Hi, I'm Hetali!

𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 + 𝐌𝐞𝐧𝐭𝐨𝐫
• Former Accenture consultant with deep expertise across healthcare operations and strategy
• Trusted advisor to execs at Rare Beauty, Oracle, Planoly & beyond
• Mentored dozens of high-performers in executive presence, career elevation, and personal brand building

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 + 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
• Founder of Inner Wealth Collective - a media brand helping people build confidence, influence, and inner wealth
• Partnered with Notion, Beehiiv, folk & more to spotlight smarter ways to live and work
• Creator of high-impact leadership, mindset, and lifestyle content - reaching 1M+ professionals on LinkedIn

Industries of Interest:
Health tech, AI in healthcare, and digital transformation, though I’m always open to exploring new opportunities and challenges.

___

→ For inquiries/sponsorships: DM me or email CollabwithHetali@gmail.com

All views are my own and do not reflect that of my employer.

Hetali Mehta, MPH, CAPM

15 habits that actually prevent burnout:

1. Protect your energy by prioritizing sleep.
2. Reset your mind by going for walks.
3. Reduce overwhelm by saying no.
4. Stay focused by blocking out distractions.
5. Recharge by scheduling breaks.
6. Boost creativity by starting with creation.
7. Regain clarity by avoiding your phone in the morning.
8. Avoid crashes by not skipping meals or breaks.
9. Release stress by trying journaling.
10. Feel supported by talking to good listeners.
11. Set direction by defining weekly intentions.
12. Preserve energy by tracking your leaks.
13. Stay nourished by prioritizing what fuels you.
14. Protect deep work by batching meetings.
15. Prevent burnout by slowing down now.

Burnout isn’t solved by a 2-week vacation.
It’s prevented by habits that put your mind and body first.
Which habit do you need more of right now?
___
♻️ Save this post for your next reset
💬 Share it with a friend who needs this today

Hetali Mehta, MPH

Strategy & Operations Manager | Founder of Inner Wealth Collective™ | Follow for Leadership, Mindset & Growth

The most successful people do these 3 things:

You don't need to have all the answers to be successful. 

It comes from being brave enough to ask the right questions, take the leap, and figure it out along the way. 

So many of us wait for the perfect moment, the perfect plan, or the perfect answer. 

But here’s the truth: you’ll never have it all figured out from the start.

Real success is about being curious, taking action, and learning as you go. 

It’s about trusting yourself to make bold moves, even when the path ahead isn’t fully clear.

👉 Here are 3 ways to start moving forward today:

1. Ask better questions: Instead of asking, "What if I fail?" try asking, "What can I learn from this?" 

2. Take imperfect action: Waiting for everything to be perfect only leads to missed opportunities. Make that call, pitch the idea, or start the project. 

3. Embrace uncertainty: Success isn’t about having a foolproof plan. It’s about trusting yourself to adapt, grow, and figure it out along the way.

👉 What’s one brave step you can take today? Drop it in the comments and let’s move forward together.

___

♻️ Reshare to inspire someone to take the leap of faith. 
✨ Follow me, Hetali Mehta, MPH for more growth & leadership insights.

This Is What Separates the 1%

Most people wait for the perfect moment but the 1%?

They don’t wait, they act.

A great curation by Cesar Solis.

👉 It’s not about luck.
👉 It’s not about resources.
👉 It’s about MINDSET.

While others focus on why they can’t, the 1% focus on how they will.

🔑 Relentless consistency: They show up when it’s tough, when they don’t feel like it, and when no one else is watching.
🔑 Unwavering vision: They stay laser-focused on their goals, blocking out distractions, and saying no to anything that doesn’t align with their future.
🔑 Continuous learning: They’re always evolving. Every setback is a lesson.

Success isn’t reserved for the chosen few, it’s for those who choose it.

Every. Single. Day.

Ready to think like the 1%?

📺 Watch these 7 Netflix documentaries for a mindset shift:

1. The Mind Explained
2. The Social Dilemma
3. Working: What We Do All Day
4. The Playbook: A Coach's Rules for Life
5. Get Smart With Money
6. The Minimalists
7. Inside Bill's Brain

___

♻️ Repost to help others shift their mindset to the 1%.
✨ Follow me, Hetali Mehta, MPH for more personal growth and leadership insights.

7 Netflix Documentaries to think like the 1%

6 Ancient Greek philosophies for modern success

👉 1. Practice Self-Discipline (Stoicism)
Control what you can, and let go of what you can’t.
↳ Use routines and habits to guide your daily decisions.
——
👉 2. Embrace Lifelong Learning (Aristotle)
"The more you know, the more you realize you don’t know."
↳ Seek knowledge not for a title, but for growth.
——
👉 3. Find Your Purpose (Plato)
True fulfillment comes from aligning your actions with your values.
↳ Ask yourself: “What impact do I want to leave behind?”
——
👉 4. Strive for Balance (Epicureanism)
Avoid extremes; find joy in the simple things.
↳ Balance ambition with rest and gratitude.
——
👉 5. Build Resilience (Heraclitus)
"The only constant is change."
↳ Embrace change as part of growth instead of resisting it.
——
👉 6. Seek Wisdom from Others (Socrates)
Surround yourself with people who challenge and inspire you.
↳ "An unexamined life is not worth living."
——

Timeless wisdom for today’s challenges.
Which of these philosophies resonates with you most?

6 ancient greek philosophies for modern success

"Later" is the biggest lie we tell ourselves.

We always think we have more time but...

The truth is, “later” is a thief. 

It robs us of the now, those opportunities right in front of us that we keep putting off. 

Whether it's a dream you’ve been wanting to chase, a conversation you’ve been meaning to have, or a simple moment of joy...

Don’t wait.

📌 Take action today with these simple steps:

1. Break it down: That big goal you’ve been postponing? Break it into small, manageable steps and do the first one today. Momentum builds from the tiniest actions.

2. Schedule it: The conversation you’ve been meaning to have? Put it in your calendar now. Don’t leave room for “someday”, make it today.

3. Prioritize joy: Even small moments like that cup of coffee or taking a walk can bring joy. Don’t put off the little things, they add up to a life well-lived.

The things you keep postponing could be the moments that change everything.

Don’t wait for “later” to become “too late.”

What’s one thing you’ve been putting off that you can act on right now? 👇

Let’s make the most of today.

___

♻️ Reshare to inspire someone to take action today.
✨ Follow me, Hetali Mehta, MPH for more insights.

Your network is your net worth.

It’s not about the number of connections or how full your contact list is.

It’s about the quality of those relationships.

When you invest in meaningful relationships (the kind where trust, support, and mutual growth thrive), you create opportunities that are far more valuable than any transaction.

Here are three ways to invest in your network:

➡️ Give more than you take. Share insights, lend a hand, or celebrate someone’s wins without expecting anything in return.
➡️ Seek depth over breadth. Focus on nurturing a few meaningful connections instead of spreading yourself too thin.
➡️ Be genuinely curious. Take time to understand people’s goals and passions, it builds trust and fosters stronger bonds.

Some of the best opportunities in my life, professionally and personally, didn't come from cold outreach or sheer luck. 

They came from the relationships I've nurtured over time.

Ask yourself: What’s one way you’ve invested in a meaningful relationship recently? 

___
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💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
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Your year won’t be defined by everything you try.
It will be defined by the one thing you don’t back out of.
__

That’s why the most powerful way to create a year-defining year
is to choose one commitment.

Some people call this a misogi.

A misogi is:
 ↳ deliberately hard
 ↳ slightly scary
 ↳ meaningful enough that if you do just this, you’ll know the year mattered
—
So how do you find yours?

Here are a few questions I’ve used in the past to find mine:

1. What’s the one thing you’re avoiding because it would require becoming someone new?

2. If you couldn’t quit halfway through the year, what would you commit to?

3. What effort would make this year feel unmistakably different from the last few?

4. If success wasn’t guaranteed, what would still feel worth attempting?

5. What single commitment would simplify your decisions all year long?

—
And if you’re looking for inspiration, here are a few real-world examples:

↳ Publish 100 pieces of content in 100 days
↳ Have uncomfortable conversations you’ve been avoiding
↳ Pitch yourself to 50 people you admire
↳ Complete 75 Hard
↳ Train for and compete in HYROX
↳ Travel solo to a country you’ve never been
—

Most people spend the year chasing momentum.
The ones who change their life choose one brave thing,
and stay with it longer than feels comfortable.

♻️ Repost if this helped you reflect.

8 habits that take 5 minutes or less

(But Will Transform Your Day) 👇

1️⃣ Start with a 5-Minute Planning Session
➤ Begin your day like a boss, not a firefighter.
➤ Write down your top 3 priorities. Simple but powerful.

2️⃣ Time Block Your Calendar
➤ If it’s not scheduled, it’s not happening.
➤ Block time for focus and breaks.

3️⃣ Use the 2-Minute Rule
➤ Stop overthinking. Start finishing.
➤ If a task takes less than 2 minutes, do it now.

4️⃣ Practice Daily Gratitude
➤ Gratitude rewires your brain for positivity.
➤ Write down 3 things you’re grateful for every morning.

5️⃣ Set “Tech-Free” time
➤ Give your brain a break from doom-scrolling.
➤ Unplug during meals or before bed for better focus.

6️⃣ Take Movement Breaks
➤ Your body wasn’t designed for desk marathons.
➤ Stretch, walk, or just move for a few minutes each hour.

7️⃣ Delegate One Task a Week
➤ You’re not a superhero. You don’t have to do it all.
➤ Hand off one repetitive task to a teammate or tool.

8️⃣ Review Your Day in 5 Minutes
➤ Reflection fuels improvement.
➤ Write down one win and one lesson from today.

The Bottom Line:
Productivity is built on simple habits done consistently.
Which habit are you trying first? 

♻️ Save this post as your personal productivity cheat sheet.
👋 Follow me, Hetali Mehta, MPH for more actionable tips that actually work.

8 Tiny Habits for Big Productivity Wins 

Getting in the room with the right people is step one. 

What you do next is what actually matters.

Here’s my simple 5-step framework to confidently interact, provide value, and make a lasting impression in high-caliber rooms.
___
Step 1: Ask insightful questions that make them think
Super successful people love talking about their ideas, experiences, and challenges, but they’re tired of surface-level questions.
___
Step 2: Offer unique insights (even if you're not the expert)
You don’t have to be a billionaire to contribute, just bring fresh perspectives.
___
Step 3: Be the connector for them
The most powerful people remember those who make their lives easier.
___
Step 4: Own your energy & presence 
It’s not just what you say, it’s how you say it.
___
Step 5: Stay on their radar
Getting in the room is one thing but staying in their network is another. The goal isn’t a one-time impression, it’s about building quality connections.
___
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💚 Join 10,000+ others and get free, weekly insights straight to your inbox on building lasting inner wealth.
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Get in the room with people of ahead of you

Most people focus on big dramatic changes.⁣⁣
⁣⁣
The real transformation happens through tiny, specific habits ⁣
⁣
That compound over time.⁣⁣
⁣⁣⁣
7 Secret Habits That Will Change Your Life⁣⁣
⁣
1: The 2-Minute Rule Reversal⁣⁣
↳ Delay gratification by exactly 2 minutes before indulging to build willpower.⁣⁣
↳ This micro-delay breaks impulsive patterns that sabotage your progress.⁣⁣
⁣⁣
2: Reverse Networking⁣⁣
↳ Ask people what they need help with instead of pitching what you want.⁣⁣
↳ This makes you the valuable connector everyone remembers and trusts.⁣⁣
⁣⁣
3: Micro-Adventures⁣⁣
↳ Take different routes or try new places weekly to break routine thinking patterns.⁣⁣
↳ Small novelty sparks creativity and prevents you from operating on autopilot.⁣⁣
⁣⁣
4: Constraint Creativity⁣⁣
↳ Deliberately limit your options to force more innovative thinking.⁣⁣
↳ Too many choices paralyze progress.⁣⁣
⁣⁣
5: Teaching Integration⁣⁣
↳ Explain one thing you learned each day to someone else.⁣⁣
↳ Teaching reveals gaps in your knowledge and solidifies new information.⁣⁣
⁣⁣
6: Future Self Visualization⁣⁣
↳ Make decisions by asking "What would me in 5 years from now choose?"⁣⁣
↳ This perspective shift immediately elevates your decision quality.⁣⁣
⁣⁣
7: Energy Auditing⁣⁣
↳ Track what activities and people drain versus energize you.⁣⁣
↳ Energy is the real currency of high performance, not just time management.⁣⁣
⁣⁣
Which change will you implement first?⁣⁣
Tell me in the comments!⁣⁣
⁣⁣
💚 Follow Hetali Mehta, MPH and share this with your network. 
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

7 Secret Habits That Will Change Your Life (Fast)

You sleep 8 hours but still feel exhausted.⁣
⁣
You take breaks but never feel refreshed.⁣
⁣
Here's why: sleep isn't the only type of rest your body and mind need.⁣
⁣
Most people only know one type of rest while ignoring the other six that are equally crucial for restoration:⁣
⁣
1: Physical Rest⁣
↳ Your muscles and joints need passive recovery and active recovery.⁣
↳ Physical exhaustion compounds when you ignore your body's signals.⁣
⁣
2: Mental Rest⁣
↳ Your brain needs breaks from problem-solving and information processing.⁣
↳ Mental fatigue creates brain fog and poor judgment.⁣
⁣
3: Emotional Rest⁣
↳ Being authentic with trusted people instead of people-pleasing constantly.⁣
↳ Emotional exhaustion happens when you suppress feelings too long.⁣
⁣
4: Spiritual Rest⁣
↳ Connect with your goals and why on a deep visualization level.⁣
↳ Spiritual depletion creates emptiness and lack of direction.⁣
⁣
5: Social Rest⁣
↳ Distinguish between relationships that drain versus restore your energy.⁣
↳ Wrong social environments exhaust you.⁣
⁣
6: Sensory Rest⁣
↳ Give your eyes, ears, and nervous system a break from constant stimulation.⁣
↳ Sensory overload creates irritability and difficulty concentrating on simple tasks.⁣
⁣
7: Creative Rest⁣
↳ Expose yourself to beauty and wonder instead of constantly producing content.⁣
↳ Creative burnout happens when input becomes purely functional.⁣
⁣
Which type of rest do you need most right now?⁣

___
💚 Follow Hetali Mehta, for more. 
📌 Share this with your network.⁣⁣⁣⁣
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7 Types of Rest That Actually Restore Your Energy

Bad decisions aren't just costly ⁣
⁣
They compound over time.⁣
⁣
The difference between happy people and everyone else isn't luck.⁣
⁣
It's their ability to consistently make choices that align with their goals⁣.
⁣
Not their current emotions.⁣
⁣
Here are 8 decision-making frameworks that eliminate regret:⁣
⁣
1: The 10-10-10 Rule⁣
↳ Ask how you'll feel about this decision in 10 minutes, 10 months, and 10 years.⁣
↳ This time perspective reveals if you're making an emotional or strategic choice.⁣
⁣
2: Values-Based Filtering⁣
↳ Every decision should align with your core values.⁣
↳ When your choices match your principles, regret becomes impossible.⁣
⁣
3: Reversable Choices⁣
↳ Distinguish between decisions you can easily change and permanent ones.⁣
↳ Move fast on reversible choices but take time with irreversible ones.⁣
⁣
4: The Regret Minimization Framework⁣
↳ Imagine yourself at 80 years old looking back at this moment.⁣
↳ Choose the path that minimizes regret from your future self's perspective.⁣
⁣
5: Opportunity Cost Analysis⁣
↳ Every yes is a no to something else - choose the best value option.⁣
↳ The best decisions aren't just good, they're better than all alternatives.⁣
⁣
6: Energy and Intuition Check⁣
↳ Notice how your body feels when you imagine each option.⁣
↳ Decisions that align with your authentic self create energy.⁣
⁣
7: Stakeholder Impact Assessment⁣
↳ Consider how your decision affects everyone important in your life.⁣
↳ Great decisions create value for multiple people.⁣
⁣
8: The Advice Test⁣
↳ Ask what you'd tell your best friend if they were facing this exact same decision.⁣
↳ We often give others clearer guidance than we give ourselves.⁣
⁣
Which framework will you try?⁣
⁣⁣⁣
💚 Follow Hetali Mehta, MPH for more.
📌 Share this with your network.⁣⁣⁣
👇Subscribe to my newsletter: https://lnkd.in/eFSskmyH

8 Ways to Make Decisions You'll Never Regret

This is what happens when organizations create space for employees to show up as themselves.

Encouraging employees to post doesn’t dilute a brand, it multiplies it.

This is a perfect example of how employee advocacy fuels both personal growth and company visibility.

Congrats on 10k Aston!

Senior QA Automation Engineer @ Resilience | 3M+ impressions helping testers land automation roles

🎉 10,000 Followers!
 
Here’s How It All Started

Exactly 1 year ago, I was sitting in a quarterly planning meeting at Planoly when something clicked.

We had invited Hetali Mehta, MPH to speak about growing your personal brand on LinkedIn. She broke down the fundamentals of consistent posting, and I was hooked. I’d already been watching peers like Truett Bloxsom post more frequently and wondered if I could do the same.

That day, I posted my first piece of content. I haven’t stopped since.

Here’s what 1 year of posting 6 days a week has brought me:
→ ~9,000 new followers in the QA automation space
→ More than 3 million impressions
→ Countless connections with incredible QA engineers worldwide
→ A full content business process that supports my education platform
→ More learning than I could have imagined from this amazing community

The real win? It’s not the follower count. It’s the conversations, the questions you’ve asked, the wins you’ve shared, and the incredible QA professionals I’ve had the privilege to connect with.

To everyone who’s engaged, commented, shared, or simply followed along: thank you. You’ve made this journey worth every single post.

Here’s to another year of growth, learning, and building together!

Managing Director, Cooper Parry Digital | Head of Early Stage, Tech & High Growth |

I lead the CP Digital business that supports clients across their Salesforce, NetSuite, Analytics & Cybersecurity needs. Responsibilities include all M&A & growth, in line with our vision alongside Lee Equity Partners. 

I also lead market activity for CP in the Venture Capital ecosystem. 

Our specialist team works with Founders, CFOs and Boards of early stage, scale-up and high growth businesses, navigating challenges spanning accounting, finance, tax, audit, technology, and deal support. 

We are highly active in the scale-up ecosystem and have worked as the accounting partner for leading organisations and communities whilst also building our own community platforms, TechCFO and VentureCEO.

Having started my career at PwC, I went to on to establish and build a successful early stage focussed firm, Acclivity Advisors (which was acquired by Cooper Parry in Jan’23).

Along the way, I wrote the best selling book 'The Finance Playbook for Entrepreneurs', so that entrepreneurs of ALL backgrounds could benefit from the very best teachings.  

My unique experiences and skills have afforded me a number of Board positions across industries within public & private sectors. 

At present, these include:

1. Middlesex County Cricket Club (Board Observer, Chair of Growth Committee)
2. Queen Elizabeth's Global Schools (Chair, International Schools)
3. Labrys (Advisor to the Board)
4. HM Revenue & Customs - ABAB (Board Member)

As well as the above, 

I advise Government on how to innovate for SMEs & entrepreneurs through consultative committees and forums.

All of these roles have shown me the value of sharing what I know beyond my own sector;

And so, I enjoy speaking at universities, schools, accelerators and incubators on a wide variety of relevant entrepreneurship related topics.

Asif Ahmed

Culture doesn't fail when your values are wrong.

It fails when you stop reinforcing them.

Gallup 2024: Global engagement dropped from 23% to 21%, yet highly engaged companies achieve 18% higher productivity and 4x revenue growth.

The difference? 

Leaders who understand these 7 stages:

𝟭) 𝗜𝗻𝘁𝗲𝗻𝘁
↳ Culture starts with what you actually care about
↳ Not what's on your website - what gets your daily attention
↳ Your calendar reveals your real priorities

𝟮) 𝗩𝗮𝗹𝘂𝗲𝘀
↳ Mission statements that haven't faced real pressure yet
↳ Values that sound impressive until tested
↳ The dangerous gap between aspiration and action

𝟯) 𝗦𝗶𝗴𝗻𝗮𝗹𝘀
↳ Who gets promoted vs who gets overlooked
↳ Which behaviours get rewarded vs ignored
↳ Where you invest time, money, and attention

𝟰) 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁
↳ What you consistently correct when it goes wrong
↳ Standards you maintain under pressure
↳ How you handle conflicts between values and results

𝟱) 𝗥𝗲𝗮𝗹𝗶𝘁𝘆
↳ Engagement scores that can't be spun
↳ Retention patterns in your top talent
↳ Performance metrics that reflect cultural health

𝟲) 𝗦𝘆𝘀𝘁𝗲𝗺𝘀
↳ Hiring that reinforces what matters
↳ Promotion criteria that match stated values
↳ Incentive structures aligned with intentions

𝟳) 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿
↳ How decisions get made under stress
↳ Communication patterns during crisis
↳ What people do when leadership isn't watching

- - - -

The brutal truth?

Your culture is exactly what you've been willing to tolerate.

Most founders focus on stages 1-2. 
Winners obsess over stage 4.

💡 How have you seen this manifest in technology projects?

♻️ Repost to help others in your network ♻️

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
📌 Follow me, Asif Ahmed for more insights
📌 Accounting, Digital Transformation, Salesforce, NetSuite & Cyber
✒️ Specifically for: Fast Scaling investor-backed founders & CFOs

If you're an aspiring CFO, the role has fundamentally changed.

The step up has nothing to do with age.

This might be hard to accept.

But there are a lot of talented accountants around, but nowhere near as many that can:

> Think in systems
> Think of the numbers as the 'start' of the job
> Think of good technology as a foundation & not a goal

Here are 10 green flags that separate exceptional CFOs from all other finance roles:

𝟭) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹
↳ They question your runway assumptions during interviews
↳ Numbers inform decisions, not dictate them
↳ Board conversations focus on growth levers, not variance analysis

𝟮) 𝗖𝗹𝗲𝗮𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴
↳ Monthly P&L becomes three actionable insights maximum
↳ Complex metrics translate into simple go/no-go decisions
↳ Investor updates highlight progress, not process

𝟯) 𝗖𝗮𝘀𝗵-𝗙𝗹𝗼𝘄 𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 (𝗶𝗻 𝗮 𝗚𝗼𝗼𝗱 𝗪𝗮𝘆)
↳ 13-week rolling forecasts updated religiously every Monday
↳ Three scenario models ready for any board meeting
↳ Cash runway calculated to the day, not quarter

𝟰) 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗠𝗶𝗻𝗱𝘀𝗲𝘁
↳ Sales teams request their input before pricing discussions
↳ Product managers include them in roadmap planning sessions

𝟱) 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴
↳ Forecasts connected to customer acquisition metrics
↳ Monthly variances explained because they already knew the risks
↳ PwC 2025: AI-powered finance teams achieve 40% better forecasting

𝟲) 𝗖𝗮𝗹𝗺 𝗶𝗻 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆
↳ Market downturns met with steady leadership
↳ Audit prep happens quarterly, not during crunch time
↳ Crisis playbooks exist before crises hit

𝟳) 𝗛𝗶𝗴𝗵 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆, 𝗟𝗼𝘄 𝗘𝗴𝗼
↳ Problems surface with solutions, not blame
↳ Investor calls include honest miss explanations
↳ Team morale remains intact during difficult conversations

𝟴) 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗧𝗵𝗶𝗻𝗸𝗲𝗿
↳ Month-end close designed for 100+ employees from day one
↳ Automation roadmap extends beyond current pain points
↳ ERP implementation conversations start early

𝟵) 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿-𝗥𝗲𝗮𝗱𝘆 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲
↳ Board packs delivered well before the meetings
↳ Due diligence rooms maintained continuously
↳ They understand what the investors want to hear

𝟭𝟬) 𝗧𝗮𝗹𝗲𝗻𝘁 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿
↳ Finance hiring roadmap mapped to revenue milestones
↳ Junior team members handle month-end independently
↳ IBM 2024: 72% of CFOs identify team development as priority one

- - - 

Exceptional CFOs position your company for growth > they don't just focus on planning for the worst.

💡 Which habits do you find most effective?

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In my new role, one thing has genuinely surprised me.

How often major technology projects are being led by Finance.

Not just supported by finance. 
Not just sponsored by finance.
But properly led by finance.

And I guess, it makes perfect sense:

Finance is where the pressure lands first AND last:

> Boards wants faster, cleaner numbers
> Investors want predictability (cash, runway, KPIs, forecast accuracy)
> Funding rounds become dependent on Tech DD
> CRM & ERP systems are relied up to provide data and insights
> Enterprise customers need Cyber assurances before anything can start

💡But...

Providing technology outcomes for finance professionals requires hands on experience from people that have been there and done it before.

And use that experience to help you:

1️⃣ Focus on your needs, not just new products
2️⃣ Help with getting more with what you already have
3️⃣ Unearth blind spots/risks that finance professionals would be unaware of
4️⃣ Save you from managing multiple vendors at a time

➡️ DM to clear the fog on your nagging tech issue

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"Culture isn't what you preach, it's what you tolerate."


A McKinsey study (2024) revealed something shocking: 

76% of employees have witnessed double standards at work, yet only 15% of leaders acknowledge their existence.

Here's how these silent killers destroy company culture:

1/ The "Golden Child" Effect
↳ Different rules for different teams
↳ High performers getting away with toxic behaviour
↳ Selective enforcement of "non-negotiable" policies

2/ The Recognition Paradox
↳ Credit always flowing up, rarely down
↳ Same achievement, different celebration
↳ Visibility bias towards certain departments

3/ The Resource Game
↳ Training budgets that mysteriously vary
↳ Access to leadership becoming a privilege
↳ Development opportunities for the chosen few

4/ The Accountability Maze
↳ Others become career-defining moments
↳ Consequences that depend on who you know
↳ Some mistakes become learning opportunities
- - -

💡

• Companies with consistent standards see 2.4x higher employee retention
• 89% of culture-driven companies outperform their competitors
• Fair workplaces report 3.1x higher innovation rates

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42% of start-ups fail building the wrong things:
It's not lack of vision,
It's resource allocation.

Here's a framework to separate:

What really matters
What kind of matters
What matters less right now
What doesn't matter at all right now

𝗧𝗵𝗲 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗜𝗺𝗽𝗮𝗰𝘁 𝘃𝘀 𝗘𝗳𝗳𝗼𝗿𝘁 𝗠𝗮𝘁𝗿𝗶𝘅

Effort × Value = Survival

1️⃣ 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘 𝗗𝗥𝗔𝗜𝗡𝗦 (High Effort → Low Value)

🔴 Where promising start-ups die
↳ Complex features nobody asked for
↳ Premature scaling without validation  
↳ Over-engineered solutions for simple problems

2️⃣ 𝗚𝗥𝗢𝗪𝗧𝗛 𝗙𝗢𝗨𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦 (High Effort → High Value)

✅ Strategic bets that compound
↳ Core builds that unlock scalability
↳ Partnerships backed by real customer demand
↳ Major integrations with proven ROI

3️⃣ 𝗢𝗣𝗧𝗜𝗢𝗡𝗔𝗟 𝗘𝗫𝗧𝗥𝗔𝗦 (Low Effort → Low Value)  

⚪ Explore during downtime only
↳ Simple experiments when capacity allows
↳ Occasionally reveal niche opportunities
↳ Never prioritise over runway protection

4️⃣ 𝗠𝗢𝗠𝗘𝗡𝗧𝗨𝗠 𝗕𝗢𝗢𝗦𝗧𝗘𝗥𝗦 (Low Effort → High Value)

🚀 Where smart founders live
↳ Customer feedback implementations
↳ Revenue optimisations  
↳ Quick wins for investor updates

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The reality: 

Most start-ups die from cash flow issues.
How they got there will always be linked to what they prioritised.

✅ Winners protect runway by obsessing over quadrant 4️⃣.
✅ They strategically invest in quadrant 2️⃣ only.
❌ They avoid quadrant 1️⃣ entirely.

🔴 What operational priority have you been ignoring?

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The pressure to make 'great' decisions can be overwhelming.

The Two-Way-Door Principle provides the perfect framework.

> Narrowing down decisions between those that are:

❌ Irreversible, vs
✅ Reversible

Can be the perfect antidote to inaction.

𝟭/ 𝗧𝘆𝗽𝗲 𝟭: 𝗜𝗿𝗿𝗲𝘃𝗲𝗿𝘀𝗶𝗯𝗹𝗲 (𝟭-𝗪𝗮𝘆 𝗗𝗼𝗼𝗿𝘀)
↳ Major acquisitions, core platform choices
↳ Require board approval and 90% certainty
↳ Take weeks, involve senior leadership

𝟮/ 𝗧𝘆𝗽𝗲 𝟮: 𝗥𝗲𝘃𝗲𝗿𝘀𝗶𝗯𝗹𝗲 (𝟮-𝗪𝗮𝘆 𝗗𝗼𝗼𝗿𝘀)
↳ Pricing tests, hiring decisions, feature launches
↳ Decide with 70% information, not 90%
↳ Delegate to team leads, move fast

𝟯/ 𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁
↳ Forbes 2024: 49% of companies have stagnant decision-making
↳ MIT CISR: Top-quartile decision-makers achieve 50% higher revenue growth
↳ Bain: 95% correlation between decision speed and financial performance

𝟰/ 𝗬𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻
↳ Audit last month's delayed decisions
↳ Categorise each as Type 1 or Type 2
↳ Set approval thresholds for Type 1 vs Type 2

- - -

The companies that move fastest aren't the ones with perfect information.

They're the ones who recognise which doors have handles on both sides.

🔥 Why waste time considering all the angles of a decision if, within weeks, you could re-assess and reverse it?

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56% of CFOs will prioritise cost optimisation in 2026.

NB. cost cutting & smarter allocation are not the same thing.

Here's the distinction that separates high-performers from the rest:

𝟭) 𝗪𝗵𝗮𝘁 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝗜𝘀𝗻'𝘁:

✕ Blanket cost-cutting that stifles growth
✕ Playing defence when you should be strategic
✕ Defaulting to 'no' without analysing trade-offs

𝟮) 𝗪𝗵𝗮𝘁 𝗜𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗜𝘀:

✓ Clarity in capital decisions (fewer choices, better outcomes)
✓ Precision in measurement (track what predicts success)
✓ Control that enables speed (not bureaucracy that slows it)

💡 Companies with clear KPI targets are 2x more likely to succeed in transformation initiatives (McKinsey).

𝟯) 𝗪𝗵𝗮𝘁 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗕𝘂𝗶𝗹𝗱:

↳ Real-time cash visibility through integrated systems
↳ Decision frameworks driven by scenario modelling, not instinct
↳ Intentional capital allocation with measurable ROI gates

💡 Digital transformation matters here: Organisations leveraging advanced analytics reduce operational issues by 35% whilst improving forecasting accuracy by 40%.

𝟰) 𝗪𝗵𝗮𝘁 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗗𝗼 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆:

↳ Maintain cash reserves as strategic optionality (not just safety)
↳ Align spending to 5-year value creation, not quarterly results
↳ Invest with conviction when the data validates the thesis

𝟱) 𝗧𝗵𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗘𝗱𝗴𝗲:

↳ You deploy capital when competitors don't
↳ You move faster because your foundation is strong
↳ You create options whilst others watch theirs struggle

- - - 

💡 Only 36% of CFOs feel confident driving AI impact.

The winners in 2026 combine financial discipline with digital capability to outperform, outlast, and out-invest their category.

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CEO's who delegate effectively generate 33% more revenue.

Yet most founders never make that transition.

12 habits that separate those that do it well:

𝟭) 𝗣𝗮𝘂𝘀𝗲 𝗕𝗲𝗳𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝗱𝗶𝗻𝗴
↳ 24-hour rule on major decisions prevents costly reactive choices

𝟮) 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝗗𝗲𝗲𝗽 𝗪𝗼𝗿𝗸 𝗧𝗶𝗺𝗲
↳ Block 3-hour windows for strategic thinking

𝟯) 𝗔𝗰𝘁 𝗤𝘂𝗶𝗰𝗸𝗹𝘆 𝗼𝗻 𝗥𝗲𝘃𝗲𝗿𝘀𝗶𝗯𝗹𝗲 𝗖𝗮𝗹𝗹𝘀
↳ If you can undo it in 48 hours, decide today

𝟰) 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘁𝗵𝗲 "𝗪𝗵𝘆"
↳ Context creates ownership faster than detailed instructions

𝟱) 𝗛𝗶𝗿𝗲 𝗦𝗹𝗼𝘄𝗲𝗿 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗪𝗮𝗻𝘁 𝗧𝗼
↳ Bad hiring decisions cost a hell a lot more than getting things right.

𝟲) 𝗥𝗲𝗳𝗹𝗲𝗰𝘁 𝗪𝗲𝗲𝗸𝗹𝘆
↳ 30 minutes reviewing what moved the needle vs what *felt* urgent

𝟳) 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂'𝗿𝗲 𝗥𝗲𝗮𝗱𝘆
↳ If you can teach it, someone else should own it

𝟴) 𝗧𝗿𝗮𝗰𝗸 𝗢𝗻𝗲 𝗖𝗼𝗿𝗲 𝗠𝗲𝘁𝗿𝗶𝗰
↳ Revenue per employee, customer lifetime value, or monthly burn rate

𝟵) 𝗦𝗮𝘆 𝗡𝗼 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗬𝗲𝘀
↳ Every yes to the wrong thing is a no to what matters

𝟭𝟬) 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀
↳ Future you will thank present you for recording the reasoning

𝟭𝟭) 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗘𝗮𝗿𝗹𝘆
↳ Small issues compound faster than revenue in scaling businesses

𝟭𝟮) 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴
↳ Founders who read 12+ business books annually outperform by 23%

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💡 Which habits do you find most effective?

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Most companies tolerate their internal technology.

10 Harsh truths that make this an awkward conversation:

1/ Most recurring tasks already have a critical human dependency

2/ Very few people inside the org understand how the tech works

3/ IT departments are always overworked and under resourced

4/ Lack of ROI on existing tech make Board's nervous about investing

5/ Each department has a different view of how tech should be used

6/ Tech ends up being managed by everyone but owned by no-one

7/ Off-the-Shelf is too basic, bespoke is too expensive - now what?

8/ Amazing technology that sits on poor data is a recipe for disaster

9/ Data and cyber security measures are seen as 'restrictive' to growth

10/ As soon as an investment is made, a newer version of the tech is released

- - - -

All of this, whilst needing to have a coherent AI strategy.

💡 Which of the above resonate with you?

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AI in Finance

10 Free Courses to get you started.

This is the uncomfortable reality facing finance leaders today.

AI investment priorities jumped from 43% to 64% among finance executives between 2025 and 2026.

Yet only 14% see measurable ROI from their AI spend.

Here are 10 free courses that will help bridge the knowledge gap: 

1️⃣ AI Fundamentals in Financial Services
↳ Evaluate vendor claims about fraud detection before signing £500K+ contracts
↳ Coursera → https://lnkd.in/ezXzWd3v

2️⃣ Machine Learning for Trading
↳ Understand algorithmic strategies that automate 60% of trading decisions in under 18 months
↳ Coursera → https://lnkd.in/etRmbaM6

3️⃣ Artificial Intelligence in Financial Planning
↳ Scale wealth management to 10x client capacity without expanding headcount by 2026
↳ Coursera → https://lnkd.in/eCFqS6A6

4️⃣ AI in Financial Services: Foundations Through Future Trends
↳ Navigate open banking disruption that threatens 40% of traditional revenue streams
↳ Coursera → https://lnkd.in/e-fb5NR9

5️⃣ Free AI in Finance Masterclass (CFTE)
↳ Master capital markets automation before it eliminates 70% of traditional trading margins
↳ CFTE → https://lnkd.in/eJn6hA8x

 6️⃣ ChatGPT for Finance
↳ Automate financial modelling to recover 25+ hours weekly for strategic decision-making
↳ Great Learning → https://lnkd.in/eyty2KJS

 7️⃣ AI in Personal Finance & Investments
↳ Generate investment insights that outperform traditional analysis by 35% within 6 months
↳ Alison → https://lnkd.in/ePxnnVNU

8️⃣ AI for Fintech & Financial Innovation
↳ Implement payment automation before fintech startups capture your high-value clients
↳ edX → https://lnkd.in/efUMUgmp

9️⃣ Deep Learning & Neural Networks for Finance
↳ Build risk models that predict market corrections 3-6 months before traditional indicators
↳ Udacity → https://lnkd.in/eQstXqhV

 1️⃣0️⃣ Applied AI with Python for Finance
↳ Create trading algorithms that execute in milliseconds whilst human decisions take minutes
↳ FutureLearn → https://lnkd.in/eygwrX62

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Every CFO thinks they're evolving.

Most are just getting busier

The brutal reality? 

Leading digital transformation is now the top CFO priority (Gartner 2024), yet 75% of finance leaders are still catching up (American Express 2024).

Here's the 5-Stage CFO Evolution Map that reveals where you actually are:

Do you agree?

𝟭/ 𝗧𝗵𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗖𝗙𝗢
↳ Drowning in month-end close chaos
↳ Manual processes consuming 80% of capacity  
↳ Reactive firefighting becomes your identity
↳ Digital catalyst: Cloud accounting + automated reconciliations free up 40+ hours monthly

𝟮/ 𝗧𝗵𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗖𝗙𝗢  
↳ Building your first finance team structure
↳ Standardising processes for scalability
↳ KPI dashboards replace gut-feel decisions
↳ Digital catalyst: Workflow automation eliminates 60% of manual approvals

𝟯/ 𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗙𝗢
↳ Forecasting becomes more valuable than historical reporting  
↳ True partnership with CEO on growth strategy
↳ Financial models drive every major decision
↳ Digital catalyst: Predictive analytics transforms budgeting from quarterly guesswork to dynamic planning

𝟰/ 𝗧𝗵𝗲 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗖𝗙𝗢
↳ Mastering capital structure optimisation
↳ Leading M&A evaluation and integration  
↳ Unit economics expertise drives valuation
↳ Digital catalyst: AI-powered capital allocation models and automated investor reporting

𝟱/ 𝗧𝗵𝗲 𝗟𝗲𝗴𝗮𝗰𝘆 𝗖𝗙𝗢
↳ Finance function operates independently
↳ Developing next-generation finance leaders
↳ Institutionalising long-term value creation
↳ Digital catalyst: Autonomous finance operations with human oversight on strategic decisions only

- - -

𝗧𝗵𝗲 𝗽𝗮𝗿𝗮𝗱𝗼𝘅: 

63% of CFOs are boosting digital budgets to work smarter, not 'more' but they can't pull themselves out of the 'job' to do it successfully.

🔥 Does that sound familiar?

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