Harshida Acharya

Most logistics tech fails long before it gets to the warehouse floor.

Not because the wrong tech stack was picked, but because there was no strategy to begin with, or the one they had never made it out of a slide deck.

I help 3PLs and retailers modernize fulfillment operations by bridging the gap between logistics strategy and execution, so tech initiatives don’t just launch, they actually work.

As Partner & Chief Strategy Officer at FulfillmentIQ, I lead teams that deliver high-stakes tech transformations for logistics leaders under pressure to scale. We specialize in WMS/OMS implementations, platform integration, and internal tool development- led by experts who’ve run warehouses, not just studied them.
 
I’m also the creator and co-host of the eCom Logistics Podcast where I’ve had the privilege of talking to some of the most smartest leaders in fulfillment and retail logistics; unpacking what’s actually working in the field and what’s just noise. Millions of impressions later, it’s become the go-to resource for logistics operators and tech leaders.

I also co-founded Ladies Who Logistic, a 700+ member network driving visibility, mentorship, and leadership for women across the supply chain.
 
What I’m focused on:
	•	Reducing implementation rework and accelerating time to value for logistics transformation
	•	Leading digital innovation initiatives that align ops and IT, from pilot to P&L
	•	Building tech that works in the real world, not just on paper
	•	Creating spaces where women in logistics lead, scale, and thrive
	•	Driving strategic conversations that shape how fulfillment systems are built and scaled

Recognition:
🏆 Top Retail Expert (RETHINK Retail, 2025 & 2024)
🏆 Women in Supply Chain (2023)
🏆 Shopify Top eCom Influencer
🏆 Business Elite 40 Under 40
…and others, but results always speak louder.

If you’re building logistics systems that need to scale or need a strategy that aligns tech and ops, let’s connect.

📩 fulfillmentiq.com | ecomlogisticspodcast.com

Partner & Chief Strategy Officer

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

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Harshida Acharya

Darrell Alfonso

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