Hema Pentakota

Digitally Hema

I help busy founders and CEOs grow their businesses with my Social Media Marketing services. 
My principal services include:
- Social Media Strategy & Content Creation
- Creating a Content Calendar
- Content Repurposing

Freelance Social Media Manager

My blog 'Own Your Authentic Life' aims to motivate women with inspiring articles to lead the life they wish, more precisely to help restart their career or start a new business.

Web Content Writer

BNP Paribas Corporate & Institutional Banking

Within the entity of Correspondent Banking (CBK):

• Design the products in close collaboration with CIB - CBK Sales & Network teams
• Express the business needs
• Validate the functional specifications delivered by the IT teams
• Follow-up projects with IT teams until deployment
• Be the main interface point between CIB CBK team and Back office IT teams (SWIFT and SEPA payment incidents)
• Monitor the implementation of the digital offer (new products and services) to customers
• Global Governance:
o Organize and monitor actions of the regional committee and the Strategic Board
o Audit of CBK accounts at international level for the audit done by General Inspection
o Be a SPOC for different CBK sites to have their exhaustive list of accounts
• Working languages: French & English

Product Manager - Correspondent Banking

Euroclear

Within the team "Delivery Excellence" in France in the Division, Application Development & Maintenance (ADM):
- Organization of the monthly meetings of Department (ESES)
- Analysis of the performance of the Department, including financials and KPIs
- Quality Assurance of projects
- Support project managers with project planning tools (MS Project, Oracle BI, MS Excel) 
- Follow-up and support of resources (200 people) for their time-tracking (Oracle Time & Labor)
- Close collaboration with PSO Roadmap team (Brussels) for the provision and maintenance of tools
- Communication of monthly deadlines of planning exercise and budget review
- Planning transversal activities (Change requests, On-Boarding and Production Support)
- Working languages: French & documentation in English

Project Management Officer

BNP Paribas

In the context of a global program, “Cross Production Projects” of BNP Paribas Group (France, Belgium and Italy)
o	Normalization and standardization of IT productions of the Group
•	Establishment of operational governance and finance for the program
•	Identification and analysis of opportunities and projects
•	Follow up of portfolio of convergent projects
•	Coordination of steering committees (monthly)
•	Definition and implementation of KPIs and budget
•	Design of SharePoint to facilitate sharing of documents among the stakeholders 
•	Communication and documentation in English and French

Assistant Project Management Officer

HSBC

• Respond to the queries of clients about the products and services offered by the bank
• Interpretation of complex numerical data, negotiation with potential buyers to sell products

Customer Service Executive in Card Services

Australian Unified Pathway Program (AUPP) centre

Taught Computer Science courses (Introduction to IT, Basics of DBMS) to students pursuing Bachelor of Information Technology (BIT) program

Teaching Assistant

I help B2B founders build their brands on LinkedIn 🔹Freelance Social Media Manager

Are you a founder struggling to keep up with your LinkedIn?

➡️ I can help you be consistent, build an engaged community & generate leads through my social media strategy, content creation and marketing services.

My services include:

⭐️ SOCIAL MEDIA MARKETING

• Create a Content Strategy
• Make a Content Calendar
• Brainstorm content ideas, write captions & design graphics
• Research the right Hashtags
• Repurpose your existing content
• Schedule your posts
• Authentic engagement

👩‍💼 My Story:

After having worked for a few years in the financial sector in the field of IT Project & Product Management in France, I changed careers to become a Freelance Social Media Manager.

Being very fond of women's empowerment, I started a blog in 2020 to inspire women to restart their careers. I absolutely loved the process of creating content alongside creating a like-minded community on my social media.

I decided to take this passion of mine a step further and help passionate founders like you.

⚡️ Want to level up your LinkedIn presence?

Send me a DM and we can schedule a time convenient for you to talk.

LinkedIn Manager

I help busy coaches and small business owners grow their businesses with my LinkedIn Marketing services. 
My principal services include:
- LinkedIn Strategy & Content Creation
- Content Calendar
- Content Repurposing

Hey there, I'm Sofia, passionate about enabling early-stage startups to communicate their unique value and secure the funding they need to bring their solutions to market and change lives.

With 7+ years of expertise in branding, user experience, and design, I currently run a design studio that offers lean packages tailored for early-stage startups. I also collaborate with AstroLabs, designing the curriculum for their market entry and open innovation programs.

⭐ Key Achievements:

- Accelerating 50+ startups through AstroLabs' market entry and open innovation programs, where I designed the core curriculum and coordinated with experts and mentors to deliver all the sessions.

- Driving brand development and user experience design for 30+ businesses during my freelance career, which led to establishing my own design studio.

- Sustaining a fully self-funded business while prioritizing health, work-life balance, and full location flexibility.

📖 How did I get here?

Two months into my first job, I realized I needed more freedom and purpose in my career.  When COVID hit, I was forced to work as a freelancer, and after a couple of years, I managed to embrace the location independent lifestyle. Finally, I was free to pick and choose where, when, how and with whom I was living and working.

That led me to focus on optimizing every aspect of my life and become my best self. I spent countless hours listening to podcasts, reading articles and researching all things related to health & wellness, while also wanting to spend more and more time in nature.

Fast forward to 2024, I started working with AstroLabs in startup accelerator programs where I quickly fell in love with its fast-paced innovative environment, finding purpose in helping impactful innovations scale.

This journey led me to combine my expertise in design and branding with my passion for health, wellness and nature, to support startups in this space thrive.

I believe health and climate solutions deserve to be seen. I'm here to help you translate your innovation into an impactful brand and easy-to-understand pitch, ensuring you connect with the right people and secure the funding needed to take your solution to the people who need it most.

💬 Building an innovative solution in the Health or Climate Tech space?  Let’s connect and chat, I’d love to learn more about what you’re working on!

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The Battle

Hema Pentakota

Sofia da Silva

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