Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

Scripe

Create viral LinkedIn posts in seconds with AI.

Your personal branding workspace to create content 10x faster.

Designed for creators, teams and businesses.

Scripe takes over the entire workflow of how companies empower employees to strategically and seamlessly build their personal brands. Compared to in-house implementations or agencies, the software saves 80% of the costs and triples the effectiveness of process.

✅ No Writing Skills Required.
✅ Personalized Content.
✅ Targeted to Company Goals.

The co-founder team has +15 years of united experience in marketing, personal branding, and advanced AI, following the mission to enable the world’s professionals to use their voices and democratize content creation.

Join Scripe's closed Beta via https://scripe.io/.

Co-Founder & CTO

easyboarding

CTO & Lead Software Engineer

STELL-MICH-EIN

Capmatcher

- Co-founded Capmatcher, an online matching platform connecting entrepreneurs with investors, aiming to create a fair and transparent fundraising landscape.
- Architected and developed the platform using cutting-edge technologies such as Next.js and TypeScript, focusing on simplicity, user experience, and scalability.
- Led a team of talented people to deliver a reliable and efficient solution, while fostering a collaborative and innovative work environment.
- Collaborated closely with the CEO and CSO to align technology strategy with business goals and ensure the platform meets the needs of both founders and investors.
- Implemented a rigorous vetting process for startups, enhancing the quality of opportunities for investors on the platform.
- Continuously iterated and improved the platform based on user feedback and industry trends, maintaining Capmatcher's position as a leading resource for startups and investors.
- Actively engaged in business development and networking to foster strategic partnerships, attract investors, and onboard promising startups.

Mercedes-Benz Tech Innovation

Full-Stack Software Engineer

DB Systel GmbH

Angular | Java Spring Boot | Python | Microservices | Workflow Engine

Full Stack Software Engineer

Serrala

Senior Java Software Engineer

Opremic solutions GmbH

Angular | R | Java Spring Boot | Blockchain

Angular | Hyperledger Blockchain | Ionic | Java Spring Boot

Blockchain Software Developer

Software Developer @ Transportation Management

Cooperative Study Program at SAP and DHBW Karlsruhe

Cooperative Education Student

Angular | Web Development | IoT | Prototyping

Software Developer @ P&I IoT Moving Assets & Analytic Applications

Software Developer @ Strategy and Operations Finance

Cloud Development | Web Development | SAP HANA

Software Developer @ Cloud Computing

Software Developer @ ABAP Core

I am a passionate Software Engineer and CTO and love to solve highly complex problems with smart solutions.

Over the last decade I have worked with industry leaders like Mercedes, DB Systel and SAP and led startups as a CTO with capmatcher, STELL-MICH-EIN and now Scripe.

As the Co-Founder of Scripe, I help professionals to streamline their content creation by providing a voice-to-content workspace that turns spoken thoughts into into strategic, goal-oriented content.

Scripe helps founders, creators and professionals to foster personal and business growth with ease.

Our mission is to make online content creation as effortless as chatting with your best friend. Here's what we offer:

- Rapid content creation in mere seconds.
- Voice memo transformations into polished content.
- Preservation of your unique tone of voice, steering clear of generic AI content.
- An all-encompassing, voice-first content workspace.

If my story resonates with you or you're curious about Scripe, let's connect!

Christoph Meise

3 months ago, we had a crazy “what if” moment.

What if we start from scratch?
What if we throw everything out?
What if we ONLY build what users love?

Sounds wild, right? Here’s what happened:

- We saw competitors copy our old software (flattering 😅)

- We looked at Scripe and said: let’s be honest, some parts felt clunky

- We asked real users what they wanted next (spoiler: not features, more VALUE)

So the team made the scariest call you can make as a founder:

❌ No more patching
❌ No more “just one more fix”
✅ FULL REBUILD, focusing 100% on user experience

We locked ourselves in.
We deleted code that took months to build (RIP old Scripe 👋)
We obsessed over every step from content creation, feedback, editing, all of it.

---> Scripe 3.0 is a NEW product.

It’s faster, cleaner, and feels like talking to a friend who “gets” you.

I’ll show everything at our live launch webinar.
Nothing hidden. No boring slides.
You get the raw story and the new Scripe, live.

Join us for the Scripe 3.0 reveal (link in comments) 🎉

If you want to see what “starting from scratch” looks like, you don’t want to miss this.

Let’s BUILD that future. Stay tuned... 🚀

Building the leading content workspace for LinkedIn | Co˗Founder & CTO @ Scripe

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I decided to also use Cloudflare at Scripe, because I really want to find out how much more it can carry. You got this internet! #CloudflareOutage

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The Battle

Manuel Hartmann

Christoph Meise

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taplio

The Battle

Manuel Hartmann

Christoph Meise

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christoph Meise's LinkedIn Performance

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Performance ScoreChristoph Meise's LinkedIn Performance