Ruokaboksi

Group Growth Officer

Leading Ruokaboksi's growth including

👉 Customer acquisition using online and offline channels
👉 Revenue growth by optimizing LTV and AOV
👉 Increase profitability by optimizing retention

Read more about the outstanding growth we achieved in 2021 from this short link: bit.ly/3Pjb8FX

Growth Officer

Planet Amino / Aminoversum Oy

Grew Planet Amino's sales by 290 % (jul-sep vs previous period), making their ecom store their primary sales channel.

Here's a quote from the customer once we started scaling, leading them to bake their power cookies non-stop:
"I don't know if you've heard of a concept that's popular in Silicon Valley called 996. Legend has it that at Huawei, people work from 9 a.m. to 9 p.m., six days a week. If you want to succeed, you have to follow it, and that's what we've been doing this week :D"

In the first few months of working with them we made the following major changes to achieve these results:

1. Defining their target audience and unique selling points together with key objections to tackle.

2. Refining their offer to lower the friction for consumers to purchase. This included introducing bundles, highlighting the most popular bundle, price anchoring, free shipping and more.

3. Looking into their existing channel mix and identifying the one channel to focus on for customer acquisition.

4. Creating crucial email automations incl. welcome series, abandoned checkout and post-purchase flow.

5. Optimizing their landing page by including conversion elements e.g. social proof, USPs, professional imagery of their power cookies and key features of their product.

6. Fixing their pixel tracking setup and introducing server-side tracking.

7. A set of ads to drive TOF traffic and CRO.

And a bunch more... Hit the connect button to get growth tips. I'll be sharing actionable growth tips derived from real-life experiments.

Growth Advisor

Huoleton Oy

Grew Huoleton's ecom sales by 640+ % within 3 months of working together, making their ecom store their primary sales channel.

In the first few months of working with them we made the following major changes to achieve these results:

1. Defining their target audience and unique selling points together with key objections to tackle

2. Refining their offer to make it a no-brainer for the consumer to buy incl. price-point, free delivery and a 100 day money back guarantee

3. Looking into their existing channel mix and identifying the one channel to focus on for customer acquisition

4. Switching from Wordpress to Shopify

5. Adding educational content to their store with clear guides and social proof

6. Creating custom landing pages for TOF traffic

7. All the technical nuances such as inventory alerts, contribution margin tracker, conversion tracking...

8. A set of ads to drive TOF traffic and CRO

9. Getting volumes up to decrease production costs

And a bunch more... Hit the connect button to get growth tips. I'll be sharing actionable growth tips derived from real-life experiments.

Genero – The Growth Marketing Co.

Senior Growth Marketer

Growth Marketer

Junior Growth Marketer

Genero’s aim is to help our customers grow and achieve better results. That is why we focus on measurable digital marketing. Pleasant statistics alone are not enough to satisfy us — we measure, test and make sure that everything we do really works.

Growth Marketer Trainee

HELT

In short:
Building the AirBnB of wellness services.


Caught your attention? Read on:
The wellness industry is fragmented.

🤔 What's that one brand that comes to your mind when you'd want to order a ride? How about rent a place when going abroad? You can probably think of a few brands right.

😒 Now, what is that one brand you go to when you want to improve your wellness? Google and referrals are at least common means for screening different service providers. But is that really how the experience should be? Fragmented and inconvenient.

😏 Next, imagine for a moment being a wellness center owner or professional. You want to build your online business. You buy a domain. Put up a website. Integrate video hosting. Add payment gateways. Some customer support functionality. The list goes on. You probably got a headache just by reading that.

💡 By building the AirBnB of wellness services, HELT brings convenience to consumers by enabling them to screen through different service providers, compare them, purchase and consume their services inside one platform. On the other hand, wellness centers and professionals get a powerful tool for building their online business with a snap of a finger.


HELT's vision is to make the 🌎 a healthier place.

Co-founder, Marketing

Giveaway App

Building the Instagram of product trials and freebies.

Giveaway App is building a hub for giveaways, freebies and product trials to help consumers discover new products and brands by gamifying the experience. Businesses, on the other hand, can reach new audiences, increase their social presence and acquire leads cost-efficiently.

Helsinking

Brands around the world strive to be relevant for an increasingly global, yet increasingly fragmented audience. Beyond gaining a brief blip of attention, how do you build trust and ongoing engagement? Not with consumers, but with people? The key to that long-term relationship is to create value by making a meaningful impact on and in people’s lives.

This is what we do.

The HELSINKING Experience is a collaborative creative process that digs deep into the brands core and strives to define what’s next for it.  We work best with partners that want to challenge the status quo, toss out tired ways of thinking, and have a curiosity for the unknown. Partners that are the vanguards of their respective fields. Ones that want to create what’s next for them, us and the world, together.

www.helsinking.com

SomeWorks

A result oriented social media marketing agency. We deliver services tailored to our clients needs including social media maintenance, content generation, social media advertisement and optimization, social media strategy and consulting services.

TASKS: Managing a team of Social Media Producers to deliver outstanding results for our clients.

Erimover Oy Ab

TASKS: Operational and developmental tasks of Erimover and its daughter companies.

COO Trainee

Viima Solutions Oy

THESIS TOPIC: Engineering Viral Growth

RESEARCH: Focus of the research is on how B2B SaaS companies can engineer virality into their products. Areas that are covered in this research are: key drivers of virality and factors affecting on virality, types of virality and viral growth tactics, challenges associated with engineering viral growth, virality in B2B context, factors that affect the performance of viral growth tactics, and engineering viral growth.

METHODOLOGY: Systematic literature review together with semi-structured interviews of various companies.

OUTPUT: Recommendations for Viima Solutions Oy to drive their growth.

Master Thesis Worker

🅰️ctionable growth tips | From €3M > €21M ARR profitably in 2 years | Growth Officer @Ruokaboksi

Looking to 2x your business? This is how data-driven growth marketing can get you there 👇

Results for clients across different industries:

🚀 Increased month-over-month online sales of a meal-kit company by 278 % with a -60 % lower CAC. How: implementing proper tracking, restructuring and optimizing ad accounts (Facebook and Google) together with conversion optimization.

🚀 Decreased cost per lead from around €115 to €8 within 2 days for an apartment construction company. How: restructuring their Facebook ad account.

🚀 54% more leads at a -55% lower cost per lead for a roofing service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.

🚀 55% more leads for a B2B flooring service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.

🚀 -47% cost per lead for a cleaning service company. How: using Messenger chatbot and Facebook ads.

🚀 0,67€ cost-per-install for a media app. How: optimizing ad placement creatives on Facebook and Instagram.

🚀 2483 leads acquired at a price of 0,68€ per lead for a coffee subscription company. How: Facebook and Instagram ads amplified with referral marketing.

🚀 -68% cost per lead for an online health coaching company. How: optimizing creatives, landing page, and Facebook ads.

🚀 55% increase in seasonal sales with a ROAS of 1,80 (profitably) for a consumer magazine company. How: optimizing Facebook ads including targeting and ads.

🚀 Increasing an underperforming search campaign's ROAS from under 1 to 2,8 for a consumer magazine company. How: optimizing campaign structure, keywords (also negative ones), ads, and extensions.

Areas I specialize in?
- Growth strategies
- Social media marketing
- Search engine marketing
- Search engine optimization
- Conversion optimization
- Viral marketing (especially SaaS and apps)
- Analytics

Experience?
- 8+ years in growth marketing
- Managed in total 5 mil euros (and growing) advertising budget
- Scaled accounts to over 300k euros per month incl. Meta, Google, TikTok and Pinterest ads
- Industries: Ecom, consumer products and services, software, apps, B2B
- Scope: From early-stage start-ups to multi-brand organizations
- Tools: Facebook Business Manager, Google Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Supermetrics, Data Studio, SEMrush, Google Search Console, Keywordtool, MailChimp, Google Tag Manager, Zapier, Integromat...


Start with a hello 👋 and let's see where that takes us.


Keep growing,
Heiman

#growth #marketing

Heiman Safeen 📦

Expansion Pack

A no-BS approach to paid media. We lower CAC, obsess over MER, and have a blast along the way.

Founder

Nice Laundry

Profitable growth for the most comfortable softwear brand in the world.

I wear many hats including: 

- Brand Development
- Creative Strategy
- Email/Retention
- Paid Media
- CRO

& more.

Marketing Director

MuteSix

MuteSix, an iProspect company, is an award-winning, full funnel digital and creative agency providing intelligent ad solutions that grow disruptor brands into enterprise market leaders.

- Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis

-Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

-Develop marketing strategies and marketing plans to support and achieve the client’s business objectives

-Manage a team of campaign managers each with their own book of clients

Director of Paid Social

Senior Campaign Manager

James Peacock Digital

Scaling revenue for DTC brands through paid social.

Social (Meta, Tiktok, Pinterest, Snapchat)
Search + Shopping (Google, Bing)
Display + ConnectedTV (Youtube, Roku, Hulu, & more)
Landing Page Design
CRO Optimization
3rd Party Attribution
Feed Optimization
Budget Planning
Graphic Design
Video Editing
Scripts + Briefs
Copywriting

Owner

FIDM/Fashion Institute of Design & Merchandising

- Media Buying/Paid Traffic Acquisition: Manage FIDM's paid digital marketing budget and campaigns across a variety of channels including Google, Facebook, LinkedIn, and more. 

- Testing & Optimization/CRO: Utilize A/B testing principals to optimize landing pages, copy, creatives, and other campaigns elements to increase ROI on a continual basis. 

- SEO/Organic Traffic Acquisition: Implement SEO best practices to increase organic reach across all major search engines.

Digital Marketing Specialist

- Managed & optimized all paid social media campaigns

- Continued to monitor FIDM's social media presences and content planning as a whole

- Provided monthly/quarterly/annual analytic reports & recommendations to track ROI for individual campaigns and the department as a whole

- Continued to manage & grow FIDM's Social Ambassador program

Social Media Coordinator

Supported FIDM's Social Media Marketing Manager to work day to day in FIDM’s official social media presences ultimately leading in follower engagement and acquisition.

- Established and managed editorial content calendar across dozens of social platforms 

- Provided event coverage at events, including the annual Art of Motion Picture Costume Design Exhibition and FIDM's DEBUT Runway Show

- Organized many social media contests & giveaways

- Wrote articles for FIDM's Blog and FIDM's other online properties

- Facilitated TweetUps, Periscope Q&A's, and Instagram & Snapchat takeovers with FIDM Alumni and industry professionals

Social Media Assistant

The Game Supply

Successfully co-founded The Game Supply LLC from a small personal project to a worldwide leader in the distribution of MMORPG virtual gaming supplies. 

- Established and maintained a strong client base to constantly exceed financial goals. 

- Managed all operational, strategic, financial, quote/bid,  administrative, and marketing functions.

Vice President of Sales and Marketing

No BS DTC growth partner 💪 | 7-8 Figure Case Studies & References Available (DM me) | Founder @ExpansionPack

Agency owner by day. Director of Marketing at Nice Laundry also by day. 

We all know running profitable paid media is rough.  

Many DTC brands try: 

- Working with a huge agency that doesn’t value them individually 
- Overspending on creative packages they don’t need
- DIYing their ad strategy, only for it to fail 
- Prematurely hiring an in-house team

The problem? These strategies eat up margins (on top of being a massive headache). 

But it doesn’t have to be that way.

Despite iOS updates, inflation, & rising ad costs, we’ve: 

- Scaled a men’s fashion brand from $1M/year revenue to $7M/year at a 15% MER
- Grew Bad Birdie from $1M/year to $4M/year in our first 12 months together 
- Took Cook Dine Host from $0 to $100k+ spend per month at 19% MER
- Grown Mugsy Jeans’ revenue over 50% YoY while increasing MER 
- Multiplied Patrick Adair Design’s revenue by 10x in 3 years

The key:

- We’re a small agency that only takes 4 clients per pod. More time per client = more time winning.

- We charge a flat fee rather than % of ad spend. This way, you know we’re motivated to help *you* succeed… not just get you to increase your budget. Keeping you happy keeps us fed.

- Only experts with 5+ years of experience will handle strategy on your accounts. No newbies or junior account managers – because every penny you spend matters.  

If you’re ready to improve your paid performance on Meta & Google let's chat!  

 https://calendly.com/expansionpack/exploration

James Peacock

Triple Whale LEAVE ME ALONE. 

I'm already a customer and you have emailed, messaged, called, voicemail and booked a call on my calendar meant for incoming clients. 

Seriously annoying. Do better. 

CC Maxx Blank

High targets. Higher pressure. Everyone watching. 

Black Friday/Cyber Monday is tough, no matter how many years you've done it. 

Gratitude is often the first thing to go missing.

If you manage a marketing/growth team (or rely on one), take 10 seconds today to send someone a genuine “thank you.”

It costs nothing. It means everything. And it’s the one KPI we always need more of.

taplio

The Battle

Heiman Safeen 📦

James Peacock

Followers

Posts

Engagements

Likes

Performance ScoreJames Peacock's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Heiman Safeen 📦

James Peacock

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Peacock's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Peacock's LinkedIn Performance