ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Interactor

SaaS churn is reduced by 58% when native app integrations are supported.   Interactor accelerates your app integration strategy with an embeddable iPaaS platform "Interactor engine".  The simplicity of integration with popular services including Salesforce, Notion, Slack, and more makes it an ideal solution for SaaS.  Using Interactor engine, the SaaS do not have to build out the infrastructure OAuth, token, and service management. 
In short, Interactor engine is a great application platform to consider if you are constantly needing to expand app support for you users.

Chief Product Officer & Co-founder

Observeasy

Observeasy is a leading network automation workflow made for network engineers by network engineers. We understand network engineers dread thinking anything above layer 3 :)  But, your boss is on your back to adopt NetOps, SecOps, Devops, and EverythingOps...  Hate managing scripts that you forget after a while.  Observeasy is an answer where you can create step-by-step workflow automation with only the CLI commands you already know so well.  Try it out for free!  www.observeasy.com/quickstart

U.S. Product Strategy and Business Development Partner

American Federal Contractors, Inc.

American Federal Contractor, Inc. (AFC) is a minority woman-owned US government contractor.
Notable contracts awarded include $100+ million with the Department of Defense and $44 million with the Department of Homeland Security.
Responsible for capturing U.S. Federal and foreign government support contracts by building partnerships with key government officials, incumbent contractors, and industry partners.  

Duties include capture management, proposal writing, pricing, overall direction, and supervision of business development, partner support, marketing, and sales.

Director of Business Development

Interpark

Interpark is one of South Korea's largest e-commerce businesses with multiple online auction and shopping sites.
As a founding member of Interpark’s global online education business (www.talkbean.co.kr) I was responsible for overall U.S. operation from go-to-market, business model, product development, market validation, and positioning.

Chief Marketing Officer USA

Daum Communications

Daum is the second largest web portal in South Korea with over 80% of the population as active users. In 2014, Daum merged with Kakao Group.
Responsible for leading the $150M dollar contracts with Google and Yahoo, the largest advertising deals in South Korea at the time, increasing the company's revenue year-over-year by over 50%.
Managed several internal projects including website landing page renewal, search engine keyword marketplace (CLIX), target marketing system, CRM platform development, and cybercash fund management.

Search Engine and Paid Advertising Business Leader / Data Analytics

Datacraft

Cisco Certified Network Professional.  (CCNA, CCNP, CCDP)
Engineering backbone internet routing for Thrunet, SK Telecom, Hanaro and KT.

Network Engineer

SMI Telecom- (Interactive World Wide)

State Manager

SMI Cables

Manufacturing | Factory | Logistics | Warehouse Manager

CPO & Co-founder @Interactor | Helping SaaS get users through Native iPaaS | Top Influencer in SaaS, Automation, & AI

As the Chief Product Officer and Co-founder of Interactor, I have over 8 years of experience in creating and leading innovative and user-friendly solutions that enable SaaS companies to offer user-defined automation and app store features. Interactor is a powerful no-code platform that helps businesses accelerate their digital transformation and deliver faster to the market, reducing development time by up to 70%.

I have a strong background and credentials in product management, product marketing, business development, and technical skills, with certifications from Cisco and expertise in web, B2B software, IoT, SaaS, and PaaS domains. I have successfully worked with Fortune 500 companies and startups, as well as captured multi-million dollar contracts with the U.S. federal government. I am a multicultural and multilingual leader who can motivate and inspire teams to achieve excellence and enjoy their work with purpose.

taplio

The Battle

Franco T. Hernandez

PETER JUNG

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