Heather Robinette, MBA

AppOmni

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

• Led the optimization and integration of Salesforce, Groove, and LeadIQ, streamlining data flows and automating reporting, leading to a 30% reduction in manual data entry and a 20% increase in operational efficiency
• Built account scoring in Clay that incorporates weightings for employee size, tech stack, and industry to produce a score and tier used in dynamic territory planning for improving rep ramp time and quota attainment 
• Crafted an internal sales methodology called PIPE and created the fields, logic, and scoring in Salesforce to help guide the sales team during the sales process and improve VPs ability to understand opportunities at risk 
• Improved customer renewals by establishing automated workflows in Salesforce to manage upsells and renewals and enhancing cross-departmental collaboration between sales and customer success teams
• Developed Lead Scoring in HubSpot using fields, workflows, and calculated properties to create firmographic, behavioral, and demographic scores to equal the AQL score, which provided more flexibility and accuracy

Senior Revenue Operations Manager

Robinette Marketing

Part-time consultant helping companies with marketing, sales, and revenue operation needs. Experience in multiple HubSpot and Salesforce instances.

RevOps Consultant

Pavilion

Pavilion (formerly Revenue Collective) is a private membership for high-growth individuals who are looking to thrive in today's evolving business world.

Rising Executives School Graduate (June 2022). Learned the leadership, management, and core competencies needed to succeed at the executive level.

Enterprise GTM School Graduate (June 2022). Learned how to build and execute effective Enterprise GTM strategies.

Marketing School Graduate (May 2022). Learned how to improve skills as a marketer, manager, and ethical leader by covering the pillar disciplines of marketing and core tenets of sales. 

RevOps School Graduate (February 2022). Learned actionable insights into the core functions of a RevOps leader.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Associate Member

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Member, Emerging CMO

Asite

Asite helps people share information and build knowledge in a secure environment in the cloud. Every day, people all over the world use Asite to manage their projects and supply chains collaboratively to get the information they need – when and where they need it.

• Worked with the global sales teams to gain consensus on the sales process that was documented and operationalized using a 40-page Revenue handbook and rolled out system-wide changes in Salesforce and HubSpot
• Provided sales and marketing enablement training to 50+ users across systems such as ZoomInfo, LinkedIn Sales Navigator, 6sense, HubSpot, and Salesforce to increase adoption and user productivity 
• Developed and implemented a first touch/last touch attribution model using automation to provide cleaner, more accurate reporting to illustrate sales and marketing pipeline contributions 
• Laid off due to a company restructure that eliminated the RevOps team

Revenue Operations Manager

Conexlink (MyCloudIT)

Conexlink is a SaaS company committed to empowering every business to take advantage of the cost and performance benefits of delivering IT in the cloud. MyCloudIT provides automated solutions for moving businesses into the cloud and taking advantage of cost-saving optimization strategies.

• Grew HubSpot usage from a few emails to fully leveraging Marketing Hub, Sales Hub, and Service Hub which included building out automation for email campaigns and building out the knowledge base
• Established and documented the sales and marketing process and metrics, including starting weekly and monthly meeting cadences, which drove accountability across the entire team 
• Built and managed marketing and sales operations, including the tech stack, processes, and reporting across the company and teams 
• Promoted from Marketing Manager to Director of Marketing in 2020

Director of Marketing

Cunningham Group at RE/MAX Advantage

Cunningham Group at RE/MAX Advantage is a Las Vegas and Henderson-based real estate team serving dream-seeking home buyers, cutting-edge sellers, and investors. Community and Service are a core focus of our business. 

• Created KPI reporting to measure the success of omnichannel marketing efforts and align with company growth goals, which resulted in an ROI of 120% in 2016 
• Introduced paid search with Google Ads and Facebook Ads to the marketing strategy, which diversified lead sources and accounted for 20% of the revenue

Marketing Manager

SteelSentry

SteelSentry is the leading manufacturer of technical, industrial, and laboratory furniture in the United States. 

• Led a 5-person cross-functional team through the design and development of the first product catalog, which included working with different departments, overseeing the design, and meeting tight deadlines 
• Researched and developed easy-to-understand presentations and collateral for the sales team on customer product uses
• Provided recommendations to leadership on website changes based on Google Analytics and worked with the web admin to implement changes which resulted in an increase in website traffic

Marketing Analyst

Materials Transportation Company

Materials Transportation Company is an employee-owned company that was founded in 1946. MTC engineers, designs, and manufactures a complete line of integrated food process systems and battery-handling equipment to companies worldwide. 

• Collaborated with the VP of Sales to create sell sheets, and redesigned the product catalog and website, which increased website traffic
• Coordinated a large-scale trade show in Chicago involving logistics of equipment for MTC and a Polish partner company, booth design and layout, traditional and online marketing efforts, and a budget of $100,000
• Created and implemented initial training for 2 new sales coordinators, including procedure guides, hands-on training, and facility tours to introduce them to other departments

Sales & Marketing Administrative Coordinator

Oracle

Oracle Corporation (Oracle) provides products and services that address all aspects of corporate information technology (IT) environments, including application, platform and infrastructure.

• Created a training guide as part of the peer mentoring initiative to help new hires transition into their roles 
• Cultivated strong relationships with customers, identified and addressed business needs, and provided possible solutions  
• Developed and organized in-depth territory and account knowledge including contact information, current product ownership, current and future technology plans and targeted areas of opportunity

Business Development Consultant

Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track.

Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right?  

I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now.

In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. 

After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. 

Needless to say, Revenue Operations found me! 

A few highlights have been:
• Creating a Revenue Handbook to document and operationalize the global sales process 
• Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team
• Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

Syncari

Syncari offers a flexible and scalable platform that empowers enterprises to construct a wide range of data management solutions, including data fabrics, MDM, CDP, and iPaaS, all within a single, unified environment. By leveraging Syncari's advanced data synchronization, data quality management, and self-healing capabilities, organizations can create bespoke data architectures that break down silos, ensure data integrity, and enable data-driven decision making across the enterprise.

In my current role at Syncari, I lead the partnerships and embed sales division, focusing on cultivating robust partnerships and driving sales for our white label products. My approach combines humor, customer-centric narratives, and innovative thinking to simplify complex business challenges. Key achievements include developing and implementing sales campaigns and enablement strategies, establishing a partner delivery model, and driving joint ventures with major GSI organizations to target Fortune 500 companies. I also spearhead joint marketing initiatives, represent Syncari at partner events, and contribute to collaborative articles. A significant contribution has been the creation of a scalable onboarding and enablement process for new partners, ensuring a consistent and efficient partnership experience

Director of Partnerships & GTM Strategy

Director of Partnerships

There are many ways to move data, there are also many ways to transform, automate, cleanse, store and visualize that data. The problem is most of the solutions are disparate pieces of software you have to buy, build on top of, and maintain.

Syncari is all of this and more in a single tool, a unique source of truth that integrates with systems, unifys data, stores and distributes that data, and then allows you to automate and visualize on top of your perfect source of truth. 

Stop thinking about applications and focus on the data, everything starts and ends there.

Sr. Account Executive - Team Lead

I talk to people and solve problems, and sometimes, I do it well. 

#1 Company Rep 
2021 - Q4
2022 - Q1
2022 - Q2

Account Executive

Data Quality Camp

Member

Partnership Leaders

Modern Sales Pros

RevGenius

Gated

Gated is trying to save email. As a seller, I don't want to spam already overwhelmed prospect to try to get my message through. Gated has allowed me to win multiple customers through hyper-targeted messages to folks that are no longer getting spammed.

Advisor

Customer Experience at UC Irvine, DCE

Advising around Customer experience course content and ongoing future proofing

Advisory Board Member

Workato

Presidents club - 150%+ Average Quota attainment 

I work with partners, both ISV and SI's, to build mutually beneficial relationships through strong action plans, enablement, and unified strategy.

Workato is the operating system for today’s fast-moving business. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate complex business workflows with security and governance.

Global Partnership Development Manager

I am a traveling product evangelist helping connect people with solutions to their complex digital problems. Workato takes disperate applications and turns them into a fully connected and automated application ecosystem. The best part? No code required. Effectively crowdsourcing and democratizing innovation across your business.

Manager, Field Business Development

If your team is spending their time entering data and shifting between multiple software platforms its time to start thinking about automation.

Every day I show enterprises how they can leverage Workato to democratize integration and transform themselves by easily integrating their apps and automating their workflows - with no code!

My favorite question to ask: What is your strategy for aligning your business systems with the ways your teams actually do business?

Sales Development Team Lead

Making digital transformation goals a reality for my users.

Senior Sales Development Rep

Learning Workato's platform and my customers applications to help craft the right solutions for complex situations.

Sales Development Representative

Signal Engineering & Supply Inc

As Sales Manager I have been responsible for acquiring, growing, and maintaining many of our largest customer accounts. I have also managed a small sales team, including building, managing, and overseeing all sales efforts and creating sales enablement tools.

2.1 Million in sales YoY 210%+ quota attainment average

KPI
•	Prospected, Negotiated, Closed
•	Managed and Grew Accounts
•	Increased revenue, surpassed quota
•	Trained and managed team members 
Skills
•	Inside Sales (telephone, electronic, or in person)
•	Outside sales presentations (customer sites)
•	Management


As Marketing Manager I have shown my ability to build a brand, produce and manage content, engage customers, create and evaluate budgets, and facilitate and analyze customer feedback. 

KPI
•	Created a Range of Content
•	Managed Projects and Customer Appreciation
•	Implemented Analytics Usage 
•	Designed Successful Merchandise Displays
Skills
•	Content creation
•	Sourcing and managing
•	Training and educating

Federal Sales and Marketing Manager

Managed diverse customer accounts totaling a sales volume greater than $1,000,000 per year 
Expanded existing customer relationships and increased individual customer revenue  
Received positive yearly reviews leading to regular raises and promotions 
Made outside sales calls leading to successful customer relationships that became major accounts

Inside Sales Representative

The Office Of Congressman Mike Honda

Answered phones, made presentations , and provided direct constituent services 
Represented the Congressman at events and community meetings 
Helped plan, set up, and manage large public event

Intern

Nate is a dynamic B2B sales and partnership leader, recognized for transforming complex business challenges into profitable opportunities with a blend of humor, compelling customer narratives, and visionary strategy. Adept at building and scaling partnerships and sales operations from scratch, he combines over a decade of quota-carrying experience with a deep technical acumen in APIs, integration, automation, data analytics, and SaaS platforms.

In his recent roles, Nate has demonstrated exceptional proficiency in creating effective sales motions, driving revenue growth, and leading high-performing teams. His track record includes outstanding achievements such as 140% quota attainment at Syncari and leading the company’s white label product strategy.

Nate's expertise extends to building and nurturing lasting partnerships, particularly in complex, matrixed organizations, and he has a knack for crafting and executing joint marketing initiatives and collaborative articles. His skills are further complemented by his ability to navigate and leverage GSI partnerships and manage intricate sales processes within Fortune 500 companies.

Whether it's discussing the latest in technology, automation, sales strategies, or sharing insights from various tradeshows, Nate is always eager to engage and share his wealth of knowledge. If you're looking to exchange ideas or explore collaboration opportunities in these realms, feel free to connect with him.

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The Battle

Heather Robinette, MBA

Nate Roybal 🤖

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