

Because people never forget how you made them feel.

Want to stand out in life and business?
Be the one who’s kind on purpose.

Lead with real generosity
→ Give with zero expectation
→ Connect people thoughtfully
→ Show up when it’s inconvenient

Make your follow-up mean something
→ Send personal check-ins
→ Remember the small stuff
→ Circle back on what matters to them

Stay consistently in their corner
→ Offer help before they ask
→ Celebrate their wins
→ Stick around through the hard bits

Build deep, not wide
→ Listen with full attention
→ Pass on the right opportunities
→ Give feedback only when welcomed

Kindness is free.

But it pays you back in ways you’ll never predict.

Let’s make it a habit.

♻️ Repost to spread the reminder.
 Follow Tom Pestridge for more posts like this.

Note to self: Find more people like this.

But how?

We all want a circle like that.

People who:
↳ Celebrate your wins
↳ Share your values and vision
↳ Challenge you to be better
↳ Believe in you, especially when you don’t

But here’s the question:
How do you actually find them?

Start here:

Be who you want to attract
↳ Support, uplift, and celebrate others. Energy is contagious.

Prioritise growth
↳ Look for those who value learning, not just achievement.

Be real
↳ Show up as you. Not a version you think people want.

Give first
↳ Help without keeping score. People remember who showed up.

Welcome feedback
↳ Growth-minded people challenge you. Let them.

It won’t happen overnight.

But when you do, you’ll achieve far more than you ever could alone.

Repost ♻️ to support someone in your network.
And follow Tom Pestridge for more insights.

Kind Leaders = Happy Employees = Productive Employees. 

The best leaders know this.

Kindness does not = weakness.
It’s a leadership superpower.

And it drives real results.

The best leaders get it:

Happy teams aren’t a byproduct of success.
They’re the engine behind it.

Being a kind leader doesn’t mean being soft.

It means being intentional in how you support, challenge, and show up for your people.

It’s not about grand gestures.
It’s about the everyday choices you make.

Here are 10 that matter:

✔ Celebrate small wins
✔ Listen more, speak less
✔ Be patient with mistakes
✔ Respect work/life boundaries
✔ Show empathy in tough times
✔ Offer genuine praise regularly
✔ Ask about personal well-being
✔ Offer to help without being asked
✔ Be transparent in your communication
✔ Provide growth and learning opportunities

Your title doesn’t make you a leader.
Your actions do.

Because people don’t forget how you made them feel.

Help create a positive work culture where people feel safe to innovate and grow.

Repost ♻️ to create a kinder workplace.
And follow Tom Pestridge for more posts like this.

Image credit: Mike Leber

Same job.
Same mindset.
Same results.

The scariest place to be isn’t rock bottom.
It’s standing still.

January is almost over.
Will another year pass and nothing change?

You might be waiting for clarity.
Telling yourself, “next month.”
Still stuck in the loop of hesitation.

But here’s the truth:
Clarity comes after action.
Not before.

Growth doesn’t show up with an invite.
It shows up when you take the first uncomfortable step.

Staying in the same place might feel safe.
But it’s quietly expensive.

Here’s what it really costs:

- Stagnant skills
- Shrinking confidence
- Missed opportunities
- Hidden resentment
- Regret that hits when it's too late

This isn’t about overhauling your life overnight.
It’s about refusing to stay stuck.

Send the message.
Pick up the phone.
Launch the idea.
Post the thing.
Say yes.

Because the scariest place to be next year is exactly where you are right now.

What’s one bold move you’re making this year?

Repost ♻ to inspire your network.
And follow Tom Pestridge for more posts like this.

Want your team to grow faster?

Stop teaching. Start involving.

Tell me and I forget.
Teach me and I remember.
Involve me and I learn.

You can hang that quote on a wall.
Or you can build a culture around it.

One unlocks inspiration.
The other unlocks people.

Because real learning doesn’t come from manuals, meetings, or micromanagement.

It comes from getting your hands dirty.
Making mistakes.
Solving problems that aren’t in the playbook.

This is especially true for junior talent.

They don’t want to sit in a corner soaking it all in.

They want to contribute.
They want to be trusted.

They want a seat at the table, even if it’s the folding chair for now.

And when they’re involved, something shifts:

→ They ask better questions.
→ They develop sharper instincts.
→ They stop waiting for permission.

Great leaders don’t just teach.
They involve.

- Involve your team in decisions
- Involve juniors in strategy
- Involve your people in the why, not just the how

That’s when growth happens.
That’s when culture sticks.

Learning through doing.
Confidence through ownership.
Growth through accountability.

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Most people want the rewards.

But few are willing to pay the price. 

That’s where the game is won.

They want the outcome, not the effort.
The trophy, not the training.
The freedom, not the fight.

They hit snooze.
Hide from feedback.
Wait for the “right time.”

But here’s the truth:

Growth lives in the discomfort.
Confidence is forged in the doing.

The hard stuff builds the real stuff.

Here’s what most won’t do (but you can):

✅ Show up when it's inconvenient
✅ Launch before you're “ready”
✅ Ask for feedback and act on it
✅ Risk looking stupid
✅ Keep building when no one’s watching
✅ Learn while others scroll
✅ Say no to what doesn’t serve you
✅ Ask for help when you need it

Do the things others avoid…
And you'll earn the results they only dream of.

Success isn’t luck.
It’s a daily decision.

What will you choose today?

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Never lose the drive to pursue the things you love.
Even when it’s hard.
Especially when it’s hard.

Because love doesn’t mean easy.
Love means worth it.

Starting a new business recently has pushed me in every way:
Mentally, emotionally, financially.

No roadmap. No guarantees.
Just a vision I can’t stop thinking about.

Some days are electric.
Others are exhausting.
But every day reminds me why I started.

There have been moments I questioned everything.
But one thing always pulls me back in:

I love this work!

The challenge.
The growth
The possibility.

And that’s what keeps me moving, relentlessly.

Here’s what I’ve learned so far:
- Passion gets you started. Discipline keeps you going.
- No one’s coming to save you. Build anyway.
- Clarity isn’t a prerequisite. It’s a result of action.
- Progress is addictive. 
- The hard days teach you more than the wins ever could.

And, if it feels scary and exciting, you’re probably on the right track.

It’s not about how smooth the path is.
It’s about how deeply you care about the destination.

So if you love it, don’t let go.

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❌ A Strategist is not a Social Media Manager
❌ A Copywriter is not a Social Media Manager
❌ A Videographer is not a Social Media Manager
❌ A Content Creator is not a Social Media Manager
❌ A Graphic Designer is not a Social Media Manager
❌ A Paid Media Manager is not a Social Media Manager
❌ A Community Manager is not a Social Media Manager
❌ An Influencer Manager is not a Social Media Manager
❌ A Customer Service Rep is not a Social Media Manager

Let’s set the record straight.

You don’t need a Social Media Manager.
You need an entire team.

Here’s how it usually goes:
You realise social media is essential.
So you hire a Social Media Manager.

Three months in, they’re juggling strategy, copy, graphics, video, paid ads, comments, and DMs and completely burnt out.

Because social media isn’t a role. It’s a department.

You wouldn’t ask your accountant to design your website.
So why expect one person to run your entire digital presence?

Social media is just one part of a much bigger puzzle.
And it takes a team to make it work.

It's no longer a one-person job.

If you want real growth, it’s time to bring in the team.

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Branding is not a part of marketing.

This is how it should be ↓

Brand strategy first.
Marketing second.

Most companies get this backwards.

They jump into social media, ads, and content without knowing what they stand for.

Why?

Because marketing feels measurable.
Clicks, likes, and shares create an illusion of progress.

But without brand clarity, all that activity turns into noise.

The result?

Wasted budget. Confused customers. A chaotic brand.

Great brands don’t start with campaigns.
They start with clarity.

Here’s the right order:

Brand strategy – your foundation
→ Define your vision, values, and purpose
→ Clarify who you are and what you stand for
→ Set your positioning

Market strategy – how you compete
→ Decide your audience, pricing, distribution
→ Craft a real value proposition

Execution – how you show up
→ Branding = visual identity, messaging, experience
→ Marketing = how you communicate it all

Get the order right.

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_______________

Credit: Anneli Hansson on IG

Brand Strategy First. Marketing Second.

Bad marketing sells.
Great marketing serves.

One burns bridges. The other builds them.

Most people chase the quick win.
They push. They pitch. They shout.

We don’t buy when we feel pressured.
We buy when we feel understood.

The best marketers don’t push products.
They solve problems.

They speak like humans.
They lead with value.
They earn trust first.

Because when it feels like help, it works like marketing.

You’re no longer an interruption.
You’re an ally.

Here’s what great marketing actually does:

• It educates without overwhelming
• It speaks the language of the buyer, not the brand
• It highlights problems people already feel and offers relief
• It builds trust by giving before asking
• It positions the brand as a guide, not a hero
• It removes friction from the next step

The goal isn’t always to close the sale.
It’s to open a relationship.

Because great marketing isn’t about you.
It’s about them.

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Why are some people so hard to work with?

It’s wild how often this gets overlooked.

But it’s one of the biggest career hacks out there.

Being easy to work with is a superpower.

It doesn’t show up on a CV.
But it shows up in every single meeting, message, and moment.

And it’s often the difference between the ones who rise fast and the ones who get quietly sidelined.

After working across dozens of teams, one pattern keeps showing up:

The people everyone wants to work with… win.

What do they do differently?
- Stay calm and positive, even under pressure
- Ask for feedback (and actually apply it)
- Respond quickly and keep momentum
- Share the spotlight, own the mistakes
- Respect your time, energy, and ideas
- Admit when they don’t know
- Solve problems instead of creating them

They’re not just good at their job.
They make everyone else better too.

Want to stand out?

Start by being someone people love to work with.

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You don’t need to drop your price.
You need to dial up your psychology.

Because pricing isn’t logic, it’s persuasion.

And right now, most sellers are leaving money on the table.

Why?

Because buyers don’t think logically about price.
They respond to framing, emotion, and context.

So instead of slashing numbers…
Use tactics that shift perception.

Here are 9 powerful psychological pricing strategies:

The Decoy Effect
→ Add a third option to make the middle one irresistible.

Currency-Free Pricing
→ Dropping the $/£ sign makes it feel less like spending.

The Easy Division Rule
→ If it divides easily, it feels more affordable.

Dynamic Urgency Pricing
→ Tiered prices = incentive to act early.

Partitioned Pricing
→ Break it down to make it feel smaller.

Bundled Pricing
→ Combine offers to boost perceived value.

The Rule of 100
→ Under $100? Use %. Over $100? Use $.

Contextual Pricing
→ Show a high anchor to make your real price shine.

Price Precision Effect
→ $50 feels emotional. $48.75 feels calculated.

Pricing is a tool.

Use it strategically, and you won’t just sell, you’ll sell smarter.

👇 Which one will you try first?

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Psychological Pricing Techniques

Most people think they're entrepreneurs.

But they’ve actually built a prison.

Most people don't know the difference.
But once you see it, you can't unsee it.

❌ Business Person: Sells once
✅ Entrepreneur: Sells forever

❌ Business Person: Sells ingredients
✅ Entrepreneur: Sells convenience

❌ Business Person: Sells a product
✅ Entrepreneur: Sells a repeatable system

❌ Business Person: Trades time for money
✅ Entrepreneur: Trades systems for scale

❌ Business Person: Builds a business
✅ Entrepreneur: Builds a network

❌ Business Person: Sells items
✅ Entrepreneur: Sells status

❌ Business Person: Buys ads
✅ Entrepreneur: Builds audience

❌ Business Person: Hires employees to do tasks
✅ Entrepreneur: Hires leaders to build systems

One runs a company.
The other designs a machine.

One plays the game.
The other rewrites the rules.

Entrepreneurs don’t just sell.
They engineer momentum.

It's not about doing more.
It's about designing smarter.

Which one are you building?

Business Person Vs Entrepreneur

Most marketers focus on tactics. 

But the best study psychology.

That’s why their work still works—years later.

Platforms will die.
Algorithms will evolve.
AI could flip the game on its head.

But the human brain is still running the same software.

If you want to future-proof your marketing, study this:
↳ Consumer psychology
↳ Behavioral economics
↳ Emotional triggers
↳ Buyer biases

Because no matter how the tools change, people don’t.

Here are 7 timeless truths that always hold up:
1. People value pain avoidance over pleasure seeking
2. More choices = more paralysis
3. People buy outcomes, not features
4. Emotion drives the purchase. Logic justifies it.
5. Social proof matters more than brand polish
6. Nobody reads every word. They skim.
7. People respond to stories, not stats

Forget platform tactics.
Learn how people actually think.

Because trends fade.
Psychology doesn’t.

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Ever notice how the best ads don’t feel like ads at all?

They just make you feel understood.

That’s not a trick. That’s mastery.

The biggest mistake in marketing?
Selling before understanding.

Too many brands blast noise instead of creating connection.

Great marketing isn’t:
⇢ A one-sided monologue
⇢ Manipulation and hype
⇢ A loud sales pitch

Great marketing is:
⇢ Genuine connection
⇢ Tangible value
⇢ Earned trust

So how do you make the shift?

Listen first.
→ Know their pain points and their dreams.

Give real value.
→ Share insights, tools, and solutions they can actually use.

Make it personal.
→ Speak to people, not demographics.

When your message resonates so deeply it feels like their own discovery.

That’s the magic.

They don’t feel sold to.
They feel seen. They feel smart.

Because great marketing isn’t about you.

It’s about them.

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