ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

LinkedIn Marketing for B2B Entrepreneurs | Cristina Rojas

Through my workshops, masterclasses or workshops on LinkedIn I help you understand that LinkedIn is much more than a social network and you can manage to attract customers to your business, improve your company's branding and achieve much more.

My main objective is that you leave the workshop with a lot of knowledge, exercises and a lot of motivation to spend time on LinkedIn. You will leave the course being a true LinkedIn fan.

I have worked with SMEs and prestigious companies such as Ignion, Fermax, Leroy Merlin, HP, Connecting Visions, Randstad, ...

If you are looking for a specialist on LinkedIn and think that my experience can be of help, contact me at hola@mascristinarojas.com

Training for companies in Marketing, Sales and LinkedIn

LinkedIn is a good sales channel for entrepreneurs and startups.

I have created an individual and group mentoring to learn step by step with me how to create a sales funnel on LinkedIn and get clients through the best social network for B2B entrepreneurs.

Write me a message with "Hi Cristina, I want to be your linkedfriend" and I will understand that you want to grow on LinkedIn.

LinkedIn & B2B marketing strategies for entrepreneurs and SMEs

I create digital marketing strategies for B2B companies based on sales funnels, LinkedIn marketing, marketing automation and email marketing. I also train teams that want to include LinkedIn as one more tool in their daily work routine.

B2B marketing mentor and sales coach

I have provided over 200 hours of training and mentorship for various entrepreneurship hubs, venture capital firms, and organizations supporting entrepreneurs.

I have worked with prestigious institutions such as CEEI Valencia, CEEI Elche, Connecting Visions, Malt, Correos Labs, Economistas, Acción Contra el Hambre, YMCA, Cink Venturing, Randstad, ICEX, Viveros de Madrid, La Nave, Demium, and Madrid Emprende.

I've also collaborated with universities like UNIR, UCA, Universidad Pablo de Olavide, and UCM.

LinkedIn & Sales Trainer + Mentor in venture capital, hubs and institutions 

Mujeres con ADN emprendedor

In 2020 I launched this community of female entrepreneurs and now we are more than 400 women.

We have launched 3 events in Madrid and Barcelona with more than 200 attendees in each edition.

Subscribe to not miss one.

Linkedfriends | Estrategias en LinkedIn 

Every day I work with many entrepreneurs who want to start getting clients on LinkedIn and who offer a wonderful service and who want it very much, but that is not enough. If you have been messing around LinkedIn for some time, you may have already noticed that there are many styles of entrepreneurs: those who send spam from minute 0, the observers, those who publish content looking for clickbait ... and I could continue mentioning the different types that I have encountered . 

Visit my website to discover my program: LinkedIn Summer Program and this summer get up to speed with your entrepreneurial profile. :)

LinkedIn courses for entrepreneurs

Ecosistema Connecting Visions

LinkedIn trainer for Connecting Visions advisors through courses and workshops

LinkedIn advisor & trainer

UNIR - La Universidad en Internet

Digital marketing mentor at UNIR Entrepreneurship program helping our mentees to create a digital marketing strategy that allows them to achieve the first sales.

Digital Marketing Mentor for Entrepreneurs

Gowí

Gowi is a project formed by experts that we aim to create and implement Customer Centricity and Customer Experience strategies.

My main role is to provide marketing support for those startups and entrepreneurs who want to finally understand their ideal client.

Startups Marketing Specialist 

TrepCamp

TrepCamp is a Training Academy  in entrepreneurial creativity, leadership, and innovation, with the main purpose of preparing aspiring entrepreneurs to acquire the knowledge and strengthen their competencies as they embark on their entrepreneurial journey.  

We’ve guided more than 15,000 aspiring high-impact entrepreneurs on understanding, developing and strengthening their entrepreneurial competencies. At TrepCamp we create bridges between people and organizations to the most exciting entrepreneurial ecosystems in the world.

Entrepreneur 's Mentor

Libelula Living

An experience that will make your head explode, your heart vibrate and create relationships with more entrepreneurs.

Libélula was born with a clear purpose, to leave "networking" behind and create RELATIONSHIPS in a heavenly place to work, learn and enjoy with other entrepreneurs.

Yes! because we are already tired of the typical events that tell you that you are going to do "networking" and we already know what the reality is, hopefully you get some cards that then you do the typical follow-up email and in 99% of cases it is only that, a simple email.

Do you fantasize about sending invoices 🤑 to your clients from a deck chair and your laptop in front of a paradisiacal beach?

If so, you are on the right track to be a digital nomad.

It is true that abandoning your "comfort" and home security to start from scratch can be quite dizzying.

But scores of other digital nomads like you have faced the same fears before and taken action.

For this reason we want to inspire and encourage you to live the nomadic life but without having to leave everything overnight. We propose you a "small tasting" to experience a nomadic life in Libélula Living Fuerteventura.

Sound interesting to you? Visit our website :)

Strategic Partnerships

Winfluencer University

Entrepreneur Mentor at Winfluencers University. We help entrepreneurs who want to have a profitable business with an infinite mindset.

Mentor of entrepreneurs 

DELTALAB

- Development and update of the company's strategic digitalization plan.
- Digital business management, goal setting and planning of the execution phases.
- Change management of internal processes.
- Online Branding Management following the objectives and messages marked by the Marketing Plan of the company.
- Market research and analysis of competition strategies and new trends.
- Planning and execution of Online Marketing and Communication Plans.
- Analysis of KPIs by campaigns and weekly and monthly reports with web analytics tools.
- Creation of new strategies based on web analytics.
- Creation of the corporate content of the company's blog.
- Creation, launch, monitoring and analysis of marketing campaigns aimed at KPIs.
- Organization of events and other networking actions for customer search.
- Adwords
- Creation of technical data sheets and product updates on the corporate website.

Digital marketing senior assistant

If I were born again, I would surely dedicate myself to the same thing as now.

Hello! I am Cristina Rojas and I love chocolate, the minions and the purple colour 🟣

I am an economist although I have been in digital marketing for more than 10 years creating and implementing marketing and business strategies for startups and entrepreneurs. I love and have fun creating digital marketing strategies and analyzing the results. I like to say that: "Without analysis, there are no results."

I have been specializing in LinkedIn marketing, Sales Navigator and LinkedIn Ads strategies for almost 6 years and during the confinement, I have created a Mentoring program for Entrepreneurs on LinkedIn to learn how to get clients on LinkedIn. I've called it #linkedfriends and you can follow this hashtag to learn how to get LinkedIn clients for your business.

Also, I love the world of entrepreneurship and startups. I started two startups and failed with both. I learned that undertaking is a roller coaster but you must learn to love both the ups and downs.

I have helped many startups and entrepreneurs creating their business and marketing plan and I have organized and participated as a mentor in many events for entrepreneurs such as StartupWeekend Barcelona.

You can learn more about me on my website: www.mascristinarojas.com.

📅 If you want to know more about my linkedfriends program, take the day and time and I'll tell you: https://tidycal.com/cristinarojasconsulting/mentoring-linkedin

👐 I love meeting people on LinkedIn. If you think we can have a coffee online, take an hour and we get expensive ➡️ https://tidycal.com/cristinarojasconsulting/conociendo-a-partners-linkedin

🎁 GIFT FOR YOU: https://www.mascristinarojas.com/recursos/


Social Selling | High Value Sales | LinkedIn | Sales | Marketing Automation | B2B Marketing | B2B sales | Sales Navigator | Digital releases

taplio

The Battle

Franco T. Hernandez

Cristina Rojas Rodríguez

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