BrightLogic, LLC

I believe experts should be experts, not task-jugglers. That's why I use AI and automation to free up 5-10 hours a week for service-based businesses. Less busywork, more genius work.

My passion lies in solving sales process challenges. If you're struggling to follow up with your leads, have a large client or lead database you haven't done anything with, or need to book more appointments, send me a DM with "AI Sales"

CEO - ⚙️ Chief AI Consultant

I have spoken (in person & online) at over 80 conferences and events worldwide since 2016. Find my sessions at: https://sessionize.com/heidi-araya/

Current focus of talks: How AI will impact jobs and careers; AI for non-tech folks; Improving Business Results with a holistic, customer-focused approach 

I am an approved Pluralsight author, international speaker, innovator, and experienced workshop designer and facilitator. My book on Lightweight Value Stream Mapping will be complete in 2024.

International Keynote Speaker, Author, Approved Pluralsight Trainer

Crooms Academy of Information Technology

Business Advisory Council

Young Entrepreneurs of Surry

Advisor

ForeverQuest

To empower individuals to unleash their infinite potential by guiding them on a transformative journey of personal growth and self-evolution. Enabling people to reach and exceed their business goals in a rapidly changing world with pragmatic business mentoring and coaching, based on 25 years of experience and ICF coach training. 
Check it out at www.foreverquest.org

Business and Personal Reinvention Guide (passion project)

Value Stream Management Consortium

Designing AI-powered experiences as a Director on the board. I pitched and implemented FlowBuddy, an AI chatbot designed to answer common questions about Value Stream Management.

Director, Board of Directors

BotLogic

We help businesses integrate generative AI technologies to improve productivity. 
We share generative AI tools and techniques for small and medium-sized businesses and organizations. 
We build, train, and maintain AI chatbots for clients.
 Check out our YouTube channel https://www.youtube.com/@brightlogicai

Technical Advisor, AI Automations

Xpirit | Part of Xebia

Coaching, Consulting for Enterprise Transformation
Empowered clients to maximize their time and energy by leading strategic organizational transformations. Utilized a comprehensive approach, including productivity workshops, one-on-one coaching, and tailored interventions to identify inefficiencies and implement streamlined processes. Served as a Delivery Lead, ensuring successful adoption of productivity-enhancing solutions and facilitating lasting, positive change.
In this role, I:
Conducted in-depth assessments to uncover productivity bottlenecks and areas for improvement
Designed and delivered engaging workshops to educate teams on productivity best practices and tools
Provided personalized coaching to help individuals develop more efficient work habits and mindsets
Implemented strategic solutions to optimize workflows, and eliminate time-wasters
Acted as a Delivery Lead, overseeing the seamless execution of productivity initiatives and ensuring measurable results
Empowered clients to reclaim their time, reduce stress, and focus on high-value activities that drive growth and success
By leveraging my expertise in productivity optimization and change management, I helped clients transform their organizations and unlock the full potential of their teams.

Enterprise Transformation Consultant - Delivery Lead

Citrix

As a Director of TPM/Agile in the Engineering Operations Team at Citrix, I spearheaded the transformation of our software development processes, establishing a vision for lean-agile ways of working that empowered teams to deliver value faster and more efficiently. By focusing on principles and outcomes rather than prescriptive processes, I helped create an environment where innovation could thrive, and teams could adapt quickly to changing market demands.
Key achievements in this role included:
Developing and implementing a lean-agile framework that streamlined workflows and eliminated waste
Coaching teams and fostering a culture of continuous improvement
Establishing guardrails and principles to ensure alignment and consistency across the organization
Empowering teams to take ownership of their processes and make data-driven decisions
Driving significant improvements in productivity, quality, and time-to-market

Director, Engineering Operations - Technical Program Management

Enterprise Agile Coach (Director)

The Open Leadership Network

see www.openleadershipnetwork.com
The mission of the OLN is to advance real and lasting progress in the domain of business agility and organizational development through effective change management (e.g., Invitation-Based Model of Coaching)

Founding Member and Advisory Board Member

Coaching Agile Journeys

Coaching Agile Journeys was an online meetup held on Zoom (way before COVID!). We grew a community of passionate meetup attendees that engaged regularly with us for over five years, with average attendance of 50-90 people for the main monthly events. Once a month, we had a main event with a speaker. In between, we scheduled special events, like a special series, an agile cocktail, coaching circle, lean coffee, or meet up to discuss our podcast. Check the recordings out at www.coachingagilejourneys.com

Co-founder and Community Leader

Empowering small businesses to reclaim time and accelerate growth through AI-powered automation | Inventor | Keynote Speaker

Are you tired of feeling overwhelmed by inefficient processes and missed opportunities? 

As a business owner, you wear many hats, but juggling them all can leave you feeling stretched thin and unable to focus on what truly matters – growing your business.

Every inefficient process = A missed opportunity for growth

It's frustrating, isn't it? 
→ Wasting time on repetitive tasks 
→ Struggling to streamline operations 
→ Trying to keep up with the competition

Meanwhile... 

→ Productivity suffers 
→ Valuable time is lost on low-value activities

I UNDERSTAND YOUR STRUGGLES. I'VE BEEN THERE. 

Let's revolutionize your business processes.

With over 20 years of experience in process improvement, I've helped countless businesses like yours break free from the daily grind and unlock their true potential.

Here's how I can help:

My 3-step strategy to transform your business: 

✓ I identify inefficiencies and areas for improvement. 

✓ Together, we develop custom AI solutions tailored to your unique needs. 

✓ You experience increased productivity, streamlined operations, and more time to focus on growth.

AI handles repetitive tasks, freeing up your time and resources. Boost efficiency and productivity without adding to your workload. No more missed opportunities and no more time wasted on manual processes.

My goal: You focus on what matters --Growing Your Business-- while AI takes care of the rest, from data entry and customer inquiries to complex workflows.

→ 50% more time for high-value activities 
→ Streamline your operations and reduce costs 
→ Scale your business without scaling effort

With our AI-Powered Process Improvement System 

You get all this without increasing headcount in a done-for-you system.

Curious to learn more? DM me.

Heidi 💡 Araya

Valpak

Product Manager, Neighborhood Insights

Auth0

Led the agile product operations team, partnering with peers and C-suite to create a culture of experimentation, customer feedback loops, cross-functional collaboration, and iterative delivery of strategic initiatives

Product Manager for internal systems, using quantitative and qualitative data to develop solutions enabling us to scale collaboration, workflows, and data-driven decision-making

Led Miro implementation, achieving 100% adoption in under 3 months

Developed recurring user-experience survey, leveraging Looker for data visualization, driving evidence-based

Director, Agile Product Operations (Business Agility)

Led the agile product operations team, partnering with engineering and product leadership teams to enable scaled remote-first product teams across multiple time zones, establishing clear communication patterns and autonomous decision-making frameworks

Combined user interview insights with quantitative metrics to inform the design of a new PDLC and organizational planning process, increasing targeted outcome delivery by ~60%

Product Manager for internal systems, developing tools and process solutions to maintain adaptability while aligning company strategy to team-level execution

Partnered with Sales leadership to design and implement a streamlined system for capturing, prioritizing, and monitoring customer feature requests

Senior Manager, Agile Product Operations (Business Agility)

Built and led the first agile coaching team, introducing experimentation and a user-centric agile product development approach in a high-growth SaaS startup

Developed user-friendly workflows and standards that decreased onboarding time and increased cross-team collaboration - making it easier for remote teams to find information and work together effectively

Developed and launched an integrated solution between Jira and Salesforce using third-party APIs to streamline support escalation workflow, reducing response time by ~60%. Earned company’s Hall of Fame award for business impact

Partnered with Customer Success and Product Security leaders to develop and implement revised SLAs for customer support and product security escalations

Agile Practice Leader

InVision

Guided SaaS product teams in adopting agile practices to achieve more impactful product results

Initiated paired programming adoption, reducing the product engineering team's cycle time by 81%

Facilitated agile ceremonies, including daily stand-ups, sprint planning, reviews, and retrospectives

Agile Product Delivery Coach

New York Life Insurance Company

Led cross-functional technical teams to develop user stories, story maps, and healthy customer feedback loops

Optimized reporting processes, saving scrum leads 5 hours weekly through Jira dashboard implementation

Improved quarterly planning alignment with strategic organizational goals

Scrum Master / Product Delivery Project Manager

Nielsen

Led organization transformation of 43 globally distributed teams from waterfall to agile methods, increasing release frequency from semi-annual to bi-weekly

Developed and launched a training portal, enabling operational excellence and strategic alignment

Agile Transformation Program Manager

Led requirements gathering and product ownership for internal tool modernization initiative, collaborating with data scientists and end users to define both functional and non-functional requirements

Developed comprehensive user flows and acceptance criteria, translating complex statistical requirements into clear user stories and test cases

Business Analyst/Project Manager

Restaurant Magic Software

Led all teams responsible for customer implementations, training, and customer support. Fostered a culture of innovation, cross-functional collaboration, and customer-centricity

Created implementation guides, service descriptions, and best practice documentation for clients and internal teams to use during the implementation process and for post-implementation support

Custom Reports Product Manager, partnering with teams and customers to collect feedback, analyze usage patterns, and develop user-centric solutions for the flagship SaaS product

Head of Customer Success

Partnered with customers throughout implementation, from planning through completion

Enhanced release process to improve customer experience and feedback loops

Revised QA testing processes to improve defect catch rate by 39%

Simplified implementation process, leading to ~50% reduction in duration

Implementation Project Manager / Business Analyst

Geac

Led a team of technicians for 5 different point-of-sale systems, ensuring consistency in support

Trained customers on new flagship products, ensuring smooth adoption and satisfaction

Developed training manuals and call-center wizards to improve consistency in customer experience

Senior Customer Support Technician, Product Specialist & Training Lead

My approach pairs decades of operational experience with data insights to create solutions people actually use and value. The impact is clear and repeatable - more strategic outcomes while improving responsiveness to customer and market changes.

Involving people in solutions affecting them isn't just good practice - it's good business. When we design solutions to align with how people actually work, change happens faster and lasts longer. 

I believe that fostering a culture that values diversity, equity, and inclusivity is critical to innovation and solving the most challenging problems. I champion these values not only as guiding principles for team dynamics but also as essential components of organizational success in today's global and multifaceted marketplace.

taplio

The Battle

Heidi 💡 Araya

Cristin Hernandez

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