Heather Melton

Account Executive | ex-Hopin | Listening to problems and trying to fix them 🔹 Full Cycle Sales 🔹 Creative Outbound 🔹 Below Average Golfer

What if an hour a month could fill your top of funnel and make your next fundraise easier? I help founders turn their expertise into an authentic LinkedIn presence that builds the brand awareness and community investors and customers notice.

I've always been a builder.

I started with a language school in Spain over 20 years ago and built that from scratch. Then I moved into tech sales in the SaaS space because I wanted to try building something else. That's what I do: continuously build and move into new areas so I'm constantly learning and growing.

I spent two and a half years in the bid management space, working for bid management platforms and building communities on LinkedIn. I got to know so many bid professionals, learned what they actually do, and saw their desire for systems and processes that make their work better. I'm the same way: always looking for ways to improve things.

That's where I saw the pattern. Bid professionals and founders face the same problem: they're brilliant at what they do, but they don't have systems to share what they know consistently. Marketing teams turn them corporate. Ghostwriters make them sound like everyone else. And manual posting? Unsustainable.

So I built Loro Flow to solve it. LinkedIn content systems and automation infrastructure that preserves authentic voice while scaling execution. Not just content: full GTM systems. Outbound automation. Competitive analysis. The things that fall through the cracks when everyone's doing multiple jobs.

I also created bidfolk, a community and podcast for bid professionals. That content gives me genuine joy, so it's staying. Different page now, same commitment to making the bid world better.

My toolkit: Clay (Bootcamp grad and moderator), n8n, MCP development, automation and AI for go-to-market growth. I like process, being helpful and having fun while doing both.

If you're a founder who needs systems that actually work, or a bid professional looking to connect, book some time with me. I'm always up for a conversation about building things better.

Enterprise Business Development Representative (Redundancy due to global restructure)

Helping educate customers all over Europe and Africa on how to make their events more engaging and interactive.
▪️Outbound,  Use Multi-channel approach - Social, email, calls, video
▪️120% - 220%  Meeting Quota Attainment every month
▪️Expert user - Salesforce, Outreach, Zoominfo, Sales Navigator
▪️Video tools - Zoom, Streamyard, Tolstoy, Loom, Vidyard, Google Meet
▪️Sales Training  - Winning By Design
▪️Ongoing certification - AWS Cloud Practitioner, CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
▪️Built out territories in BeNeLux, Nordics, Southern Europe and Africa
▪️Enterprise BDR for UK/I - experienced in mapping accounts and speaking with C-Level Prospects
▪️Cross-collaboration with marketing, SE and management to leverage company-held events and public tenders

Personalised landing pages and research engines - built in seconds, not hours.
                                                         
I joined Tanay Mishra's Claude Code cohort in Clay Bootcamp 🥾 already knowing quite a bit about Claude Code. Still learned a ton!         

Week one, we built landing pages that automatically adapt based on a prospect's company and services. The kind of personalisation that used to take hours per prospect now happens instantly with MCP integration. I walked through one of mine in the carousel below - every personalisation touch I added and why it works.)

Week two, we integrated Exa search directly into Claude Code. This allows you not just personalise static content but pull live, relevant data into every touchpoint.

 But what made this cohort stick was the people.

Ana Sofia Grass Giraldo 🥾 creates the most beautiful websites and landing pages. I genuinely loved watching what she built. Nilesh Patil has this endless stream of marketing ideas that made you rethink your own approach. Everyone brought something different.

I've done courses where you follow along and forget everything in a week. This one stuck because you were learning from the cohort as much as from the curriculum. For me, that's the best recipe for a short-term course. 

Personalisation can be so manual and time-intensive. Now it's systematic, scalable, and actually enjoyable to set up.

Great experience. Thanks to Nathan Lippi 🥾 and Tanay for letting me take part!

There's another cohort starting mid-March. Reach out to Tanay if you're interested.

I help founders build their brand by scaling their voice and building systems. | Using AI and automation to build pipeline and brand awareness. | GTME

Personalised landing pages with Claude Code

Three research tools. Three completely different strengths. One architecture. 

The challenge: When we started researching a company, it used a massive amount of tokens and context in the window, which isn't sustainable for scale.

I also noticed that as soon as Exa was introduced. Everyone started throwing out names - "What about Parallel? What about BlitzAPI?"

Solution: This week I learned about sub-agents. The idea that instead of one AI researcher doing everything, you spin up agents that handle specific tasks. In our case companies. 

However, all researchers aren't the same. They have their strengths. So I added in that the subagents could choose which tools they needed to get the job done.
 
🔹 Need company structure and roles? It calls Exa. 
🔹 Need recent news and signals? It calls Parallel Web Systems. 
🔹 Need verified contact details? It calls BlitzAPI. 

The agent picks the right tool for the job. I don't have to map it out manually every time. 

The quality of the output was great! Quotes from podcasts the CEO has appeared on, acquisitions, contact details, etc. The bit that really got me was people search. When I was researching bid professionals in companies, they were always absorbed into sales or marketing. A company might look like it has ten proposal people or none because they're hidden under Sales Operations or Business Development Manager. 

Having an agent that knows to dig into role structures and find the actual humans? That would have been gold. One agent per company. Three specialist tools it can draw from. 

Zero duplication or wasted tokens. 

I'm enrolled in the first Claude Code Cohort with Tanay Mishra 🥾 and Clay Bootcamp 🥾. Looking forward to Thursday!

Roofed Right America LLC

Sales And Marketing Specialist

Providing quantitative and qualitative insights, helping clients make informed business decisions.

Consultant

Superhuman Prospecting®

Generating Quantifiable Leads for Various Clients.

Sales Development Representative

wh Law 

Hosting consultations with potential new clients, whilst guiding them through all of their available legal options that are available for their specific set of circumstances. Specializing in both Family & Labour Law.

Legal Consultation Specialist

Cerius Executives

Hosting roundtable executive meetings 2 -4 times a month. Recruiting for open positions for clients. Completing sales cycle from initial meeting through placement of presented candidates.

30 - 50 outreach calls daily too potential new clients. Attending/Presenting Zoom meetings both internally/externally daily.

Vice President of Client Services

Zullix

Extensive Research into Global Energy Projects including updating & confirming all relevant data points.
Presenting the Zullix online Data Platform to both Prospective & Current subscribers.
Making 100+ calls per day, exceeding all KPI's, Shared team Lead for all Research Projects.

Account Executive

GT Independence

Home School Teacher/In Home Nurse for my disabled son.

Certified Nursing Assistant

SocialSEO Inc

I would make 200 - 300 calls a day into perspective new clients setting appointments for our sales team to present a tailored suite of digital marketing tools targeted both for their individual company & respective industries.

Business Development Specialist

Amesite

Consistently achieved strong revenue & profit growth for managed territories.
Controlled full sales cycle introducing - signed contracts on our full suite of SaaS products to industry leaders.
Conveyed value & return of investment (ROI) whilst delivering best in class customer service & timely communications with a proven track record of relationship management.

Norfield Industries

Maximize growth within a given territory by growing and building new business relationships.
Market territory to find all avenues of possible account growth.
Applied product knowledge to assist growth of our customers' business.
Trained all sales/support staff on Goldmine across all locations.

Regional Sales Manager

I have gained over 25 years of experience within several very busy and competitive fields both as part of a team & successfully leading a team in various B2B field of businesses. I have worked in industries including construction, office equipment, recruitment & the automotive industry. 

I am an active volunteer for both Scares That Cares & Navigators Chapter 329 & I also previously volunteered for St. Francis Hospice when I was still living in my hometown of London.

taplio

The Battle

Heather Melton

Dean W.

Followers

Posts

Engagements

Likes

Performance ScoreHeather Melton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Heather Melton

Dean W.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Melton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Melton's LinkedIn Performance