•	20+ years of publishing and marketing experience: research, writing, editing, publishing, content strategy, content creation, marketing, social media messaging, brand messaging, paid  and organic media messaging,  internal and external communications, and SEO.
•	Experience managing freelance writers and copy, assigning articles, designing layouts, and orchestrating marketing campaigns.  
•	Beats have included education, politics, tech, business, youth trends, crime and up to eight municipalities at a time.
•      Extensive experience working on Diversity, Equity, and Inclusion (DEI) initiatives. I was responsible for the content strategy and the copywriting for Meta's new Business Equity (DEI) page.
•      Experience with podcast production and editing, video production and editing and photography, and photo editing.
•      I was responsible for creating the SEO guidelines and best practices used at Audible. Additionally, I was part of a team that did keyword research and rewrote product descriptions to be SEO optimized for 500 books.
•      I am skilled in prompt engineering. I know how to design, develop, and refine AI text prompts, how to optimize prompt performance, and how to improve the AI prompt generation process for various applications. I can also create, communicate, and teach best practices for using AI.

Heather Kays

I set a goal to have twice as many releases in 2026 as I did in 2025.
At the time, it felt reasonable — two chapbooks or books.

I hit that goal before 2026 began.

I have two chapbooks coming out this year through two different small/independent presses.

This genuinely feels like a dream come true. ❤️


#WritingCommunity #Poetry #IndiePublishing #SmallPress #CreativeGoals

Marketing Manager & Literary Manager ✨💖 | Author of Myths in the Feed (sold out 6x) | Crying Heart Press Best-Selling Author | 2x Pushcart Nominee | I make strategy feel like storytelling — and vice versa.

On Tuesday, my new book 𝐺𝑒𝑛𝑜𝑚𝑒𝑠 𝑎𝑛𝑑 𝐿𝑖𝑒𝑠 is released.

It’s a collection about generational weight — what we absorb, what we’re expected to hold, and the decision to stop carrying what was never ours to begin with.

This project sits at the intersection of storytelling and responsibility: how honesty becomes a form of change in families, in work, and in the way we show up for the people around us.

#Storytelling #CreativeWork #BreakingCycles #PoetryCommunity

This is a period of transition and growth for me both personally and professionally. It is equal parts exciting and terrifying.

How do you stay grounded and avoid feeling overwhelmed when everything around you is changing? I’d love to hear your strategies.

#PersonalGrowth #ProfessionalDevelopment #ChangeManagement #Mindfulness #GrowthMindset #Resilience

There was always an expectation of secrecy when I was a child. I was made responsible for keeping the family skeletons in the closet. I was forced to hide guilt, shame, pain, trauma—my own thoughts and feelings—and the truth.

In this collection of poetry, I lay that truth bare in short, hybrid poems—part poetry, part prose—exploring what it means to reclaim a voice that was once silenced.

Today is release day for my latest collection, 𝐺𝑒𝑛𝑜𝑚𝑒𝑠 𝑎𝑛𝑑 𝐿𝑖𝑒𝑠. Link in the comments. 💖 

#WritingCommunity #Poetry #AuthorsOfLinkedIn #CreativeWork #Storytelling #BookLaunch #PublishingLife

Lately I’ve been thinking about how difficult it is to balance professional responsibilities with being a poet, writer, and artist.

Some days, it feels like being pulled in different directions—my priorities and passions competing for the same limited hours.

For those of you who live in both worlds, how do you find the balance and keep showing up for both?

#CreativesInBusiness #WorkLifeBalance #WritingLife

Static Media

• Write and research 4–5 SEO-optimized food-related articles per week for The Takeout

News Writer

Ashley Created This

• Lead and execute copywriting, content writing, brand development and creative strategy across various industries, including agency, higher education, MedTech and music
• Copyedited and provided developmental edits for two independently published fiction books

Founder, Copywriter & Creative Director

Combined Jewish Philanthropies (CJP)

• Led and collaborated with cross-functional teams, departments and external stakeholders on multi-channel marketing plans, exceeding conversion goals by 200%
• Spearheaded SEO strategy for three community websites, driving a 250% increase in organic traffic to the lowest-performing site within six months
• Wrote, pitched and presented integrated and highly targeted copy for myriad campaigns and audiences across creative and digital teams, in-house clients and senior leadership
• Line edited, fact-checked and proofread annual print calendars mailed to thousands of homes
• Edited copy for hundreds of digital content pieces, including articles, emails, landing pages and social posts, to ensure clarity, brand consistency and audience-centered messaging
• Oversaw and upheld brand tone and voice across 100+ assets from concept through final delivery
• Managed integrated content calendar to publish hundreds of deliverables across 30+ channels
• Represented CEO’s voice across written communications
• Interviewed actor B.J. Novak (Ryan from The Office). Did not start any fires

Content Marketing Manager

• Created and edited original, interactive copy and content—including articles, product descriptions, recipes, social media posts, graphics, landing pages, emails, podcasts and videos—on diverse subjects for 15+ platforms and multiple audiences, driving 3.2M+ page views in two years
• Led podcast and video marketing strategy, managing production for 12+ videos and promotion for 35+ podcast episodes; boosted average podcast plays by 560% and generated 368K+ views on a single video
• Edited hundreds of articles and event postings annually on wide-ranging topics, ensuring clarity, accuracy and style guide compliance
• Wrote targeted messaging for 100+ Facebook and Instagram ads reaching a niche audience; highlights include one campaign with a $0.11 per click average, and another that generated 75 newsletter signups in four days
• Oversaw 50+ freelancers and managed their content development and alignment with strategic goals
• Built and implemented targeted SEO strategy to optimize landing page copy, article formatting, metadata and SERP placement, contributing to a 32% increase in site visitors in one year

Content Manager, JewishBoston.com

•	Pitched, created and edited dynamic copy and content for web, email, social and print, driving tens of thousands of views and downloads over two years
• Defined brand voice and tone for new website and wrote key homepage collateral
• Increased social referrals by 15% within the first four months of initiating and implementing a new social media management tool and process
• Launched, led and managed creation of JewishBostonTeens.com, which became the model for similar platforms in six North American cities

Editorial Content Specialist, JewishBoston.com

Apple

• Translated technical jargon into clear, accessible messaging that empowered customers to meet their business and personal needs
• Thrived in dynamic, fast-paced environment while working independently and as part of cross-functional team of 120+
• Refined communication skills, effectively giving and receiving feedback at all levels in a supportive and constructive manner
• Demonstrated strong aptitude for learning advanced skill sets and acquiring in-depth knowledge of new-to-market products in a short amount of time

Specialist

RED Distribution

• Executed targeted campaigns to generate an 82% social media engagement rate across 5+ platforms
• Created 40+ online and offline campaigns to maximize artist and brand exposure, including Vans Warped Tour

'stache media - Lifestyle Marketing Representative

WRBB 104.9 FM Boston

• Led six-person team to produce weekly news show, facilitating training and ensuring effective content curation
• Collaborated with Promotions Director to manage social media accounts, driving club recruitment and campus engagement

News & Underwriting Director

• Planned and hosted weekly music show; developed accompanying social media pages and content
• Promoted bands and musicians through social media, and on-air interviews and performances. DJ'd on-campus events

• Screened hundreds of music submissions and reviewed albums for station catalogue
• Curated music library and online database

Assistant Music Director

Bone Daddy's Burgers

• Oversaw social network campaigns for a developing business

Marketing Manager, Cashier

The Business Monthly

• Researched and wrote articles for monthly newspaper
• Interviewed community members and entrepreneurs for feature profiles

Intern, Administrative Assistant

I turn “Can you fix this?” into “Don’t change a thing.” My freakish attention to detail has improved all things digital and print, including articles, product descriptions, recipes, emails, websites, ads, social media posts, graphics, podcast scripts, video captions, wall calendars, how-to guides and two novels (so far).

Along with being an editor, I’m a copywriter and content writer—always creative, mostly strategic and never off-brand. One day my words will be on a billboard, in a magazine and on the can you’re drinking out of. And my name will be in the back of a book (maybe even on a cover, who knows).

I’m also passionate about creating compelling content that drives awareness, engagement and revenue. With more than a decade of marketing experience, I excel at producing multimedia assets that resonate with diverse audiences.

My expertise includes copywriting, editing, content marketing, digital marketing, SEO and teamwork! I thrive on collaborating with and learning from colleagues to make the best work possible.

Career highlights: fulfilling a promise to a Holocaust survivor, interviewing BJ Novak, meeting Julian Edelman, winning four national awards, getting free concert tickets and being paid to talk about food.

taplio

The Battle

Heather Kays

Ashley M. Jacobs

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taplio

The Battle

Heather Kays

Ashley M. Jacobs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Kays's LinkedIn Performance

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