Hema Pentakota

Digitally Hema

I help busy founders and CEOs grow their businesses with my Social Media Marketing services. 
My principal services include:
- Social Media Strategy & Content Creation
- Creating a Content Calendar
- Content Repurposing

Freelance Social Media Manager

My blog 'Own Your Authentic Life' aims to motivate women with inspiring articles to lead the life they wish, more precisely to help restart their career or start a new business.

Web Content Writer

BNP Paribas Corporate & Institutional Banking

Within the entity of Correspondent Banking (CBK):

• Design the products in close collaboration with CIB - CBK Sales & Network teams
• Express the business needs
• Validate the functional specifications delivered by the IT teams
• Follow-up projects with IT teams until deployment
• Be the main interface point between CIB CBK team and Back office IT teams (SWIFT and SEPA payment incidents)
• Monitor the implementation of the digital offer (new products and services) to customers
• Global Governance:
o Organize and monitor actions of the regional committee and the Strategic Board
o Audit of CBK accounts at international level for the audit done by General Inspection
o Be a SPOC for different CBK sites to have their exhaustive list of accounts
• Working languages: French & English

Product Manager - Correspondent Banking

Euroclear

Within the team "Delivery Excellence" in France in the Division, Application Development & Maintenance (ADM):
- Organization of the monthly meetings of Department (ESES)
- Analysis of the performance of the Department, including financials and KPIs
- Quality Assurance of projects
- Support project managers with project planning tools (MS Project, Oracle BI, MS Excel) 
- Follow-up and support of resources (200 people) for their time-tracking (Oracle Time & Labor)
- Close collaboration with PSO Roadmap team (Brussels) for the provision and maintenance of tools
- Communication of monthly deadlines of planning exercise and budget review
- Planning transversal activities (Change requests, On-Boarding and Production Support)
- Working languages: French & documentation in English

Project Management Officer

BNP Paribas

In the context of a global program, “Cross Production Projects” of BNP Paribas Group (France, Belgium and Italy)
o	Normalization and standardization of IT productions of the Group
•	Establishment of operational governance and finance for the program
•	Identification and analysis of opportunities and projects
•	Follow up of portfolio of convergent projects
•	Coordination of steering committees (monthly)
•	Definition and implementation of KPIs and budget
•	Design of SharePoint to facilitate sharing of documents among the stakeholders 
•	Communication and documentation in English and French

Assistant Project Management Officer

HSBC

• Respond to the queries of clients about the products and services offered by the bank
• Interpretation of complex numerical data, negotiation with potential buyers to sell products

Customer Service Executive in Card Services

Australian Unified Pathway Program (AUPP) centre

Taught Computer Science courses (Introduction to IT, Basics of DBMS) to students pursuing Bachelor of Information Technology (BIT) program

Teaching Assistant

I help B2B founders build their brands on LinkedIn 🔹Freelance Social Media Manager

Are you a founder struggling to keep up with your LinkedIn?

➡️ I can help you be consistent, build an engaged community & generate leads through my social media strategy, content creation and marketing services.

My services include:

⭐️ SOCIAL MEDIA MARKETING

• Create a Content Strategy
• Make a Content Calendar
• Brainstorm content ideas, write captions & design graphics
• Research the right Hashtags
• Repurpose your existing content
• Schedule your posts
• Authentic engagement

👩‍💼 My Story:

After having worked for a few years in the financial sector in the field of IT Project & Product Management in France, I changed careers to become a Freelance Social Media Manager.

Being very fond of women's empowerment, I started a blog in 2020 to inspire women to restart their careers. I absolutely loved the process of creating content alongside creating a like-minded community on my social media.

I decided to take this passion of mine a step further and help passionate founders like you.

⚡️ Want to level up your LinkedIn presence?

Send me a DM and we can schedule a time convenient for you to talk.

LinkedIn Manager

I help busy coaches and small business owners grow their businesses with my LinkedIn Marketing services. 
My principal services include:
- LinkedIn Strategy & Content Creation
- Content Calendar
- Content Repurposing

Providence

Lead a diverse, multi-state communication team responsible for internal communication, public relations, issues management, labor relations and DE&I initiatives.
► Key accountabilities:
▪️ Effectively manage crises, mitigating damage to the company’s reputation, and helping steer the organization through turbulent times with clear, consistent communication.
▪️Secure positive media coverage, resulting in increased visibility and favorable public perception.
▪️Help position the organization’s leaders as industry thought leaders through speaking engagements, authored articles, interviews and social media content.
▪️Prepare executives for media interviews, public appearances and major presentations

Associate Vice President/Chief Communication Officer - National Communication

Oversaw all communications in the Oregon region, including caregiver communication, community relations, crisis communication, executive communication, issues management, physician and caregiver engagement, media relations, and social media. Moved to national role in August 2022.
► Key accomplishments:
▪️ Developed and implemented comprehensive communications strategies aligned with the organization's business goals
▪️ Partnered with marketing, HR, Government Affairs and other key departments to ensure a cohesive and integrated approach to communication across the organization.
▪️ Proactively identified potential reputation risks and developed strategies to mitigate them.

Chief Communication Officer - Oregon

Salinas Valley Memorial Healthcare System

I led a multi-level team of marketing and communication professionals who drive initiatives that help promote and enhance the brand reputation for an award-winning healthcare system. During my time at the organization, I developed successful strategies aligned to business goals that engaged key audiences, improved brand awareness and preference, increased new business and enhanced the patient/customer/employee experience. 
► My core areas of accountability included:
▪️ Marketing, advertising and brand management
▪️ Social media marketing
▪️ Digital marketing strategies
▪️ Internal communications
▪️ Executive thought leadership

Director of Marketing & Communication ► Branding ▪️ Reputation management ▪️ Customer acquisition 

Kaiser Permanente

I led a variety of strategic marketing efforts - targeting both B2B and B2C audiences - for the nation's largest vertically integrated healthcare delivery system. I managed a diverse team in multiple locations that was responsible for developing strategies that could be delivered at scale and deployed locally in every Kaiser market. We also worked closely with the California and national account sales teams to develop content, produce events and support a variety of other efforts to support sales and account management. 

► My core areas of accountability included:
▪️ Marketing, advertising and brand management
▪️ Sales enablement and support
▪️ Content development
▪️ Team leadership and budget management

Senior Director, National Marketing Strategy ► B2B and B2C marketing ▪️ Sales enablement ▪️ Content 

During first tenure at Providence, I held several marketing and communications roles with increasingly progressive levels of scope, responsibility and accountability. I began in a regional role based in Oregon and after two promotions there, moved on to a series of system-level roles supporting multiple states. In my most recent role at the organization, I drove initiatives that optimized the integration and efficiency of marketing and communication activities across a seven-state, 170-employee team.
► Some highlights of that work:
▪️ Ensured efficient and effective workflows and processes across all areas of marketing and communication.
▪️ Oversaw and coordinated system-wide vendor and contract decision-making.
▪️ Developed processes to measure customer satisfaction and engagement of marketing and communication services.

Executive Director Marketing Communications ► Marketing ▪️ Communication ▪️ Org. development

I directed marketing efforts to drive profitable growth across Providence’s care continuum in Alaska, Eastern Washington, Montana and Oregon. Leading a diverse team, I developed and led innovative marketing campaigns that built consumer awareness and generated demand for Providence’s services, products and facilities.

Senior Director Of Marketing ► Marketing ▪️ Branding ▪️ Advertising ▪️ Research

During this time of radical change at the organization, I guided and supported the transformation of Providence’s marketing and communications structure from multiple independent teams in five states to a unified system department, operating with shared objectives, processes and measurements.

Senior Director, Marketing/Communications Operations ► Organizational design ▪️ Operations 

I led a team that directed marketing, communications planning, branding and budget management across multiple service lines and clients within a complex, matrix organization.

Director of Marketing

I am currently the Associate Vice President/Chief Communication Officer for national communications at Providence, one of the nation's largest healthcare systems. In that role, my main focus is on developing and executing comprehensive internal and external communication strategies that help improve brand perception, manage crises and foster stakeholder engagement.  Working closely with top-level executives, I ensure Providence's messaging aligns with our Mission, goals and values to deliver impactful results.

In past leadership roles, I've led teams focused on marketing, communications and consumerism. I enjoy bringing together diverse groups to deliver exceptional results. I work well in fast-paced, challenging environments that require advanced skills in strategic thinking and crisp project execution. My process is to ask “why” before “how,” and by doing so I have a proven ability to build plans and implement strategies that have resulted in strong customer engagement. 

In my free time I enjoy cycling, reading, hiking and traveling.

💻 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 about me on my blog: www.alanshoebridge.com/blog-1

—————————————————————

📖 𝗧𝗵𝗲 𝗯𝗼𝗼𝗸❗

"Don’t You Forget about Gen X: One Generation's Crucial Role in Healthcare,” published in 2020, combines data, research, pop culture references, and personal anecdotes to explore each generation’s relationship to healthcare and present a strong case for why healthcare organizations cannot ignore Gen X.

You can get it on Amazon. Search for my name or by the book title.
 
—————————————————————

▶️ 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗴𝘂𝗶𝗱𝗲𝘀 𝗺𝗲:

"The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails." - William Arthur Ward

taplio

The Battle

Hema Pentakota

Alan Shoebridge

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?