BrightLogic, LLC

I believe experts should be experts, not task-jugglers. That's why I use AI and automation to free up 5-10 hours a week for service-based businesses. Less busywork, more genius work.

My passion lies in solving sales process challenges. If you're struggling to follow up with your leads, have a large client or lead database you haven't done anything with, or need to book more appointments, send me a DM with "AI Sales"

CEO - ⚙️ Chief AI Consultant

I have spoken (in person & online) at over 80 conferences and events worldwide since 2016. Find my sessions at: https://sessionize.com/heidi-araya/

Current focus of talks: How AI will impact jobs and careers; AI for non-tech folks; Improving Business Results with a holistic, customer-focused approach 

I am an approved Pluralsight author, international speaker, innovator, and experienced workshop designer and facilitator. My book on Lightweight Value Stream Mapping will be complete in 2024.

International Keynote Speaker, Author, Approved Pluralsight Trainer

Crooms Academy of Information Technology

Business Advisory Council

Young Entrepreneurs of Surry

Advisor

ForeverQuest

To empower individuals to unleash their infinite potential by guiding them on a transformative journey of personal growth and self-evolution. Enabling people to reach and exceed their business goals in a rapidly changing world with pragmatic business mentoring and coaching, based on 25 years of experience and ICF coach training. 
Check it out at www.foreverquest.org

Business and Personal Reinvention Guide (passion project)

Value Stream Management Consortium

Designing AI-powered experiences as a Director on the board. I pitched and implemented FlowBuddy, an AI chatbot designed to answer common questions about Value Stream Management.

Director, Board of Directors

BotLogic

We help businesses integrate generative AI technologies to improve productivity. 
We share generative AI tools and techniques for small and medium-sized businesses and organizations. 
We build, train, and maintain AI chatbots for clients.
 Check out our YouTube channel https://www.youtube.com/@brightlogicai

Technical Advisor, AI Automations

Xpirit | Part of Xebia

Coaching, Consulting for Enterprise Transformation
Empowered clients to maximize their time and energy by leading strategic organizational transformations. Utilized a comprehensive approach, including productivity workshops, one-on-one coaching, and tailored interventions to identify inefficiencies and implement streamlined processes. Served as a Delivery Lead, ensuring successful adoption of productivity-enhancing solutions and facilitating lasting, positive change.
In this role, I:
Conducted in-depth assessments to uncover productivity bottlenecks and areas for improvement
Designed and delivered engaging workshops to educate teams on productivity best practices and tools
Provided personalized coaching to help individuals develop more efficient work habits and mindsets
Implemented strategic solutions to optimize workflows, and eliminate time-wasters
Acted as a Delivery Lead, overseeing the seamless execution of productivity initiatives and ensuring measurable results
Empowered clients to reclaim their time, reduce stress, and focus on high-value activities that drive growth and success
By leveraging my expertise in productivity optimization and change management, I helped clients transform their organizations and unlock the full potential of their teams.

Enterprise Transformation Consultant - Delivery Lead

Citrix

As a Director of TPM/Agile in the Engineering Operations Team at Citrix, I spearheaded the transformation of our software development processes, establishing a vision for lean-agile ways of working that empowered teams to deliver value faster and more efficiently. By focusing on principles and outcomes rather than prescriptive processes, I helped create an environment where innovation could thrive, and teams could adapt quickly to changing market demands.
Key achievements in this role included:
Developing and implementing a lean-agile framework that streamlined workflows and eliminated waste
Coaching teams and fostering a culture of continuous improvement
Establishing guardrails and principles to ensure alignment and consistency across the organization
Empowering teams to take ownership of their processes and make data-driven decisions
Driving significant improvements in productivity, quality, and time-to-market

Director, Engineering Operations - Technical Program Management

Enterprise Agile Coach (Director)

The Open Leadership Network

see www.openleadershipnetwork.com
The mission of the OLN is to advance real and lasting progress in the domain of business agility and organizational development through effective change management (e.g., Invitation-Based Model of Coaching)

Founding Member and Advisory Board Member

Coaching Agile Journeys

Coaching Agile Journeys was an online meetup held on Zoom (way before COVID!). We grew a community of passionate meetup attendees that engaged regularly with us for over five years, with average attendance of 50-90 people for the main monthly events. Once a month, we had a main event with a speaker. In between, we scheduled special events, like a special series, an agile cocktail, coaching circle, lean coffee, or meet up to discuss our podcast. Check the recordings out at www.coachingagilejourneys.com

Co-founder and Community Leader

Empowering small businesses to reclaim time and accelerate growth through AI-powered automation | Inventor | Keynote Speaker

Are you tired of feeling overwhelmed by inefficient processes and missed opportunities? 

As a business owner, you wear many hats, but juggling them all can leave you feeling stretched thin and unable to focus on what truly matters – growing your business.

Every inefficient process = A missed opportunity for growth

It's frustrating, isn't it? 
→ Wasting time on repetitive tasks 
→ Struggling to streamline operations 
→ Trying to keep up with the competition

Meanwhile... 

→ Productivity suffers 
→ Valuable time is lost on low-value activities

I UNDERSTAND YOUR STRUGGLES. I'VE BEEN THERE. 

Let's revolutionize your business processes.

With over 20 years of experience in process improvement, I've helped countless businesses like yours break free from the daily grind and unlock their true potential.

Here's how I can help:

My 3-step strategy to transform your business: 

✓ I identify inefficiencies and areas for improvement. 

✓ Together, we develop custom AI solutions tailored to your unique needs. 

✓ You experience increased productivity, streamlined operations, and more time to focus on growth.

AI handles repetitive tasks, freeing up your time and resources. Boost efficiency and productivity without adding to your workload. No more missed opportunities and no more time wasted on manual processes.

My goal: You focus on what matters --Growing Your Business-- while AI takes care of the rest, from data entry and customer inquiries to complex workflows.

→ 50% more time for high-value activities 
→ Streamline your operations and reduce costs 
→ Scale your business without scaling effort

With our AI-Powered Process Improvement System 

You get all this without increasing headcount in a done-for-you system.

Curious to learn more? DM me.

Heidi 💡 Araya

Educe Group

Responsible for software development organization, including acting as cloud/solution architect, DBMS lead, DEVOPS engineer, Scrum Master and development manager.  The company operated in the talent management space.
•	Led the redesign of a custom monolithic prototype application that had been developed to assist in the accounting and auditing industries continuing education compliance requirements.  
•	This new application was designed and developed as an enterprise level cloud-native multi-tenant solution that was hosted within AWS and leveraged the latest managed services AWS offered.  
•	The system consisted of 25+ containerized services and microservices that could be deployed and scaled independently as load and demand fluctuated. 
•	Data was stored in an AWS Aurora database cluster which included redundancy and the ability to scale as demand required.
•	GITHUB for Source Control
•	JIRA for Work tracking 
•	Devops automation was implemented using GITHUB Actions.
•	Subscribers to the system include 2 of the Big 4 Accounting firms and it is used for US and international compliance requirements.

Responsible for Dev team growth and mentorship.
•	Grew team of 4-5 developers with limited experience into a team of about 16, broken into 4 SCRUM teams consisting of a tech lead and 2-4 other developers to support a specific product line.

Development Manager

COFENSE

Director of Software Engineering

Phase One CG

Lead Associate

The Teaching Company

•	Brought in to fill a leadership void created by the sudden departure of the company’s CIO and Senior Director of Software Development
•	Responsible for moving forward with a new digital experience initiative that included redesign of existing website and implementation of a CMS. This included project and multiple vendor oversight for a DRUPAL implementation along with risk analysis of the project.  
•	Additionally assess the state of the technology team including Software Developers, Project Managers, QA and infrastructure.
•	Reported directly to CEO and assisted in defining a new leadership position and also identify best practices and patterns that might help the struggling development team.
•	Technologies included .NET stack and SQL server
•	SDLC Methodologies used include traditional Waterfall and Agile/SCRUM models.

Executive Technology Consultant

Simplexity

•	Directly responsible for an organization of software development teams and software architects.
•	Technologies included .NET(ASP,C# and VB), classic ASP, Cold Fusion, SQL.
•	SDLC Methodologies used include traditional Waterfall and Agile/SCRUM models.   
•	Supporting ecommerce WEB and MOBILE platforms, Customer Service Web Portal, Financial applications, Point of Sale system and Lead Management tool for Home Services Division and the supporting databases for each.
•	Specializing in Rapid Application development and response.

Sr Director of Software Development

•	Directly responsible for an organization of Project Managers, Business Analysts, Configuration Managers and Release Managers.  
•	SDLC Methodologies used include traditional Waterfall and Agile/SCRUM models.   
•	Supporting the company ecommerce platform, Customer Service Web Portal, Financial applications and databases.
•	Refine and redefine SDLC processes
•	Team Foundation Server implementation

Director of Project and Program Management

InPhonic

•	Technical Project Manager responsible for numerous projects through all aspects of SDLC and lifecycle support.  Specifics tasks include project planning, requirements gathering and documenting, project scheduling, design, and metrics.  Methodologies used include traditional and Agile models.   
•	Projects are focused on enhancements and improvements to the company's eCommerce website that serves both the company direct eCommerce site and numerous sites maintained on behalf of their business partners.

Sr Technical Manager / Technical Project Manager

IE Discovery, Inc

•	Staff supervisor and software architect for the Custom Application Development Group.  IE Discovery is a legal support services company offering a custom web-based document repository system and offering custom application solutions for managing anecdotal case information.  I was directly responsible for the complete design, development, implementation and maintenance of numerous custom solutions as well as the support of existing legacy applications.  
•	Supervisory responsibilities included management of local and remote staff of up to 4 programmer analysts. 
•	Resource management tasks included employment decisions, performance evaluations, staff development/mentoring and work assignments. 
•	Technical responsibilities included full software development life cycle support to include requirements, analysis, design, programming, testing and implementation of custom applications.  
•	Emphasis was on rapid applications development using the .NET platform.  Legacy systems supported include classic ASP, MS-Access, EXCEL and various other legal support applications
•	Also acted as project manager for two smaller projects that were delivered on time and within budget.

Supervisor, Custom Application Programming Group

AT&T Government Solutions

•	Technical Lead and Principal Systems Analyst for the onsite-staff in support of the company's contract with the Army National Guard's Manpower Management Division.
•	Responsibilities include maintenance of legacy systems across a variety of platforms including mainframe, desktop, client-server and Local Area Network systems. 
•	Responsible for generating ideas for new systems development, to include migration of existing systems and information to the internet/intranet. 
•	Analyzed the customers data, and its business implications.  Lead the successful modification of existing systems to ensure government Y2K compliance.

Principal Systems Analyst

MCI, Business Markets Division

•	Responsible for maintenance of legacy systems, and the integration of new systems with the legacy systems used within corporate billing environments, to include billing, auditing and trend analysis.  
•	Designed, developed and implanted numerous applications across desktop and network systems in support of these areas.

Sr. Programmer/ Analyst

MCI, Human Resources

•	Responsible for all systems support requirements for a new Human Resources Group.  Tasking included designing and coding new systems to retrieve and update employee personal information and benefits, by integrating with existing systems.  
•	As the department grew, I was tasked with hiring additional staff to assist in the business operations, and software maintenance and development as well as user support issues.

Sr. Programmer

Accomplished IT Executive with experience leading both Project Management and Software Development organizations. Proven ability to direct process improvement and improve operational efficiency.

•	Results-oriented individual with 30 years of technical, managerial and executive experience within both government and private industry information technology sectors.
•	Dynamic and creative problem solver with the ability to align technology solutions with business goals.
•	Possesses the ability to step in and immediately lead and contribute.  
•	Able to grasp and apply new business concepts and ideas quickly, and deliver effective solutions to business problems.

taplio

The Battle

Heidi 💡 Araya

Rick Fuschillo

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