Helen Queen

Queen Accountancy

Owner

PETAL Pacific European Timber Agency

Finance Director

More than accounting – financial management that drives your business forward. Queen Accountancy is your one stop shop for all the financial insight you need to grow your profits and stay in control

Did you know that over half a million small businesses closed in 2022? 

Many failed because of poor financial management which meant they couldn’t withstand the impact of COVID and other factors affecting the economy.

One of the problems is your average accountant is too focused on the past. They delve into what happened in the previous tax year to help you remain compliant with HMRC.

But this backward-looking focus can leave you floundering when it comes to what’s happening right now, what might happen next, and how you can change your decision making to secure your business’ future.

That’s where a part-time finance director comes in. Most SMEs don’t need a full-time FD, nor can they afford one, but that doesn’t mean you can’t get the financial management support you need.

Imagine knowing exactly when you might need to get some additional funding to help you over a blip in your cashflow. Or understanding exactly which of your products or services are driving your profit margins. Or where to look for investment opportunities that have the best chance of success.

It’s all very doable when you work with me.

I’m Helen, the Accountancy Queen, but I don’t call myself an accountant because I’m so much more than that. 

My services, aside from the usual tax compliance, payroll, annual accounts, and bookkeeping, include:

•	Budgeting and forecasting
•	Management reporting/Financial Reporting
•       Financial Analysis
•	Funding/grants submissions
•	Business growth advice
•	Invoice/trade finance options
•	Software training/support (Freeagent, Xero, Sage, Sage 200)

As my ideal client, you’ll:

•	Be a proactive, forward thinking business owner 
•	Willing to listen to advice and act on it
•	Have a workforce of up to 50 staff 
•	Run an importing/exporting operation

By working with me, you’ll get:
✅ Deep insight into what’s working in your business and what’s not
✅ A methodical approach to growing your business
✅ A business partner who is focused on your company’s success

If you know your business needs to take a more proactive, dynamic approach to its finances, give me a call and let’s find out whether we’re a good fit for each other.

DM Me
EMAIL: Helen@Queenaccountancy.com 
PHONE: 015394 82007

I do accounting

Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

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