I've spent nearly 25 years building software and leading product and engineering teams — from scrappy bootstrapped ventures to global public companies. 

Through successes, failures, and a lot of learning, I’ve been fortunate to work alongside world-class engineers, creatives, and leaders. That experience taught me what truly moves the progress needle: helping teams and people cut through the noise and align around shared context and meaningful work.

Today, I’m channeling that into Steady — an AI-native platform for coordinating digital teams without the overhead. Steady implements a set of open-source principles I helped develop called Continuous Coordination. Steady is a modern, human-first approach to work that aligns people with real-time context and helps teams deliver better and faster — without burnout.

Henry Poydar

Senior Copywriter

Steady Space Corporation

Consultant

Mother Tongue

Mother Tongue AI helps global brands improve their GenAI models to optimize the human-AI experience for users all over the world.

Duties: 

User alignment for LLM and genAI applications (interpretation of user intent, analysis of the context of UX, review of content structure and linguistic adherence to quality standards)

Content review and audit against preset parameters that are use-case-specific

Rewriting of content with the specific intent of improving the model performance and adherence to policy standards and stylistic guidelines

Review of content for specific applications and use cases (e.g. logic, creativity, form and structure, style, etc)

Gathering and sharing feedback

Cooperation with team members and knowledge sharing with rest of team

Quality assessment of work generated by junior team members and other vendor teams

Support new and junior team members by sharing suggestions, experience, and encouragement to ensure integration and contribute to overall team performance

QA Editor

Gasthalter & Co. LP

Wunderman Thompson

Wunderman Thompson is a growth partner - part agency, part consultancy, part technology company. The agency inspires growth by applying inspiration everywhere across the consumer journey. Wunderman Thompson brings creativity, data, and technology together.

CLIENTS: T-Mobile and Microsoft

Duties:

Create longform B2B Thought Leadership including product case studies, ebooks, guides, reports, and more

Collaborate with client stakeholders on brand voice and tone

Contribute to the creation of digital and print ads through copywriting

Champion the repurposing of existing content into shareable bite-sized pieces for social sharing and beyond

Conduct research to support the development of content strategies for B2B/enterprise/SaaS

Manage, write, publish, and edit client blog content 

Adhere to AP style, and as an editor, ensure that all content follows style guidelines

Create and manage internal style guidelines

Senior Marketing Writer

Link Financial Technologies

Blockchain.com

Blockchain.com is a pioneer of key infrastructure for the bitcoin community. The organization created a Blockchain Explorer that enabled anyone to not only examine transactions and study the blockchain, but an API that enabled companies to build on Bitcoin. Blockchain.com also provides the most popular and widely used crypto wallet that enables anyone anywhere to control their own money.


Duties:

Overhaul Blockchain.com's ZenDesk Support Center

Concept a thoughtful taxonomy 

Design a content style guide and article templates to ensure consistency 

Revise existing articles for substance, clarity, structure, and style based on feedback from various stakeholders

Liaise with Customer Success to understand needs and gain subject matter knowledge as necessary

Partner on creating/documenting workflows that promote content maintenance

Maintain knowledge bases to enable future content migrations and repurposing

Binance.US

Binance.US is America’s fastest-growing and most integrated cryptocurrency platform. It makes trading crypto easy and accessible through a digital asset marketplace with recurring buys and low-trading fees, all powered by cutting-edge matching technology. 

Binance.US was named Best Overall Crypto Exchange in 2021 by Forbes Advisor. 

Duties:

Gain earned media through media pickups, releases, new opportunities gained from past activities, preparation of Binance.US team for media events, amplification of earned media, and more.

Optimize Binance.US for organic search with SEO partners by auditing existing pages, creating a content ecosystem, and optimizing for additional Google features such as Answer Box and top questions content, and improvements to App Store release notes.

Improve the copy quality across the organization—internal + external communication, community management, content, social media, tax, reporting, and more. 

Establish a content calendar in collaboration with leadership, sales, product, design, and marketing—assessing needs and determining the best channel/platform fit along the way.

Launch the Binance.US blog by migrating and optimizing existing content for SEO;  work with external partners on blog maintenance and improvements—all while publishing blog content on a weekly cadence.

Lead all content efforts surrounding the launch of Binance.US institutional—The White Glove Crypto Solution Built for Businesses that help corporate/institutional accounts navigate priority onboarding, funding, and execution—every step of the way.

Improve live marketing response through announcements, ease of maintenance period navigation, improvements to support and Blog to benefit CS/compliance, community management

Marketing Specialist

NS8 Inc

NS8 was an end-to-end fraud protection platform for ecommerce platforms, online merchants, payment gateways, and more. The product combined advanced data analytics with real-time scoring to outsmart threats and approve more orders—allowing business owners to grow their business without the fear of fraud.


Duties: 

Create major pieces of longform B2B Thought Leadership including product case studies, ebooks, guides, reports, and more 

Champion the repurposing of existing content into shareable bite-sized pieces for social sharing and beyond

Conduct research to support the development of content strategies for B2B/enterprise/SaaS, including interviewing colleagues in Product, Sales, and Strategy.

Manage, write, publish, and edit Support and blog content in ReadMe and Contentful

Adhere to AP style, and as an editor, ensure that all content follows style guidelines

Create and manage Slab documents including internal style guidelines

Use Asana to manage a content calendar for multiple teams

Content Marketer

RevUnit

RevUnit are top-tier technology experts assembled for a singular purpose - to help you see your business differently. We're agile, we're lean, and we possess the unique lens you need to recognize and act upon opportunities previously thought unimaginable. We're here to invigorate your business with tangible, sustainable, living, breathing, long-term strategies and products now and in the future.

Duties: 

Conduct research to support the development of B2B/enterprise/SaaS content strategies, including interviewing stakeholders, analyzing existing content and ecosystems 

Create data-driven strategies that guide content-related activities and decisions establishes content frameworks and develops key metrics for success 

Collaborate with other team members and peers to create, publish, and distribute useful content while maintaining quality standards for large enterprise clients

Assist the team in the repurposing of content for social channels

Assist with persona development and research

Regularly monitor content performance to assess progress against key metrics

Identify untapped opportunities, and communicate key updates to priority stakeholders.

Content Strategist

Provide the data & insights, education & training, and subject matter expertise that equipped the rest of the organization with the tools and knowledge for understanding business initiatives
Work within cross-functional teams with members from Product, Design, and Technology to brainstorm and create beautiful, efficient solutions for companies such as Wal-Mart, J.B. Hunt, Tyson, Simmons, H-E-B, and more
Through extensive research, help enterprises accelerate digital transformation efforts by recognizing overlooked opportunities or providing valuable insights to make big decisions, 
Develop and teach a curriculum that highlights Strategy and digital transformation efforts.

Jr Strategist

I'm a content marketer, editor, and digital strategist who is passionate about driving the narrative of products, brands, experiences, and people. My experience is primarily in the B2B enterpirise/SaaS/tech space. I thrive at the intersection of strategy and storytelling. Colleagues tell me that my compassion goes far when working within teams. Long story short: I tell stories.

Ian Caramanzana

Associate Creative Director (Copy) | B2B Storyteller | Building AI-Assisted Content Systems for Enterprise Brands

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