Content Strategist & Copywriter 

ThriveLetter📮

As a newsletter writer at ThriveLetter, I was:

- involved in developing results-oriented newsletter strategy for clients including content pillars, topics, and voice.
- responsible for writing insightful & engaging newsletter editions with 40% avg open rates, right from first issue.

Newsletter writer

TripleDart - B2B SaaS Growth Agency

As a B2B SaaS Writer at Triple Dart,
- I wrote SEO blog posts for SaaS businesses
- My work involved crafting outline, planning structure, inserting keywords, and internal linking in every article 
- Learned to create optimized content using tools like Surfer SEO and Hemmingway

B2B SaaS Writer

EYVA

As a content strategist and copywriter for EYVA, I
- collaborated with marketing team to ideate and create social media posts (Twitter, Instagram, LinkedIn)
- ideated and wrote copy for launch and pre-booking email sequence 
- brainstormed and researched topics for weekly newsletter and SEO blog posts
- crafted a high-converting landing page
- successfully implemented pre-bookings strategy along with marketing team and the gadget was 'booked out'

Content Strategist and Copywriter 

Pepper Content

Health and fitness writer

Upwork

Freelance content writer

Truelancer.com

Content Writer

Harshi is a gifted writer - her client| Using STORYTELLING to craft: EMAILS/NEWSLETTERS that get B2B/B2C conversions + PERSONAL BRANDS that keep FOUNDERS at forefront|Content Strategist|B2B SaaS & Healthtech Copywriter

If you want to leverage content for real growth and ROI, you're at the right place.

I specialize in crafting data-driven narratives, compelling POVs, and insights-rich content which:

- solves your audience's problems 
- educates them in simple, clear, structured way
- instills trust and likeability
- empowers their decision-making 

Over the past 6 years, I've worked with leading content marketing agencies — Pepper Content, Triple Dart, Iscribblers, Thrive Letters, and more.

And written for renowned brands — Beat diabetes, EYVA, Mysa, Docsumo, HyperVerge, and more.

I offer two core services—

1. Newsletter/Email copywriting 
2. Blog posts/Articles writing 

So when should you connect with me? Let me make it simple for you.

Starting a new newsletter?

I can help you,

- create strategy and shorten launch time
- write and send target-driven newsletters regularly 
- skip the guesswork and grow your newsletter with my knowledge and proven experience 

Already own an email list, may be sending occasional promotional emails?

I can help you,

- increase conversions from your existing email list and grow it further
- send meaningful emails, not just product catalogs, that your customers love

Need high quality content to grow your SaaS business?

I can help you,

- write content that aligns with your content strategy 
- come up with unique POVs and angles while seamlessly integrating focus keywords to make blog posts rank on search engines
- maximize traffic, leads, and conversions for your SaaS product 

Key results I've got for my clients:

🎯38% email open rates, 5% conversion rates
🎯 'booked out' a D2C product with email sequence and SMM
🎯28+ Google page #1 rankings and featured snippets for multiple blog posts

My portfolio shows what I told. Let's connect to discuss your requirements.



DMs and emails are open. 

work email address - storify.harshi@gmail.com

Harshi Srivastava

Freelance, self-employed

Soft skills Trainings for Mid Level. ;In-Person Trainings for Junior Level;  DISC (Psychometric Assessments) for junior and mid-level employees for various Brands/ Organisations.

 Lectures, Workshops, Coaching & Mentoring; Lessons to various MBA's campuses .

Freelancer HR Trainer

Skillhub Learning

Program Management  - HR

Madura Fashion and Lifestyle

Madura Fashion & Lifestyle, the lifestyle garments business of Aditya Birla Nuvo, has revolutionized India's readymade apparel and retail market.  MFL is defined by its brands - Louis Philippe, Van Heusen, Peter England, Allen Solly, Planet Fashion, Hackett and The Collectives. 

Talent Management – Roles & Responsibilities

	Managing End to End process.

	Creating and implementing platforms and programs for career development & enhancement of retail store staff 

	Developing mechanism or processes for identifying and segmenting the talent in the retail stores for their development & career advancement. Strengthen the existing system by introducing & institutionalizing process improvements. 

	Initiating campus engagement activities, planning & organising pre placement talk to make my current organisation  as an employer of choice. Conducting seamless campus recruitment programs across campuses with the aim to attract and recruit the best in class talent. Responsible for analysis of existing staff (trainees) performance characteristics and making recommendations to modify recruiting & selection practices based upon results to ensure candidates recruited have a high probability of successfully performing their job. 

	Create, implement and institutionalizing the various training program for campus recruits with a view to induct, train and develop to take on the key positions in the retail stores. Continuously identify areas of improvement to improve the effectiveness and efficiency of the training process.

Managing HR

Madura Fashion & Lifestyle (Aditya Birla Group)

Branch HR
Implement and initiate HR programs from corporate to regional level by regularly connecting with Unit HR. Aim to provide a consistent experience through seamless execution.

Generalist – North Region(HR)

I’ve always had a natural curiosity for people- how they grow, learn, and adapt, which brought me to HR.  I am adept at enhancing the employee experience and developing positive workplace cultures. My 15 years of experience and tenure with ABG-MFL and Tesco, gave me complete exposure to different functions of HR.
 
	Awarded by the Chairman Aditya Birla Group- Mr. K M Birla for establishing Retail HR, in 2010
	Conducted Training sessions for HR officials -  Ministry of Finance, Government of Afghanistan - Nov 2012
	Certified  PI Behavioral assessments  
	Certified SHRM professional
	Certified POSH and DNI Trainer

Passion, focus, intensity, inquisitiveness, curiosity, and fiercely loyal are all characteristics that have enabled me to achieve success inside and outside of the workplace. Since I’ve always been a people person, you could say I’m living my own dream of doing what I love—Connecting, training, and bridging gaps. 

I believe that work ethic is a talent.

 No matter how you look at it, HR is the future.

I believe that the strongest organizations are those in which  employees feel connected – to each other and  their work:

a) Build that connection within small businesses, through designing their  HR policies, training, Structured Interviews workshops, Learning & Development,  Orientation, and building a foundation.

b) Build a connection with Corporates for employee training and workshops for their HR teams,

c) Build a connection with  Colleges. Campus to corporates programs, workshops, Guest Lectures, Short courses, Mock sessions, etc

Interested to know, how it's done…connect- via LinkedIn message or via e-mail.

Outside of work, you can find me traveling places or spending time with family.

mail- varshabhala.hr@gmail.com
Insta- adding_humane_to_HR

taplio

The Battle

Harshi Srivastava

Varsha Bhala

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?