ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Novolabs Startup School 

📊 Strategy: 
Detect new business opportunities. I'm in charge of making the first contacts to test if it is indeed something that can add to Novolabs in the medium/long term. Also, I'm in charge of having a clear vision of where are we heading as a company.

🕺 Culture:
I promote the culture and values of the company both internally with the team and externally with our partners and clients.

💸Sales:
Collaborating with my team in the sales process. I am responsible for meeting the economic objectives of the company. 

🤝Partnerships:
I seek and create new relationships that add value to Novolabs and the entrepreneurial ecosystem itself.

Co-founder & CEO

Startup Networking Cup

La startup networking cup es una iniciativa sin fines de lucro, que llevo adelante junto con otros colegas emprendedores con la idea de dar visibilidad a las futuras generaciones de emprendedores. 
Para ello creamos la primer competición nacional de startups en España.

Co-Founder

The only time I thought about working for a big company. 
Didn't worked out.

Account Analyst

Arrotea American Burgers

Ghost Kitchen of premium American-style burgers. I was one of its 3 founders. Located in Buenos Aires we worked from Thursday to Sunday at night.

Co-Founder & CEO

Arachnid Comics Arg

Online Comics Store. I imported material from Europe and the United States and distributed it to my clientes in Argentina. It was a Facebook fan's page where i got my audience.

Co-founder & CEO at Novolabs Startup School | LinkedIn Top Voice in Startups | Te enseño a lanzar una startup rentable en 14 semanas

I'm always open to meet new people! Feel free to talk to me if you need anything from me.

About me:
Businessman, tech enthusiast with a focus on solving real-world problems.

I have been an entrepreneur since I was 15yo. I really love taking an idea that could solve a problem and build it from scratch.

My goal in life? Make a positive impact on the world and leave it better than when I arrived.

To achieve this goal I created Novolabs Startup School.

Every week we teach entrepreneurs from Spain & LATAM how to build a sustainable business, validate their ideas and generate traction ($).

In last 4 years I have learned a lot about: 
Leadership; People Management; Sales;  Fundraising; Active Listening; Hiring & Social Dynamics.

I'm always preparing to be ready when the next big opportunity arises.

On my free time you can find me at the gym, playing video games, reading books or playing basketball.

You can speak to me in Spanish, English or Japanese.

taplio

The Battle

Franco T. Hernandez

Tomás Volonté

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