Heather Robinette, MBA

Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track.

Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right?  

I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now.

In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. 

After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. 

Needless to say, Revenue Operations found me! 

A few highlights have been:
• Creating a Revenue Handbook to document and operationalize the global sales process 
• Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team
• Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

Senior Revenue Operations Manager

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

MarketingOps.com

Strategic Advisor

Momentum.io

Advisor

RevGenius

Member

Head Of Marketing

KidZCommunity

President, Parent Association - Loomis

Secretary

Policy Council Delegate

Syncari

Sr. Director, Community & Corporate Communications

Customer Data Automation

Played a critical role in guiding the direction and growth of the community. Your leadership and vision have brought together 27 founding members who share a passion for customer data and its impact on business success.

Through strategic efforts, the community has grown rapidly, amassing over 567 followers on LinkedIn in less than three weeks with like-minded individuals who share a common interest in customer data.

As the founder, responsible for the strategy and execution of the community including setting the tone and culture. Additionally, established guidelines for participation, and moderating discussions to ensure they remain productive and respectful as well as key programs for members such as What the Ops, HubSpot AMA, Let the Good Ops Roll, Show Me the Data, and Women in Leadership.

Founder

Delegate

Responsible for developing and leading the marketing function from the ground up, ensuring that all of the company's messages are on point while working cross-functionally to get the right message out. Actively monitors trends across multiple channels, balancing design and content development to position Delegate as a thought leader.

Liaise with partners and vendors on key initiatives, strategies, and execution.

Delegate is the only managed service that aligns revenue teams with their technical go-to-market strategy.

Marketing Manager

Westhaven Power

Led a team that drove 100% of the company’s annual revenue and positioned Westhaven as a leader in renewable energy, while creating a compelling narrative to inspire buyers to make a personal connection to grid liberation. 

Influenced the CEO's daily priorities, driving leadership alignment and accountability through the company's operational cadence, including MBRs and QBRs. Coordination of research, design, and implementation of company metrics and goals, such as OKRs, as well as management of partners and vendor relationships.

Westhaven, Inc. is a leading provider of solar energy in the United States, providing grid-independent solutions to residential, commercial, and industrial customers.

Vice President Marketing

Ruder Finn

Created strategic communications plans that drove share of voice growth and awareness by 10X across accounts. Worked with CEOs and executives to develop talk tracks, establishing industry credibility while also driving influencer marketing digital campaigns and events.

Clients: Bonduelle Fresh Americas (Ready Pac Foods), Capital One, Cisco, D’Artagnan, ELI, Ernst & Young (EY), Genpact, LEVL, LifeWorks, Sharp Home Electronics of America, Socure, Wells Fargo, and Workato.

An award-winning, purpose-driven communications, and marketing agency, Peppercomm is headquartered in New York City with offices in San Francisco and London. Acquired by Ruder Finn.

Account Supervisor

Finn Partners

Led executive thought leadership and integrated communications programs as an extension of clients' teams. Worked closely with CEOs and subject matter experts to increase industry share of voice across top-tier publications such as CIO, Dark Reading, Huffington Post, Network World, and syndicated channels.

Clients: Appthority (acquired by Symantec), Centrify Corporation, Integrated Research (IR), Saba Software, and TiVo (Rovi).

Finn Partners is a global integrated marketing agency transforming and inspiring the world of communications every day. 850+ People. 3 Continents. 22 Offices.

Senior Account Executive, Technology

I help companies prioritize high-impact program levers that will move the needle for their company. 

Results-oriented with experience in communications, demand generation, and revenue growth for B2B businesses. Currently focused on brand strategy, value-adding content, and more human engagements.

taplio

The Battle

Heather Robinette, MBA

💙 Elise Vue 💙

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