ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Vivir como coach

Director asociado

Coach Ivana Zapata

Senior coach - Coach Ejecutivo especializada en indagación apreciativa. 
Trabajo con clientes en Argentina y otros países de Latinoamérica para acompañarlos a alcanzar sus objetivos.
Sesiones 1 a 1, coaching de equipos, acompañamiento a líderes, ejecutivos y emprendedores.

Coach Ontológico Profesional  

Ivana Zapata Decurnex

Consultoría en Planificación Estratégica  y Gestión de Negocios, Desarrollo y Capacitación de Recursos Humanos y Coaching empresarial.

Consultora

AACOP - Asociación Argentina de Coaching Ontológico Profesional

Líder de la Línea Profesionales y miembro de la Comisión Directiva 

Directora Ejecutiva Delegación Entre Ríos.

Capacitación & Desarrollo

Docente y supervisora de aprendices, en  Damiana Urruzola Capacitación y Desarrollo, Escuela de Coaching avalada por AACOP y FICOP.

Docente y supervisora de aprendices

Universidad Nacional de Entre Ríos

Docente de didáctica, metodología y práctica en la capacitación pedagógica para graduados universitarios.

Profesora Universitaria - Capacitación pedagógica para graduados 

Docente de la Tecnicatura Universitaria para no docentes de la UNER en materias como Administración y  Gestión de Proyectos.

Docente de la Tecnicatura Universitaria para no docentes

Zetacé Consultores

Zetacé consultores fue una consultora de empresas dedicada al asesoramiento en Planificación Estratégica  y Gestión de Negocios, Desarrollo y Capacitación de Recursos Humanos y Coaching empresarial.

Socia Fundadora

Universidad Nacional del Nordeste

Docente Staff  Diplomatura Universitaria " Liderazgo y Coaching Ontológico"

Municipalidad de Concordia

Coordinadora de Relaciones Insitucionales - Secretaría de Gobierno

Universidad Tecnológica Nacional

Docente de Comercialización en la UTN Regional Concordia, en la carrera de Licenciatura en Administración Agropecuaria. 2009.

Docente de Comercialización 

Con una trayectoria de más de 25 años en empresas,  soy consultora , mentora y coach, me dedico a potenciar el talento humano y la efectividad organizacional. 

Acompaño a líderes y equipos en Argentina y Latinoamérica a  desarrollar sus negocios, a potenciar los resultados que aspiran alcanzar, promoviendo el bienestar de las personas y la alineación de los equipos con los valores y objetivos de la organización.

taplio

The Battle

Franco T. Hernandez

Ivana Zapata

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