Freelance

—Writing, reporting, and editing breaking news, enterprise stories, and features as needed for media organizations   
—Interviewing sources including politicians, company officials, professors, and experts  
—Taking photographs, video, and developing graphics for online use as requested    
—Podcast production and editing, video production and editing, and photography and photo editing 
—Providing content strategy, content creation, marketing, social media strategy, SEO strategy, brand messaging, paid and organic messaging, and internal and external communications for clients
—Designing, developing, and refining AI prompts and creating and teaching AI best practices
—Extensive work with Diversity, Equity, and Inclusion initiatives including the content strategy and copywriting for Meta's new Business Equity (DEI) page
—Created the SEO guidelines and best practices at Audible 
—Worked with a team to do SEO keyword research and optimize product pages for 500 books at Audible 
—Created the strategy, content, and then the analysis and analytics reports for paid and organic media at multiple companies and for several clients

Freelance Writer/Editor/Senior Marketing Specialist/Marketing Manager

AANP

Marketing Content Specialist

Avaaz Media

Deputy Editor for Avaaz Media and www.thebrowngeeks.com 

Audible, Inc.

-Create, write, and edit monthly copy for new Audible.com audiobooks. 
-Apply feedback and creative objectives of product managers, marketing managers, producers, talent, and digital designers to create new enhanced Audible.com web pages for desktop and mobile versions.
- Deliverables include product description pages, social media content, search engine optimized web content, audio snippets, and landing pages.

Editorial Associate

The Citizen (newspaper)

-Produced two weekly newspapers which covered eight towns in New Jersey. 
-Wrote an upwards of 10 stories a week.
-Took photos for most stories. 
-Assigned and edited stories for freelancers. 
-Laid both papers out on a weekly basis.

Editor

Nationwide Industrial Supply

-Overseeing all SEO work including keyword research, analysis, and writing for the ecommerce business which sells more than 500,000 products 
-Writing and editing all business communications including letters, catalog inserts, and informative articles to be sent or emailed to customers, businesses and officials or to be displayed on the company's site
-Planning and organizing Nationwide's first trade show, including designing and ordering signs and other decorative aspects of the event; speaking to politicians, business owners and other perspective business contacts during the event; and responding to all contacts made at the show following the event 
-Freelancing for several other companies. Writing education and local news stories and columns for patch.com and editing for companies such as NJ-based copywriting firm, Literatrue

Marketing and Communications Manager

Gannett Company Inc

-Produced between 7 and 15 stories per week including many enterprise stories, a weekly column, and personally developed an entire features back-to-school tab 
-Shot and edited photos, blogged live from events, and produced frequent updates to the Web and other content for online use
-Covered 3 large school districts, including K-12, secondary education, private and public colleges and universities, and national, state and local issues
-Stories and feeds were featured in USA Today

Education Reporter

North Jersey Media Group

-Helped create and develop multiple sections, including teen and young adult pages, two weekly columns, and helped run a teen editorial board 
-Covered up to four municipalities at a time writing between 7 and 10 stories per week 
-Attended city council meetings, school board meetings, community events, taking notes and/or transcribing events and interviews
-Conducted extensive research online and using public documents

Staff Writer

-Input and edited calendars, letters to the editor and rewrote and expanded on press releases  
-Wrote two weekly columns and stories for multiple departments 
-Helped create and develop multiple sections including a teen and young adults page, two weekly columns, a volunteer help wanted page and helped run a teen editorial board 
-Filled in for the office manager in her absence by troubleshooting problems for the editor, scheduling for the editorial assistant department, and various other duties including ordering office supplies, filing human resources paperwork and running payroll

Editorial Assistant

•	20+ years of publishing and marketing experience: research, writing, editing, publishing, content strategy, content creation, marketing, social media messaging, brand messaging, paid  and organic media messaging,  internal and external communications, and SEO.
•	Experience managing freelance writers and copy, assigning articles, designing layouts, and orchestrating marketing campaigns.  
•	Beats have included education, politics, tech, business, youth trends, crime and up to eight municipalities at a time.
•      Extensive experience working on Diversity, Equity, and Inclusion (DEI) initiatives. I was responsible for the content strategy and the copywriting for Meta's new Business Equity (DEI) page.
•      Experience with podcast production and editing, video production and editing and photography, and photo editing.
•      I was responsible for creating the SEO guidelines and best practices used at Audible. Additionally, I was part of a team that did keyword research and rewrote product descriptions to be SEO optimized for 500 books.
•      I am skilled in prompt engineering. I know how to design, develop, and refine AI text prompts, how to optimize prompt performance, and how to improve the AI prompt generation process for various applications. I can also create, communicate, and teach best practices for using AI.

Heather Kays

I got news this month that stopped me in my tracks: I’ve been nominated for a Pushcart Prize for one of my poems.

I’m still letting those words settle.

Writing has always been the thing I reach for when nothing else makes sense—since I was a kid scribbling lines in the margins of everything. I never imagined any of it would travel far beyond my own hands. So to have a piece recognized in this way… it’s overwhelming in the best, strangest, most grounding way.

I’m grateful to the publisher who believed in this poem, to the writers who kept me moving without ever knowing they were doing it, and to the people in my life who tell me to keep going, even on the days when the words feel heavy or jagged or late.

Mostly, I’m just honored. Truly.

Thank you for reading my work, for holding space for it, and for holding space for me. It means more than I can express.

#PushcartPrize #PoetryCommunity #AmWriting #Gratitude #WritingLife

Marketing Manager & Literary Manager ✨💖 | Author of Myths in the Feed (sold out 6x) | Crying Heart Press Best-Selling Author | 2x Pushcart Nominee | I make strategy feel like storytelling — and vice versa.

Putting this out there and hoping for the best.

I have half a dozen chapbooks that need homes. I’ve worked really hard on them, painstakingly revised them, and I’m genuinely proud of the work. A few places I thought were solid submission options aren’t happening anymore or fell through for reasons that have nothing to do with the poems themselves. That’s how it goes sometimes.

So—help me out.

If you know small presses, indie publishers, or lit folks who might be a good fit, I’d love recommendations or connections. Or if you’re someone who likes raw, messy, honest work and you’re a small press—hi.

Looking to place:
• 𝐶𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑐𝑒 𝑀𝑒𝑛
• 𝑇𝑢𝑒𝑠𝑑𝑎𝑦’𝑠 𝑅𝑒𝑐𝑘𝑜𝑛𝑖𝑛𝑔
• 𝑆𝑎𝑖𝑛𝑡𝑠 𝑜𝑓 𝑆𝑒𝑙𝑓 𝐷𝑒𝑠𝑡𝑟𝑢𝑐𝑡𝑖𝑜𝑛
• 𝐺𝑜𝑑’𝑠 𝐴𝑢𝑡𝑜𝑐𝑜𝑟𝑟𝑒𝑐𝑡
• 𝐿𝑎𝑠𝑡 𝑁𝑖𝑔ℎ𝑡
• 𝐴𝑓𝑡𝑒𝑟 𝑡ℎ𝑒 𝐹𝑖𝑟𝑒

These deserve readers. I’m ready to get them there.

Feel free to comment, DM, or share. I appreciate you all. ❤️

#poetry #chapbooks #amwriting #smallpress #indiepublishing #literarycommunity #poetlife

A second Pushcart nomination in my first year of even attempting to get my poetry published.

This has been quite a year. 

Your girl is in shock. 

I’m so deeply grateful to John at The Rye Whiskey Review! 

Onward and upward, poetry friends. 🥂 

#Poetry #WritingCommunity #PushcartPrize #Gratitude #WritersLife #PublishedPoet #CreativeJourney #AmWriting #PoetryLovers

Lynne Clement, MBA

Marketing Services Assistant Manager

B2B Marketing Consultant | Content Writer

ApexDrop

Led new client demand generation to increase revenue by 52.7%.

Recognized by Inc5000 as a fastest-growing private company in 2020.
 
Grew Instagram creator network by 300% in 1 year.  

Grew a TikTok creator network from scratch.

Developed re-engagement campaigns to nurture existing marketing contacts and previous clients.  

Led core messaging creation for ApexDrop.

Manage a cold email process to send 400k+ cold emails per year and generate more than 1400 sales meetings per year.

Director Of Marketing

Manage current cold email and LinkedIn outreach for client and influencer acquisition; A/B split tests, write copy, analyze and improve targeting, efficiency, and output

Develop inbound methodology including content strategy, creation and distribution;  maximize reach through blogging;  develop thought leadership content

Identify new methods of lead generation and new sources of leads

Work collaboratively with Sales and Influencer/Creator teams to identify new and most productive targets

Gain and proliferate knowledge of our audiences and their most pressing challenges, through market analysis, research and direct buyer/influencer interaction

Evaluate and hire vendors who can assist with lead sourcing, database growth, and cleanliness

Collaborate with Sales, Customer Success, Influencer Relations and content writers to develop positioning, targeting, messaging and gated content/assets

Optimize SEO for website driving additional lead generation activities through online channels

Technologies used:  HubSpot Sales CRM & Marketing PRO, Google Analytics, LinkedIn Sales Navigator, GrowBots, WordPress, NeverBounce, Hunter.io, Apollo.io, Reply.io, Lemlist, Instantly, Lusha.

Lead Generation Specialist

VertMarkets, Inc.

Custom content writer with more than 90 published articles (1,500 to 6,000 words) in the following industries: pharmaceutical, bioprocessing, clinical research, medical device, Industrial Internet of Things/Industry 4.0, photonics, market research, food and beverage manufacturing, software, and business technologies.
 
Interviewed subject matter experts (e.g., scientists, engineers, doctors, and technical salespeople) to transform their expertise into information sought by their target audiences. 

Wrote articles to meet client-specified goals (e.g., thought leadership, leads, awareness, preference, education, creating a need for a product or service, SEO) in the early to middle stages of the B2B buying journey.
  
Worked with clients to go beyond just meeting a word count to:
   - understand and address the pain points or needs of target customers 
   - suggest positioning in a helpful, educational, or thought leadership approach 
   - speak to audiences in their language
   - optimize for both search engines and humans reading online
   - suggest layout, images, and data visualization opportunities

B2B Content Writer:  Life Sciences | Software | IT Channel | Food Industry

Web Content Writer

Procter & Gamble

Top-rated employee (top 10% among peers) for entire career at Procter & Gamble.
 
Managed the production of co-operative marketing promotions with Publisher's Clearinghouse and charitable partners including Special Olympics, Give Kids The World, and Juvenile Diabetes Foundation. 

Coordinated with 40+ brands to produce error-free artwork.  Managed print production for millions of coupons three times per year.

Corporate Fulfillment Services Supervisor - Managed 3 external suppliers and worked cross-functionally with banking, purchasing, marketing operations, public affairs, and consumer relations. 

Developed internal policies and procedures for fulfillment suppliers. 

Led a supplier consolidation process.  Eliminated 2 of 3 suppliers to reduce costs. Discovered wasteful settlement issues and implemented improved controls with our settlement bank. 

Uncovered rampant refund fraud and recommended the elimination of consumer refund offers resulting in annual corporate savings of over $40 million.   

Corporate Coupon Processing Supervisor - Supervised 40+ production employees and 6 machine maintenance staff. Improved productivity using quantitative analytical tools and improved preventative maintenance routines to increase uptime by 20%.

Advertising Services

Retail sales calls, merchandising, and implementation of sales promotions at the regional level at Key Accounts. 

Managed suppliers for regional product sampling programs for new Pringles initiatives across hundreds of retail locations.

Sales Promotions Representative

My specialty is crafting long-form marketing content—white papers, case studies, and blogs—to help your brand stand out when buyers are searching for a solution like yours. As a former marketing director, I understand the importance of multi-purpose content that aligns with your goals and supports lead generation and conversion. 

I work with busy marketers in life science, tech, and influencer marketing companies to create content that positions your brand as an industry leader. Whether ghostwriting for your CEO or internal experts or showcasing your customer success stories, I have a proven track record with 92+ white papers in leading trade magazines and on customer websites. My streamlined process guarantees a stress-free project from start to finish.

92+ ghostwritten white papers, SEO blog projects, 15+ case studies written, and millions of emails sent, I'm the one you need on your team.

Here's where you can find my work:  

Trade Magazines:  Pharmaceutical Online, Bioprocess Online, Med Device Online, Clinical Leader Online, Photonics Online, MSP Insights, VAR Insights, Retail IT

Client Websites:  Canon, Parker, CPC Worldwide, FESTO, WCG Clinical, Greenphire, Donatelle Medical, West Pharma, Carclo Technical Plastics, Anritsu, Aptean, Bunting Magnetics, Shift4, ApexDrop, Shane Barker, ITJ, ConverseNow, MightyScout. 

What do my clients say? 
"When it comes to understanding the needs of her customers and communicating highly technical subject matter, Lynne is one of the best I've met in the industry!"  Derek Pendlebury, Global Sales Director, CPC Worldwide

"I had the pleasure of working with Lynne on the production of several highly technical white papers produced for my company. Lynne was extremely professional in her approach, she was always on time, she was very responsive and asked a lot of very probing questions to allow her to understand our goals and needs for the publications, and then presented many options for consideration that we hadn't previously considered."  Eva Bar, Marketing Manager, Anritsu

Let's hop on a call to see if I can help you:  lynnemclement@gmail.com

Led new client demand generation to increase revenue by 52.7%.

 
Recognized by Inc5000 as a fastest growing private company in 2020.
 
Grew an Instagram creator network by 300% in 1 year.  

Grew a TikTok creator network from scratch.

Developed re-engagement campaigns to nurture existing marketing contacts and previous clients.  

Led core messaging creation for ApexDrop.

Manage a cold email process to send 400k+ cold emails per year and generate more than 1400 sales  meetings per year.

taplio

The Battle

Heather Kays

Lynne Clement

Followers

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taplio

The Battle

Heather Kays

Lynne Clement

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Kays's LinkedIn Performance

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Performance ScoreHeather Kays's LinkedIn Performance