Director of Partnerships and Business Development @ Relo - Repeat Revenue for DTC brands

🥇 Gorgias (winner) - EMEA Tech Partner Of The Year 2024
🥇 The Whalies by Triple Whale 2024 (winner) - Tech Partner Of The Year
🥈 The FlameNCo / eCom Collab Club awards 2023 (nominee) - Best Ecommerce Tech Partner Program
🥇 The FlameNCo / eCom Collab Club awards 2022 (winner) - Best Fireside Chat
🥈 The FlameNCo / eCom Collab Club awards 2022 (nominee) - Best UK Partner Manager

💬  I am a commercial SaaS director with 8 years experience helping brands and creators engage their audiences in new and innovative ways to drive revenue. 

👉 Business enquiries: harry@reloapp.co
👉 Personal / consultancy: harry.c.willis@gmail.com

⭐ LinkedIn SEO:

B2B sales, B2C sales, SaaS sales, pipeline management, cold outreach, lead generation, enterprise sales, upselling, customer success management, growth hacking, digital marketing, Facebook ads, social media, LinkedIn content marketing, customer journeys, user experience, content partnerships, affiliate marketing, business development, partner development, partnerships, strategic partnerships, copywriting, team management, email marketing, chatbots, music industry, events industry, ticketing, record labels, brand partnerships, events marketing, digital strategy, shopify, magento, big commerce, shopware, shopify plus, woo commerce, ecommerce e commerce, DTC, D2C, direct to consumer, agency partnerships, partner program, angel investor

💬 Harry Willis

On Linkedin you'd probably call this...

'An unplugged in-person podcast, fireside chat'

Every month or so, a friend and I will go to the view point in Lisbon for sunrise. Just to chat for an hour. With coffee (Cups Full Coffee Bags). Before the working week. 

He's also called Harry. We call it Harry's coffee club ™️

Other names are available if you're not called Harry. 

Anyone else got some wholesome pre-work rituals going?

Partnerships and Business Development @ Relay Commerce (Smartrr, Relo & Peel Insights)

I've worked with subscription brands for 5+ years now. 

Whether they're using incumbent subscriptions tech, or shiny new upstarts, the focus areas of these platforms are always the same.

They essentially all focus on the subscriber experience, payments and making sure subscribers don't churn, whilst cross selling / increasing AOV. 

But what about before that? What about those customers who have purchased from you once or twice, but haven't become a subscriber yet? That's where the untapped growth potential is. 

Meet Smartrr Lifecycle, a new feature that analyses purchase behaviour to detect subscription intent, then automatically triggers a Klaviyo or Attentive flow to convert them.

A customer buys once → Lifecycle detects intent → A subscription workflow triggers → They convert.

Three automated loops:
 • Conversion
 • Repeat purchases
 • Cross-sell

One system.

Learn More → https://lnkd.in/e4-K8VZp
💌 DM me if you'd like to trial!

Smartrr Lifecycle

"Train by day, Checked Out podcast by night... all day"

Checked Out Episode 2 is coming, last Friday of February, and we're dragging another unsuspecting guest from the Shopify ecosystem into the hot seat.

Join myself, Eric Autry, Shannon O'Boyle, and a mystery guest talking shop like 4 friends in a pub, without the polish of your typical formulaic SaaS podcast 😬

📅 Friday, February 27
🕟 11am EST | 4pm GMT
📍 RSVP before you forget: https://lnkd.in/eKNSAAUQ

If you're cooking something up in the DTC space, this is for you. See you there! 👀

New drop: Shopify Founders Series - Session 2 is live 🎥

Meet Hywel Rose, co-founder of ELEAT, a UK brand building better-for-you breakfast for people who are time-poor in the morning.

We covered - product iteration, community-led growth, and how they’re doubling down on subscriptions + retention in 2026.

​​ 👉 Watch the full Shopify Founder Stories session with Eleat now: https://lnkd.in/erfSmTUV

Subscription DTCs operators. This one's for you 🫡

Interested in how Hywel Rose and the ELEAT team nail the following?
👉 Measure performance
👉 Prioritise subscription
👉 Approach product
👉 Think about long-term growth

Watch the full Shopify Founders Stories episode with Hywel here: https://lnkd.in/erfSmTUV

ELEAT Founder Insights

CPG / Subscription ecommerce managers...

3rd party bundles, integrated into subscriptions. Everyone's nightmare right? I hear it time and time again in research calls I've had with leading brands. 

That's why we bought native bundle building and subscription tech under one roof with Smartrr. Here's a best practice snapshot, showing how it all works for Bravus Brewing Company:
Customers can easily modify their subscriptions and their build-a-box in the customer account portal, changing the products in their bundles to suit their preferences.

Read the full Smartrr client showcase here https://lnkd.in/exEXqsv9

☕ What does it take to stand out in a crowded coffee market?

This morning's podcast listening is close to home as my sister Katherine Willis(!) is hosted by Debbie Wheeler to discuss Cups Full Coffee Bags, to unpack how small, smart innovations and a focus on community can make all the difference when building a challenger brand. 

Worth a listen!
🎧 https://lnkd.in/e2X-ghdk

CPG / Subscription ecommerce managers...

If loyalty and subscriptions are two of your biggest retention channels, why are they siloed in two separate apps? Consolidating those into one platform saves on monthly costs, and gives customers a more unified experience. 

Interested how it look? Check out this Smartrr best practice from LĒVO👇

Easy loyalty in the customer account portal: LĒVO provides a user-friendly loyalty experience within the customer account portal. This includes a loyalty tier tracker, allowing customers to see their progress towards the next tier, and a clear display of redeemable rewards.

Read the full Smartrr client showcase here https://lnkd.in/egqECeNP

A proven performer in commercial communications, strategy, brand, digital and creative development, my skills have been developed in agencies in Australia (Perth, Canberra & Hobart) and the UK.

My focus is on collaboration with colleagues, clients and stakeholders to understand target audiences, develop strategies and create digital solutions and campaigns to reach and engage the right people.

With deep experience in web, ecommerce and traditional media, pitching, presenting and effective stakeholder and community engagement, I am a communications purist with a focus on effectiveness through understanding and relevance.

As a Co-Founder and Director at The Cut for 15 years, I am deeply experienced in ecommerce and branding, helping physical and online retailers to launch and grow their online stores. The Cut was a Shopify Expert partner agency and the only Shopify Plus partner agency in WA, specialising in Shopify site design, migrations, integrations and app configurations.

My passion is to create engaging and effective solutions that drive customer conversion and retention, using technologies, brand and messaging as key tools. I work with clients across various business sectors and markets, delivering results that exceed expectations.

I am a proven leader, managing teams of talented and dedicated specialist professionals who share my vision and values of delivering quality work and positive outcomes.

taplio

The Battle

💬 Harry Willis

Ben Jonge

Followers

Posts

Engagements

Likes

Performance Score💬 Harry Willis's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

💬 Harry Willis

Ben Jonge

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}💬 Harry Willis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score💬 Harry Willis's LinkedIn Performance