Ultimate Beauty

Ultimate Beauty is a fast-growing, people-first, fully remote organization. Our purpose is to enable our team members to live their best life, while doing this "business thing" really really well.

As Chief People Officer, I'm responsible for developing a world-class culture as we 10x our business. This means I get to play with radical, leading-edge concepts such as Remote Work, Unique Ability, EOS, and Best life Coaching.

The bigger goal is to first prove we can have a couple hunded people live their best lives, while delivering outsized results.. -> And then share our learnings to inspire a million people to live better lives through better work.

Chief People Officer

Running Remote

Community Member

The Future is Remote

Ex-management consultant/entrepreneur/leader → turned Remote Evangelist. On a mission to inspire, educate & coach individuals, teams & organizations to succeed in a remote world.

20-30 minute conversations with the leaders, thinkers, and doers of Remote Work. 

Highlighted episodes
🎙 Humanizing Remote w/ Chase Warrington, Head of Remote @ Doist (https://spoti.fi/3U7N8b7)
🎙 The Benefits of Remote Work w/ Tony Jamous, Founder @ Oyster (https://spoti.fi/3hd1TL7)
🎙 Asynchronous Work w/ Nicolas Cava, Engineering Manager @ Zendesk (https://spoti.fi/3h36QWE)

Podcast Host / Remote Evangelist

Beleco

70% of companies are already hybrid (intentional or not). However most companies do not know how to realize the benefits (up to 50% reduced cost, while increasing productivity and engagement)

Beleco helps companies with the transition to Hybrid, through subscription based furniture for Offices and Home Offices. 

As Head of Hybrid I lead our internal Hybrid Transformation, and act as a thought leader with the wider community. 

As VP of Sales, I am  building a World Class Sales Organisation, to help our customers with their Hybrid Transformation, and create great workplaces for their employees - wherever they are.

Head of Hybrid / VP of Sales

NetSuite

Sales Manager, Nordic Startup & Scale-up segment. 
Led the turnaround of an underperfoming sales team of 11 remote account executives.

Sales Manager, Nordics

Google

Leading Google's engagement with startups across Northern Europe (Nordics & Benelux) 
- Grew function by >120% to 42M ARR
- Managed Google's portfolio of top 10 Scaleups to help drive hypergrowth (~200% YoY)
- Engaged with VCs and the Startup Ecosystem to support top 100 startups at scale

🚀 Head of Startups, Northern Europe

- Account Executive for Spotify, one of Google Cloud's top 3 customers globally (>300M ARR)
- Grew product adoption -> account revenue by 57%
- Led team of 16 cross-functional Googlers (Stockholm, New York, Dublin)

Account Executive, Top Account, Google Cloud

Business developer responsible for larger technology partners in Northern Europe and FRITES. Worked with two of Sweden's most exciting startups, helping them develop world class ad-tech products. 

Responsible for progressing and closing the largest deal in Channel Sales EMEA history.

Strategic Partner Developer, Channel Sales

- Helped Secure 50M SEK investment form Norrsken Foundation
- Hired and managed product and tech team
- Responsible for product strategy and development

Head of Product

Kugghuset AB

- Responsible for Future Labs (Product development hub)
- Managed design and development of a sales competition tool for Bambora
- Implemented internal sales pipeline & dashboards
- Trained colleagues in relationship driven sales

Product Developer

Seed Nordic

Startup Accelerator / Startup Factory

- Invested in 3 startups and led them through a 4 month program (1 exit) 
- Delivered startup-as-a-service innovation projects (6 weeks from idea to first paying customer)

Sample projects:
- Bambora Growth Capital
- Butlr
- Pimobo
- Frameworks
- NYFoodBox
- GetSocial

CEO / Product Developer

Serendipity

Serendipity Innovations was a management company with specialist expertise in innovation processes and early corporate development. 

- As a business developer I supported clients with their innovation needs, while continuously identifying establishing and growing new businesses.
- I was the initiator of S:Growth Accelerator, which we spun off and renamed Seed Nordic.

Business Developer

Head of Hybrid @ Beleco 🏡👨‍💻 Subscription based furniture for office and home office 📢 Remote Evangelist 🌟

🚀 On a mission to inspire a million people to live better lives through better work
🌟 Strategic thinker with 19 years experience across consulting, technology, commercial & people roles. 

Chief People Officer at Ultimate Beauty, ensuring that our people are happy, healthy engaged and able to do great work remotely.

🎙️ Podcast Host for "The Future is Remote", I engage in insightful conversations with industry leaders and thinkers in the remote work landscape.

Kenneth Hellem

Coaching and developing people has always been an area of great passion.  I believe in providing psychologically safe spaces to help people understand their barriers and capabilities to achieve sustainable success.  

I have worked alongside some of the biggest companies in the world, helping GTM teams apply AI where it improves outcomes and avoid it where it destroys trust, clarity, or judgment.

Blending Human, Artificial, and Business Intelligence has been key to driving innovative spaces for leaders and their teams to develop new performance metrics.

Leading with an AI first mindset, will win the innovation race and create the space needed to focus on the human skills that really matter.  

Improving emotional intelligence means not only can you better serve yourself, but, significantly develop those around you too.

As a huge advocate of well-being and mental health, I believe for teams to build thriving and high performing cultures, stress and resilience practices needs to be intentionally embedded.  Emotionally intelligent leaders can identify the needs of their people and catch burn out before it causes harm.

Dannii Mathers

"I got off our board meeting and I burst into tears"....

This is how the conversation started with a senior leader I have been working with.

This client has been struggling with hormonal imbalances in the menopause and is too embarrassed to talk about how she is struggling to her peers.

Emotionally and physically she is close to burn out, as she continues to feel unsupported.

The one thing that I heard was missing from the board meeting was emotional intelligence.

This remains (IMO) one of the most critical capabilities in leadership and often I still observe this as the biggest gap.

Being aware of others around you, enables you to offer meaningful support, empathy, or just human kindness.

What happened during this board meeting, was this woman was undermined and patronized in front of her peers.  

No support, but the silence from her remaining peers filled the room much more than noise!

The pace of AI makes our human skills even more crucial than ever before.  Those leaders who continue to flex and work on their Emotional intelligence, will be the ones left standing....

Bringing together the power of EI & AI to improve leadership capabilities and revenue performance. Momentum.io 2025 GTM AI Award Winner

Women don’t fail because they lack ambition.

They stall because they try to do it alone.

At every stage of my career, I would have loved to have a community of women who just got it!

Who helped me think more clearly, move faster, and encouraged me to back myself when I wasn’t sure I should.

Not always someone in my function. Not always someone more senior.

Sometimes the most valuable perspective in the room comes from someone who has nothing to do with your world. A different lens. A different set of scars.

That’s what cross-functional community actually looks like. Not a networking event. Not a panel of speakers you’ll forget by Tuesday.

A room where people are doing real work, together. Thinking out loud. Sharing what’s actually hard right now.

So this International Women’s Day, aligned to the theme, I’m hosting a free group working session for women in leadership (or aspiring), across functions, industries, and career stages.

No slides. No script. Just a focused session where we bring our real challenges and leave with sharper thinking and a few people who’ve got our backs.

If that sounds like something you need, or something you’ve been meaning to create space for, sign up below. 

Community isn’t soft. It’s strategy.

I’ll be announcing some incredible female leaders that will also be involved next week, to continue the momentum and illustrate IWD needs to be more than just a day!

#internationalwomensday

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Meta just made AI usage part of every employee's performance review.
Not encouraged, or suggested, they went straight up scoring system.

70,000+ people are now being formally evaluated on their "AI-driven impact", from engineers to marketers to operations.

Microsoft's message to managers was even more blunt: using AI is "no longer optional."

Before you dismiss this as Big Tech theatre, think about what's coming for revenue teams.

If you lead a GTM org, it might look something like this..

"Can your reps demonstrate AI-driven impact in their next review?"

Most can't and it's understandable why!

The problem isn't that people won't use AI, ask anyone in IT about their ghost AI tech nightmares.

It's that most organisations have rolled out AI tools without coaching people through what changes, what stays, and what "good" looks like in an AI-assisted workflow.

It's like handing someone ski poles for the first time, pointing at a Black Run, and saying "off you go, we'll score you at the bottom."

People adopt change when they feel supported, not surveilled.

Is your team being coached through AI adoption, or just told to use it

No new take, that I am little obsessed with the developments in AI, which is why I loved this discussion on the podcast with Guy Rubin, Alan Morton and Jonny Adams

So many topics I could have dived deeper into, as I've observed the wave of new problems not only for sellers, but also buyers.  

One in particular was around 'AI flooding your funnel'.  

@Guy Rubin explains how AI-generated lead volume is overwhelming sellers with poorfit opportunities, lowering win rates and lengthening cycles. 

The answer isn't “more”. It’s smarter ICP discipline, and using AI to remove distraction, not create it.   

When the same tactic is used at mass, buyers become skeptical and you're back to the same problem of cutting through the 'AI' noise. 


Full episode below.

Gong just launched AI that coaches your sales team from their own conversations.

That's not the interesting part.

The interesting part is what happens when the AI spots the problem 
better than the manager does.

The data is getting smarter. The humans are struggling to keep up.

Gong's Mission Andromeda can now reveal so much data, like the moment the deal started to slip three weeks before the forecast showed it.

All of it. Timestamped. Ready for a manager to act on.

And that's exactly where most organisations are about to hit a wall.

Surfacing the insight is the easy part. What happens next depends entirely on the human receiving it.

Does the manager use that data to develop their rep, or to manage 
them out?

Does the team trust that the AI feedback is fair, or does it create 
a culture of surveillance?

Does the CRO embed this into coaching conversations, or does it become another dashboard nobody opens?

AI can now see your sales team more clearly than they can see themselves.

The question isn't whether the technology works.

It's whether your leaders are emotionally equipped to do something useful with what it shows them.

That gap between the insight and the response is where behaviour changes.

What's your experience been when data meets manager behaviour? 
Does the coaching conversation actually happen?

NVIDIA just surveyed 3,200+ enterprises and the data is unambiguous:

88% report AI grew annual revenue (30% saw a >10% lift)
87% report AI cut costs
64% are actively using AI,  up from ~50% in 2025
86% are increasing AI budgets in 2026

And the #1 barrier holding organisations back?

38% say their biggest blocker is still a lack of AI expertise.

So we have a situation where the ROI case is overwhelming, the budgets are moving, and the main thing standing between organisations and results is... people.
Not the technology. The humans.

Which means if you're leading a GTM team, the real question isn't "should we invest in AI?" It's "do we have the right people to actually use it?"

The laggard window is closing faster than most leaders realise.

Perplexity just launched something called "Computer."
Not a chatbot upgrade. An autonomous agent that orchestrates 19 different AI models, research, design, code, deployment all from a single prompt.

You describe the outcome. Computer builds the task graph, assigns each piece to the right model, runs them in parallel, and pauses before doing anything sensitive.

This is like having a safe version of 'OpenClaw' without needing the tech know  how or security risks.

The CEO said: "It finally feels like I have a swarm of agents working for me." 

Your sales team is already doing this manually. Pulling data from one tool, insights from another, drafting in a third.

Multi-agent AI can now easily exist in your organisation.

The problem is most organisations don't have a clean enough workflow to hand to one agent, let alone nineteen.

First, OpenAI dropped GPT-5.4. "Their most capable model yet", built for professional work. 

This is a model designed to do the actual work your team spends hours on. Not chat. Work.

Then three days later, Microsoft unveiled Copilot Cowork.  As a Claude Cowork fan, I am most excited about this...

Here's the bit that made me stop scrolling. Microsoft built it on Anthropic's Claude technology. Not OpenAI. 
The company that poured $13 billion into OpenAI, chose its competitor's engine for the agentic feature in M365.

What does Copilot Cowork actually do? You describe an outcome. It builds a plan. It pulls from your emails, meetings, files, and Teams data. Then it executes across Outlook, Excel, PowerPoint, and the rest of your M365 stack. 

Not a single prompt-and-response. A long-running, multi-step workflow that keeps going while you do something else.

Meeting prep? It assembles the briefing doc, builds the deck, schedules the prep time, and drafts the follow-up email. From one request.

Microsoft is signalling that no single model provider wins everything. They're picking the best engine for each job. Your AI strategy should do the same.
The gap between "AI assistant" and "AI that executes" just closed. 

The companies that figure out how to delegate real work to AI agents won't just be more productive. They'll be structurally different organisations.

And that's the conversation your leadership team should be having right now.

Agents are expected to cut prospect research time by 34% and email drafting by 36%. Significant time freed up. However.......

Time savings don't fix broken sales cultures. They amplify them.

Teams that were already running on volume will use AI to run on more volume.

More sequences. More outreach. More noise in already-crowded inboxes.

And then wonder why conversion rates haven't moved.

The teams that will actually pull ahead aren't using AI to scale activity.

They're using it to protect space for the thing AI still cannot do:
The question that reframes a prospect's entire thinking.
The silence after a hard conversation where trust is earned.
The read of a room that no model can replicate

The AI revolution in sales isn't a productivity story.
It's a relationship story.

The sellers who will thrive aren't the ones who automate the most.
They're the ones who use the freed time to be more human, not less.

What's your team actually doing with the time AI is giving back?

The overwhelm of where to focus next, is a reoccurring theme for most people I speak with.

"I've just learnt how to prompt and now the technology has shifted to AI autonomous colleagues".

Here are three trends from this week that actually matter for Sales, Marketing, and RevOps:

→ LinkedIn became your new SEO battleground.
Citation frequency for LinkedIn content in AI chatbot responses doubled in recent months, making it the top domain for professional queries. When prospects ask ChatGPT or Claude about business problems, your thoughtful posts now outrank your website. This isn't "maybe" anymore, it's measurable influence.

→ AI agents are going from experiment to execution
40% of enterprise apps will embed task-specific AI agents by year-end (Gartner). These aren't glorified chatbots, they're systems that research accounts, score leads, write outreach, and update forecasts without you asking. 

The agentic AI market hits $11.79B this year. Your reps will soon have digital teammates handling the busywork that currently eats 60% of their day.

→ Your broken processes just became visible
85% of companies want to "go agentic" but 76% admit their operations aren't ready. AI doesn't fix messy data or unclear ownership, it amplifies it at scale. The gap is widening fast between teams who cleaned up their GTM foundation and those still running on duct tape and spreadsheets.

What to pay attention to:
If you want to stay ahead, you should be asking: "Where does bad data slow us down?" and "Which repetitive decisions could an agent handle by Tuesday?" Start there. One automated workflow that works beats ten AI pilots that don't ship.

If you haven't signed up to this International Women's Day special, it's today at 1:00.  

This panel of incredible women will be delivering some powerful insights on women's wealth and why this needs so much more attention.

Helping businesses grow revenue through sales transformation

This International Women’s Day Special brings together four leaders shaping the future of women’s wealth: 

Rachael Smith (Evelyn Partners), Rebecca Williams (Rathbones), Alice Wright (Canaccord Wealth), and Katia Sand (SBR Consulting).  

Across this powerful conversation, the panel will unpack the seismic shift placing 60% of UK wealth in women’s hands, the confidence myths holding the industry back, the realities of client experience for women, and the responsibility wealth firms now carry to create journeys that feel personalised, empathetic, and genuinely equitable. 

They will explore defining data points, the behaviour shifts needed from advisers, the generational differences affecting women’s financial experiences, and the leadership gap still evident across wealth management. 

This will be an honest, energising and deeply human conversation, recorded especially for release on International Women’s Day.

Katia Sand  Caroline Dabu, ICD.D, GCB.D, FEA Amy D'Aprix, MSW, PhD, CPCA Annabel Bosman Emma Rivers Oliver Plant Michael Hanlon Chartered FCSI Tom Hawkins Chloe Stages Chartered MCSI DipPFS Juliet Hall Issy Philpot (née Chappel)

Jason Walkingshaw, Andrew Laws and 16 other connections attending

Winning Women’s Wealth: International Women’s Day Special

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Dannii Mathers

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