Ruokaboksi

Group Growth Officer

Leading Ruokaboksi's growth including

👉 Customer acquisition using online and offline channels
👉 Revenue growth by optimizing LTV and AOV
👉 Increase profitability by optimizing retention

Read more about the outstanding growth we achieved in 2021 from this short link: bit.ly/3Pjb8FX

Growth Officer

Planet Amino / Aminoversum Oy

Grew Planet Amino's sales by 290 % (jul-sep vs previous period), making their ecom store their primary sales channel.

Here's a quote from the customer once we started scaling, leading them to bake their power cookies non-stop:
"I don't know if you've heard of a concept that's popular in Silicon Valley called 996. Legend has it that at Huawei, people work from 9 a.m. to 9 p.m., six days a week. If you want to succeed, you have to follow it, and that's what we've been doing this week :D"

In the first few months of working with them we made the following major changes to achieve these results:

1. Defining their target audience and unique selling points together with key objections to tackle.

2. Refining their offer to lower the friction for consumers to purchase. This included introducing bundles, highlighting the most popular bundle, price anchoring, free shipping and more.

3. Looking into their existing channel mix and identifying the one channel to focus on for customer acquisition.

4. Creating crucial email automations incl. welcome series, abandoned checkout and post-purchase flow.

5. Optimizing their landing page by including conversion elements e.g. social proof, USPs, professional imagery of their power cookies and key features of their product.

6. Fixing their pixel tracking setup and introducing server-side tracking.

7. A set of ads to drive TOF traffic and CRO.

And a bunch more... Hit the connect button to get growth tips. I'll be sharing actionable growth tips derived from real-life experiments.

Growth Advisor

Huoleton Oy

Grew Huoleton's ecom sales by 640+ % within 3 months of working together, making their ecom store their primary sales channel.

In the first few months of working with them we made the following major changes to achieve these results:

1. Defining their target audience and unique selling points together with key objections to tackle

2. Refining their offer to make it a no-brainer for the consumer to buy incl. price-point, free delivery and a 100 day money back guarantee

3. Looking into their existing channel mix and identifying the one channel to focus on for customer acquisition

4. Switching from Wordpress to Shopify

5. Adding educational content to their store with clear guides and social proof

6. Creating custom landing pages for TOF traffic

7. All the technical nuances such as inventory alerts, contribution margin tracker, conversion tracking...

8. A set of ads to drive TOF traffic and CRO

9. Getting volumes up to decrease production costs

And a bunch more... Hit the connect button to get growth tips. I'll be sharing actionable growth tips derived from real-life experiments.

Genero – The Growth Marketing Co.

Senior Growth Marketer

Growth Marketer

Junior Growth Marketer

Genero’s aim is to help our customers grow and achieve better results. That is why we focus on measurable digital marketing. Pleasant statistics alone are not enough to satisfy us — we measure, test and make sure that everything we do really works.

Growth Marketer Trainee

HELT

In short:
Building the AirBnB of wellness services.


Caught your attention? Read on:
The wellness industry is fragmented.

🤔 What's that one brand that comes to your mind when you'd want to order a ride? How about rent a place when going abroad? You can probably think of a few brands right.

😒 Now, what is that one brand you go to when you want to improve your wellness? Google and referrals are at least common means for screening different service providers. But is that really how the experience should be? Fragmented and inconvenient.

😏 Next, imagine for a moment being a wellness center owner or professional. You want to build your online business. You buy a domain. Put up a website. Integrate video hosting. Add payment gateways. Some customer support functionality. The list goes on. You probably got a headache just by reading that.

💡 By building the AirBnB of wellness services, HELT brings convenience to consumers by enabling them to screen through different service providers, compare them, purchase and consume their services inside one platform. On the other hand, wellness centers and professionals get a powerful tool for building their online business with a snap of a finger.


HELT's vision is to make the 🌎 a healthier place.

Co-founder, Marketing

Giveaway App

Building the Instagram of product trials and freebies.

Giveaway App is building a hub for giveaways, freebies and product trials to help consumers discover new products and brands by gamifying the experience. Businesses, on the other hand, can reach new audiences, increase their social presence and acquire leads cost-efficiently.

Helsinking

Brands around the world strive to be relevant for an increasingly global, yet increasingly fragmented audience. Beyond gaining a brief blip of attention, how do you build trust and ongoing engagement? Not with consumers, but with people? The key to that long-term relationship is to create value by making a meaningful impact on and in people’s lives.

This is what we do.

The HELSINKING Experience is a collaborative creative process that digs deep into the brands core and strives to define what’s next for it.  We work best with partners that want to challenge the status quo, toss out tired ways of thinking, and have a curiosity for the unknown. Partners that are the vanguards of their respective fields. Ones that want to create what’s next for them, us and the world, together.

www.helsinking.com

SomeWorks

A result oriented social media marketing agency. We deliver services tailored to our clients needs including social media maintenance, content generation, social media advertisement and optimization, social media strategy and consulting services.

TASKS: Managing a team of Social Media Producers to deliver outstanding results for our clients.

Erimover Oy Ab

TASKS: Operational and developmental tasks of Erimover and its daughter companies.

COO Trainee

Viima Solutions Oy

THESIS TOPIC: Engineering Viral Growth

RESEARCH: Focus of the research is on how B2B SaaS companies can engineer virality into their products. Areas that are covered in this research are: key drivers of virality and factors affecting on virality, types of virality and viral growth tactics, challenges associated with engineering viral growth, virality in B2B context, factors that affect the performance of viral growth tactics, and engineering viral growth.

METHODOLOGY: Systematic literature review together with semi-structured interviews of various companies.

OUTPUT: Recommendations for Viima Solutions Oy to drive their growth.

Master Thesis Worker

🅰️ctionable growth tips | From €3M > €21M ARR profitably in 2 years | Growth Officer @Ruokaboksi

Looking to 2x your business? This is how data-driven growth marketing can get you there 👇

Results for clients across different industries:

🚀 Increased month-over-month online sales of a meal-kit company by 278 % with a -60 % lower CAC. How: implementing proper tracking, restructuring and optimizing ad accounts (Facebook and Google) together with conversion optimization.

🚀 Decreased cost per lead from around €115 to €8 within 2 days for an apartment construction company. How: restructuring their Facebook ad account.

🚀 54% more leads at a -55% lower cost per lead for a roofing service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.

🚀 55% more leads for a B2B flooring service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.

🚀 -47% cost per lead for a cleaning service company. How: using Messenger chatbot and Facebook ads.

🚀 0,67€ cost-per-install for a media app. How: optimizing ad placement creatives on Facebook and Instagram.

🚀 2483 leads acquired at a price of 0,68€ per lead for a coffee subscription company. How: Facebook and Instagram ads amplified with referral marketing.

🚀 -68% cost per lead for an online health coaching company. How: optimizing creatives, landing page, and Facebook ads.

🚀 55% increase in seasonal sales with a ROAS of 1,80 (profitably) for a consumer magazine company. How: optimizing Facebook ads including targeting and ads.

🚀 Increasing an underperforming search campaign's ROAS from under 1 to 2,8 for a consumer magazine company. How: optimizing campaign structure, keywords (also negative ones), ads, and extensions.

Areas I specialize in?
- Growth strategies
- Social media marketing
- Search engine marketing
- Search engine optimization
- Conversion optimization
- Viral marketing (especially SaaS and apps)
- Analytics

Experience?
- 8+ years in growth marketing
- Managed in total 5 mil euros (and growing) advertising budget
- Scaled accounts to over 300k euros per month incl. Meta, Google, TikTok and Pinterest ads
- Industries: Ecom, consumer products and services, software, apps, B2B
- Scope: From early-stage start-ups to multi-brand organizations
- Tools: Facebook Business Manager, Google Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Supermetrics, Data Studio, SEMrush, Google Search Console, Keywordtool, MailChimp, Google Tag Manager, Zapier, Integromat...


Start with a hello 👋 and let's see where that takes us.


Keep growing,
Heiman

#growth #marketing

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