•	20+ years of publishing and marketing experience: research, writing, editing, publishing, content strategy, content creation, marketing, social media messaging, brand messaging, paid  and organic media messaging,  internal and external communications, and SEO.
•	Experience managing freelance writers and copy, assigning articles, designing layouts, and orchestrating marketing campaigns.  
•	Beats have included education, politics, tech, business, youth trends, crime and up to eight municipalities at a time.
•      Extensive experience working on Diversity, Equity, and Inclusion (DEI) initiatives. I was responsible for the content strategy and the copywriting for Meta's new Business Equity (DEI) page.
•      Experience with podcast production and editing, video production and editing and photography, and photo editing.
•      I was responsible for creating the SEO guidelines and best practices used at Audible. Additionally, I was part of a team that did keyword research and rewrote product descriptions to be SEO optimized for 500 books.
•      I am skilled in prompt engineering. I know how to design, develop, and refine AI text prompts, how to optimize prompt performance, and how to improve the AI prompt generation process for various applications. I can also create, communicate, and teach best practices for using AI.

Heather Kays

When I go quiet here, it’s usually because life is kicking me around.
Which is exactly what’s happening right now.

But I’m still writing.
Still reading my poetry.
Still showing up in the ways that matter.

I have to remind myself that effort counts. Even when it’s quiet. Even when it’s hard.

P.S. If you want to cheer me up (and support an indie writer), my new chapbook 𝐺𝑒𝑛𝑜𝑚𝑒𝑠 𝑎𝑛𝑑 𝐿𝑖𝑒𝑠 is on Amazon. ❤️ 

#AmWriting #PoetryCommunity #CreativeLife #Resilience #IndieAuthor #Storytelling #CreativeEntrepreneur

Marketing Manager & Literary Manager ✨💖 | Author of Myths in the Feed (sold out 6x) | Crying Heart Press Best-Selling Author | 2x Pushcart Nominee | I make strategy feel like storytelling — and vice versa.

Accord Consulting

Marketing Manager

Teranga Digital Marketing

This position was "made redundant" when the company changed direction.

As Head of Content at Teranga Digital Marketing, I oversaw the creation and distribution of engaging and relevant web content for our clients across different industries. I managed a team of writers, ensuring that the content met the highest standards of quality, accuracy and SEO.

Head of Content

SEO Content Writer

LastWordOnSports.com

• Effectively managed global team of writers and relevant content on LWOS Lifestyle website.
• Owned and increased editing standards within LWOS Lifestyle.
• Utilised SEO techniques to ensure published content is ranked highly.
• Produced highly-engaging content for Lifestyle and Mixed Martial Arts publishing outlets. 

Profiles:
https://lwos.life/author/jasminosman/ 
https://mmasucka.com/author/jasminosman/

Editorial Manager

• Organised and hosted bi-weekly watch parties on Twitter Spaces to run parallel to ONE Championship live martial arts events.
• Managed and encouraged participation throughout watch party events.
• Facilitated conversation between guest athletes from ONE Championship and fans.

Key achievements:
• Broke the record for largest Twitter Space in APEC region (892 listeners) during the ONE: Bad Blood event — with 1,158 listeners tuning in to the watch party event.

Watch Party Host

GameRant.com (Game Rant)

Freelance Features Writer

the AU review

• Produced creative and captivating editorial content for the Music, Travel, and Video Games sections as a writer and photographer.
• Interviewed musicians for The AU Review YouTube channel

Profile:
https://www.theaureview.com/author/jasmin-osman/

Senior Writer

Blaise Clicks

• Covered events in music, business, and sports.
• Provided photo editing services to insure clients received high quality photographs

Portfolio:
https://blaiseclicks.com/

Photographer

ONE Championship

• Successfully organised and coordinated participants involved in Photo Heroes fan experience.
• Fostered Photo Heroes community engagement within the Whatsapp group.
• Identified companies in Malaysia to establish new partnerships.
• Attended meetings with the company's established partners to maintain positive client relations.

Ground Liaison (Marketing)

EDGE Magazine

• Edited and proofread content for the print Edge Asia gaming magazine and Gamehubs digital publishing website.
• Managed content schedule, ensuring peak viewership and engagement.
• Recorded, produced, and edited engaging video content for the YouTube channel.
• Interviewed people within the video games industry for print and digital channels.
• Communicated with and managed the community through its social media channels

Editor

Hello there 👋 

I specialise in helping businesses and organizations enhance their online presence and drive revenue growth through strategic content marketing. My approach is centred around creating engaging, educational content that effectively connects companies with their target audiences.

With over three years of experience in leading and managing content teams, I have developed a robust skill set in digital marketing, focusing on content that resonates across various industries, including B2B, SaaS, lifestyle, and more. My expertise lies in leveraging SEO best practices and data-driven insights to deliver content that not only engages but converts.

I am committed to fostering a collaborative environment where team input and client feedback are valued and integrated into our strategies. This collaborative approach has consistently resulted in positive feedback from clients and team members, which I consider a key indicator of our collective success.

My background in psychology provides a unique perspective on consumer behaviour, allowing me to tailor content strategies that align with audience preferences. I hold a BSc (Hons) in Psychology, where my research focused on the intersection of personality traits and news media trust.

I am always exploring new trends and methodologies to stay ahead. My goal is to combine creativity with analytical thinking to deliver impactful marketing solutions that drive measurable results for businesses.

taplio

The Battle

Heather Kays

Jasmin Osman

Followers

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Performance ScoreHeather Kays's LinkedIn Performance

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taplio

The Battle

Heather Kays

Jasmin Osman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Kays's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Kays's LinkedIn Performance