ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Hay un punto en la carrera en el que los logros ya no alcanzan.

No porque no sean suficientes… sino porque dejaron de ser visibles.

Trabajo con profesionales y líderes senior que sienten exactamente eso:
tienen trayectoria, resultados y experiencia real, pero su narrativa actual no refleja quiénes son hoy.
Y en el mundo profesional, lo que no se comunica con claridad… simplemente no existe.

Ayudo a profesionales senior a recuperar visibilidad ejecutiva, desarrollar una voz propia y comunicar su valor con coherencia, estrategia y autenticidad.

Integro 20+ años liderando riesgos, cultura, equipos y transformación en entornos corporativos complejos.

Ese recorrido me enseñó algo esencial:
👉 La visibilidad no es una consecuencia; es una competencia.

Cuando se desarrolla desde la profundidad y la autenticidad, no solo cambia carreras: cambia la forma en que un líder se reconoce a sí mismo.

Mi enfoque une estrategia, humanidad y pensamiento profundo para que profesionales senior:

• articulen una narrativa que haga justicia a su historia,
• fortalezcan su presencia y su liderazgo visible,
• comuniquen decisiones, propósito y valor con más claridad,
• y recuperen la confianza de mostrarse sin perder esencia.

Trabajo a través de dos modelos propios:

• A.R.C.O. — Autoconciencia, Reconocimiento, Conexión y Origen como base de una narrativa sólida.
• R.E.D. — Presencia, claridad e influencia para líderes y organizaciones.

Si sentís que tu historia es más grande que lo que estás comunicando,
si tu visibilidad ya no acompaña tu experiencia,
o si quieres volver a verte… y a ser visto/a,

conversemos!

Isabel Vásquez

taplio

The Battle

Franco T. Hernandez

Isabel Vásquez

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