Harshida Acharya

Fulfillment IQ

Fulfillment IQ is a logistics tech consultancy specializing in warehousing, distribution, and fulfillment optimization for enterprise retailers, 3PLs, and eCommerce brands. With a reputation for solving complex supply chain challenges, Fulfillment IQ drives operational transformation through tailored, tech-enabled solutions.
• Leading Fulfillment IQ’s strategic direction, aligning customer insights with actionable strategies to deliver meaningful business impact.
• Overseeing a team of logistics experts delivering innovative solutions that help clients scale.

Partner & Chief Strategy Officer

Partner & CMO

Partner & VP of Marketing

Ladies Who Logistic

Ladies Who Logistic is a community that empowers women in the supply chain industry through mentorship, networking, and professional development. With 500+ members, it fosters collaboration and advancement in logistics.
• Hosted 17 impactful events (11 online, 6 in-person) to support women in logistics leadership and growth.
• Created a thriving network of professionals dedicated to fostering inclusion and innovation in the supply chain industry.

Co-Founder

eCom Logistics Podcast

The eCom Logistics Podcast is a globally recognized platform that explores logistics, supply chain innovation, and retail technology through engaging conversations with industry leaders.
• Delivering actionable insights that empower professionals to innovate and lead in their fields.
• Building the podcast into a trusted resource for enterprises and logistics professionals navigating an evolving industry landscape.

Creator & Producer

Forbes Technology Council

he Forbes Technology Council is an exclusive community of leading technology executives offering thought leadership and innovation insights.
• Contributing strategies and perspectives on the intersection of technology and supply chain innovation.

Contributing Author

Athena Alliance

Member

Peak Community

Exit Five

Forbes Communications Council

Contributing expert in digital transformation and strategic marketing, sharing insights that drive innovation in retail and logistics.

Official Member

Strategic Triangle

- Content strategy and writing
- Digital Transformation initiatives
- Website copy, design, and development
- Organic growth strategies and execution
- Social media marketing

Digital Marketing Strategist

Scotiabank

Scotiabank is a leading global financial institution known for its commitment to innovation in banking. As a leader driving innovation within the enterprise, Harshida contributed to programs that accelerated Scotiabank’s transformation and operational efficiency.
• Collaborated with the innovation team to build and launch an internal Innovation Lab that developed prototypes to demonstrate the potential of advanced technologies.
• Partnered with accelerators and innovation hubs to introduce scalable, cutting-edge tech solutions aligned with enterprise needs.
• Spearheaded initiatives such as hackathons, internal innovation challenges, and enterprise technology conferences, fostering a culture of innovation.

Senior Innovation Leader, Enterprise Innovation in Digital Banking

Drive Enterprise IT transformation initiatives by introducing and redefining incremental innovative technologies and their roadmaps driven by business needs

Innovation Leader | Program Manager, Business Innovations Group

Champion innovative thinking, help develop prototypes to showcase new and emerging technology to large number of internal stakeholders

Project Management Lead, Business Innovations Group

Project Manager

Every great company has a behind-the-scenes story. And for the last 15 years, I’ve been helping companies write theirs—by turning logistics, fulfillment, and digital transformation from a challenge into a competitive advantage.
 
At Fulfillment IQ, I help enterprise brands, 3PLs, and retailers rethink warehousing, fulfillment, and distribution with strategies that are not just innovative, but actually work at scale.
 
But my work goes beyond just strategy— it involves understanding the voice of the customer and turning those insights into execution that drives impact.
 
Through the eCom Logistics Podcast, I’ve had the privilege of talking to some of the most brilliant minds in the industry—uncovering the trends, technology, and challenges shaping the future of logistics.
 
I’m also proud to have co-founded Ladies Who Logistic, a community of 500+ women in supply chain, creating a space for mentorship, collaboration, and industry leadership.
 
Here’s what I’m most proud of:
🔥 Helping enterprise brands, 3PLs, and retailers scale and optimize logistics through Fulfillment IQ.
🎙️ Creating a globally ranked logistics podcast with millions of annual impressions, delivering real-world insights on supply chain execution.
💡 Building a 500+ member community that empowers women in logistics through mentorship, leadership, and collaboration.
🚀 Championing digital innovation, leading initiatives that accelerated enterprise-wide transformation, including technology conferences, POCs and pilots of cutting edge tech, and startup partnerships.
💡 Driving large-scale tech initiatives that have accelerated enterprise-wide transformation and innovation adoption.
🏆 RETHINK Retail Top Retail Expert (2025)
🏆 RETHINK Retail Top Retail Expert (2024)
🏆 Business Elite Awards 40 Under 40 (2024)
🏆 Top eCom Influencer by Shopify (2023)
🏆 Women in Supply Chain Award (2023)
🏆 Pros to Know Award (2023)
🏆 Scotiabank Best of the Best Award (2015)
🏆 Sandford Borins Award (2009)
🏆 Gordon Cressy Leadership Award (2009)
🏆 Letter Award (2008)
🏆 Making A Difference Award (2008)
🏆 Millennium Scholarship (2007)

Visit my websites:
fulfillmentiq.com | ecomlogisticspodcast.com

Over the past few weeks, I’ve been heads down with my team preparing for the State of Logistics Innovation Summit.

As we sit here at T-1, I can’t help but pause and appreciate the depth of conversations that have shaped every session.
 
We’re unpacking the questions that matter as we head into 2026.
Where fulfillment is really headed as customer expectations rise, cost pressures intensify, and operational complexity becomes the norm.

Why AI cannot succeed without context, grounded data, and a clear operational problem to solve.

How distribution models are shifting: toward more flexible capacity, smarter orchestration, and networks built for volatility, not stability.

And what “intelligent logistics” actually means when you strip away the buzzwords and focus on measurable outcomes. Bringing these insights forward has been a privilege and a reminder that this industry is changing faster than most organizations are ready for.

Tomorrow’s discussions are just the beginning, but I hope the perspectives shared on stage (and the snippets we publish afterward) spark new thinking for the year ahead.  

I’m grateful to all the speakers joining us and bringing their experience into the room: Ninaad Acharya, Tom Schmitt, Jeff Wolpov, Marv Cunningham, Nima Elyassi-Rad, Patrick Nikoletich, Cullen Sanderson, Rajashekar Arutla, Amanda Dorenberg, Nizar Trigui, Catarina Carvalho, Ben Emmrich, Chris Somerville, Rahul (RD) D., Bill Gibson, Swapnil Khopkar
 
So here’s my question to you: technologists, operators, and supply chain leaders: What are your top 3 priorities for 2026?
 
I’d love to hear what’s rising to the top of your list.

#StateOfLogisticsInnovation #LogisticsTech #FulfillmentIQ

Partner @ Fulfillment IQ | Co-Host, eCom Logistics Podcast | Logistics Innovation That Scales

State of Logistics Innovation Countdown Post _ 1 Day To Go

It’s easy to think digital transformation fails because the tech wasn’t right.
But more often, it’s because the data wasn’t.

I’ve been part of enough transformation projects to see the same story play out.
The enthusiasm is high. The new systems are in place. But the data, the thing holding it all together, isn’t clean, consistent, or shared.

And that’s where the problem starts. Teams make decisions on half-truths. Visibility drops. People stop trusting the numbers.

Strong governance gives structure without slowing people down. It keeps everyone aligned while the work keeps moving.

At Fulfillment IQ, that’s what we focus on first. Because without that alignment, even the best tools can’t deliver what they promise.

If you’re in the middle of a transformation and things feel stuck, it might be time to look at your data foundations.

Let’s talk about what you’re seeing.

#DigitalTransformation #DataGovernance #Leadership

Gwen Lafage 🐝

VP Marketing, Global Brand and Content @ Sinch 🚀 I B2b tech marketing leader, brand builder

Why do you need a strong brand? 
Because it is the only true differentiator that can’t be copied. And yes that’s also true for b2b companies. 

Think about it: products and features are all becoming the same. Sure you can be a little cheaper or a little better. But why not use your brand to win instead? Your brand is your future-proof competitive edge. 
A strong brand means recognition, credibility, trust, loyalty. 

And that’s why I’ve dedicated my career to building strong brands. BRAVE brands. Brands that connect with people. Brands that dare to be different. Brands with strong beliefs. Brand that build new categories and become their kings. 

I personally believe in the power of communication and creativity. I believe in doing things with passion and taking risks. I spent 10 years in the best Ad agencies in London and Paris, working on the world's leading consumer brands. In my late 20s, I traveled the world for one year. In my 30s, I opened an art gallery in San Francisco before going back to marketing and branding for B2B tech companies in Silicon Valley. In 2017 I moved to Sweden to open the European office of a b2b tech creative agency. 
In 2023 I came back to the US to continue to lead the brand growth of one of the fastest growing tech company in the world, Sinch. 

I’m now VP of Brand at Sinch, where I lead global brand strategy, though-leadership, communications, global events and creative direction for one of the fastest growing tech companies in the world. 

Bottom line: when I want to do something, I make it happen. 
I apply this ‘can-do-attitude’ to everything I do. 

I am always looking for new challenges, opportunities, and learnings, and I love networking and sharing knowledge with other professionals in my field.
Feel free to get in touch.

Specialties: B2B Marketing, Marketing Strategy, B2B SaaS Marketing, Data-driven Marketing, Growth Marketing, Inbound Marketing, Digital Marketing, Branding, Messaging, Content Marketing, Demand Generation, Account-Based Marketing, Engagement Marketing & Events, Project Management, Client Relationship Management, New Business, Campaign Management, Leadership, Operational Excellence.

Interests: B2B Marketing, Brands, Design, Technology, SAAS, Startups, Growth, Women in Tech, Green Tech, Sustainability, Meditation.

Executive member

The Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

“Ok… I wasn’t sick-sick. I just needed a day.”

Someone at work said this recently, a little hesitantly, a little guiltily.

They had taken a mental health day but felt like they had to explain it.

And it made me pause.

Because how many of us still feel like we can’t say “I’m not okay today” unless we have a fever? 

We’ve made progress talking about mental health at work.
But actually living it still feels hard.

So let’s normalize:

✔️ Taking a day off because our brain is tired
✔️ Sleeping in because we worked late the night before
✔️Going to the gym at noon to burn off some steam 
✔️ Taking a 20min nap because we’re overwhelmed 
✔️Walking the dog at 3pm and touch grass to reconnect with ourselves 
✔️ Picking up the kids at 4.30

Working hard doesn’t have to mean working 9 to 5, or non-stop 8 to 8. 

Yes, I know this is a privilege of many white-collar jobs. But these jobs also blur boundaries in ways that quietly drain us.

Slack at night. Emails on weekends. Constant mental load.

Mental health isn’t a luxury. It’s a basic need.

What would it take for us to stop hiding it?

(👇Me on my way back from the gym at 1pm today, thinking about this post 😅)

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Let’s debunk a myth. 💥 
Just because you’re running TOFU ‘brand awareness’ in your ABM campaign
doesn’t mean you’re building your brand.

Brand awareness needs reach, and not just any reach.
It needs broad, consistent, emotionally resonant exposure across your entire potential market, not just the accounts showing intent this quarter.

That’s the core difference:
👉 Brand building is long-term.
 It creates memory and emotional preference before buyers enter a sales cycle.

👉 TOFU is short-term.
 It captures attention from people already shopping.

But too often, everyone, and many marketers blur the line.
They run a TOFU campaign, get a high CTR, and call it brand.
Clicks don’t equal preference. Awareness without memory doesn’t move markets.

So no, your TOFU ABM campaign isn’t brand. 
It’s performance marketing with a nice banner.
✅ TOFU = activation. CTR = attention.
✅ Brand = mental availability. Brand = memory.

Yes, we need both, but don’t confuse the two. 
Are we using “brand” too loosely in B2B?

Most marketers kill their own brands out of boredom!
And I say this with love… 
because I’m absolutely guilty of it. 😅

I come from creative agencies. 
I love new, fresh, bold ideas.
And creativity is essential. Because if you don’t cut through the noise, you’re invisible, right?

But here’s the true paradox:
Marketers get bored of their brand long before the market even notices it.
Inside the company, we see everything on repeat.
Outside, most people barely see it once.
And we’re the ones pushing to change it.

And the research is painfully clear 😬 
Brands grow through consistency and repetition,
not constant reinvention every time we get tired of our own assets. 

The truth is uncomfortable. The tension is so real for me!! 
What should we templatise so we can scale?
What should we reinvent so we can stand out?
Where do we stay consistent?
Where do we push creatively?

Honestly, I don’t have the perfect answer.
Just a belief that strong brands sit in the messy middle:
creative enough to stand out,
consistent enough to be remembered.
They’re built by surviving the tension between creativity and consistency.

Some days that inspires me.
Other days it drives me crazy.
But that’s the real work.

Anyone else feeling this too?
How do you balance this brand building paradox?

🎬 I declare Predictions 2026 season open!! 
Does our teaser video gives you "Succession" vibes too?? 
(So for 2026 are you feeling more Kendall or Shiv? 😉)

So you would probably guess it, at the core of our predictions, 
we have AI, AI, AI...🤖 💫 

But, not AI for the sake of AI.
Not chatbot hype.
But real, fluid, human-feeling conversations… everywhere.

✅ AI making conversation volume explode.
✅ AI agents getting smarter.
✅ Voice AI handling nuance.
✅ Inboxes becoming intelligent.
✅ Channels evolving by region.
✅ Trust becoming a design principle.
2026 is really shaping up to be the year conversational messaging finally becomes the default, 
and still, none of this replaces the human touch.

AI accelerates everything, but we don’t stop craving connection.
In fact, the more AI enters our lives, the more we expect brands to sound like people!

That’s the heart of our Sinch 2026 predictions 💛 

And I think what's true for our digital communications predictions is true across marketing too
> How do we scale conversations without losing authenticity?

(And now I'm curious:
When you watched our teaser video, did you feel the "Succession" energy too? 🤣  Is AI making you excited or nervous?)

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