•	20+ years of publishing and marketing experience: research, writing, editing, publishing, content strategy, content creation, marketing, social media messaging, brand messaging, paid  and organic media messaging,  internal and external communications, and SEO.
•	Experience managing freelance writers and copy, assigning articles, designing layouts, and orchestrating marketing campaigns.  
•	Beats have included education, politics, tech, business, youth trends, crime and up to eight municipalities at a time.
•      Extensive experience working on Diversity, Equity, and Inclusion (DEI) initiatives. I was responsible for the content strategy and the copywriting for Meta's new Business Equity (DEI) page.
•      Experience with podcast production and editing, video production and editing and photography, and photo editing.
•      I was responsible for creating the SEO guidelines and best practices used at Audible. Additionally, I was part of a team that did keyword research and rewrote product descriptions to be SEO optimized for 500 books.
•      I am skilled in prompt engineering. I know how to design, develop, and refine AI text prompts, how to optimize prompt performance, and how to improve the AI prompt generation process for various applications. I can also create, communicate, and teach best practices for using AI.

Heather Kays

When I go quiet here, it’s usually because life is kicking me around.
Which is exactly what’s happening right now.

But I’m still writing.
Still reading my poetry.
Still showing up in the ways that matter.

I have to remind myself that effort counts. Even when it’s quiet. Even when it’s hard.

P.S. If you want to cheer me up (and support an indie writer), my new chapbook 𝐺𝑒𝑛𝑜𝑚𝑒𝑠 𝑎𝑛𝑑 𝐿𝑖𝑒𝑠 is on Amazon. ❤️ 

#AmWriting #PoetryCommunity #CreativeLife #Resilience #IndieAuthor #Storytelling #CreativeEntrepreneur

Marketing Manager & Literary Manager ✨💖 | Author of Myths in the Feed (sold out 6x) | Crying Heart Press Best-Selling Author | 2x Pushcart Nominee | I make strategy feel like storytelling — and vice versa.

Reading Horizons

Chief Improvement Officer

Illustrative Mathematics

Director, PL Implementation and Talent

Manager, IM Certified Facilitators

Certified Facilitator Specialist

Discovery Education

Manager, Professional Learning

Professional Development Consultant

Agile Mind

Tyrone Middle School

Lead the launch of The Center for Innovation and Digital Learning, a 1-to-1 device program, including support with vision development, $100,000+ budget management, selection of six instructional leaders, curriculum design, and admission process of 135 students.

Develop practical tools and systems for the leadership team and teachers to use in daily practice (such as PLC templates, instructional coaching schedules, and lesson plan feedback protocols) which contributed to a school grade improvement of one full letter grade from D to C.

Collaborate with instructional leadership team to develop school improvement goals and work closely with school principal to develop a strategic plan to communicate, execute, and monitor goals. 

Develop and lead staff training for new and struggling teachers focused on instructional best practices leveraging a variety of classroom-worthy digital tools during each session leading to teacher retention increasing from 55% to 75% during one school year.

Collaborate with school leaders and instructional coaches to ensure high-quality delivery of on-site professional development and coaching.

Oversee the selection, purchasing, and training of supplement instructional resources and monitor the use and impact of these resources.

Curriculum Manager

Pinellas County Schools

Leads team of teachers in instruction, provides feedback for improvement, and maintains ongoing dialogue about the impact of instruction on student learning.

Deliver face-to-face professional development and instructional coaching.

Develop and facilitate interactive web based professional development.

Maintain cutting edge and current knowledge of shifts in changes in the education and professional development industries.

Facilitates Professional Learning Communities, Professional development, Moodle based professional development, grade level, and whole staff professional development.

Facilitate curriculum designs and evaluate effectiveness as determined by program structure.

Communicate with staff and other educational leaders regarding new research-based best practices, guidelines, curriculum frameworks, etc.

Continually aligns work with classroom teachers to goals and desired outcomes outlined in School District and Department of Education

Instructional Staff Developer

Middle School Math Teacher

15 years of progressive education, ed-tech, and leadership experience, including classroom teacher and instructional coach, Curriculum Manager, Professional Learning Developer and Facilitator, Professional Services Manager, Director of Implementation, Vice President of implementation and Revenue Enablement.

Hobbies include reading, spending time at the beach, and clocking miles on the Peloton.

Top Five Gallup Strengths: Relator, Discipline, Focus, Consistency, Significance.

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The Battle

Heather Kays

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taplio

The Battle

Heather Kays

Kiana P.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Kays's LinkedIn Performance

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