I spent years writing emails for companies doing millions in revenue.

($2M+ in TRACKED revenue)

Full email ecosystems that turned cold leads into repeat buyers. Systems that brought in money all the time, not just during promo week.

And the whole time, I watched the same pattern destroy email lists that should have been printing money.

The advice most solopreneurs follow is backwards. Get the opt-in, push for the sale and move fast. It works for about a week.

Then open rates drop, clicks disappear, the list goes cold, and suddenly, email becomes something way harder than it needs to be.

The problem isn't your list. It's the strategy behind it all.

Most email advice optimises for speed and short-term profit.

Fast sales.
Fast calls.
Fast conversions.

But most of the people who signed up for your list aren't ready to buy on day one. Studeis have shown that most sales come from people who have been in your world for 90+ days.

So if you’re trying to push them to buy, all you’re doing is training them to tune out.

I teach a different approach. Build an email system that is optimised for short-term profit AND long-term profit.

Write emails people actually want to open and treat subscribers like customers before they give you a single penny.

The result: a loyal email list of people who actually buy what you have to sell.

That's what my Emailtopia program is. A live coaching program where I walk you through building the whole ecosystem for yourself.

By the end of it, you'll have every single element of your email marketing ecosystem created and perfected so it'll serve you for years.

You also get access to the community where you can ask questions, get feedback, and stay accountable.

Check my featured section to get all the details!

Paul Murphy

I’ve been posting on LinkedIn consistently.

And hating every second of it.

And btw… I LOVE writing.

But LinkedIn turned it into optimization homework. Every post started with:

What hook will work?
What framework fits?
What does the algorithm want?

I’d write something, hit publish and feel noooothing. Literally like filling out a form.

A few days ago, I was venting about this to Collin Strachan. He said something stupid simple:

‘Write first. Optimize second’

I’d been trying to write LinkedIn posts. He told me to write MY posts first, then make them work for LinkedIn.

So this morning… I tested it with THIS post. No frameworks or anything. I just wrote what I actually wanted to say… and then optimized it.

First time in weeks it didn’t feel like homework.

Turns out you can follow the frameworks AND have fun 😁

Emails should be making you more money. If yours aren’t, I know why | Click ‘View My Newsletter’ to learn more :)

No alternative text description for this image

Worked at McDonald's. No degree. Struggled for 7 years.
Started a business while living at home with my mum.
Lost her suddenly. Every bill landed on me overnight.

vs

Built a business that replaced my £8/hour wage.
No boss. No teenage managers telling me what to do.
Go rock climbing at 2pm on a Wednesday because I want to.

90% of your story is what you make of it.

I'm sooooo glad I chose my story instead of believing theirs.

I turn 29 today! 🎉

Here are 29 actual good life & business lessons that will change how you think:

.

JUST JOKING, I DONT’T HAVE TIME FOR LINKEDIN TODAY BECAUSE I’M GOING ROCK CLIMBING 🙌🙌🎉🎉

I wasted 7 loooong years trying to figure it out on my own.

Affiliate marketing. Copywriting. YouTube tutorials. Free courses.

I was 100% convinced I could crack the code myself.

Spoiler Alert: I couldn't.

Then my mum died. And suddenly, I had no choice but to make something work.

I got a little bit of money from her passing. Not much.

But enough to make a decision.

I could keep grinding alone like I had been for 7 years, or I could invest in someone who already had what I wanted.

I chose to invest in a mentor, and within a couple of months, I quit McDonald's.

7 years of constant failure vs 2 months with the right support.

The biggest shift wasn't even the strategy (although that helped massively).

It was the mindset.

I used to go into sales calls desperate and hoping they'd say yes. My mentor taught me to focus on something else:

"I want this client, but I don't need this client."

I know it's simple, but that one sentence changed everything.

When you stop chasing, people start paying attention.

So, if you're grinding alone right now, convinced you'll figure it out eventually... that was me for 7 years.

Still broke. Still stuck. Still making Cheeseburgers.

You don't get a medal for doing it the hard way.

Find someone who's already where you want to be. Model them, learn from them and invest in them if you can.

It's the shortcut I wish I'd taken much sooner.

National Vision Inc.

Sr Manager, Data & Analytics

Enterprise Data Architect

Yissel Life & Career Coaching

Certified Life & Career Coach

Slalom

Senior Consultant

Consultant

CTS, Inc.

CareerBuilder

BI Developer

Self-Employed Development Team

Software Developer

DATACIMEX

I am an Enterprise Data Architect and a Certified Life & Career Coach with 15 years of experience in Data & Analytics, including consulting and leadership roles. 

Originally from Cuba, I immigrated to the U.S. in 2013 with a Computer Science degree and little fluency in English, yet built a thriving career taking me to lead large-scale data modernization projects.

Beyond my technical expertise, I have been a leader in the Hispanic community and am deeply passionate about mentorship, diversity, and inclusion. As a Career Coach, I help driven women create their dream careers without sacrificing their health, family, and happiness. 

If you are ready to transform your career and life on your own terms, I can help you!
Send me a message and let’s chat! 😉

taplio

The Battle

Paul Murphy

Yissel Espinosa Cervantes

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taplio

The Battle

Paul Murphy

Yissel Espinosa Cervantes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Murphy's LinkedIn Performance

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