•	20+ years of publishing and marketing experience: research, writing, editing, publishing, content strategy, content creation, marketing, social media messaging, brand messaging, paid  and organic media messaging,  internal and external communications, and SEO.
•	Experience managing freelance writers and copy, assigning articles, designing layouts, and orchestrating marketing campaigns.  
•	Beats have included education, politics, tech, business, youth trends, crime and up to eight municipalities at a time.
•      Extensive experience working on Diversity, Equity, and Inclusion (DEI) initiatives. I was responsible for the content strategy and the copywriting for Meta's new Business Equity (DEI) page.
•      Experience with podcast production and editing, video production and editing and photography, and photo editing.
•      I was responsible for creating the SEO guidelines and best practices used at Audible. Additionally, I was part of a team that did keyword research and rewrote product descriptions to be SEO optimized for 500 books.
•      I am skilled in prompt engineering. I know how to design, develop, and refine AI text prompts, how to optimize prompt performance, and how to improve the AI prompt generation process for various applications. I can also create, communicate, and teach best practices for using AI.

Heather Kays

When I go quiet here, it’s usually because life is kicking me around.
Which is exactly what’s happening right now.

But I’m still writing.
Still reading my poetry.
Still showing up in the ways that matter.

I have to remind myself that effort counts. Even when it’s quiet. Even when it’s hard.

P.S. If you want to cheer me up (and support an indie writer), my new chapbook 𝐺𝑒𝑛𝑜𝑚𝑒𝑠 𝑎𝑛𝑑 𝐿𝑖𝑒𝑠 is on Amazon. ❤️ 

#AmWriting #PoetryCommunity #CreativeLife #Resilience #IndieAuthor #Storytelling #CreativeEntrepreneur

Marketing Manager & Literary Manager ✨💖 | Author of Myths in the Feed (sold out 6x) | Crying Heart Press Best-Selling Author | 2x Pushcart Nominee | I make strategy feel like storytelling — and vice versa.

I help professionals grow their LinkedIn personal brand to attract clients and opportunities through content and profile optimization

Someone is checking out my profile... 👀

Are you here because...

✔️ You want to improve your social media? 
✔️ You're not getting the results you want? 
✔️ You want to make your online presence stronger?

I get it. I've been there too.

As a social media expert, 

I've helped many people and businesses succeed online.

 I can do the same for you.

What I Do:

🔹 Facebook Ads Expert: 
     → Manage high-performing Facebook ads.
     → Drive real results.

🔹 LinkedIn Profile Optimization: 
      → Craft standout LinkedIn profiles.
      → Highlight your skills and personality.

🔹 Handle Your LinkedIn and Facebook Pages: 
      → Manage your social media presence.
      → Ensure a strong online reputation.

🔹 Designing: 
       → Design engaging graphics
       → Capture the audience's attention.

🔹Copywriting:
      → Craft compelling copy.
      → Boost audience engagement and conversions.

 🔹 Research: 
      → Research audience and trends.
      → Provide market insights.

My Experience:

With years of experience in the social media industry, I've developed a deep understanding of what works and what doesn't.

 My expertise includes:

   🟢Social media strategy and content creation
   🟢Campaign analysis and optimization
   🟢Staying current with industry trends and best practices

 Ready to Boost Your Social Media?

You can:

    1️⃣ Send me a message on LinkedIn,
    2️⃣ Or book a call with me 

Let's work together to make your social media amazing! 😊

Fazila Akhtar☀️

How to Fix Low Engagement on Your Posts

Let me be honest.

Most people are trying to grow on social media…
But they are posting like everyone else.

And then they wonder

👉 Why nobody reads their posts
👉 Why likes are low
👉 Why comments are silent


Social media doesn’t reward perfect content.

It rewards human content.
If your posts are getting low engagement, try this:

✅ Share a real personal moment
 Talk about a small struggle, failure, or learning.

✅ Add a surprise or twist
 Say something people don’t expect.

✅ Share your honest opinion
 Don’t always repeat popular advice.

✅ Be specific
 Use numbers, time, or real-life details.

✅ Show small vulnerability
 Admit something you are still learning.

People don’t connect with experts only.
They connect with real humans behind the expertise.

Your audience is not looking for perfection.

They are looking for:
 → Trust
 → Authenticity
 → Relatable ideas

Stop trying to sound “professional” all the time.

Start sounding human.
Because in 2025, visibility is not about posting more.

It’s about posting what people feel inside but cannot say out loud.

Your post is not competing with other posts.
 Your post is competing with attention.

So ask yourself before posting:

👉 “Will someone feel this?”
If yes  post it.
If not  rewrite it.

Now tell me 👇
What is your biggest struggle in growing engagement?

👉 Struggling with low engagement? I can help you create high-impact, lead-generating social media content that attracts the right audience.

📩 DM “GROW” to start.

2026 AI TOOLS EVERY CONTENT CREATOR SHOULD KNOW

If you’re building content in 2026, these tools aren’t optional anymore.

They’re leverage.

Here’s a breakdown by purpose 👇

📌 PURPOSE → 🛠 TOOL

1️⃣ LinkedIn & Social Content
 → Basic AI Assistants

2️⃣ Automatic Transcription
 → Otter.ai, Inc.

3️⃣ Smart Research & Search
 → Perplexity AI, Inc.

4️⃣ Short Video Clip Creation
 → OpusClip Inc.

5️⃣ Blogging & Marketing Copy
 → Jasper AI, Inc.

6️⃣ AI Video Avatar Creation
 → Synthesia Ltd.

7️⃣ Voice & Narration Generation
 → ElevenLabs Inc.

8️⃣ Newsletters & Long-Form Writing
 → Anthropic PBC

9️⃣ Graphic Design Without Complexity
 → Canva Pty Ltd.

🔟 Content Strategy & Planning
 → Notion Labs, Inc.

The gap between average creators and top creators isn’t effort anymore.
It’s tool stack + execution.

Save this.
 Test 2–3 tools this week.

 Build your 2026 content system before everyone else does.

taplio

The Battle

Heather Kays

Fazila Akhtar☀️

Followers

Posts

Engagements

Likes

Performance ScoreHeather Kays's LinkedIn Performance

Performance ScoreFazila Akhtar☀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Heather Kays

Fazila Akhtar☀️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Kays's LinkedIn Performance

Performance ScoreFazila Akhtar☀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Kays's LinkedIn Performance