Harshida Acharya

Most logistics tech fails long before it gets to the warehouse floor.

Not because the wrong tech stack was picked, but because there was no strategy to begin with, or the one they had never made it out of a slide deck.

I help 3PLs and retailers modernize fulfillment operations by bridging the gap between logistics strategy and execution, so tech initiatives don’t just launch, they actually work.

As Partner & Chief Strategy Officer at FulfillmentIQ, I lead teams that deliver high-stakes tech transformations for logistics leaders under pressure to scale. We specialize in WMS/OMS implementations, platform integration, and internal tool development- led by experts who’ve run warehouses, not just studied them.
 
I’m also the creator and co-host of the eCom Logistics Podcast where I’ve had the privilege of talking to some of the most smartest leaders in fulfillment and retail logistics; unpacking what’s actually working in the field and what’s just noise. Millions of impressions later, it’s become the go-to resource for logistics operators and tech leaders.

I also co-founded Ladies Who Logistic, a 700+ member network driving visibility, mentorship, and leadership for women across the supply chain.
 
What I’m focused on:
	•	Reducing implementation rework and accelerating time to value for logistics transformation
	•	Leading digital innovation initiatives that align ops and IT, from pilot to P&L
	•	Building tech that works in the real world, not just on paper
	•	Creating spaces where women in logistics lead, scale, and thrive
	•	Driving strategic conversations that shape how fulfillment systems are built and scaled

Recognition:
🏆 Top Retail Expert (RETHINK Retail, 2025 & 2024)
🏆 Women in Supply Chain (2023)
🏆 Shopify Top eCom Influencer
🏆 Business Elite 40 Under 40
…and others, but results always speak louder.

If you’re building logistics systems that need to scale or need a strategy that aligns tech and ops, let’s connect.

📩 fulfillmentiq.com | ecomlogisticspodcast.com

Partner & Chief Strategy Officer

Gwen Lafage 🐝

VP Marketing, Global Brand and Content @ Sinch 🚀 I B2b tech marketing leader, brand builder

Why do you need a strong brand? 
Because it is the only true differentiator that can’t be copied. And yes that’s also true for b2b companies. 

Think about it: products and features are all becoming the same. Sure you can be a little cheaper or a little better. But why not use your brand to win instead? Your brand is your future-proof competitive edge. 
A strong brand means recognition, credibility, trust, loyalty. 

And that’s why I’ve dedicated my career to building strong brands. BRAVE brands. Brands that connect with people. Brands that dare to be different. Brands with strong beliefs. Brand that build new categories and become their kings. 

I personally believe in the power of communication and creativity. I believe in doing things with passion and taking risks. I spent 10 years in the best Ad agencies in London and Paris, working on the world's leading consumer brands. In my late 20s, I traveled the world for one year. In my 30s, I opened an art gallery in San Francisco before going back to marketing and branding for B2B tech companies in Silicon Valley. In 2017 I moved to Sweden to open the European office of a b2b tech creative agency. 
In 2023 I came back to the US to continue to lead the brand growth of one of the fastest growing tech company in the world, Sinch. 

I’m now VP of Brand at Sinch, where I lead global brand strategy, though-leadership, communications, global events and creative direction for one of the fastest growing tech companies in the world. 

Bottom line: when I want to do something, I make it happen. 
I apply this ‘can-do-attitude’ to everything I do. 

I am always looking for new challenges, opportunities, and learnings, and I love networking and sharing knowledge with other professionals in my field.
Feel free to get in touch.

Specialties: B2B Marketing, Marketing Strategy, B2B SaaS Marketing, Data-driven Marketing, Growth Marketing, Inbound Marketing, Digital Marketing, Branding, Messaging, Content Marketing, Demand Generation, Account-Based Marketing, Engagement Marketing & Events, Project Management, Client Relationship Management, New Business, Campaign Management, Leadership, Operational Excellence.

Interests: B2B Marketing, Brands, Design, Technology, SAAS, Startups, Growth, Women in Tech, Green Tech, Sustainability, Meditation.

Executive member

The Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

2026 energy. ⚡️
Happy new year my friends 💫

2025 ended up as a transition year for me, but also for most marketers 👉 The year AI fully became part of everyone’s daily work.

Here’s what I’m taking into 2026, and what I’m leaving behind.

What I’m taking into 2026

1) Reputation is growth.
In an AI world, trust is not a “brand thing.” It’s the shortlist.

2) There is no AI discoverability hack.
It’s good, hard marketing work. Onsite + offsite. Clear positioning, consistent language, proof, and distribution in places people actually trust.

3) Engine first, fuel second.
No more content for content’s sake. If the engine isn’t defined and funded, we pause.

4) Fewer bets, bigger scale.
Tiny experiments are noise. If we test, we test properly. If we commit, we commit.

5) AI for speed. Humans for taste.
AI accelerates output. Humans still bring judgment, creativity, and meaning.

What I’m leaving in 2025

- Shipping one more asset instead of fixing distribution
- Confusing motion with momentum
- Trying to measure everything while avoiding the real question: “Are we becoming more known and trusted?”
- Random acts of marketing (again and always)
- Panic pivots based on hot takes

2026: clarity, intention over noise. 
Real bets. Real engines.

What about you? 
What’s one thing you’re taking into 2026, and one thing you’re leaving behind?

We can do this!! 💪💫

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