ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

---

Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

------------------------------------------------------------------------------------
Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

iGrowth

👉 Growth Partner for B2B SaaS and eCommerce.

Discover the secret 3-step method that B2B SaaS and eCommerce are using to scale to €1,000,000 per year at 👉 igrowth.es.

Generator Landing

Head of Growth

Pastelería Escribà

I led the e-commerce optimisation project, achieving a +390.15% increase in conversion rate.

Growth Partner

Lunasol

We managed to become the first brand in the sport/maritime fishing sector at a local level (El Masnou, Barcelona).

Co-Founder & Head of Growth

DenberTech

It was a startup with the idea of developing a simple and easy-to-use software to pay with cryptocurrencies instead of the complexity offered by exchanges at the time.

YouTube

I uploaded +100 videos, some reaching up to 100.000 and 70.000 views, with some trending on YouTube Spain.

Content Creator

Do you know why your B2B SaaS doesn't grow no matter how hard you try and why everyone else's SaaS does?

It's not your ads, it's not your website, it's not even your price.


Listen.

A few years ago, I discovered that I have a highly sought-after skill.

A skill that doesn't make me special, but that few have.

Although they can learn it.


That skill is to make the turnover of a B2B SaaS go from flat to skyrocketing.


And you can think that I'm a smoke seller or you can visit my website and see that I'm not lying to you.

My website: https://igrowth.es

taplio

The Battle

Franco T. Hernandez

Dennis Ramírez Bernal - Growth Partner

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?