Heather Melton

Account Executive | ex-Hopin | Listening to problems and trying to fix them 🔹 Full Cycle Sales 🔹 Creative Outbound 🔹 Below Average Golfer

What if an hour a month could fill your top of funnel and make your next fundraise easier? I help founders turn their expertise into an authentic LinkedIn presence that builds the brand awareness and community investors and customers notice.

I've always been a builder.

I started with a language school in Spain over 20 years ago and built that from scratch. Then I moved into tech sales in the SaaS space because I wanted to try building something else. That's what I do: continuously build and move into new areas so I'm constantly learning and growing.

I spent two and a half years in the bid management space, working for bid management platforms and building communities on LinkedIn. I got to know so many bid professionals, learned what they actually do, and saw their desire for systems and processes that make their work better. I'm the same way: always looking for ways to improve things.

That's where I saw the pattern. Bid professionals and founders face the same problem: they're brilliant at what they do, but they don't have systems to share what they know consistently. Marketing teams turn them corporate. Ghostwriters make them sound like everyone else. And manual posting? Unsustainable.

So I built Loro Flow to solve it. LinkedIn content systems and automation infrastructure that preserves authentic voice while scaling execution. Not just content: full GTM systems. Outbound automation. Competitive analysis. The things that fall through the cracks when everyone's doing multiple jobs.

I also created bidfolk, a community and podcast for bid professionals. That content gives me genuine joy, so it's staying. Different page now, same commitment to making the bid world better.

My toolkit: Clay (Bootcamp grad and moderator), n8n, MCP development, automation and AI for go-to-market growth. I like process, being helpful and having fun while doing both.

If you're a founder who needs systems that actually work, or a bid professional looking to connect, book some time with me. I'm always up for a conversation about building things better.

Enterprise Business Development Representative (Redundancy due to global restructure)

Helping educate customers all over Europe and Africa on how to make their events more engaging and interactive.
▪️Outbound,  Use Multi-channel approach - Social, email, calls, video
▪️120% - 220%  Meeting Quota Attainment every month
▪️Expert user - Salesforce, Outreach, Zoominfo, Sales Navigator
▪️Video tools - Zoom, Streamyard, Tolstoy, Loom, Vidyard, Google Meet
▪️Sales Training  - Winning By Design
▪️Ongoing certification - AWS Cloud Practitioner, CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
▪️Built out territories in BeNeLux, Nordics, Southern Europe and Africa
▪️Enterprise BDR for UK/I - experienced in mapping accounts and speaking with C-Level Prospects
▪️Cross-collaboration with marketing, SE and management to leverage company-held events and public tenders

Personalised landing pages and research engines - built in seconds, not hours.
                                                         
I joined Tanay Mishra's Claude Code cohort in Clay Bootcamp 🥾 already knowing quite a bit about Claude Code. Still learned a ton!         

Week one, we built landing pages that automatically adapt based on a prospect's company and services. The kind of personalisation that used to take hours per prospect now happens instantly with MCP integration. I walked through one of mine in the carousel below - every personalisation touch I added and why it works.)

Week two, we integrated Exa search directly into Claude Code. This allows you not just personalise static content but pull live, relevant data into every touchpoint.

 But what made this cohort stick was the people.

Ana Sofia Grass Giraldo 🥾 creates the most beautiful websites and landing pages. I genuinely loved watching what she built. Nilesh Patil has this endless stream of marketing ideas that made you rethink your own approach. Everyone brought something different.

I've done courses where you follow along and forget everything in a week. This one stuck because you were learning from the cohort as much as from the curriculum. For me, that's the best recipe for a short-term course. 

Personalisation can be so manual and time-intensive. Now it's systematic, scalable, and actually enjoyable to set up.

Great experience. Thanks to Nathan Lippi 🥾 and Tanay for letting me take part!

There's another cohort starting mid-March. Reach out to Tanay if you're interested.

I help founders build their brand by scaling their voice and building systems. | Using AI and automation to build pipeline and brand awareness. | GTME

Personalised landing pages with Claude Code

Three research tools. Three completely different strengths. One architecture. 

The challenge: When we started researching a company, it used a massive amount of tokens and context in the window, which isn't sustainable for scale.

I also noticed that as soon as Exa was introduced. Everyone started throwing out names - "What about Parallel? What about BlitzAPI?"

Solution: This week I learned about sub-agents. The idea that instead of one AI researcher doing everything, you spin up agents that handle specific tasks. In our case companies. 

However, all researchers aren't the same. They have their strengths. So I added in that the subagents could choose which tools they needed to get the job done.
 
🔹 Need company structure and roles? It calls Exa. 
🔹 Need recent news and signals? It calls Parallel Web Systems. 
🔹 Need verified contact details? It calls BlitzAPI. 

The agent picks the right tool for the job. I don't have to map it out manually every time. 

The quality of the output was great! Quotes from podcasts the CEO has appeared on, acquisitions, contact details, etc. The bit that really got me was people search. When I was researching bid professionals in companies, they were always absorbed into sales or marketing. A company might look like it has ten proposal people or none because they're hidden under Sales Operations or Business Development Manager. 

Having an agent that knows to dig into role structures and find the actual humans? That would have been gold. One agent per company. Three specialist tools it can draw from. 

Zero duplication or wasted tokens. 

I'm enrolled in the first Claude Code Cohort with Tanay Mishra 🥾 and Clay Bootcamp 🥾. Looking forward to Thursday!

Strategic TA leader who has transformed hiring across iGaming, Tech, FinTech, Entertainment and Hospitality by building high-performing teams, delivering inclusive hiring strategies, and creating employer brand campaigns that resonate with the right audience. 

My focus: hire the best talent on the market, reduce friction, and make the process smarter, fairer and more human. Whether scaling across regions, embedding AI tools 🤖, or rethinking how we talk about salary 💬, I move the dial.

Awards & Recognition 🏆
🫂 CIPD People Management Awards 2024 – Shortlisted for Inclusive Hiring Strategy
🚀 Flexa #FutureOfWork Pioneers 2023
💡 LinkedIn Top Recruiting Voice
💚 Sky Betting & Gaming Inclusion Champion of the Year 2021

Career Highlights 🔍
• Created a self-funded Kickstart scheme to support entry-level talent 🚀
• “Time Back As Cash” hiring sprint 💻💰
• Incognito Week for sourcing 🥸
• Salary transparency on job ads 📲
• Referral scheme with charity donations supporting long-term unemployment 🤝
• Interview Passport for reasonable adjustments 🛂
• Built inclusive hiring campaigns that actually changed outcomes 🙌

Outside Work
☕️ Coffee enthusiast
🚴🏻‍♂️ Road cycling fan
🧥 Partial to a chore jacket (shacket life)

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Heather Melton

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taplio

The Battle

Heather Melton

Clive Smart

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Melton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Melton's LinkedIn Performance