Hi, I'm Hetali!

𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 + 𝐌𝐞𝐧𝐭𝐨𝐫
• Former Accenture consultant with deep expertise across healthcare operations and strategy
• Trusted advisor to execs at Rare Beauty, Oracle, Planoly & beyond
• Mentored dozens of high-performers in executive presence, career elevation, and personal brand building

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 + 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
• Founder of Inner Wealth Collective - a media brand helping people build confidence, influence, and inner wealth
• Partnered with Notion, Beehiiv, folk & more to spotlight smarter ways to live and work
• Creator of high-impact leadership, mindset, and lifestyle content - reaching 1M+ professionals on LinkedIn

Industries of Interest:
Health tech, AI in healthcare, and digital transformation, though I’m always open to exploring new opportunities and challenges.

___

→ For inquiries/sponsorships: DM me or email CollabwithHetali@gmail.com

All views are my own and do not reflect that of my employer.

Hetali Mehta, MPH, CAPM

15 habits that actually prevent burnout:

1. Protect your energy by prioritizing sleep.
2. Reset your mind by going for walks.
3. Reduce overwhelm by saying no.
4. Stay focused by blocking out distractions.
5. Recharge by scheduling breaks.
6. Boost creativity by starting with creation.
7. Regain clarity by avoiding your phone in the morning.
8. Avoid crashes by not skipping meals or breaks.
9. Release stress by trying journaling.
10. Feel supported by talking to good listeners.
11. Set direction by defining weekly intentions.
12. Preserve energy by tracking your leaks.
13. Stay nourished by prioritizing what fuels you.
14. Protect deep work by batching meetings.
15. Prevent burnout by slowing down now.

Burnout isn’t solved by a 2-week vacation.
It’s prevented by habits that put your mind and body first.
Which habit do you need more of right now?
___
♻️ Save this post for your next reset
💬 Share it with a friend who needs this today

Hetali Mehta, MPH

Strategy & Operations Manager | Founder of Inner Wealth Collective™ | Follow for Leadership, Mindset & Growth

The most successful people do these 3 things:

You don't need to have all the answers to be successful. 

It comes from being brave enough to ask the right questions, take the leap, and figure it out along the way. 

So many of us wait for the perfect moment, the perfect plan, or the perfect answer. 

But here’s the truth: you’ll never have it all figured out from the start.

Real success is about being curious, taking action, and learning as you go. 

It’s about trusting yourself to make bold moves, even when the path ahead isn’t fully clear.

👉 Here are 3 ways to start moving forward today:

1. Ask better questions: Instead of asking, "What if I fail?" try asking, "What can I learn from this?" 

2. Take imperfect action: Waiting for everything to be perfect only leads to missed opportunities. Make that call, pitch the idea, or start the project. 

3. Embrace uncertainty: Success isn’t about having a foolproof plan. It’s about trusting yourself to adapt, grow, and figure it out along the way.

👉 What’s one brave step you can take today? Drop it in the comments and let’s move forward together.

___

♻️ Reshare to inspire someone to take the leap of faith. 
✨ Follow me, Hetali Mehta, MPH for more growth & leadership insights.

This Is What Separates the 1%

Most people wait for the perfect moment but the 1%?

They don’t wait, they act.

A great curation by Cesar Solis.

👉 It’s not about luck.
👉 It’s not about resources.
👉 It’s about MINDSET.

While others focus on why they can’t, the 1% focus on how they will.

🔑 Relentless consistency: They show up when it’s tough, when they don’t feel like it, and when no one else is watching.
🔑 Unwavering vision: They stay laser-focused on their goals, blocking out distractions, and saying no to anything that doesn’t align with their future.
🔑 Continuous learning: They’re always evolving. Every setback is a lesson.

Success isn’t reserved for the chosen few, it’s for those who choose it.

Every. Single. Day.

Ready to think like the 1%?

📺 Watch these 7 Netflix documentaries for a mindset shift:

1. The Mind Explained
2. The Social Dilemma
3. Working: What We Do All Day
4. The Playbook: A Coach's Rules for Life
5. Get Smart With Money
6. The Minimalists
7. Inside Bill's Brain

___

♻️ Repost to help others shift their mindset to the 1%.
✨ Follow me, Hetali Mehta, MPH for more personal growth and leadership insights.

7 Netflix Documentaries to think like the 1%

6 Ancient Greek philosophies for modern success

👉 1. Practice Self-Discipline (Stoicism)
Control what you can, and let go of what you can’t.
↳ Use routines and habits to guide your daily decisions.
——
👉 2. Embrace Lifelong Learning (Aristotle)
"The more you know, the more you realize you don’t know."
↳ Seek knowledge not for a title, but for growth.
——
👉 3. Find Your Purpose (Plato)
True fulfillment comes from aligning your actions with your values.
↳ Ask yourself: “What impact do I want to leave behind?”
——
👉 4. Strive for Balance (Epicureanism)
Avoid extremes; find joy in the simple things.
↳ Balance ambition with rest and gratitude.
——
👉 5. Build Resilience (Heraclitus)
"The only constant is change."
↳ Embrace change as part of growth instead of resisting it.
——
👉 6. Seek Wisdom from Others (Socrates)
Surround yourself with people who challenge and inspire you.
↳ "An unexamined life is not worth living."
——

Timeless wisdom for today’s challenges.
Which of these philosophies resonates with you most?

6 ancient greek philosophies for modern success

"Later" is the biggest lie we tell ourselves.

We always think we have more time but...

The truth is, “later” is a thief. 

It robs us of the now, those opportunities right in front of us that we keep putting off. 

Whether it's a dream you’ve been wanting to chase, a conversation you’ve been meaning to have, or a simple moment of joy...

Don’t wait.

📌 Take action today with these simple steps:

1. Break it down: That big goal you’ve been postponing? Break it into small, manageable steps and do the first one today. Momentum builds from the tiniest actions.

2. Schedule it: The conversation you’ve been meaning to have? Put it in your calendar now. Don’t leave room for “someday”, make it today.

3. Prioritize joy: Even small moments like that cup of coffee or taking a walk can bring joy. Don’t put off the little things, they add up to a life well-lived.

The things you keep postponing could be the moments that change everything.

Don’t wait for “later” to become “too late.”

What’s one thing you’ve been putting off that you can act on right now? 👇

Let’s make the most of today.

___

♻️ Reshare to inspire someone to take action today.
✨ Follow me, Hetali Mehta, MPH for more insights.

Your network is your net worth.

It’s not about the number of connections or how full your contact list is.

It’s about the quality of those relationships.

When you invest in meaningful relationships (the kind where trust, support, and mutual growth thrive), you create opportunities that are far more valuable than any transaction.

Here are three ways to invest in your network:

➡️ Give more than you take. Share insights, lend a hand, or celebrate someone’s wins without expecting anything in return.
➡️ Seek depth over breadth. Focus on nurturing a few meaningful connections instead of spreading yourself too thin.
➡️ Be genuinely curious. Take time to understand people’s goals and passions, it builds trust and fosters stronger bonds.

Some of the best opportunities in my life, professionally and personally, didn't come from cold outreach or sheer luck. 

They came from the relationships I've nurtured over time.

Ask yourself: What’s one way you’ve invested in a meaningful relationship recently? 

___
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💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
Link to sign up below 👇
https://lnkd.in/eFSskmyH

Your year won’t be defined by everything you try.
It will be defined by the one thing you don’t back out of.
__

That’s why the most powerful way to create a year-defining year
is to choose one commitment.

Some people call this a misogi.

A misogi is:
 ↳ deliberately hard
 ↳ slightly scary
 ↳ meaningful enough that if you do just this, you’ll know the year mattered
—
So how do you find yours?

Here are a few questions I’ve used in the past to find mine:

1. What’s the one thing you’re avoiding because it would require becoming someone new?

2. If you couldn’t quit halfway through the year, what would you commit to?

3. What effort would make this year feel unmistakably different from the last few?

4. If success wasn’t guaranteed, what would still feel worth attempting?

5. What single commitment would simplify your decisions all year long?

—
And if you’re looking for inspiration, here are a few real-world examples:

↳ Publish 100 pieces of content in 100 days
↳ Have uncomfortable conversations you’ve been avoiding
↳ Pitch yourself to 50 people you admire
↳ Complete 75 Hard
↳ Train for and compete in HYROX
↳ Travel solo to a country you’ve never been
—

Most people spend the year chasing momentum.
The ones who change their life choose one brave thing,
and stay with it longer than feels comfortable.

♻️ Repost if this helped you reflect.

8 habits that take 5 minutes or less

(But Will Transform Your Day) 👇

1️⃣ Start with a 5-Minute Planning Session
➤ Begin your day like a boss, not a firefighter.
➤ Write down your top 3 priorities. Simple but powerful.

2️⃣ Time Block Your Calendar
➤ If it’s not scheduled, it’s not happening.
➤ Block time for focus and breaks.

3️⃣ Use the 2-Minute Rule
➤ Stop overthinking. Start finishing.
➤ If a task takes less than 2 minutes, do it now.

4️⃣ Practice Daily Gratitude
➤ Gratitude rewires your brain for positivity.
➤ Write down 3 things you’re grateful for every morning.

5️⃣ Set “Tech-Free” time
➤ Give your brain a break from doom-scrolling.
➤ Unplug during meals or before bed for better focus.

6️⃣ Take Movement Breaks
➤ Your body wasn’t designed for desk marathons.
➤ Stretch, walk, or just move for a few minutes each hour.

7️⃣ Delegate One Task a Week
➤ You’re not a superhero. You don’t have to do it all.
➤ Hand off one repetitive task to a teammate or tool.

8️⃣ Review Your Day in 5 Minutes
➤ Reflection fuels improvement.
➤ Write down one win and one lesson from today.

The Bottom Line:
Productivity is built on simple habits done consistently.
Which habit are you trying first? 

♻️ Save this post as your personal productivity cheat sheet.
👋 Follow me, Hetali Mehta, MPH for more actionable tips that actually work.

8 Tiny Habits for Big Productivity Wins 

Getting in the room with the right people is step one. 

What you do next is what actually matters.

Here’s my simple 5-step framework to confidently interact, provide value, and make a lasting impression in high-caliber rooms.
___
Step 1: Ask insightful questions that make them think
Super successful people love talking about their ideas, experiences, and challenges, but they’re tired of surface-level questions.
___
Step 2: Offer unique insights (even if you're not the expert)
You don’t have to be a billionaire to contribute, just bring fresh perspectives.
___
Step 3: Be the connector for them
The most powerful people remember those who make their lives easier.
___
Step 4: Own your energy & presence 
It’s not just what you say, it’s how you say it.
___
Step 5: Stay on their radar
Getting in the room is one thing but staying in their network is another. The goal isn’t a one-time impression, it’s about building quality connections.
___
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💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
Link to sign up below 👇
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Get in the room with people of ahead of you

Most people focus on big dramatic changes.⁣⁣
⁣⁣
The real transformation happens through tiny, specific habits ⁣
⁣
That compound over time.⁣⁣
⁣⁣⁣
7 Secret Habits That Will Change Your Life⁣⁣
⁣
1: The 2-Minute Rule Reversal⁣⁣
↳ Delay gratification by exactly 2 minutes before indulging to build willpower.⁣⁣
↳ This micro-delay breaks impulsive patterns that sabotage your progress.⁣⁣
⁣⁣
2: Reverse Networking⁣⁣
↳ Ask people what they need help with instead of pitching what you want.⁣⁣
↳ This makes you the valuable connector everyone remembers and trusts.⁣⁣
⁣⁣
3: Micro-Adventures⁣⁣
↳ Take different routes or try new places weekly to break routine thinking patterns.⁣⁣
↳ Small novelty sparks creativity and prevents you from operating on autopilot.⁣⁣
⁣⁣
4: Constraint Creativity⁣⁣
↳ Deliberately limit your options to force more innovative thinking.⁣⁣
↳ Too many choices paralyze progress.⁣⁣
⁣⁣
5: Teaching Integration⁣⁣
↳ Explain one thing you learned each day to someone else.⁣⁣
↳ Teaching reveals gaps in your knowledge and solidifies new information.⁣⁣
⁣⁣
6: Future Self Visualization⁣⁣
↳ Make decisions by asking "What would me in 5 years from now choose?"⁣⁣
↳ This perspective shift immediately elevates your decision quality.⁣⁣
⁣⁣
7: Energy Auditing⁣⁣
↳ Track what activities and people drain versus energize you.⁣⁣
↳ Energy is the real currency of high performance, not just time management.⁣⁣
⁣⁣
Which change will you implement first?⁣⁣
Tell me in the comments!⁣⁣
⁣⁣
💚 Follow Hetali Mehta, MPH and share this with your network. 
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

7 Secret Habits That Will Change Your Life (Fast)

You sleep 8 hours but still feel exhausted.⁣
⁣
You take breaks but never feel refreshed.⁣
⁣
Here's why: sleep isn't the only type of rest your body and mind need.⁣
⁣
Most people only know one type of rest while ignoring the other six that are equally crucial for restoration:⁣
⁣
1: Physical Rest⁣
↳ Your muscles and joints need passive recovery and active recovery.⁣
↳ Physical exhaustion compounds when you ignore your body's signals.⁣
⁣
2: Mental Rest⁣
↳ Your brain needs breaks from problem-solving and information processing.⁣
↳ Mental fatigue creates brain fog and poor judgment.⁣
⁣
3: Emotional Rest⁣
↳ Being authentic with trusted people instead of people-pleasing constantly.⁣
↳ Emotional exhaustion happens when you suppress feelings too long.⁣
⁣
4: Spiritual Rest⁣
↳ Connect with your goals and why on a deep visualization level.⁣
↳ Spiritual depletion creates emptiness and lack of direction.⁣
⁣
5: Social Rest⁣
↳ Distinguish between relationships that drain versus restore your energy.⁣
↳ Wrong social environments exhaust you.⁣
⁣
6: Sensory Rest⁣
↳ Give your eyes, ears, and nervous system a break from constant stimulation.⁣
↳ Sensory overload creates irritability and difficulty concentrating on simple tasks.⁣
⁣
7: Creative Rest⁣
↳ Expose yourself to beauty and wonder instead of constantly producing content.⁣
↳ Creative burnout happens when input becomes purely functional.⁣
⁣
Which type of rest do you need most right now?⁣

___
💚 Follow Hetali Mehta, for more. 
📌 Share this with your network.⁣⁣⁣⁣
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

7 Types of Rest That Actually Restore Your Energy

Bad decisions aren't just costly ⁣
⁣
They compound over time.⁣
⁣
The difference between happy people and everyone else isn't luck.⁣
⁣
It's their ability to consistently make choices that align with their goals⁣.
⁣
Not their current emotions.⁣
⁣
Here are 8 decision-making frameworks that eliminate regret:⁣
⁣
1: The 10-10-10 Rule⁣
↳ Ask how you'll feel about this decision in 10 minutes, 10 months, and 10 years.⁣
↳ This time perspective reveals if you're making an emotional or strategic choice.⁣
⁣
2: Values-Based Filtering⁣
↳ Every decision should align with your core values.⁣
↳ When your choices match your principles, regret becomes impossible.⁣
⁣
3: Reversable Choices⁣
↳ Distinguish between decisions you can easily change and permanent ones.⁣
↳ Move fast on reversible choices but take time with irreversible ones.⁣
⁣
4: The Regret Minimization Framework⁣
↳ Imagine yourself at 80 years old looking back at this moment.⁣
↳ Choose the path that minimizes regret from your future self's perspective.⁣
⁣
5: Opportunity Cost Analysis⁣
↳ Every yes is a no to something else - choose the best value option.⁣
↳ The best decisions aren't just good, they're better than all alternatives.⁣
⁣
6: Energy and Intuition Check⁣
↳ Notice how your body feels when you imagine each option.⁣
↳ Decisions that align with your authentic self create energy.⁣
⁣
7: Stakeholder Impact Assessment⁣
↳ Consider how your decision affects everyone important in your life.⁣
↳ Great decisions create value for multiple people.⁣
⁣
8: The Advice Test⁣
↳ Ask what you'd tell your best friend if they were facing this exact same decision.⁣
↳ We often give others clearer guidance than we give ourselves.⁣
⁣
Which framework will you try?⁣
⁣⁣⁣
💚 Follow Hetali Mehta, MPH for more.
📌 Share this with your network.⁣⁣⁣
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

8 Ways to Make Decisions You'll Never Regret

This is what happens when organizations create space for employees to show up as themselves.

Encouraging employees to post doesn’t dilute a brand, it multiplies it.

This is a perfect example of how employee advocacy fuels both personal growth and company visibility.

Congrats on 10k Aston!

Senior QA Automation Engineer @ Resilience | 3M+ impressions helping testers land automation roles

🎉 10,000 Followers!
 
Here’s How It All Started

Exactly 1 year ago, I was sitting in a quarterly planning meeting at Planoly when something clicked.

We had invited Hetali Mehta, MPH to speak about growing your personal brand on LinkedIn. She broke down the fundamentals of consistent posting, and I was hooked. I’d already been watching peers like Truett Bloxsom post more frequently and wondered if I could do the same.

That day, I posted my first piece of content. I haven’t stopped since.

Here’s what 1 year of posting 6 days a week has brought me:
→ ~9,000 new followers in the QA automation space
→ More than 3 million impressions
→ Countless connections with incredible QA engineers worldwide
→ A full content business process that supports my education platform
→ More learning than I could have imagined from this amazing community

The real win? It’s not the follower count. It’s the conversations, the questions you’ve asked, the wins you’ve shared, and the incredible QA professionals I’ve had the privilege to connect with.

To everyone who’s engaged, commented, shared, or simply followed along: thank you. You’ve made this journey worth every single post.

Here’s to another year of growth, learning, and building together!

CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

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The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

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“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

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Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

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ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Marketing isn’t an expense. 
It’s your revenue’s best friend.

CEOs tend to put marketing under "expenses," right there next to printer paper and office snacks.

But let’s be honest:

Marketing isn’t a cost.

It’s 𝘤𝘢𝘱𝘪𝘵𝘢𝘭.

It’s the engine that drives awareness, trust, and, ultimately, revenue.

Cutting marketing when things get tight is like firing your sales team and hoping word-of-mouth pulls a double shift.

Yes, marketing takes time.

Yes, it requires strategy.

But every dollar you 𝘪𝘯𝘷𝘦𝘴𝘵 in the right message, for the right audience, at the right time?

That’s a seed. 

Some bloom fast. Others take time.

But the ROI always looks better than the 
snack budget.

So next time someone asks,

"𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨?"

 Ask them this instead:

→ 𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘯𝘰𝘵 𝘵𝘰?

---

Follow Jeff Gapinski for more content like this.

♻️ Share with a leader who still sees marketing as a cost.

CMO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

Not all marketing advice is good advice. 
These five are downright dangerous.

There’s a lot of bad marketing advice 
out there. 

Some of it is outdated. 

Some of it is wishful thinking.

And some of it… is just plain awful.

Here are a few gems I’ve actually heard (and why they make me want to scream into the void):

→ “You need to be on EVERY social platform.”

→ “Just copy what your competitors are doing.”

→ “If we build it, they will come.”

→ “More content = better results.”

→ “Marketing is just about getting attention.”

Great marketing isn’t about doing everything—it’s about doing the right things, intentionally 
and consistently.

---

Follow Jeff Gapinski for more content like this.

♻️ Share with someone drowning in bad marketing advice.

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Co-Founder & Chief Marketing Officer

Founder & CEO

Spanish

The Five Worst Pieces of Marketing Advice I've Ever Heard

Redesigns don’t pay off in pixels. 
They pay off in performance.

How do I prove ROI on a website redesign?

A totally fair question.

Especially when your CFO sees “$100K website” and hears “pretty pictures.”

But here’s the thing:

A website redesign isn’t an expense. It’s an investment in performance.

So if you want to prove ROI, don’t just show 
what changed.

Show what 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥.

Here’s how:

→ Start with the baseline
→ Connect to business goals
→ Track more than traffic
→ Monitor the sales team’s life getting easier
→ Look at what you’re 𝘯𝘰𝘵 wasting anymore

Redesigns don’t make you money because the site 
is prettier.

They make you money when the 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 is clearer, faster, and easier to act on.

So how do you prove ROI?

By measuring what your website makes 𝘦𝘢𝘴𝘪𝘦𝘳, 𝘧𝘢𝘴𝘵𝘦𝘳, or 𝘴𝘮𝘢𝘳𝘵𝘦𝘳 for your business.

What’s one unexpected way your website has made your business more efficient or effective? We’re all for the hidden wins that don’t show up in Google Analytics.

---

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♻️ Share with someone defending a redesign budget.

Redesign Done Right: 5 Ways to Show It’s Paying Off

Tired of content that feels like a sales pitch? 
So is everyone else.

Not everything needs to be a pitch.

Some content should 𝘫𝘶𝘴𝘵 𝘣𝘦 𝘩𝘦𝘭𝘱𝘧𝘶𝘭.

→ Teach something.
→ Spark a conversation.
→ Make someone nod and go, “Yep, that’s me.”

Because here’s the truth:

If all your content sounds like a sales call, people will hang up. Mentally, at least.

The best brands don’t just 𝘵𝘢𝘭𝘬 at people.

They build trust by showing up with value 𝘣𝘦𝘧𝘰𝘳𝘦 asking for anything.

Want to win more customers?

Stop trying to close on every post.

Start creating content that makes people 𝘸𝘢𝘯𝘵 to 
come back.

---

Follow Jeff Gapinski more content like this.

♻️ Share with a brand struggling to build trust.

You don’t need all the answers. 
Just a partner who can help you find them.

𝘞𝘩𝘢𝘵 𝘪𝘧 𝘸𝘦 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵 𝘺𝘦𝘵?”

If that’s your hesitation before a website redesign, here’s your permission slip: 𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘪𝘵 𝘢𝘭𝘭 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵.

You need a starting point and a partner that knows how to work through the gray areas with you.

Truth is, most companies aren’t launching from a place of perfect clarity. They’re evolving.

Messaging is half-baked. Pages are outdated. Stakeholders aren’t aligned. Sound familiar?

Good. You’re in the right place.

A website redesign isn’t a 𝘳𝘦𝘸𝘢𝘳𝘥 you get after your brand is perfectly polished.

It’s the process that helps you get there.

Here’s what you 𝘥𝘰 need to get started:

→ A clear(ish) understanding of who your audience is

→ The problems your product or service solves→ What you want visitors to do when they land on the site

→ A rough picture of what success looks like (more demos? better leads? brand credibility?)

Even if some of those are fuzzy, that’s not a blocker. It’s the brief.

What a 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 redesign process helps you do:

→ Extract insights from sales calls, support tickets, and customer feedback

→ Prioritize the pages that actually drive results

→ Turn scattered internal opinions into clear, 
unified messaging

→ Build a flexible structure that evolves with
your business

→ Empower your team to manage and iterate

You don’t need:

→ A 47-slide brand deck
→  Finalized copy for 60 pages
→  Ironclad answers to every question

What you 𝘥𝘰 need is direction. And a partner who knows how to guide you through it.

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Strategic Redesign Without a Brand Bible, 47-Slide Deck, o

Gut feelings don’t scale. 
Data does.

Redesigning your website without data is like building IKEA furniture without the instructions.

You’ll spend more time guessing than assembling, and in the end, something important is probably 
upside down.

Aesthetics matter. But if your redesign starts with “let’s freshen things up” and skips over “let’s look at the numbers,” you’re missing the mark.

Here’s what data actually tells us when used the right way in a redesign:

→ User Behavior
→ Conversion Insights
→ SEO Opportunities
→ On-Page Messaging
→ What Actually Drives Results

Design should respond to your audience, not just impress your stakeholders.

That means starting with data, not just opinions.

Your next website redesign doesn’t need to be a leap 
of faith.

It should be a strategic move rooted in insight and built for performance.

If your site is underperforming, don’t throw it out. Study it. Learn from it. Then rebuild it better.

What’s one piece of behavioral data you wish you had before your last redesign?

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Dashboards don’t lie. 
But they do get ignored.

Your analytics are your loudest, 
most brutally honest coworker.

They don’t sugarcoat. They don’t guess. They just tell you what your website is actually doing, and, more importantly, what it’s failing to do.

The problem is, most teams either don’t check them or don’t know what to 𝘥𝘰 with the data if they do.

Here’s how we help clients go from data-overwhelm 
to clarity:

5 Signals Your Website Analytics Are Screaming at You (and How to Read Them):

𝗛𝗶𝗴𝗵 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲 𝗼𝗻 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀
Visitors are either confused or uninterested. Your messaging doesn’t match their expectations. Start with aligning your copy to intent.

𝗟𝗼𝘄 𝘀𝗰𝗿𝗼𝗹𝗹 𝗱𝗲𝗽𝘁𝗵 𝗼𝗻 𝗸𝗲𝘆 𝗽𝗮𝗴𝗲𝘀
This isn't a “bad design” problem. It's a hierarchy problem. Move your core value prop and CTA above the fold where it belongs.

𝗦𝗽𝗶𝗸𝗲𝘀 𝗶𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗲𝗮𝗱 𝗴𝗿𝗼𝘄𝘁𝗵
Congrats, something’s working in SEO or paid. But if conversions aren’t climbing too, your pages aren’t built to convert. Time for a CRO pass.

𝗙𝗼𝗿𝗺𝘀 𝘄𝗶𝘁𝗵 𝗵𝗶𝗴𝗵 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁
This one hurts, but it’s usually fixable. Reduce form fields. Improve clarity. Set better expectations (what happens after they click “submit”?)

𝗗𝗮𝘁𝗮 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. 𝗕𝘂𝘁 𝗶𝘁 𝙖𝙡𝙬𝙖𝙮𝙨 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗼 𝗼𝗻𝗲.
So if you're looking at dashboards and feeling stuck, zoom out. The goal isn’t to track everything. It’s to understand something.

What’s one metric in your analytics you 𝘤𝘩𝘦𝘤𝘬, but don’t fully trust?

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🎉 𝗛𝘂𝗲𝗺𝗼𝗿 𝗶𝘀 𝗵𝗶𝗿𝗶𝗻𝗴!  🎉

We’re not just adding headcount. We’re building a stronger, sharper, more creative version of who we are.

This isn’t about filling roles. It’s about making space for more great people to do meaningful work together.

Here's what we're looking for: 

𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help us create content that ranks, reads well, and drives results across Google and next-gen search platforms like ChatGPT. If you're part strategist, part storyteller, and fluent in SEO, we’d love to chat.

Apply: https://lnkd.in/eWzvv6KE 
 
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help keep our client website projects on track, on time, and on point. If you’re organized, proactive, and great with people, you’ll fit right in.

Apply: https://lnkd.in/e-np9qzZ 
 
𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲)
Ready to break into sales and marketing? Join our team to support lead generation, client outreach, and proposal prep while learning the ropes of agency life. If you're organized, curious, and eager to grow, we’d love to hear from you.

Apply: https://lnkd.in/ecUzrJXw 

𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Bring websites to life by turning thoughtful designs into clean, scalable Webflow builds. If you’re detail-oriented, confident in Webflow, and comfortable collaborating with designers and project teams, we’d love to connect.

Apply: https://lnkd.in/edtiPA-G 
 
𝗠𝗼𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 & 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗼𝗿 -𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲)
Create scroll-stopping video content for web and social. If you’re skilled in motion graphics, editing, and visual storytelling, and love turning ideas into engaging, polished videos, we’d love to work with you. 

Apply: https://lnkd.in/enf66eaR 
 
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀  (𝗥𝗲𝗺𝗼𝘁𝗲) 
Support our web projects behind the scenes by keeping tasks organized, timelines on track, and quality high. If you're detail-oriented, proactive, and comfortable working across teams and tools like ClickUp, we’d love to connect.

Apply: https://lnkd.in/eNDi8wG8 

At Huemor, you’ll contribute to meaningful digital projects, collaborate with a sharp and supportive team, and help create web experiences that stand out for all the right reasons.

Think you’d be a great fit? We’d love to hear from you.

Know someone else who would be interested? Tag or share to share the post!

Skimmers vs. Scrollers
It’s the great CTA divide.

Some people click before the page loads. Some need to read the About page, three blog posts, and a whitepaper first.

Both are real. Both matter.

Neither will convert if your CTA misses 
them completely.

𝘚𝘬𝘪𝘮𝘮𝘦𝘳𝘴 are on a mission.

They want the headline, the button, and to be three tabs deep before you finish your coffee.

If your CTA isn’t up top and obvious, they’re 
already gone.

𝘚𝘤𝘳𝘰𝘭𝘭𝘦𝘳𝘴? They’re still with you.

They’re thoughtful. Detail-driven. Suspicious of 
your promises.

They’ll read everything, then scroll back up just to double-check.

If your CTA showed up too early, they ignored it 
on principle.

𝘚𝘰 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘥𝘰?

You CTA like a multitasker.

→ 𝗣𝘂𝘁 𝗼𝗻𝗲 𝗖𝗧𝗔 𝗻𝗲𝗮𝗿 𝘁𝗵𝗲 𝘁𝗼𝗽.
Serve the skimmers. They deserve nice things too.

→  𝗔𝗱𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝗻𝗲 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗱𝗼𝘄𝗻.
The scroll squad is almost ready. Show them the door when they get there.

→  𝗗𝗼𝗻’𝘁 𝘂𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗲𝘅𝗮𝗰𝘁 𝗰𝗼𝗽𝘆 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲.
The early one should sound confident. The later one should sound like you’ve earned it.

→  𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
Nothing screams "I'm a marketing trap" like a button floating in space.

Design for both attention spans.

Because the best CTA is the one someone actually sees and clicks because it showed up at the right moment.

What’s your go-to trick for catching both skimmers and scroll-happy skeptics?

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A bad lead magnet does more harm than good. 
Especially the 43-page kind.

Let’s be honest. Most lead magnets are just… magnets for bounce rates.

A 43-page PDF no one asked for.

A generic checklist with zero relevance.

A “free guide” that sounds suspiciously like a blog post you already published.

And then we wonder why no one’s converting.

Here’s the real reason most lead magnets flop: 𝘛𝘩𝘦𝘺’𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘭𝘦𝘢𝘥𝘴, 𝘯𝘰𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘷𝘢𝘭𝘶𝘦.

If the first thing you give someone is underwhelming, what does that say about what’s behind the gate?

So, what actually works?

→ Specificity over generality
→ Utility over fluff
→ Instant payoff
→ Real positioning
→ Design that doesn’t feel like homework

Here’s the test:

Would you 𝘵𝘳𝘢𝘥𝘦 your real email for your lead magnet?

If the answer is “maybe later,” 
so is your conversion rate.

What’s the best (or worst) lead magnet 
you’ve seen recently?

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A go-live isn’t the finish line. 
It’s the starting point.

"Is this built for future growth?"

You should be asking this before your website redesign starts, not after it launches.

Because too many websites look great at go-live and then fall apart the minute the business evolves.

→ New product? Needs dev work.
→ New campaign? Needs design support.
→ New content? No idea where to put it.

That’s not future-ready.

That’s future-friction.

A website built for growth does more than look the part. It:

→ Makes it easy to add pages without breaking layout

→ Adapts to new messaging without redesigning 
from scratch

→ Supports evolving funnels, offers, and goals

→ Gives your internal team tools to own 
updates confidently

→ Scales with your business, not against it

Your business will change. Your messaging will shift. Your strategy will evolve.

If your website can’t keep up, you’ll feel the friction every time something new needs to launch.

The best websites are not just built to go live.

They are built to grow with you.

What’s one thing you wish your current site could do more easily?

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Limited resources? 
Let your website work 24/7 for you.

Small marketing teams know the struggle: limited time, limited resources, unlimited expectations. 

But there’s one team member who never sleeps, never takes a break, and works 24/7.

𝘠𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦. 

A great website is your best salesperson, brand ambassador, and customer support rep, all rolled 
into one.

→ 𝗜𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗲𝘀: answering questions before people 
even ask.

→ 𝗜𝘁 𝘀𝗲𝗹𝗹𝘀: turning visitors into leads, 
leads into customers.

→ 𝗜𝘁 𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝘀: building trust through content, testimonials, and social proof.

→ 𝗜𝘁 𝘀𝗰𝗮𝗹𝗲𝘀: handling traffic spikes, automating processes, and working while you sleep.

For small marketing teams, a high-performing website is a game-changer. It saves time, streamlines efforts, and ensures every click moves the business forward.

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🎉𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗟𝗮𝘂𝗻𝗰𝗵: 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 🎉

We’re excited to share the launch of the 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 homepage, a critical step as they make their business public and showcase their innovative approach to upcycling metal scraps into 
high-performance materials.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
As 6K Additive transitioned into a standalone brand, they needed a homepage that clearly communicated their value and expertise in the metal upcycling industry. Their previous site was text-heavy and didn’t present their advanced technology in an easy-to-understand way, especially for potential investors.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗶𝗱:
We created a clean, modern homepage with clear messaging that tells 6K Additive’s story right from the start. We streamlined key sections from their parent site, like Spherical Metal Powder and Buyback Program, and ensured that the content was simple and digestible. The design was focused on clarity, using whitespace and minimalism to make the page feel fresh 
and professional.

𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

𝗖𝗹𝗲𝗮𝗻 𝗮𝗻𝗱 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: A minimalist approach that keeps the focus on content and usability.

𝗖𝗹𝗲𝗮𝗿, 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Straightforward language that highlights 6K Additive’s innovative process and industry leadership.

𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱: Designed to make a strong first impression, positioning 6K Additive as an industry leader for potential investors.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁:
 The new homepage makes a powerful first impression, simplifies complex information, and sets the stage for the full site overhaul in the future. It’s an ideal starting point for 6K Additive’s journey as a standalone brand.

We’re excited to continue collaborating with them on their next steps!  

Checkout their website here: https://6kadditive.com/ 

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