Heather Robinette, MBA

AppOmni

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

• Led the optimization and integration of Salesforce, Groove, and LeadIQ, streamlining data flows and automating reporting, leading to a 30% reduction in manual data entry and a 20% increase in operational efficiency
• Built account scoring in Clay that incorporates weightings for employee size, tech stack, and industry to produce a score and tier used in dynamic territory planning for improving rep ramp time and quota attainment 
• Crafted an internal sales methodology called PIPE and created the fields, logic, and scoring in Salesforce to help guide the sales team during the sales process and improve VPs ability to understand opportunities at risk 
• Improved customer renewals by establishing automated workflows in Salesforce to manage upsells and renewals and enhancing cross-departmental collaboration between sales and customer success teams
• Developed Lead Scoring in HubSpot using fields, workflows, and calculated properties to create firmographic, behavioral, and demographic scores to equal the AQL score, which provided more flexibility and accuracy

Senior Revenue Operations Manager

Robinette Marketing

Part-time consultant helping companies with marketing, sales, and revenue operation needs. Experience in multiple HubSpot and Salesforce instances.

RevOps Consultant

Pavilion

Pavilion (formerly Revenue Collective) is a private membership for high-growth individuals who are looking to thrive in today's evolving business world.

Rising Executives School Graduate (June 2022). Learned the leadership, management, and core competencies needed to succeed at the executive level.

Enterprise GTM School Graduate (June 2022). Learned how to build and execute effective Enterprise GTM strategies.

Marketing School Graduate (May 2022). Learned how to improve skills as a marketer, manager, and ethical leader by covering the pillar disciplines of marketing and core tenets of sales. 

RevOps School Graduate (February 2022). Learned actionable insights into the core functions of a RevOps leader.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Associate Member

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Member, Emerging CMO

Asite

Asite helps people share information and build knowledge in a secure environment in the cloud. Every day, people all over the world use Asite to manage their projects and supply chains collaboratively to get the information they need – when and where they need it.

• Worked with the global sales teams to gain consensus on the sales process that was documented and operationalized using a 40-page Revenue handbook and rolled out system-wide changes in Salesforce and HubSpot
• Provided sales and marketing enablement training to 50+ users across systems such as ZoomInfo, LinkedIn Sales Navigator, 6sense, HubSpot, and Salesforce to increase adoption and user productivity 
• Developed and implemented a first touch/last touch attribution model using automation to provide cleaner, more accurate reporting to illustrate sales and marketing pipeline contributions 
• Laid off due to a company restructure that eliminated the RevOps team

Revenue Operations Manager

Conexlink (MyCloudIT)

Conexlink is a SaaS company committed to empowering every business to take advantage of the cost and performance benefits of delivering IT in the cloud. MyCloudIT provides automated solutions for moving businesses into the cloud and taking advantage of cost-saving optimization strategies.

• Grew HubSpot usage from a few emails to fully leveraging Marketing Hub, Sales Hub, and Service Hub which included building out automation for email campaigns and building out the knowledge base
• Established and documented the sales and marketing process and metrics, including starting weekly and monthly meeting cadences, which drove accountability across the entire team 
• Built and managed marketing and sales operations, including the tech stack, processes, and reporting across the company and teams 
• Promoted from Marketing Manager to Director of Marketing in 2020

Director of Marketing

Cunningham Group at RE/MAX Advantage

Cunningham Group at RE/MAX Advantage is a Las Vegas and Henderson-based real estate team serving dream-seeking home buyers, cutting-edge sellers, and investors. Community and Service are a core focus of our business. 

• Created KPI reporting to measure the success of omnichannel marketing efforts and align with company growth goals, which resulted in an ROI of 120% in 2016 
• Introduced paid search with Google Ads and Facebook Ads to the marketing strategy, which diversified lead sources and accounted for 20% of the revenue

Marketing Manager

SteelSentry

SteelSentry is the leading manufacturer of technical, industrial, and laboratory furniture in the United States. 

• Led a 5-person cross-functional team through the design and development of the first product catalog, which included working with different departments, overseeing the design, and meeting tight deadlines 
• Researched and developed easy-to-understand presentations and collateral for the sales team on customer product uses
• Provided recommendations to leadership on website changes based on Google Analytics and worked with the web admin to implement changes which resulted in an increase in website traffic

Marketing Analyst

Materials Transportation Company

Materials Transportation Company is an employee-owned company that was founded in 1946. MTC engineers, designs, and manufactures a complete line of integrated food process systems and battery-handling equipment to companies worldwide. 

• Collaborated with the VP of Sales to create sell sheets, and redesigned the product catalog and website, which increased website traffic
• Coordinated a large-scale trade show in Chicago involving logistics of equipment for MTC and a Polish partner company, booth design and layout, traditional and online marketing efforts, and a budget of $100,000
• Created and implemented initial training for 2 new sales coordinators, including procedure guides, hands-on training, and facility tours to introduce them to other departments

Sales & Marketing Administrative Coordinator

Oracle

Oracle Corporation (Oracle) provides products and services that address all aspects of corporate information technology (IT) environments, including application, platform and infrastructure.

• Created a training guide as part of the peer mentoring initiative to help new hires transition into their roles 
• Cultivated strong relationships with customers, identified and addressed business needs, and provided possible solutions  
• Developed and organized in-depth territory and account knowledge including contact information, current product ownership, current and future technology plans and targeted areas of opportunity

Business Development Consultant

Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track.

Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right?  

I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now.

In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. 

After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. 

Needless to say, Revenue Operations found me! 

A few highlights have been:
• Creating a Revenue Handbook to document and operationalize the global sales process 
• Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team
• Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

MarketingOps.com

Strategic Advisor

Momentum.io

Advisor

RevGenius

Member

Head Of Marketing

KidZCommunity

President, Parent Association - Loomis

Secretary

Policy Council Delegate

Syncari

Sr. Director, Community & Corporate Communications

Customer Data Automation

Played a critical role in guiding the direction and growth of the community. Your leadership and vision have brought together 27 founding members who share a passion for customer data and its impact on business success.

Through strategic efforts, the community has grown rapidly, amassing over 567 followers on LinkedIn in less than three weeks with like-minded individuals who share a common interest in customer data.

As the founder, responsible for the strategy and execution of the community including setting the tone and culture. Additionally, established guidelines for participation, and moderating discussions to ensure they remain productive and respectful as well as key programs for members such as What the Ops, HubSpot AMA, Let the Good Ops Roll, Show Me the Data, and Women in Leadership.

Founder

Delegate

Responsible for developing and leading the marketing function from the ground up, ensuring that all of the company's messages are on point while working cross-functionally to get the right message out. Actively monitors trends across multiple channels, balancing design and content development to position Delegate as a thought leader.

Liaise with partners and vendors on key initiatives, strategies, and execution.

Delegate is the only managed service that aligns revenue teams with their technical go-to-market strategy.

Westhaven Power

Led a team that drove 100% of the company’s annual revenue and positioned Westhaven as a leader in renewable energy, while creating a compelling narrative to inspire buyers to make a personal connection to grid liberation. 

Influenced the CEO's daily priorities, driving leadership alignment and accountability through the company's operational cadence, including MBRs and QBRs. Coordination of research, design, and implementation of company metrics and goals, such as OKRs, as well as management of partners and vendor relationships.

Westhaven, Inc. is a leading provider of solar energy in the United States, providing grid-independent solutions to residential, commercial, and industrial customers.

Vice President Marketing

Ruder Finn

Created strategic communications plans that drove share of voice growth and awareness by 10X across accounts. Worked with CEOs and executives to develop talk tracks, establishing industry credibility while also driving influencer marketing digital campaigns and events.

Clients: Bonduelle Fresh Americas (Ready Pac Foods), Capital One, Cisco, D’Artagnan, ELI, Ernst & Young (EY), Genpact, LEVL, LifeWorks, Sharp Home Electronics of America, Socure, Wells Fargo, and Workato.

An award-winning, purpose-driven communications, and marketing agency, Peppercomm is headquartered in New York City with offices in San Francisco and London. Acquired by Ruder Finn.

Account Supervisor

Finn Partners

Led executive thought leadership and integrated communications programs as an extension of clients' teams. Worked closely with CEOs and subject matter experts to increase industry share of voice across top-tier publications such as CIO, Dark Reading, Huffington Post, Network World, and syndicated channels.

Clients: Appthority (acquired by Symantec), Centrify Corporation, Integrated Research (IR), Saba Software, and TiVo (Rovi).

Finn Partners is a global integrated marketing agency transforming and inspiring the world of communications every day. 850+ People. 3 Continents. 22 Offices.

Senior Account Executive, Technology

I help companies prioritize high-impact program levers that will move the needle for their company. 

Results-oriented with experience in communications, demand generation, and revenue growth for B2B businesses. Currently focused on brand strategy, value-adding content, and more human engagements.

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Heather Robinette, MBA

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