Hi, I'm Hetali!

𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 + 𝐌𝐞𝐧𝐭𝐨𝐫
• Former Accenture consultant with deep expertise across healthcare operations and strategy
• Trusted advisor to execs at Rare Beauty, Oracle, Planoly & beyond
• Mentored dozens of high-performers in executive presence, career elevation, and personal brand building

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 + 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
• Founder of Inner Wealth Collective - a media brand helping people build confidence, influence, and inner wealth
• Partnered with Notion, Beehiiv, folk & more to spotlight smarter ways to live and work
• Creator of high-impact leadership, mindset, and lifestyle content - reaching 1M+ professionals on LinkedIn

Industries of Interest:
Health tech, AI in healthcare, and digital transformation, though I’m always open to exploring new opportunities and challenges.

___

→ For inquiries/sponsorships: DM me or email CollabwithHetali@gmail.com

All views are my own and do not reflect that of my employer.

Hetali Mehta, MPH, CAPM

15 habits that actually prevent burnout:

1. Protect your energy by prioritizing sleep.
2. Reset your mind by going for walks.
3. Reduce overwhelm by saying no.
4. Stay focused by blocking out distractions.
5. Recharge by scheduling breaks.
6. Boost creativity by starting with creation.
7. Regain clarity by avoiding your phone in the morning.
8. Avoid crashes by not skipping meals or breaks.
9. Release stress by trying journaling.
10. Feel supported by talking to good listeners.
11. Set direction by defining weekly intentions.
12. Preserve energy by tracking your leaks.
13. Stay nourished by prioritizing what fuels you.
14. Protect deep work by batching meetings.
15. Prevent burnout by slowing down now.

Burnout isn’t solved by a 2-week vacation.
It’s prevented by habits that put your mind and body first.
Which habit do you need more of right now?
___
♻️ Save this post for your next reset
💬 Share it with a friend who needs this today

Hetali Mehta, MPH

Strategy & Operations Manager | Founder of Inner Wealth Collective™ | Follow for Leadership, Mindset & Growth

The most successful people do these 3 things:

You don't need to have all the answers to be successful. 

It comes from being brave enough to ask the right questions, take the leap, and figure it out along the way. 

So many of us wait for the perfect moment, the perfect plan, or the perfect answer. 

But here’s the truth: you’ll never have it all figured out from the start.

Real success is about being curious, taking action, and learning as you go. 

It’s about trusting yourself to make bold moves, even when the path ahead isn’t fully clear.

👉 Here are 3 ways to start moving forward today:

1. Ask better questions: Instead of asking, "What if I fail?" try asking, "What can I learn from this?" 

2. Take imperfect action: Waiting for everything to be perfect only leads to missed opportunities. Make that call, pitch the idea, or start the project. 

3. Embrace uncertainty: Success isn’t about having a foolproof plan. It’s about trusting yourself to adapt, grow, and figure it out along the way.

👉 What’s one brave step you can take today? Drop it in the comments and let’s move forward together.

___

♻️ Reshare to inspire someone to take the leap of faith. 
✨ Follow me, Hetali Mehta, MPH for more growth & leadership insights.

This Is What Separates the 1%

Most people wait for the perfect moment but the 1%?

They don’t wait, they act.

A great curation by Cesar Solis.

👉 It’s not about luck.
👉 It’s not about resources.
👉 It’s about MINDSET.

While others focus on why they can’t, the 1% focus on how they will.

🔑 Relentless consistency: They show up when it’s tough, when they don’t feel like it, and when no one else is watching.
🔑 Unwavering vision: They stay laser-focused on their goals, blocking out distractions, and saying no to anything that doesn’t align with their future.
🔑 Continuous learning: They’re always evolving. Every setback is a lesson.

Success isn’t reserved for the chosen few, it’s for those who choose it.

Every. Single. Day.

Ready to think like the 1%?

📺 Watch these 7 Netflix documentaries for a mindset shift:

1. The Mind Explained
2. The Social Dilemma
3. Working: What We Do All Day
4. The Playbook: A Coach's Rules for Life
5. Get Smart With Money
6. The Minimalists
7. Inside Bill's Brain

___

♻️ Repost to help others shift their mindset to the 1%.
✨ Follow me, Hetali Mehta, MPH for more personal growth and leadership insights.

7 Netflix Documentaries to think like the 1%

6 Ancient Greek philosophies for modern success

👉 1. Practice Self-Discipline (Stoicism)
Control what you can, and let go of what you can’t.
↳ Use routines and habits to guide your daily decisions.
——
👉 2. Embrace Lifelong Learning (Aristotle)
"The more you know, the more you realize you don’t know."
↳ Seek knowledge not for a title, but for growth.
——
👉 3. Find Your Purpose (Plato)
True fulfillment comes from aligning your actions with your values.
↳ Ask yourself: “What impact do I want to leave behind?”
——
👉 4. Strive for Balance (Epicureanism)
Avoid extremes; find joy in the simple things.
↳ Balance ambition with rest and gratitude.
——
👉 5. Build Resilience (Heraclitus)
"The only constant is change."
↳ Embrace change as part of growth instead of resisting it.
——
👉 6. Seek Wisdom from Others (Socrates)
Surround yourself with people who challenge and inspire you.
↳ "An unexamined life is not worth living."
——

Timeless wisdom for today’s challenges.
Which of these philosophies resonates with you most?

6 ancient greek philosophies for modern success

"Later" is the biggest lie we tell ourselves.

We always think we have more time but...

The truth is, “later” is a thief. 

It robs us of the now, those opportunities right in front of us that we keep putting off. 

Whether it's a dream you’ve been wanting to chase, a conversation you’ve been meaning to have, or a simple moment of joy...

Don’t wait.

📌 Take action today with these simple steps:

1. Break it down: That big goal you’ve been postponing? Break it into small, manageable steps and do the first one today. Momentum builds from the tiniest actions.

2. Schedule it: The conversation you’ve been meaning to have? Put it in your calendar now. Don’t leave room for “someday”, make it today.

3. Prioritize joy: Even small moments like that cup of coffee or taking a walk can bring joy. Don’t put off the little things, they add up to a life well-lived.

The things you keep postponing could be the moments that change everything.

Don’t wait for “later” to become “too late.”

What’s one thing you’ve been putting off that you can act on right now? 👇

Let’s make the most of today.

___

♻️ Reshare to inspire someone to take action today.
✨ Follow me, Hetali Mehta, MPH for more insights.

Your network is your net worth.

It’s not about the number of connections or how full your contact list is.

It’s about the quality of those relationships.

When you invest in meaningful relationships (the kind where trust, support, and mutual growth thrive), you create opportunities that are far more valuable than any transaction.

Here are three ways to invest in your network:

➡️ Give more than you take. Share insights, lend a hand, or celebrate someone’s wins without expecting anything in return.
➡️ Seek depth over breadth. Focus on nurturing a few meaningful connections instead of spreading yourself too thin.
➡️ Be genuinely curious. Take time to understand people’s goals and passions, it builds trust and fosters stronger bonds.

Some of the best opportunities in my life, professionally and personally, didn't come from cold outreach or sheer luck. 

They came from the relationships I've nurtured over time.

Ask yourself: What’s one way you’ve invested in a meaningful relationship recently? 

___
📌 Want more tips like these?
💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
Link to sign up below 👇
https://lnkd.in/eFSskmyH

Your year won’t be defined by everything you try.
It will be defined by the one thing you don’t back out of.
__

That’s why the most powerful way to create a year-defining year
is to choose one commitment.

Some people call this a misogi.

A misogi is:
 ↳ deliberately hard
 ↳ slightly scary
 ↳ meaningful enough that if you do just this, you’ll know the year mattered
—
So how do you find yours?

Here are a few questions I’ve used in the past to find mine:

1. What’s the one thing you’re avoiding because it would require becoming someone new?

2. If you couldn’t quit halfway through the year, what would you commit to?

3. What effort would make this year feel unmistakably different from the last few?

4. If success wasn’t guaranteed, what would still feel worth attempting?

5. What single commitment would simplify your decisions all year long?

—
And if you’re looking for inspiration, here are a few real-world examples:

↳ Publish 100 pieces of content in 100 days
↳ Have uncomfortable conversations you’ve been avoiding
↳ Pitch yourself to 50 people you admire
↳ Complete 75 Hard
↳ Train for and compete in HYROX
↳ Travel solo to a country you’ve never been
—

Most people spend the year chasing momentum.
The ones who change their life choose one brave thing,
and stay with it longer than feels comfortable.

♻️ Repost if this helped you reflect.

8 habits that take 5 minutes or less

(But Will Transform Your Day) 👇

1️⃣ Start with a 5-Minute Planning Session
➤ Begin your day like a boss, not a firefighter.
➤ Write down your top 3 priorities. Simple but powerful.

2️⃣ Time Block Your Calendar
➤ If it’s not scheduled, it’s not happening.
➤ Block time for focus and breaks.

3️⃣ Use the 2-Minute Rule
➤ Stop overthinking. Start finishing.
➤ If a task takes less than 2 minutes, do it now.

4️⃣ Practice Daily Gratitude
➤ Gratitude rewires your brain for positivity.
➤ Write down 3 things you’re grateful for every morning.

5️⃣ Set “Tech-Free” time
➤ Give your brain a break from doom-scrolling.
➤ Unplug during meals or before bed for better focus.

6️⃣ Take Movement Breaks
➤ Your body wasn’t designed for desk marathons.
➤ Stretch, walk, or just move for a few minutes each hour.

7️⃣ Delegate One Task a Week
➤ You’re not a superhero. You don’t have to do it all.
➤ Hand off one repetitive task to a teammate or tool.

8️⃣ Review Your Day in 5 Minutes
➤ Reflection fuels improvement.
➤ Write down one win and one lesson from today.

The Bottom Line:
Productivity is built on simple habits done consistently.
Which habit are you trying first? 

♻️ Save this post as your personal productivity cheat sheet.
👋 Follow me, Hetali Mehta, MPH for more actionable tips that actually work.

8 Tiny Habits for Big Productivity Wins 

Getting in the room with the right people is step one. 

What you do next is what actually matters.

Here’s my simple 5-step framework to confidently interact, provide value, and make a lasting impression in high-caliber rooms.
___
Step 1: Ask insightful questions that make them think
Super successful people love talking about their ideas, experiences, and challenges, but they’re tired of surface-level questions.
___
Step 2: Offer unique insights (even if you're not the expert)
You don’t have to be a billionaire to contribute, just bring fresh perspectives.
___
Step 3: Be the connector for them
The most powerful people remember those who make their lives easier.
___
Step 4: Own your energy & presence 
It’s not just what you say, it’s how you say it.
___
Step 5: Stay on their radar
Getting in the room is one thing but staying in their network is another. The goal isn’t a one-time impression, it’s about building quality connections.
___
📌 Want more tips like these?
💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
Link to sign up below 👇
https://lnkd.in/eFSskmyH

Get in the room with people of ahead of you

Most people focus on big dramatic changes.⁣⁣
⁣⁣
The real transformation happens through tiny, specific habits ⁣
⁣
That compound over time.⁣⁣
⁣⁣⁣
7 Secret Habits That Will Change Your Life⁣⁣
⁣
1: The 2-Minute Rule Reversal⁣⁣
↳ Delay gratification by exactly 2 minutes before indulging to build willpower.⁣⁣
↳ This micro-delay breaks impulsive patterns that sabotage your progress.⁣⁣
⁣⁣
2: Reverse Networking⁣⁣
↳ Ask people what they need help with instead of pitching what you want.⁣⁣
↳ This makes you the valuable connector everyone remembers and trusts.⁣⁣
⁣⁣
3: Micro-Adventures⁣⁣
↳ Take different routes or try new places weekly to break routine thinking patterns.⁣⁣
↳ Small novelty sparks creativity and prevents you from operating on autopilot.⁣⁣
⁣⁣
4: Constraint Creativity⁣⁣
↳ Deliberately limit your options to force more innovative thinking.⁣⁣
↳ Too many choices paralyze progress.⁣⁣
⁣⁣
5: Teaching Integration⁣⁣
↳ Explain one thing you learned each day to someone else.⁣⁣
↳ Teaching reveals gaps in your knowledge and solidifies new information.⁣⁣
⁣⁣
6: Future Self Visualization⁣⁣
↳ Make decisions by asking "What would me in 5 years from now choose?"⁣⁣
↳ This perspective shift immediately elevates your decision quality.⁣⁣
⁣⁣
7: Energy Auditing⁣⁣
↳ Track what activities and people drain versus energize you.⁣⁣
↳ Energy is the real currency of high performance, not just time management.⁣⁣
⁣⁣
Which change will you implement first?⁣⁣
Tell me in the comments!⁣⁣
⁣⁣
💚 Follow Hetali Mehta, MPH and share this with your network. 
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

7 Secret Habits That Will Change Your Life (Fast)

You sleep 8 hours but still feel exhausted.⁣
⁣
You take breaks but never feel refreshed.⁣
⁣
Here's why: sleep isn't the only type of rest your body and mind need.⁣
⁣
Most people only know one type of rest while ignoring the other six that are equally crucial for restoration:⁣
⁣
1: Physical Rest⁣
↳ Your muscles and joints need passive recovery and active recovery.⁣
↳ Physical exhaustion compounds when you ignore your body's signals.⁣
⁣
2: Mental Rest⁣
↳ Your brain needs breaks from problem-solving and information processing.⁣
↳ Mental fatigue creates brain fog and poor judgment.⁣
⁣
3: Emotional Rest⁣
↳ Being authentic with trusted people instead of people-pleasing constantly.⁣
↳ Emotional exhaustion happens when you suppress feelings too long.⁣
⁣
4: Spiritual Rest⁣
↳ Connect with your goals and why on a deep visualization level.⁣
↳ Spiritual depletion creates emptiness and lack of direction.⁣
⁣
5: Social Rest⁣
↳ Distinguish between relationships that drain versus restore your energy.⁣
↳ Wrong social environments exhaust you.⁣
⁣
6: Sensory Rest⁣
↳ Give your eyes, ears, and nervous system a break from constant stimulation.⁣
↳ Sensory overload creates irritability and difficulty concentrating on simple tasks.⁣
⁣
7: Creative Rest⁣
↳ Expose yourself to beauty and wonder instead of constantly producing content.⁣
↳ Creative burnout happens when input becomes purely functional.⁣
⁣
Which type of rest do you need most right now?⁣

___
💚 Follow Hetali Mehta, for more. 
📌 Share this with your network.⁣⁣⁣⁣
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

7 Types of Rest That Actually Restore Your Energy

Bad decisions aren't just costly ⁣
⁣
They compound over time.⁣
⁣
The difference between happy people and everyone else isn't luck.⁣
⁣
It's their ability to consistently make choices that align with their goals⁣.
⁣
Not their current emotions.⁣
⁣
Here are 8 decision-making frameworks that eliminate regret:⁣
⁣
1: The 10-10-10 Rule⁣
↳ Ask how you'll feel about this decision in 10 minutes, 10 months, and 10 years.⁣
↳ This time perspective reveals if you're making an emotional or strategic choice.⁣
⁣
2: Values-Based Filtering⁣
↳ Every decision should align with your core values.⁣
↳ When your choices match your principles, regret becomes impossible.⁣
⁣
3: Reversable Choices⁣
↳ Distinguish between decisions you can easily change and permanent ones.⁣
↳ Move fast on reversible choices but take time with irreversible ones.⁣
⁣
4: The Regret Minimization Framework⁣
↳ Imagine yourself at 80 years old looking back at this moment.⁣
↳ Choose the path that minimizes regret from your future self's perspective.⁣
⁣
5: Opportunity Cost Analysis⁣
↳ Every yes is a no to something else - choose the best value option.⁣
↳ The best decisions aren't just good, they're better than all alternatives.⁣
⁣
6: Energy and Intuition Check⁣
↳ Notice how your body feels when you imagine each option.⁣
↳ Decisions that align with your authentic self create energy.⁣
⁣
7: Stakeholder Impact Assessment⁣
↳ Consider how your decision affects everyone important in your life.⁣
↳ Great decisions create value for multiple people.⁣
⁣
8: The Advice Test⁣
↳ Ask what you'd tell your best friend if they were facing this exact same decision.⁣
↳ We often give others clearer guidance than we give ourselves.⁣
⁣
Which framework will you try?⁣
⁣⁣⁣
💚 Follow Hetali Mehta, MPH for more.
📌 Share this with your network.⁣⁣⁣
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

8 Ways to Make Decisions You'll Never Regret

This is what happens when organizations create space for employees to show up as themselves.

Encouraging employees to post doesn’t dilute a brand, it multiplies it.

This is a perfect example of how employee advocacy fuels both personal growth and company visibility.

Congrats on 10k Aston!

Senior QA Automation Engineer @ Resilience | 3M+ impressions helping testers land automation roles

🎉 10,000 Followers!
 
Here’s How It All Started

Exactly 1 year ago, I was sitting in a quarterly planning meeting at Planoly when something clicked.

We had invited Hetali Mehta, MPH to speak about growing your personal brand on LinkedIn. She broke down the fundamentals of consistent posting, and I was hooked. I’d already been watching peers like Truett Bloxsom post more frequently and wondered if I could do the same.

That day, I posted my first piece of content. I haven’t stopped since.

Here’s what 1 year of posting 6 days a week has brought me:
→ ~9,000 new followers in the QA automation space
→ More than 3 million impressions
→ Countless connections with incredible QA engineers worldwide
→ A full content business process that supports my education platform
→ More learning than I could have imagined from this amazing community

The real win? It’s not the follower count. It’s the conversations, the questions you’ve asked, the wins you’ve shared, and the incredible QA professionals I’ve had the privilege to connect with.

To everyone who’s engaged, commented, shared, or simply followed along: thank you. You’ve made this journey worth every single post.

Here’s to another year of growth, learning, and building together!

CEO of Huemor, a Web Design Agency that builds memorable digital experiences

Huemor builds memorable websites that sell for brands like HITT, Boston Dynamics, Spear Center Physical Therapy, Retrofete, and United Steelworkers.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉 https://bit.ly/4bFhdrF
(or click the link in my featured section)

Michael Cleary 🏳️‍🌈

Not all SEO pages deserve your time. 
Here’s how to prioritize the ones that do.

Let’s be honest. SEO can feel like an endless to-do list.

So many keywords. So many pages. So little impact unless you're strategic.

Here’s the secret:

The goal isn’t to rank for everything. It’s to rank for the right things that move the needle for your business.

So how do you decide which pages are actually worth your time and effort?

Start with this simple framework:

→ Revenue Potential
→ Conversion Alignment
→ Search Intent Fit
→ Ranking Opportunity
→ Strategic Positioning

Your SEO strategy should work with your business goals, not just your search console.

Before you write another blog post or optimize that random service page, ask yourself: Will this page actually help us grow?

How do you prioritize your SEO efforts? Drop your top criteria or tips in the comments.

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a marketer rethinking SEO strategy.

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Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with us to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe us? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/42RPJLl

Co-Founder & CEO

CEO @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

How to Prioritize SEO Pages That Actually Drive Revenue

These 6 myths aren’t just wrong...
They’re killing your marketing results.

Marketing is full of advice that sounds good but often misses the mark.

From outdated tips to oversimplified “hacks,” these myths can waste your time, drain your budget, and stall your growth.

Let’s cut through the noise and debunk some of the most common misconceptions holding 
businesses back.

𝗠𝘆𝘁𝗵 #𝟭: “𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗜𝘀 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼”

Your brand isn’t just a pretty mark; it’s your message, reputation, and experience.

A logo may catch attention, but a consistent brand story is what earns trust and loyalty.

𝗠𝘆𝘁𝗵 #𝟮: “𝗜𝗳 𝗬𝗼𝘂 𝗕𝘂𝗶𝗹𝗱 𝗜𝘁, 𝗧𝗵𝗲𝘆 𝗪𝗶𝗹𝗹 𝗖𝗼𝗺𝗲”

Simply creating a website, launching a product, or posting on social media doesn’t guarantee an audience.

Effective marketing means meeting your audience where they are and giving them a compelling reason 
to care.

𝗠𝘆𝘁𝗵 #𝟯: “𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝘀 𝗗𝗲𝗮𝗱”

Nope, not even close.

Email marketing delivers one of the highest ROI across digital channels.

The key is to send value-driven content your audience wants to open, not spam that gets sent to the trash.

𝗠𝘆𝘁𝗵 #𝟰: “𝗠𝗼𝗿𝗲 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 = 𝗠𝗼𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀”

A million followers mean nothing if they’re
not engaged.

A smaller, loyal audience that actually interacts with your content is far more valuable than vanity metrics.

𝗠𝘆𝘁𝗵 #𝟱: “𝗦𝗘𝗢 𝗜𝘀 𝗮 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗧𝗮𝘀𝗸”

SEO is not a “set it and forget it” game.

It’s an evolving strategy that requires regular updates, fresh content, and staying in tune with 
changing algorithms.

𝗠𝘆𝘁𝗵 #𝟲: “𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝘀 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁”

Good marketing is like planting seeds: it takes time, nurturing, and consistency.

Sure, a viral campaign can bring quick results, but long-term growth comes from building relationships 
over time.

Marketing isn’t about shortcuts or following one-size-fits-all advice. It’s about strategy, consistency, and truly understanding your audience.

By letting go of these myths, you can focus on what really works: building meaningful connections, delivering value, and creating lasting impact.

---

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♻️ Share with someone stuck chasing marketing “shortcuts.”

People don’t just click. 
They decide.

Your job is to make that decision easier.

→  “Just add a CTA.”

It’s the go-to advice when a page isn’t converting.

But here’s the real issue:

A CTA doesn’t work in a vacuum. You can’t shortcut trust, clarity, or motivation.
And you definitely can’t paste over a strategy gap with a button.

The story leading up to it has to make them care.

So what 𝘥𝘰𝘦𝘴 work?

A conversion-first flow that builds:

→ 𝘙𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦: “This is for me.”
→ 𝘛𝘳𝘶𝘴𝘵: “These people get it.”
→ 𝘋𝘦𝘴𝘪𝘳𝘦: “I want this outcome.”
→ 𝘜𝘳𝘨𝘦𝘯𝘤𝘺: “I shouldn’t wait.”

Only after you’ve built that foundation does your CTA carry real weight.

Every element before the button should be doing the heavy lifting: Educating. Earning belief. 
Reducing friction.

A great CTA doesn’t rescue a weak page.

It rewards a strong one.

---

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♻️ Share with someone blaming CTAs for low conversions

What is a Conversion-First Flow?

Your website might not be broken,
But it might be holding you back.

It happens slowly.

You launch something you’re proud of… and then life moves on.

New strategy. New team. New customers.

Same website.

Fast-forward a few years, and it’s no longer aligned with what your brand is today or where you're trying to go.

Here are 7 signs your website is stuck in the past, and how to fix it before it starts costing you 
real opportunities:

→ Your hero still says “Welcome to our website”

→ You still have a slider

→ You hide your pricing “for the conversation”

→ Your mobile experience is barely usable

→ You’re still using words like “synergy” and 
“cutting-edge”

→ Your blog hasn’t been updated since 
the last redesign

→ It looks nice, but doesn’t do anything

The fix? Start with honest reflection.

Does your current site reflect who you are, what you do, and why you're the right choice today?

Your website is often the first impression.

Make sure it reflects the business you’ve become, not the one you were three years ago.

What’s one outdated website detail you secretly hope never makes a comeback? Let’s hear your personal "please no" list below.

---

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♻️ Share with a team whose site no longer reflects them.

Outdated Website Energy: 7 Red Flags to Watch For

Your website traffic isn’t just numbers. 
What if the non-converting visitors could still be leads?

Not everyone who visits your website is ready to convert. But that doesn't mean you should forget 
about them.

Think about it. Your website gets 𝘱𝘭𝘦𝘯𝘵𝘺 of traffic, but only a fraction of those visitors actually convert. 

So, what happens to the others? They bounce, they get distracted, and they disappear.

But those non-converting visitors are still 
potential leads. 

The key to consistent lead growth isn’t just about getting new visitors. It’s about staying in touch with the ones who showed interest but didn’t take action.

Here’s how to keep the conversation going with those “almost” leads:

→ Retargeting Ads
→ Email Nurturing
→ Remarketing with Dynamic Content
→ Content Upgrades

𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘵𝘩𝘪𝘴 𝘮𝘢𝘵𝘵𝘦𝘳?

Because the majority of your website visitors won’t convert on their first visit. But by staying engaged with them after they leave, you turn casual interest into serious leads.

Lead growth doesn’t just happen. It’s built on nurturing and consistency. And if you’re not keeping in touch with the non-converting visitors, you're missing out on serious growth. 

How are you currently keeping in touch with non-converting visitors? Drop your best lead-nurturing tips in the comments!

---

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♻️ Share with a team wasting non-converting traffic.

Short-term wins feel great.
Until you realize you’re stuck chasing them.

You launch a campaign. Traffic jumps. Leads roll in. It feels like progress.

But a few weeks later?

The numbers plateau. The pipeline dries up.

And you’re back to scrambling for the next “quick fix.”

Here’s the problem: Short-term wins aren’t strategy. They’re just tactics in disguise.

And if that’s all your marketing is built on, long-term growth never gets a seat at the table.

Here’s what short-term thinking can cost you:

𝗟𝗲𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼𝗻’𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 – because you optimized for volume, not quality.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗻𝗼 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 – because they’re disconnected from your brand’s larger story.

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗴𝗼𝗼𝗱 𝗯𝘂𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 – because it was redesigned without a strategy behind it.

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 – because your team’s in a constant cycle of execution with no compounding results.

If it feels like your marketing engine is always running, but never gaining traction, his is probably why.

Here's how to break the cycle:

→ Recalibrate your KPIs.
→ Build marketing assets, not just campaigns.
→ Align teams around the long game.
→ Test fast, but optimize slow.
→ Get leadership buy-in for long-term investment.

Quick wins are tempting. Especially when leadership wants results now.

But marketing that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘰𝘷𝘦𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 takes time, alignment, and a strong foundation.

The best brands don’t just show up fast. They show up consistently, and keep showing up better.

What’s one short-term win you’ve chased that didn’t pay off long-term? Or one long-term play you’re glad you stuck with?

---

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♻️ Share with a founder optimizing tactics instead of strategy.

Storytelling and conversion can coexist. 
Here’s how.

Your B2B website shouldn't choose between storytelling and lead generation.

It needs to do both. 
Seamlessly. Strategically. Intentionally.

Most websites lean too far in one direction.

Too brand-heavy and you get a compelling narrative but no urgency or clear path to convert.

Too conversion-focused and you get CTAs everywhere but no real reason for visitors to trust you or care.

So how do you build a site that connects and converts?

Here are eight ways to strike the right balance:

→ Lead with a clear value proposition
→ Tell your story with purpose
→ Strategically place CTAs
→ Use proof to build trust
→ Keep your content customer-first
→ Design with clarity, not just beauty
→ Make forms and offers worth it
→ Match content to the buyer journey

Modern B2B websites should not feel like a tradeoff between story and performance.

They should do both well.

If your site looks great but falls flat when it comes to results, there is a better way forward.

Where do you see B2B websites fall short more often? Too much brand story, or too much focus 
on conversion?

---

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♻️ Share with a team redesigning their B2B website.

Considering a redesign? 
You don’t have to lose weeks of productivity to 
make it happen.

“𝘏𝘰𝘸 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘥𝘰 𝘸𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘪𝘯 𝘢 
𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘳𝘦𝘥𝘦𝘴𝘪𝘨𝘯?”

The classic question. 

We get it. You’ve got a million things on your plate, and the last thing you want is to get buried in the details of a website redesign.

Here’s the deal: We do the heavy lifting. You won’t be bogged down in every pixel or line of code. 

But your insights at key moments will ensure the final product reflects your brand and drives the results 
you need.

Here’s how we handle it:

→ Strategic Kickoff
→ Content & Messaging Review
→ Design Feedback
→ Ongoing Approvals
→ Post-Launch Optimization

You’ll be part of the process when it counts, but we’ll do the bulk of the work. 

From strategy to design to launch, we’ll guide the project and keep things running smoothly so you can focus on growing your business.

---

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♻️ Share with a team postponing a redesign.

Your Role in a Website Redesign

Web years move fast. 
If your site’s standing still, it’s falling behind.

How often should you redesign your company website?

Short answer: 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘵𝘢𝘳𝘵 𝘵𝘰 𝘸𝘰𝘯𝘥𝘦𝘳 𝘪𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.

Your website doesn’t age like wine. It ages like milk.

That shiny new launch you were proud of 3 years ago?

In web years, that’s ancient. Especially if your business, your audience, or your goals have evolved (and they probably have).

So how often 𝘴𝘩𝘰𝘶𝘭𝘥 you redesign?

Here are some baseline rules to keep things fresh, and your customers happy:

→ Every 2–3 years

→ Anytime performance dips

→ After major brand or product changes

→ If your team avoids utilizing it

→ When it stops working across devices 
(or for your users)

A redesign isn’t just about looking better.

It’s about 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 better for your customers, your team, and your growth goals.

When was the last time you redesigned your site? And what finally pushed you to do it?

---

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♻️ Share with a business outgrowing its website.

When Do You Really Need a Website Redesign?

You wouldn’t ignore sales KPIs. 
So why ignore your website’s?

We set KPIs for campaigns.

We obsess over them in sales.

But somehow, when it comes to websites, one of your most valuable digital assets, they rarely get held to the same standard.

That’s a miss.

Because your website isn’t just a homepage and a nav bar. It’s a conversion engine, a brand ambassador, and a sales assistant that works 24/7.

It deserves a job description and KPIs to measure if it’s doing that job well.

Here are the metrics every high-performing website should be accountable for:

→ Conversion Rate
→ Lead Quality
→ Bounce Rate (and why)
→ Time on Site + Scroll Depth
→ Sales Team Feedback
→ Bonus: KPI Alignment

Websites should be treated like any other part of your revenue strategy: built with intent, and measured 
with precision.

If yours isn’t being evaluated like the rest of your team, don’t be surprised if it’s underperforming like it’s not part of the team.

What KPIs are on 𝘺𝘰𝘶𝘳 website’s scorecard?

---

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♻️ Share with a team expecting results without tracking KPIs.

Most websites rush the ask. 
That’s why users ghost.

You're excited. You 𝘵𝘩𝘪𝘯𝘬 it's going well.

So you pop the question: “Can I have your email?”

They hesitate. Smile politely.

And then disappear forever.

The truth is, most websites rush the relationship.

They ask for personal info before earning trust.

No value. No clarity. No reason to say yes.

If your form fill rate is low or your leads are junk, it’s probably not your CTA.

It’s what came before the ask.

Here are the rules for building trust 𝘣𝘦𝘧𝘰𝘳𝘦 you ask 
for anything:

→ Give before you get
→ Be clear about what they’ll get
→ Avoid bait and switch tactics
→ Use micro-conversions to warm them up
→ Speak like a human, not a funnel
→ Design for trust

People don’t share their contact info because you 
want it.

They share it when they believe you’re worth hearing from again.

That doesn’t come from clever copy or flashy buttons.

It comes from clarity, consistency, and a little patience.

So the next time you ask for an email, ask yourself: Would I give 𝘮𝘺 info here?

What’s the fastest way a website has lost your trust? Drop your story in the comments. We’ve all seen some form-fails.

---

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♻️ Share with anyone losing leads at the form.

If your website's a priority, 
Don’t treat it like a side project.

Should we handle our website redesign in-house or bring in an outside agency?

It’s a smart question, and the answer depends on your team’s goals, capacity, and the complexity of 
the project.

Here’s how to think it through.

Your internal team might be the right fit if:

 → You have in-house strength across strategy, UX, content, design, and development

→ You have clear ownership and time to give the project focused attention
 
→ The goal is a refresh or incremental improvements

→ Everyone is aligned, and you have the breathing room to work through it internally

But when the stakes are higher, timelines are tighter, or capacity is stretched thin, a trusted agency partner can make the process more manageable and
more successful.

Here’s where an outside partner brings value:

→ Dedicated focus and end-to-end experience
→ Fresh perspective
→ Reliable momentum
→ Goal alignment from day one
→ Data-backed decisions

There’s no single right way to approach 
a website redesign.

But asking the right questions upfront can make 
all the difference:

→ Do we have the bandwidth to take this on with care?

→ Is this a light refresh or a deeper strategic shift?

→ Are we looking for outside perspective to help 
us grow?

If your project calls for structure, clarity, and dedicated attention, the right partner can help you get there with less stress and stronger results.

---

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♻️ Share with someone weighing agency support.

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The Battle

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