•	20+ years of publishing and marketing experience: research, writing, editing, publishing, content strategy, content creation, marketing, social media messaging, brand messaging, paid  and organic media messaging,  internal and external communications, and SEO.
•	Experience managing freelance writers and copy, assigning articles, designing layouts, and orchestrating marketing campaigns.  
•	Beats have included education, politics, tech, business, youth trends, crime and up to eight municipalities at a time.
•      Extensive experience working on Diversity, Equity, and Inclusion (DEI) initiatives. I was responsible for the content strategy and the copywriting for Meta's new Business Equity (DEI) page.
•      Experience with podcast production and editing, video production and editing and photography, and photo editing.
•      I was responsible for creating the SEO guidelines and best practices used at Audible. Additionally, I was part of a team that did keyword research and rewrote product descriptions to be SEO optimized for 500 books.
•      I am skilled in prompt engineering. I know how to design, develop, and refine AI text prompts, how to optimize prompt performance, and how to improve the AI prompt generation process for various applications. I can also create, communicate, and teach best practices for using AI.

Heather Kays

When I go quiet here, it’s usually because life is kicking me around.
Which is exactly what’s happening right now.

But I’m still writing.
Still reading my poetry.
Still showing up in the ways that matter.

I have to remind myself that effort counts. Even when it’s quiet. Even when it’s hard.

P.S. If you want to cheer me up (and support an indie writer), my new chapbook 𝐺𝑒𝑛𝑜𝑚𝑒𝑠 𝑎𝑛𝑑 𝐿𝑖𝑒𝑠 is on Amazon. ❤️ 

#AmWriting #PoetryCommunity #CreativeLife #Resilience #IndieAuthor #Storytelling #CreativeEntrepreneur

Marketing Manager & Literary Manager ✨💖 | Author of Myths in the Feed (sold out 6x) | Crying Heart Press Best-Selling Author | 2x Pushcart Nominee | I make strategy feel like storytelling — and vice versa.

MMK Marketing, The Retail Experience Agency

Head of Strategy

I am responsible for devising the strategy for topline growth and overseeing the execution.

Chief Growth Officer

Toronto Region Board of Trade

Lead Marketing Instructor and Mentor (Volunteer)

Smith School of Business at Queen's University

As Associate Director, I work closely with participants, clients, and companies to identify key business and learning objectives and aligning those objectives to Queen’s program content and curriculum.  This focus on client needs results in personalized, customized training and development programs for both organizations and individuals.  

My main responsibilities include:

•	Creating solutions that answer and deliver on the needs of the clients
•	Advising clients and potential clients on how to best meet their performance outcomes 
•	Identifying and partnering with key clients to deliver custom solutions

Associate Director Business Development

Landmark

Lead programs and enroll participants for Landmark Worldwide that are designed to leave participants in action producing breakthroughs and dramatically increasing their quality of life. 
      	 	  	 
Key Accomplishments:
•	Highest Performing Introduction Leader in the Northeast Region of North America in 2016
•	Recruited, mentored and trained teams of 15+
•	Exceed established targets by 82%

Program Leader

BL Clark

An independent firm specializing in the delivery of a full range of consulting services – strategic business planning, financing, and corporate strategic development; organizational design, operational and financial turnaround; marketing and marketing research and sales training. Identify and acquire new business and manage all aspects of the project lifecycle – from scope of work through provision of deliverables, follow-up and relationship management. 
      	 	  	 
Key Accomplishments:
•	Secured $30m+ in capital for Canadian & US Clients.  
•	Generated a $1,000,000 + profit for a client – (September 2009) 
•	Consulted on the purchase of producing Oil and Gas leases with an Economic Value of $13,500,000 (July 2012)
•	Obtained $700,000 for a technological development stage company (Feb 2014)
•	Eliminated 74% in company debts & generated $2,500,000 +  in savings (June2014)
•	Responsible for recruiting, training and providing leadership for a team of 15+ and increased Sales by 28% (Oct 2014)
•	Trained new Sales Representatives & set 2 sales records in the second quarter (June 2015)

Managing Director

I am a full-stack strategist | I help companies, founders, and leaders uncover untapped opportunities and actually achieve their business goals.

𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝗽𝗼𝘂𝗿𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗶𝗻𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗳𝗮𝗶𝗹𝘀?

I’m your guy.

Wanna skip the details and get straight to it?

Send me a message with "IMPACT"
Or click the button and book a call with me.

---- 
You’re here because you’re tired of wasting money on marketing that doesn’t move the needle.

You’ve hired agencies,  
run campaigns,  
pulled data...

But you’re still spinning your wheels.

The problem? Most strategies are stuck in the past.

I get it. I’ve seen businesses struggle with wasted spend, disjointed teams, and no clear path to real results. But I’m here to show you a better way.

𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

I’m 𝗖𝗲𝗱𝗿𝗶𝗰 𝗔𝘁𝗸𝗶𝗻𝘀𝗼𝗻, a full-stack strategist helping 𝗦𝗠𝗕𝘀, 𝗖𝗘𝗢𝘀, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀, and 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 drive real business results—profits, cash in your pocket. No buzzwords. No cookie-cutter frameworks. Just proven strategies and relentless execution.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗲’𝘃𝗲 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗲𝗱:

→50%+ increase in lotto sales for a convenience store  
→ 9% sales boost across 200 Walmart US stores  
→ 80% YoY sales growth for Char-Broil at Lowe's  
→$17.22 ROAS (17:1) for a tech client  
→ $15M+ in revenue generated for a client  
→$500M+ in economic value created for clients

These aren’t just numbers—they’re the result of strategies that 𝘸𝘰𝘳𝘬.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿:

→95% of new products fail.  
→92% of online ads go unnoticed.  
→ 60% of digital marketing spend is wasted.

Most marketing is BS—a waste of time and money. But it doesn’t have to be.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗱𝗼 𝗶𝘁:

1. 𝗗𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗚𝗲𝗻𝗲𝗿𝗶𝗰 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸  
2. 𝗚𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗼𝗻 𝘁𝗵𝗲 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆  
3. 𝗦𝗼𝗹𝘃𝗲 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗿𝗼𝗯𝗹𝗲𝗺  
4. 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗦𝗶𝗴𝗻𝗮𝗹 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗼𝗶𝘀𝗲  
5. 𝗙*𝗶𝗻𝗴 𝗥𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

In short, 𝗚𝗘𝗧 𝗖𝗟𝗘𝗔𝗥: 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆, 𝗟𝗮𝗻𝗲, 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗥𝗲𝘀𝘂𝗹𝘁𝘀.

----- 
But before we get started, we need to figure out if we can help you.

Ready to find out?

Send me a message with "IMPACT"
Or click the button and book a call with me.

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The Battle

Heather Kays

Cedric Atkinson

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taplio

The Battle

Heather Kays

Cedric Atkinson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Kays's LinkedIn Performance

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